PLAYBOOK ENG PRINT FINAL

Page 1

/ PLAYBOOK

/ Jose Juan Dominguez I SPRING '19


/ Foreword


I am Jose Juan Dominguez and this is my playbook I created it to give you a glimpse over me Who I am What I do What inspire me

How I see the world I hope you like it J

/ CV Download, detailed info and much more stuff at:

www.josejuandominguez.com


/ Byourself


/ Byourself


/ What is the next step for your business ?



/ Reinventing your channel strategy?



/ Bringing soul to your Brand?



/ Having fans and not customers?



/ Revisit your positioning?




/ Resume


/ Professional Journey


/ Global Marketing Director Johnson Controls Hitachi / Country Business Manager Hitachi / Country Business Manager Lennox International / Area Manager Daikin McQuay


/ Education


/ Master in Marketing Management ESIC, Madrid, Spain

/ Master in Professional Engineering Sales University of Minnesota, Minneapolis Community & Technical College & ASHRAE. Minneapolis, US

/ Mechanical Engineering Universidad Politecnica de Madrid. Madrid, Spain


/ Post Graduate Trainer


/ GESCO, Master in Marketing Management ESIC, Madrid, Seville, Granada, Spain

/ Key Account Management / Sales Management & Business Forecasting / B2B Marketing and Industrial Markets

/ Master in HVAC Expertise Universidad europea de Madrid. Madrid, Spain

/ Key Account Management / Sales Management



/ Expertise


/ Marketing Management


/ Global Brand and Marketing Strategy / Design of Global Brand Platform: Brand Strategy, Brand Center, Brand Guardian Process / Brand & Marketing digital ecosystem / Training and deployment to 20+ Country Business Units / Monitoring and Support of countries Marketing activity / Global Trade Marketing / Relationship with stakeholders, Regional Managers, VP´s, Functional Divisions


/ Business Management


/ Business Turnaround & Company Transformation / Go to Market strategies & Business Planning / P&L Management / Full Reporting / Growth, Margin optimization / Customized strategies for Distribution Channels, Specification & Influencers, Verticals, end users & consumers / European Leadership Team



/ Skills


/ Manifesto


#1

People comes first

#2 Embrace and drive change #3 Never stop learning #4 Inspire creativity, open your mind #5 Think out of the box. Differentiate #6 Be passionate #7 Enjoy what you do. Be yourself, bring what you are #8 Promote teamwork, trust & respect #9 Get things done right, best way possible


/ Global


/ Cultural Awareness, Communication / Marketing strategies activated in 25+ countries / Knowledge of Global Markets, customer behaviour, channels / Global Leadership Team / European Leadership Team / Transfunctional Global Projects / Go to Market ( Boston Consulting ) / Company transformation ( RTS McKinsey ) / Global Product visual ( Teams )


/ Transformation


/ Cultural Change

/ Sales model transformation / Marketing transformation / Digital Transformation ( internal & external ) / Communication, TOV, Style / Channel strategy / G2M / Training & Coaching


/ Creativity & Inspiration


Trust I seek, and I found in you Everyday for us something new Open mind for a different view

/ OUT OF THE BOX thinking / Restless mind

/ Nothing else matters Metallica, The Black Album, 1992

/ Business and channel innovation / Benchmark / Technology / Self motivation / Constant search for inspiration / Passion & Energy


/ Digital & Innovation


/ Digital strategy B2B/B2C / Company 2 Market Transformation / Global Web design & activation / Apps, Microsites, Global & Local Campaigns / Lead Generation, tracking & nurturing / Content, Media & TOV strategy / Internal transformation / Cultural Change. Company transformation / Ecosystem, Content, Media & TOV strategy


/ Teamwork & Leadership


/ TRUST

/ Empowerment and Delegation / Respect

/ TEAM

/ Flat Organization organized in multifunctional projects. / Coaching / Inspiration and Motivation / Transparency, honesty, information available / Commitment / Loyalty


/ Wordpalette


/ ...


/ Food for the soul


/ Where I found inspiration


/ Reading


/ Traveling


/ Listening


/ Playing


/ Should we talk about your project?


/ Contact Jose Juan Dominguez

contact@josejuandominguez.com www.josejuandominguez.com www.linkedin.com/in/josejuandominguezfrias/



# letstalk


/ Jose Juan Dominguez I SPRING '19


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