Dental Clinics. Business case Spain. 2016

2016 Global Forum REGION’S CASE STUDY « Spain » « VRF Centrifugal Strategy »

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TOOLS

VRF CENTRIFUGAL STRATEGY

GLOBAL MARKET SITUATION DENTAL CLINICS BUSINESS SEGMENT

CASE STUDY

RESULTS<>AGREEMENTS

TOOLS 2

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GLOBAL MARKET SITUATION (SPAINâ&#x20AC;&#x2122;S BRANCH)

GLOBAL MARKET SITUATION 3

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GLOBAL MARKET SITUATION (SPAINâ&#x20AC;&#x2122;S BRANCH) POTENTIAL DEVELOPMENT * 2016: Estimated figures

VRF CENTRIFUGAL MARKET

5.643

4.981

4.861

6.359

7.563

8.584

In Spain there is more than 1.000.000 street level stores open to be air conditioned by VRF Centrifugal.

Street level store information source: INE (National Statistical Institution) 4

VRF Centrifugal information source: AFEC.

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GLOBAL MARKET SITUATION (SPAINâ&#x20AC;&#x2122;S BRANCH)

Spain VRF Centrifugal Sales

*

* Estimated; based on record sales trend.

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VRF CENTRIFUGAL STRATEGY

VRF CENTRIFUGAL LAUNCH PUNCH 6

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VRF CENTRIFUGAL STRATEGY DAIKIN CENTRIFUGAL CAMPAIGN STATEMENTS  CLEVER

HITACHI CENTRIFUGAL CAMPAIGN STATEMENTS HITACHI

NOT NEW, A STEP AHEAD

 INVISIBLE

HP WIDE RANGE

 INTUITIVE

EXPERTISE SPACE ECONOMY THE SOLUTION, IN ONE PIECE

VRF CENTRIFUGAL MARKET

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VRF CENTRIFUGAL STRATEGY

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VRF CENTRIFUGAL STRATEGY â&#x20AC;¦BECAUSE BEING DIFFERENT, MAKES A

DIFFERENCE

$$$ 9

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VRF CENTRIFUGAL STRATEGY PROFESSIONAL NEEDS SPECIFIC REQUEST BUSINESS EVERYDAY SITUATIONS PROBLEMS FEARS

CLIENT THEIR BUSINESS

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VRF CENTRIFUGAL STRATEGY

OUR TARGET/CLIENTS WORRIES ARE OPORTUNITIES 11

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VRF CENTRIFUGAL STRATEGY

THE MARKET IS A CHAOS! YOU CANâ&#x20AC;&#x2122;T 12

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VRF CENTRIFUGAL STRATEGY

FAST FOOD CHAINS

OFFICES

SEGMENTATION 13

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VRF CENTRIFUGAL STRATEGY

WHO IS THE DECISION MAKER?

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EXPANSION DIRECTOR

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ARCHITECT

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ENGINEERS

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RETAIL FASHION MANAGER

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DENTAL CLINIC OWNER

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RESTAURANT OWNER

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VRF CENTRIFUGAL STRATEGY

HOW SEGMENTATION BRINGS ABOUT REAL BUSINESS OPORTUNITIES TO HITACHI?

WHY?

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VRF CENTRIFUGAL STRATEGY APLY TO SEGMENT (DENTAL CLINICS) WE ASKED OURSELVES PLENTY OF QUESTIONS  Who makes decisions?  How many types of dental clinics there are?  What is the situation of this market?  What is the use dynamic at a dental clinic?  What are the patients expectations?  How important is air conditioning to such business?  What are the architectural features of dental clinics?  Are we able to deliver added value to this business segment?

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DO YOU LIKE THIS PICTURES? THESE ARE THE ANSWERS WE CAME ACROSS

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VRF CENTRIFUGAL STRATEGY APLY TO SEGMENT (DENTAL CLINICS)

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VRF CENTRIFUGAL STRATEGY APPLY TO SEGMENT (DENTAL CLINICS)

1 DENTAL CLINIC EXPANSION DIRECTOR

PATIENTS

2

ECOSISTEM

DENTIST OWNER SMALL AND MEDIUM DENTAL CLINIC

DENTAL CLINIC STAFF 25

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VRF CENTRIFUGAL STRATEGY APPLY TO SEGMENT (DENTAL CLINICS)

150 DENTAL CLINICS 3.000.000 â&#x201A;EXPERTISE IN DENTAL CLINIC AIR CONDITIONING DEGREE 26

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DOORS OPEN TO JCI IN DENTIX

CONTROL OFFER TO +150 DENTAL CLINICS 500.000 â&#x201A;27

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DENTAL CLINICS TOOLS

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ARTICLE

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MAIN ADVERTISING

THAT YOUR PATIENTS ARE HEALTHY IS YOUR FIELD OF WORK. TO MAKE THEM FEEL WELL IS OUR AIM.

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SUMMER ADVERTISING

WOULD YOU SIT ON THIS CHAIR?

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MICROSITE

www.climatizatuclinica.com

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VRF CENTRIFUGAL CAMPAIGN TOOLS 33

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THE FRANKENSTEIN: ONE PIECE-SOLUTION

OUR CORE MESSAGE CAMPAIGN:

YOU CAN DO IT THIS WAY, OR DO IT HITACHIâ&#x20AC;&#x2122;S WAY

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THE CHILD: HP WIDE RANGE

YOU CAN DO IT WITH ONE SIZE, OR DO IT HITACHIâ&#x20AC;&#x2122;S WAY

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THE EXPERTISE

WE HAVE MORE THAN 6.000 VRF CENTRIFUGAL INSTALLATIONS AND 15 YEARS OF EXPERTISE

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THE WASHING MACHINE: SPACE ECONOMY

YOU CAN DO IT THIS WAY, OR DO IT HITACHIâ&#x20AC;&#x2122;S WAY

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VRF CENTRIFUGAL MICROSITE

www.vrfcentrifugo.com

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DUMMIES BOOK & MICROSITE

www.vrfcentrifugo.com/dummie s

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VRF CENTRIFUGAL CATALOGUE

For KA 40

For Distributors (C)2015 Johnson Controls - Hitachi Air Conditioning

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