1 minute read
Experimential
by jordanbuono
Project Brief
Grand Rapids Chair Company needs to showcase their Look Book No. 6 collection at BDNY 2022 in a way that balances fun and engagement with professionalism and effectively communicates the value of their products to potential buyers.
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Design Solution
Grand Rapids Chair Company’s BDNY 2022 exhibit showcases their latest collection, Look Book No. 6, featuring colorful chairs with contrasting textures. Guests can test chairs, learn about them on the “party line,” and enjoy a themed restaurant and bar. A private conference area is also available, surrounded by chairs for private conversations.
Equity Wheel
Conceptualization tool used to align Grand Rapids Chair Company brand concept with design.
Materials selected for this project had an emphasis on contrast, of color and texture, playing on classic hues of the 1970’s and Grand Rapid Chair Company look book VOL. 6.
