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L

2016-2017

Print Rate Information

ba yl or

ARIAT The Official Campus News Source

Reaching ™

Contact us to plan your Advertising Campaign for the 2016-2017 school year. 254-710-3407 Lariat_Ads@baylor.edu www.baylorlariat.com/advertise


Terms o f P a y me n t

Prepayment is required by deadline without exception.

We accept Visa, Mastercard, and Discover via telephone at (254) 710-3407. We also accept American Express, but only for purchases of $100 or more.

We accept checks. All checks must arrive at our office by deadline, or the requested ad will not run as scheduled. To ensure that your check is received by deadline, allow 7-10 days for arrival. Please mail checks to:

Baylor Lariat Advertising One Bear Place #97330 Waco, TX 76798-7330 1. All advertisements must be prepaid by deadline without exception. 2. The regulations, prices and deadlines set forth in this rate and information schedule apply to all advertisers. 3. Any checks that are returned with insufficient funds will be charged a $25 fee, and the customer will no longer be allowed to pay with a check. 4. All rates are net (non-comissionable) to the newspaper. It is the responsibility of all agencies to figure their own commissions and discounts in addition to this net rate.

B ayl or L a r ia t Po lic ie s 1. The Baylor Lariat reserves the right to reject or revise any advertising deemed to adversely affect the integrity and credibility of the newspaper as a source of truthful and accurate information, be repugnant to most of the readers served by the newspaper, be in conflict with the Christian educational mission of Baylor University or falsely imply endorsement by the university. 2. The Baylor Lariat does not accept advertisement for any type of alcoholic beverage, coupon books, weapons, credit cards without credit checks, research papers, personals (including adoptions), contraceptives, insurance policies, law firms seeking suit, sperm/ovum donations, tobacco or any advertisement related to abortions. 3. Place and page position requests will be honored if possible. Only Page 3 and the back page can be reserved and guaranteed with an additional charge of 20 percent. This applies only to half-page and full-page ads. 4. The sole responsibility for the content of an advertisement lies with the advertiser, who unconditionally agrees to hold the Baylor Lariat harmless should a claim arise and to pay for any and all expenses incurred as a result of publication of an ad. Should an ad not be published as ordered, The Baylor Lariat cannot be responsible for any losses or damages caused as a result. Should there be an error in an ad, The Baylor Lariat’s liability is limited to the amount paid for the portion of the ad containing the error. 5. Because of the costs associated with redesigning the newspaper after the advertising deadline, advertising canceled after the deadline will be charged in full. In addition, changes to ads after the deadline will be subject to additional charges and in some cases may not be possible. 6. Make-goods or credit adjustments will be made for the portion of the ad in error. It is the responsibility of the advertiser to notify the Baylor Lariat of significant errors. The Baylor Lariat will be responsible for first-run errors only. 7. Proofs are available upon request by 10 a.m. one business day before publication. All corrections or changes must be received no later than 2:30 p.m. one business day before publication. 8. A charge of $2 per column inch will be made for ads created at customer request and then canceled without the insertion.

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9. The Baylor Lariat is not responsible for errors when copy is submitted after deadline, when a proof has been approved by the advertiser or when “camera ready” copy containing errors has been supplied by the advertiser.


Sample Sizing

for

S ta n d a r d S i z e d P r i n t A d s

Full Page Spread (Double Truck)

Half Page Spread

12 columns x 20”

12 columns x 10”

21 inches wide X 20 inches tall

21 inches wide X 10 inches tall

Junior Page

Half Page Vertical

5 columns x 16”

6 columns x 10”

4.9” wide X 20” tall

8.3” wide X 16” tall Quarter Page 3 columns x 10”

Eighth Page 3 columns x 5”

4.9” wide X 10” tall

4.9” wide X 5” tall

Full Page 6 columns x 20”

10” wide X 20” tall

Half Page Horizontal

Third Page

6 columns x 10”

6 columns x 6”

10” wide X 10” tall

10” wide X 6” tall

Bottom Banner

Other Options

6 columns x 2”

10” wide X 2” tall

2 columns x 5”

3.25 x 5

2 columns x 4”

3.25 x 4

2 columns x 3”

3.25 x 3

Business Card 3.25 x 2

SINGLE RUN LOCAL PRICING

The prices listed are not affected by any type of discount or frequency based on number of runs or non-profit or departmental status.

Full Page Spread

$ 2,300.00

Quarter Page

$ 305.00

Half Page Spread

$ 1,160.00

Eighth Page

$ 162.50

Full Page

$ 1,160.00

Bottom Banner

$ 134.00

Junior Page

$

780.00

2 column x 5 inches

$ 115.00

Half Page Horizontal

$

590.00

2 column x 4 inches

$ 96.00

Half Page Vertical

$

590.00

2 column x 3 inches

$

77.00

Third Page

$

362.00

Business Card

$

58.00

Prices are based on a one time run.

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Q

R AT ES

DISPLAY RATES

?

uestions

(254) 710-3407

STANDARD RATE PRICING

$11.00 per column inch

OPEN RATE

Applies to all agencies and businesses outside the state of Texas. Frequency and discounted rates do not apply.

RATE S

R ATE S

R AT ES

LOCAL BUSINESS RATE $9.50 per column inch Applies to all local businesses inside the state of Texas. CAMPUS/NON-PROFIT RATE $9.00 per column inch Applies to all Non-Profit Organizations, Campus Departments, Student Groups and Organizations *All first time advertisements will have a $20 fee included to provide online search engine abilities for the advertisement.

LOCAL PRICING WITH FREQUENCY

Prices below reflect the cost with frequency to run a print advertisement per print date. Frequency

1-3 times

4-7 Times

8-11 Times

12-24 Times

25-50 Times

Full Spread

$ 2,300.00

$ 2,160.00

$ 2,060.00

$ 1,920.00

$ 1,800.00

Half Spread

$ 1,160.00

$ 1,080.00

$ 1,040.00

$ 960.00

$ 900.00

Full Page

$ 1,160.00

$ 1,080.00

$ 1,040.00

$ 960.00

$ 900.00

Junior Page

$ 780.00

$ 720.00

$ 700.00

$ 640.00

$ 600.00

Half Horizontal $ 590.00

$ 540.00

$ 510.00

$ 480.00

$ 450.00

Half Vertical

$ 590.00

$ 540.00

$ 510.00

$ 480.00

$ 450.00

Third Page

$ 362.00

$ 324.00

$ 306.00

$ 288.00

$ 270.00

Quarter Page

$ 305.00

$ 275.00

$ 255.00

$ 240.00

$ 225.00

Eighth Page

$ 162.50

$ 135.00

$ 127.50

$ 120.00

$ 112.50

Bottom Banner $ 134.00

$ 108.00

$ 102.00

$

96.00

$

90.00

2 col x 5 in

$ 115.00

$

90.00

$

85.00

$

80.00

$

75.00

2 col x 4 in

$

96.00

$

72.00

$

68.00

$

64.00

$

60.00

2 col x 3 in

$

77.00

$

55.00

$

51.00

$

48.00

$

45.00

Business Card

$

58.00

$

36.00

$

34.00

$

32.00

$

30.00

*Non-profit and Departmental prices available upon request. ** Prices listed are for black and white only print ads. (color prices listed below)

R ATE S

SPECIAL SECTIONS

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*THURSDAY COUPONS*

$150 for 4 consecutive Thursdays

Add COLOR to ALL your Special Section ads for a one time charge of $199! *Color Discount applies to Thursday Coupons ONLY.

ADDITIONAL RATES Add Color: $199 per insertion Premium Positioning: + 20%

ad must be at least half page to qualify for premium positioning

Design Services: + 20%

minimum of $10 for design services

ONLINE AND MULTIMEDIA ADVERTISING PACKAGES ALSO AVAILABLE ASK YOUR ADVERTISING COORDINATOR FOR MORE INFORMATION


INSERTS Charges are based on the day’s circulation, not the number of inserts provided by the client.

$90 per thousand

Pre-Printed Insert Rate

Daily production is 3,000 with exception of Special Issues (6,000) and Fridays (4,000)

Minimum Size 6.5 x 7 inches Maximum Size 11 x 11 inches

Daily production is 3,000 with exception of Special Issues (6,000) and Fridays (4,000)

*Impact Notes are machine-fed and must be wound to our printer’s specifications. (Fanfold Flat - Wind 3)

Do not mail inserts or post-its to the Baylor Lariat Advertising Office. Please allow at least two weeks prior to desired run date to schedule the insertion. Please send your PRE-PRINTED Inserts or Post-Its to:

The Bryan/College Station Eagle 1729 Briarcrest Dr. Bryan, TX. 77802 (979) 776-4444

DEADLINE FOR INSERTS AND POST-ITS Must be Scheduled 2 Weeks prior to run date. A PDF Sample of the insert or post-it must be approved by the Lariat before printing. All pre-printed materials must be delivered to the printer 10 days prior to the run date. *SPECIAL INSTRUCTIONS* • All deliveries must be marked with the following

“BAYLOR UNIVERSITY” • NAME OF BUSINESS PIECE COUNT • INSERTION DATE

Q

Inserts should be in boxes or shrink-wrapped in skids. Separate insertion dates should be treated as separate shipments.

?

uestions

For questions or to schedule in the Baylor Lariat, contact us at

Advertising Office: (254) 710-3407 Fax: (254) 710-1714 Email: Lariat_Ads@Baylor.edu

Reaching a population of over 18,000 people

DID YOU KNOW?

$90 per thousand

Pre-Printed Post-It Rate

Baylor Lariat Distribution

We are 14% of Waco’s Population! We are the most widely distributed Campus Publication especially targeting the Baylor Market!

86% of Freshme

n Return for th eir 2nd Year! (in other word s REPEAT BUS INESS!!)

DISTRIBUTION

3,000 Papers/Day Tuesday - Thursday at over 60 Locations! *Bonus Fridays* Every Friday we publish 4,000 instead of 3,000.

Mailing Address

Baylor Lariat Advertising One Bear Place #97330 Waco, TX 76798-7330 Physical Address

219 Baylor Avenue

Castellaw Communications Bldg. Room 226 Waco, TX 76706

64% of studens!ts live off campu

the (They are part of !) Waco Community

Baylor University’s Institute for Research and Testing “Fall 2014 Quick Facts”; The Greater Waco Chamber of Commerce “Business & Industry” © Copyright 2013; United States Census Bureau “Quick Facts” Revised May 16, 2014; Collegeview. com “Baylor University: Housing 2014-2015”

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2 columns 3.25”

COLOR

1 column 1.5”

F O R MAT

Design Specifications Files in the following format can be accepted. Adobe PDF (.pdf)

JPEG (.jpeg)

Adobe Illustrator (.ai)

Adobe Photoshop (.psd)

Adobe InDesign (.indd)

Files in the following format can be accepted.

NEVER USE PROCESS BLACK. OUTPUT WILL RESULT IN POOR QUALITY.

All color print ads must be set to C M Y K settings All Black & White ads must be set to Gr ayscale settings or run the risk of being rasterized

SI ZE

3 columns 4.9”

For best output results, please use the following dimensions to build your artwork Example. 3 columns x 5 inches 1 column 2 columns 3 columns 4 columns 5 columns 6 columns

4 columns 6.6”

= = = = = =

Correct Example. 3 columns x 5 inches

=

3 inches X 5 inches

1.5 3.25 4.9 6.6 8.3 10

=

inches inches inches inches inches inches 4.9 inches X 5 inches

A d D e s ig n

Don’t have the time or the know-how to design your own? 5 columns 8.3”

Let us design for you!

For an additional design charge, we can design your ad for you. (see rates on page 4) For design, please have logo, images and content available to provide at least 2 days prior to the actual deadline.

6 columns 10”

Artwork Deadline is 3 Business Days Prior to Publication Publication Date

Tuesday Wednesday

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Additional charges may apply if deadline is not met. Due Date

4 PM Thursday 4 P M Friday

Publication Date

Thursday Friday

Due Date

4 PM Monday 4 PM Tuesday

Send Final Artwork to: Lariat_Ads@baylor.edu


PUBLICATION DATES 2016-2017 S

August

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3 10 17 24 31

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6 13 20 27

November T

1 6 7 8 13 14 15 20 21 22 27 28 29

W

2 9 16 23 30

T

F

3 4 10 11 17 18 24 25

S

5 12 19 26

September

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4 11 18 25

5 12 19 26

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4 11 18 25

5 12 19 26

Febr uar y S

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5 12 19 26

6 7 13 14 20 21 27 28

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1 7 8 14 15 21 22 28 29

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1 8 15 22

May

2 9 16 23 30

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3 10 17 24 31

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6 13 20 27

7 14 21 28

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1 8 15 22 29

December T

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6 7 13 14 20 21 27 28

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2 3 9 10 16 17 23 24 30

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1 2 8 9 15 16 22 23 29 30

3 10 17 24 31

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2 3 9 10 16 17 23 24 30 31

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5 12 19 26

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3 10 17 24

4 11 18 25

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4 5 6 11 12 13 18 19 20 25 26 27

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7 14 21 28

1 8 15 22 29

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2 9 16 23 30

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1 2 3 8 9 10 15 16 17 22 23 24 29 30 31

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6 7 13 14 20 21 27 28

Januar y

March

2 9 16 23

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5 6 12 13 19 20 26 27

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1 8 15 22 29

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7 14 21 28

April F

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3 10 17 24 31

4 11 18 25

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6 13 20 27

7 14 21 28

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1 8 15 22 29

Special Issues

Publication Dates and Deadlines Fall 2016

Spring 2017 Welcome Back

Welcome Back

August 22

Family Weekend

September 16

Homecoming

October 14

Deadline.......September 13

All-University SING February 17 Deadline.......February 14

Graduation

April 28

Deadline.......April 25

Summer Visitor’s Guide Deadline

Publication Dates Fall Classes Begin: Aug. 22 Fall Break: Oct. 21 Thanksgiving Break: Nov. 23-25 Fall Classes End: Dec. 5

N o tabl e D ates

Fall Commencement: Dec. 17 Spring Classes Begin: Jan. 9 MLK Holiday: Jan. 16 Spring Break: Mar. 6-10

FOOTBALL SCHEDULE

vs. Northwestern State: Sept. 3 vs. SMU: Sept 10 at Rice: Sept. 17 vs. Oklahoma State: Sept. 24

January 13

Deadline.......January 6

Deadline.......August 12

Deadline.......October 11

Special Issues

S

October

at Iowa State: Oct 1 vs. KANSAS (HC): Oct. 15 at Texas: Oct. 29 vs. TCU: Nov. 5

May 15 April 21

Diadeloso: Apr. 4 Easter Break: Apr 14-17 Spring Classes End: May 1 Commencement May 12-13 at Oklahoma: Nov. 12 vs. Kansas State: Nov. 19 vs. Texas Tech: Nov. 25 at West Virginia: Dec. 3

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Baylor Lariat Rate Kit  

Baylor Lariat Advertising Rate Information

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