Digital media Kit

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New Advertising Options! 2016-2017

ariat the Baylor

Official Campus News Source of Baylor University since 1901

www.baylorlariat.com • Social Media Outlets “The Morning Buzz” Newsletter • Baylor Lariat App

DIGITAL MEDIA KIT Baylor Lariat baylorlariat

WE’RE THERE WHEN YOU CAN’T BE

com

ONLINE BAYLORLARIAT.COM important t s !

Online Sta

Average Sessions/Month

51,512

Average Pageviews/Month

69,643

m ded fro Average Tracking Per Month Reco1r 5-2016 20 Space Impressions Clicks

Masthead

1,062,818

27

Box 1 Ad

1,478,063

20

Box 2 Ad

310,032

9

Button Ad

358,159

4

Bottom Banner

514,905

3

Individual results may differ based on advertisement content and market interest.

Lariat Online statistics were provided by Google Analytics and AdRotator based on 2015-2016 academic year from August 1, 2015 - May 31, 2016. Online advertising statistics were determined based on the advertisements that were scheduled and tracked during the 2015-2016 academic year. Advertisement content and number of ads in rotation affect affect the outcome of the statistics taken for online advertising.

SPACE

Pricing for 2016-2017 SIZE

Per Month

FULL SEMESTER

Masthead

728 X 90 pixels

$500

$2,000

Box 1 Ad

300 X 250 pixels

$400

$1,600

Box 2 Ad

300 X 250 pixels

$350

$1,400

Half Box

300 X 125 pixels

$250

$1,000

Bottom Banner

728 X 90 Pixels

$200

$800

(5 months for the price of 4)

Ads are placed on an ad rotator which will change the ad with refreshing the page.

Clicks and impressions will be sent at the end of the scheduled online contract upon request.

Online/Print Discount PRINT PER MONTH

ONLINE DISCOUNT

Spend

$350

.............

30% OF F

Spend

$650

.............

40% OF F

Spend

$1,000

.............

50% OF F

CALL (254) 710-3407 for more information!

Ask us about our Pre-Packaged Print/Online Advertising Campaigns!

Daily Headlines emailed to the to the Baylor students, faculty and staff every Tuesday through Friday.

NEWSLETTER

Newsletter Subscribers

14,827

This number includes Baylor students, faculty and staff. Every year the incoming freshman class will be added to the subsciber list, which will affect the number of current subscribers.

OPEN RATE Morning Buzz Industry Average

30.4% 18.4%

CLICK RATE Morning Buzz Industry Average

1.4% 3.8%

MASTHEAD PRICING Weekly Monthly

$250.00 $750.00

Semester Lariat Year

$2,500.00 $4,000.00

BOTTOM BANNER PRICING Weekly Monthly

$175.00 $525.00

Semester Lariat Year

$1,575.00 $3,150.00

All newsletter advertisements will be provided the capability to link to a website of the advertisers choice.

DIMENSIONS: 728 PIXELS X 90 PIXELS

The Morning Buzz covers Campus News and Local/Regional/National Headlines, as well as Sports and Arts & Life.

APP

the

BAYLOR LARIAT

Sponsored Space

Housing Options

Student Coupons

Sponsored Space

Housing Options

Student Coupons

Have your logo placed right on our home screen with your own tile that links users straight to your business’ website or contact page.

Reach your targeted market in the student housing industry by this dedicated tile which will include a listing that links directly to your website or contact page.

Monthly Semester Yearly

Monthly

The Student Coupons tile gives your business a dedicated page to advertise your coupon for Baylor students and staff, allowing them to have acces s to your business whereever they are.

$300 $1,500 $3,000

Only one advertiser will be allowed the sponsored tile space on the Baylor Lariat app. It is on a first come, first serve basis.

$150

(rate without contract)

Monthly

$50

(with contract of $150 in print/online advertising)

Semester

$600

(rate without contract)

Semester

$200

(with contract of $150 in print/online advertising)

Contact us for dimensions and digital requirements.

Monthly

$150

Monthly

$50

(rate without contract)

(with contract of $150 in print/online advertising)

Semester

$600

Semester

$200

(rate without contract)

(with contract of $150 in print/online advertising)

Sponsored

SOCIAL MEDIA PUSHES

Contact us to schedule at (254) 710-3407 or Lariat_Ads@baylor.edu

Content Banner

Mobile

Push Notifications

Facebook

https://www.facebook.com/baylorlariat/

1,900 LIKES

$25 per post

One sponsored post available per day.

SCROLLING BANNER

>>PUSH NOTIFICATION<<

Twitter

@BULARIAT

8,581 Followers $50 per tweet

One sponsored post available per day.

STATIONARY BANNER

Content Banners

Push Notifications

Be a part of our readers experience with our mobile banner option. These banners will be scrollable with the content feed on every page, or choose a stantionary banner that remains at the bottom of every page.

Do you want to offer a real time deal to Baylor students? Maybe you just want to remind of what you have to offer.

Push notifications can be scheduled to give you instant feedback.

Scrolling Banner Monthly $150 Semester $600 Stationary Banner Monthly $200 Semester $800

Cost per push

$150

(rate without contract)

Daily

Instagram

baylorlariat

1,766 Followers $25 per post

One sponsored post available per day.

$75

(with contract of $300 in print/online advertising)

Only one advertiser will be allowed the push notification space per day on the Baylor Lariat app.

It is on a first come, first serve basis.

Social media sponsored pushes are only available in combination with your print campaign of $350 or more.

Baylor Lariat baylorlariat

com

WE’RE THERE WHEN YOU CAN’T BE

Sponsorship Opportunities The Baylor Lariat is happy to accept sponsors to partner with us.

Below are our sponsor options.

Sponsor an Event Would you like to work with the Lariat to put on an event?

Let us know what your thoughts are! ~Premium Sponsorship~

Assists in the cost of the event by an agreed amount and finalized by contract. ~Contributer Sponsorship~

Put on a standby list of event contributors list and contacted when an event comes!

Contributers will be expected to provide product or materials as student giveaways.

Sponsor a Survey $500 per survey

The Baylor Lariat will survey the campus for feedback on readership and content information.

With your survey sponsorship, we will include your logo on the survey and provide the surveyed with marketing materials provided by the sponsor (i.e. coupons, fliers, pens, stickers)

!

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For more information, call (254) 710-3407 or email Lariat_Ads@baylor.edu ONE BEAR PLACE #97330 • WACO, TEXAS • 76798-7330