2016 Global Forum REGION’S CASE STUDY « Spain » « VRF Centrifugal Strategy »
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TOOLS
VRF CENTRIFUGAL STRATEGY
GLOBAL MARKET SITUATION DENTAL CLINICS BUSINESS SEGMENT
CASE STUDY
RESULTS<>AGREEMENTS
TOOLS 2
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GLOBAL MARKET SITUATION (SPAINâ&#x20AC;&#x2122;S BRANCH)
GLOBAL MARKET SITUATION 3
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GLOBAL MARKET SITUATION (SPAINâ&#x20AC;&#x2122;S BRANCH) POTENTIAL DEVELOPMENT * 2016: Estimated figures
VRF CENTRIFUGAL MARKET
5.643
4.981
4.861
6.359
7.563
8.584
In Spain there is more than 1.000.000 street level stores open to be air conditioned by VRF Centrifugal. Street level store information source: INE (National Statistical Institution) 4
VRF Centrifugal information source: AFEC.
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GLOBAL MARKET SITUATION (SPAINâ&#x20AC;&#x2122;S BRANCH)
Spain VRF Centrifugal Sales
*
* Estimated; based on record sales trend. 5
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VRF CENTRIFUGAL STRATEGY
VRF CENTRIFUGAL LAUNCH PUNCH 6
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VRF CENTRIFUGAL STRATEGY DAIKIN CENTRIFUGAL CAMPAIGN STATEMENTS CLEVER
HITACHI CENTRIFUGAL CAMPAIGN STATEMENTS HITACHI
NOT NEW, A STEP AHEAD
INVISIBLE
HP WIDE RANGE
INTUITIVE
EXPERTISE SPACE ECONOMY THE SOLUTION, IN ONE PIECE
VRF CENTRIFUGAL MARKET
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VRF CENTRIFUGAL STRATEGY
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VRF CENTRIFUGAL STRATEGY â&#x20AC;¦BECAUSE BEING DIFFERENT, MAKES A
DIFFERENCE
$$$ 9
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VRF CENTRIFUGAL STRATEGY PROFESSIONAL NEEDS SPECIFIC REQUEST BUSINESS EVERYDAY SITUATIONS PROBLEMS FEARS
CLIENT THEIR BUSINESS
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VRF CENTRIFUGAL STRATEGY
OUR TARGET/CLIENTS WORRIES ARE OPORTUNITIES 11
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VRF CENTRIFUGAL STRATEGY
THE MARKET IS A CHAOS! YOU CANâ&#x20AC;&#x2122;T 12
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VRF CENTRIFUGAL STRATEGY
FAST FOOD CHAINS
OFFICES
SEGMENTATION 13
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VRF CENTRIFUGAL STRATEGY
WHO IS THE DECISION MAKER?
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EXPANSION DIRECTOR
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ARCHITECT
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ENGINEERS
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RETAIL FASHION MANAGER
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DENTAL CLINIC OWNER
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RESTAURANT OWNER
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VRF CENTRIFUGAL STRATEGY
HOW SEGMENTATION BRINGS ABOUT REAL BUSINESS OPORTUNITIES TO HITACHI?
WHY?
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VRF CENTRIFUGAL STRATEGY APLY TO SEGMENT (DENTAL CLINICS) WE ASKED OURSELVES PLENTY OF QUESTIONS Who makes decisions? How many types of dental clinics there are? What is the situation of this market? What is the use dynamic at a dental clinic? What are the patients expectations? How important is air conditioning to such business? What are the architectural features of dental clinics? Are we able to deliver added value to this business segment? 22
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DO YOU LIKE THIS PICTURES? THESE ARE THE ANSWERS WE CAME ACROSS
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VRF CENTRIFUGAL STRATEGY APLY TO SEGMENT (DENTAL CLINICS)
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VRF CENTRIFUGAL STRATEGY APPLY TO SEGMENT (DENTAL CLINICS)
1 DENTAL CLINIC EXPANSION DIRECTOR
PATIENTS
2
ECOSISTEM
DENTIST OWNER SMALL AND MEDIUM DENTAL CLINIC
DENTAL CLINIC STAFF 25
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VRF CENTRIFUGAL STRATEGY APPLY TO SEGMENT (DENTAL CLINICS)
150 DENTAL CLINICS 3.000.000 â&#x201A;¬ EXPERTISE IN DENTAL CLINIC AIR CONDITIONING DEGREE 26
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DOORS OPEN TO JCI IN DENTIX
CONTROL OFFER TO +150 DENTAL CLINICS 500.000 â&#x201A;¬ 27
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DENTAL CLINICS TOOLS
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ARTICLE
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MAIN ADVERTISING
THAT YOUR PATIENTS ARE HEALTHY IS YOUR FIELD OF WORK. TO MAKE THEM FEEL WELL IS OUR AIM.
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SUMMER ADVERTISING
WOULD YOU SIT ON THIS CHAIR?
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MICROSITE
www.climatizatuclinica.com
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VRF CENTRIFUGAL CAMPAIGN TOOLS 33
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THE FRANKENSTEIN: ONE PIECE-SOLUTION
OUR CORE MESSAGE CAMPAIGN:
YOU CAN DO IT THIS WAY, OR DO IT HITACHIâ&#x20AC;&#x2122;S WAY
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THE CHILD: HP WIDE RANGE
YOU CAN DO IT WITH ONE SIZE, OR DO IT HITACHIâ&#x20AC;&#x2122;S WAY
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THE EXPERTISE
WE HAVE MORE THAN 6.000 VRF CENTRIFUGAL INSTALLATIONS AND 15 YEARS OF EXPERTISE
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THE WASHING MACHINE: SPACE ECONOMY
YOU CAN DO IT THIS WAY, OR DO IT HITACHIâ&#x20AC;&#x2122;S WAY
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VRF CENTRIFUGAL MICROSITE
www.vrfcentrifugo.com
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DUMMIES BOOK & MICROSITE
www.vrfcentrifugo.com/dummie s
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VRF CENTRIFUGAL CATALOGUE
For KA 40
For Distributors (C)2015 Johnson Controls - Hitachi Air Conditioning
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