JJD PLAYBOOK

/ PLAYBOOK

/ Jose Juan Dominguez I SPRING '19

/ MARKETING

/ SALES

/ BUSINESS

/ Foreword

I am Jose Juan Dominguez and this is my professional playbook I created it to give you a glimpse over me Who I am What I do My Professional Journey My Skills What inspire me

How I see Business I hope you like it J / CV Download, detailed info and much more stuff at:

www.josejuandominguez.com

/ Resume

/ Professional Journey

/ Global Head of Digital Marketing & Brand Johnson Controls Hitachi ( Tokyo / Madrid ) / Country Manager Hitachi ( Madrid ) / Country Manager Lennox International ( Madrid ) / Area Manager Daikin McQuay ( Minneapolis / Madrid )

/ Education

/ Master in Internet Business ISDI Digital Business School. Madrid

/ Digital Marketing Analytics MIT Sloan School of Management

/ Social Media Marketing Northwestern University

/ Data Science Methodology IBM

/ Master in Marketing Management ESIC, Madrid, Spain

/ Master in Professional Engineering Sales

University of Minnesota, Minneapolis Community & Technical College & ASHRAE. Minneapolis, US

/ Mechanical Engineering

Universidad Politecnica de Madrid. Madrid, Spain

/ Expertise

/ Marketing Management

/ Global Marketing Strategy / Digital Marketing Transformation. Digital Strategy, platforms and Technologies: - Integrated Marketing - Global Campaigns - Data strategy - Listening, analytics and predictive - Marketing Automation / CRM / Global Trade Marketing & Channel Strategy / Global Brand Platform / Relationship with stakeholders, Regional Managers, VPs, Functional Divisions, C-Suite Executives

/ Business Management

/ Business Turnaround & Company Transformation / Go to Market strategies & Business Planning / P&L Management / Full Reporting / Growth, Margin optimization / Customized strategies for Distribution Channels, Specification & Influencers, Verticals, end users & consumers / European Leadership Team

/ Skills

/ Manifesto

#1

People comes first

#2 Embrace and drive change #3 Never stop learning #4 Inspire creativity, open your mind #5 Think out of the box. Differentiate #6 Be passionate #7 Enjoy what you do. Be yourself, bring what you are #8 Promote teamwork, trust & respect #9 Get things done right, best way possible

/ Global

/ Cultural Awareness, Communication / Marketing strategies activated in 25+ countries. Global Marketing Model Transformation / Knowledge of Global Markets, customer behaviour, channels / Global Leadership Team / European Leadership Team / Global Corporate Global Projects / Go to Market ( Boston Consulting ) / Company transformation ( RTS McKinsey ) / Global Product visual ( Teams ) / Global CRM ( Accenture ) / Global Branding ( Interbrand ) Owner / Global Digital Platform ( Plastic ) Owner

/ Transformation

/ Digital Transformation ( internal & external ) / Cultural Change & Technology Implementation / Sales & Marketing model transformation / Agile Methodologies / Value Proposition / Channel Strategy ( Off line & Digital ) / Training & Coaching

/ Creativity & Inspiration

Trust I seek, and I found in you Everyday for us something new Open mind for a different view

/ OUT OF THE BOX thinking / Restless mind

/ Nothing else matters Metallica, The Black Album, 1992

/ Business and channel innovation / Emotional Branding & Messaging. Storytelling / Technology / Self motivation / Constant search for inspiration / Passion & Energy

/ Digital & Innovation

/ Digital Marketing Global Strategy / Company 2 Market Transformation / Global Digital Platforms, Technologies, Guidelines, Digital Global Ecosystem / Global Websites, Apps, Microsites, Campaigns, Lead Management / Content, Media & TOV strategy / Internal transformation / Cultural Change. Company transformation, Training, Support, Sales & Marketing transformation / Ecosystem, Content, Media & TOV strategy

/ Teamwork & Leadership

/ TRUST

/ Empowerment and Delegation / Respect

/ TEAM

/ Flat Organization organized in multifunctional projects. / Coaching / Inspiration and Motivation / Transparency, honesty, information available / Commitment / Loyalty

/ WordPalette

Wordpalette team

trust

focus

emotion

vision

experience

work

marketing

connection

partner

culture enjoy

flow create

coach technology

innovation strategy

nemawasi

solution

digital

inspiration

simple

world

compromise

learn

objective

channel

empathy

open mind

differentiate

simplicity

respect

listen

approachable

true

growth

promise

society

alliance

idea

essence

passion

project

goal responsibility

mind

transformation

multicultural

mistake

dream

plan

integrity

meaning

evolution

activate

soul

human

/ Food for the soul

/ Where I found inspiration

/ Reading

/ Traveling

/ Listening

/ Playing

/ Should we talk about your project?

/ Contact Jose Juan Dominguez

contact@josejuandominguez.com www.josejuandominguez.com www.linkedin.com/in/josejuandominguezfrias/

# letstalk

/ Byourself

/ Byourself

/ Jose Juan Dominguez I SPRING '19