Acutts Pre-Listing Kit

ACUTTS.CO.ZA

WHY ACUTTS REAL ESTATE?

THE est.

NAME YOU KNOW. THE AGENTS YOU CAN TRUST. 1851

GOOD REASONS TO CHOOSE ACUTTS REAL ESTATE • Acutts is a quality company with more than 165 years of professional service to the public • Acutts has over 40 branches nationally • Acutts is a member of the Institute of Estate Agents of South Africa • Acutts is a member of the Real Estate Business Owners of South Africa • Acutts is backed by a dedicated and professional management team • Acutts is a founder member of Multi Listing and Network Listing Services • Acutts has a dedicated team of Management Staff with many years of hands on experience in the real estate industry, resulting in better trained and informed agents • Acutts is committed to upliftment and is dedicated to setting minimum standards in the industry • Acutts is member of FUSION - the largest referral network in South Africa • Acutts is one of the fastest growing Real Estate companies in South Africa • Acutts offers dedicated mortgage consultants for expert home loan service • The majority of Franchisees manage their own branches - more hands on, dedicated commitment

ACUTTS.CO.ZA

ACUTTS.CO.ZA

WHY A SOLE MANDATE?

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NAME YOU KNOW. THE AGENTS YOU CAN TRUST. 1851

BENEFITS OF A SOLE MANDATE • • • • • • • • • • • • • • • • • • •

Generous advertising budget for sole mandates Consistent marketing, consistent showhouses Monitoring and control of agent’s marketing plan is easier Agent provides regular activity reports Viewing times are regulated Far greater security - one agent is accountable Written intention to sell implies a serious seller Control over marketing price: one agent, one price There is only one pool of buyers - all agents have them All buyers are chanelled through one agent Only one reason is given for selling Creates a healthy platform for competition Provides time to secure the highest price Avoid risk of double commission claim Moral commitment between agent and seller Your home will not be used as a springboard to sell other homes No over-exposure of the property After sales service assured No mandate - no motivation

ACUTTS.CO.ZA

ACUTTS.CO.ZA

EXCLUSIVE MARKETING PLAN

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NAME YOU KNOW. THE AGENTS YOU CAN TRUST. 1851

MARKETING PLAN Price: Marketing Date: Show House Dates: Price Review Date: Feedback Report: ADVERTISING CAMPAIGN Media:

Marketing Plan:

Agent: Seller: Date:

ACUTTS.CO.ZA

MARKETING ACTION PLAN TO GET YOUR HOME SOLD FEATURE

HOW THIS WILL BENEFIT YOU

PHOTO FLYER

Flyers with photographs of your property will be distributed as follows: • To target “feeder” areas • To the immmediate neighbourhood • To current buyers

PHOTO DISPLAY

Photographs on display sheets will be showcased in our property window (where applicable)

FOR SALE BOARD

This is one of the most effective ways of advertising that your home is for sale. Prospective purchasers in a particular area always drive around to see what homes are for sale

ACUTTS REFERRAL NETWORK

We have an active referral network amongst our branches countrywide and are also members of FUSION - the largest referral company in SA

ADVERTISING

Adverts of your home will be placed inlocal and provincial papers when necessary

PERSONAL CONTACTS

Our statistics reveal that one of the greatest sources of sales is from personal contacts established by our sales associates over the years

SHOW HOUSES

Our agents spend much time and effort in showcasing your prooperty and in using the Acutts “on show” direction pointers (where permitted by local councils). Our statistics show that a high percentage of sales are derived from buyers who attend our showdays. Detailed showhouse brochures are prepared for your property.

INTERNET

Our ACUTTS WEBSITE consistently shows exceptionally good hit rates and page impressions. More and more people have access to the Internet and we find a large increase in enquiries from this source. We also advertise properties on Property24 & Private Property

SELLER’S WEEKLY REPORT

You, our SELLER will be given weekly feedback reports from your agent as to the progress made.

ACUTTS GUARANTEE OF SERVICE

This is our commitment to you, our SELLER and ensures that we carry out our obligations to successfully market your home in the shortest possible time, to achieve the best possible price and with the least problems!

- OR YOU MAY CANCEL THE SOLE MANDATE!

ACUTTS.CO.ZA

TIPS FOR SELLERS CHOOSE A REPUTABLE AGENCY Which is a member of the Institute of Estate Agents of South Africa and has a proven track record MAKE THEIR FIRST IMPRESSIONS LAST Give your home that special tender loving care. Put the extra money earned from a well kept house into your pocket. Paint and spruce up gutters, window frames and keep the lawns neatly cut! Trim the shurbs, weed the flower beds, rake the leaves and sweep the driveway. Do those small “cosmetic jobs”!

REMEMBER LIGHTNESS IS BRIGHTNESS Open curtains to let the sun shine in. Open windows to freshen the air.

Replace damaged window panes, light switches, doors etc. If the radio is playing, let it be soft music.

A STITCH IN TIME Wash or paint unslightly walls, dirty tiles or drains. See that the carpets are clean. Replace missing cupboard or window handles. Tack down loose floor coverings, tighten loose handrails and screws. Replace leaking taps in the kitchen and bathroom.

BE TACTFUL When your agent brings a buyer, don’t hide or be intrusive. Buyers may want to chat to the agent and do not like being inhibited by a lurking owner or tenant. Don’t judge your agent by the silence! Your agent knows when to talk and what to say. Many a deal has been shaken by an over anxious seller taking over the selling! Your agent knows the good points about your house and the requirements of that buyer. It is in his interests to sell your property, so please leave him to do it the right way.

ACUTTS.CO.ZA

TIPS FOR SELLERS RESPECT YOUR AGENT’S INTEGRITY Remember that you have called our agent in to serve you, but appreciate his dual role. He owes you his loyalty, his hard work and his enthusiasm, but he has a duty to the buyer as well - if he satisfies both Seller and Buyer when he completes his task, he has done well.

Tomorrow the buyer may become his seller, and you Mr. Seller, will be come his buyer. He will value you as a client in a different role, and you will know you can trust him from his previous track record.

BE SHOWHOUSE PROUD Keep the kitchen tidy and well aired to avoid cooking odours. See that the cupboards are tidy and neatly stacked. Keep pets outside for the safety and comfort of viewers. Place fresh flowers or plants in reception rooms for a cheerful atmosphere.

ACUTTS.CO.ZA

ADVANTAGES OF A SHOW HOUSE • This attracts many buyers simultaneously, giving you more privacy during the week • Allows husband and wife to view together at their leisure and bring their own “experts” with them • Forms a platform for competition between buyers and to bring about a “fear of loss” by encouraging them to put pen to paper immediately • Allows buyers to measure the pulse of the current market and to encourage that “electrical” feeling of excitiement and activity for your home • Allows buyers to feel free to go in and out of the house, critiscising, praising and questioning without the inhibiting presence of the owner • 91% of all sales are directly or indirectly attributed to showhouses

ACUTTS.CO.ZA

SOLD! NOW WHAT? AFTER THE OFFER HAS BEEN ACCEPTED: • Your agents obtain the deposit from the purchaser - where applicable • All necessary copies of ID documents, marriage certificates, Ante Nuptial Contract, divorce documents etc. are procured from the buyer + seller and handed to the transferring attorney and financial institution • The bond application, if applicable is completed by our home loan consultant and forwarded to the financial institution. The application is monitored until final grant is received.

• Copies of the agreement are sent to the seller, the purchaser and the transferring attorney • Your agent, through our home loans consultant, arranges for a financial institution valuation of the property • Your agent advises the seller, purchaser and transferring attorney of bond approval • We follow up on all other suspensive conditions where applicable • We keep in contact with the attorney/s until the documents are lodged at the deeds office • We follow up with the transferring attorney until the date of registration and receipt of purchase price SHOULD YOU EVER NEED TO KNOW THE PROGRESS OF YOUR SALE, PLEASE CALL YOUR AGENT IMMEDIATELY

ACUTTS.CO.ZA

MARKETING PROGRESS REPORT FOR PERIOD: ADDRESS:

PRICE:

LIST DATE:

DAYS ON MARKET:

NO. OF PURCHASES INTRODUCED:

OFFERS RECIEVED:

COMMENTS OF PURCHASERS:

CURRENT MARKET TRENDS: BOND RATE:

SAME

DOWN

UP

SHOWHOUSE RESPONSE:

SAME

DOWN

UP

ADVERTISING RESPONSE:

SAME

DOWN

UP

RECENT SALES CONCLUDED IN YOUR AREA: ADDRESS

LIST PRICE

SALE PRICE

DAYS ON MARKET

AGENT RECOMMENDATIONS ON ACTION REQUIRED TO ACHIEVE A SALE

ACUTTS.CO.ZA

GUARANTEE OF SERVICE OUR COMMITMENT IS TO PROVIDE YOU WITH THE BEST SERVICE AND UNDERTAKE TO PERFORM THE FOLLOWING: • Conduct a thorough inspection of your property • Provide you with the necessary relevant information in order to price your property competitively • Suggest and advise you on any changes that may make your home more saleable • Customise a marketing plan which will incorporate strategies to market your property most effectively. This may include Local and National advertising, showhouses, Acutts web site, local flyers, inter-branch referrals and a for sale board.

• Provide you with weekly reports as to the progress and prevailing market conditions • Pre-qualify potential buyers before showing them your home • Advise you of all offers to purchase and present these promptly • Monitor the progress of the sale until its conclusion Should we fail to perform the services in this commitment, you have the right to terminate your sole mandate with us, should we not remedy the breach within 7 days of receiving your notice.

Signed on behalf of ACUTTS REAL ESTATE AGENT

SELLER

DATE ACUTTS.CO.ZA

SHOWHOUSE REPORT PROPERTY ADDRESS:

DATE: NO. OF PREVIOUS SHOWHOUSES: FOR SALE BOARD

YES/NO

NAMES OF PROSPECTIVE BUYERS

COMMENTS

TOTAL NO. OF VISITORS: AGENTS COMMENTS:

AGENT’S SIGNATURE: AGENT’S PHONE NO.: MANAGER’S PHONE NO.:

ACUTTS.CO.ZA