2018-2019 Media Kit

Baylor LARIAT THE

A BAYLOR UNIVERSITY STUDENT MEDIA PUBLICATION

PRINT

APP MORNING BUZZ

WEBSITE

MEDIA KIT 2018-2019

SOCIAL MEDIA

WHAT IS THE LARIAT WHO WE ARE THE BAYLOR LARIAT IS THE AWARD-WINNING STUDENT NEWSPAPER OF BAYLOR UNIVERSITY. SINCE 1900, THE PUBLICATION HAS COVERED TOP STORIES, BOTH NATIONAL AND LOCAL. IT WAS NAMED

BEST STUDENT NEWSPAPER IN TEXAS

DISTRIBUTION PRINT DISTRIBUTION & OUTLETS BAYLOR LARIAT NEWSPAPER

EVERY TUESDAY AND FRIDAY 4,000 PAPERS ARE DISTRIBUTED ACROSS THE BAYLOR CAMPUS MOODY LIBRARY

BILL DANIEL STUDENT CENTER

POAGE LIBRARY

CARROLL SCIENCE HALL

JONES LIBRARY PENLAND CAFETERIA BU BOOKSTORE BROOKS GREAT HALL

ABOUT OUR STAFF

OUR STUDENT STAFF IS A PART OF YOUR TARGET MARKET. THEREFORE, THEY ARE GOING TO BE YOUR BEST TOOL TO UNDERSTANDING HOW THAT MARKET THINKS AND REACTS. WHEN PLANNING YOUR ADVERTISING CAMPAIGN WITH US, PLEASE UTILIZE THE ADVERTISING STAFF FOR IDEAS, STRATEGIES, ANALYTICS AND OPINIONS. WHEN YOU SUCCEED, WE SUCCEED! 2017-2018 A TOTAL OF AWARDS147LARIAT AWARDS, INCLUDING

“UNIVERSITY NEWSPAPER OF THE YEAR” ASSOCIATED PRESS MANAGING EDITORS OF TEXAS

“BEST STUDENT NEWSPAPER” HOUSTON PRESS CLUB

“FIRST PLACE OVERALL NEWSPAPER”

MORRISON HALL CASTELLAW COMMUNICATIONS TRUETT SEMINARY DUTTON PARKING GARAGE ROGERS ENGINEERING

COMMON GROUNDS

HOOPER SCHAEFER FINE ARTS

FAMILY AND CONSUMER SCIENCES

LEWIS ART BUILDING

MEMORIAL CAFETERIA

MUSIC SCHOOL

ARMSTRONG BROWNING LIBRARY

BAYLOR SCIENCES BLDG

WACO HALL

STUDENT LIFE CENTER

TIDWELL BIBLE BUILDING FACULTY CENTER DPS GARAGE DEPARTMENT OF PUBLIC SAFETY CARROLL LIBRARY DRAPER OLD MAIN

SID RICHARDSON MARRS MCLEAN SCIENCE MARRS MCLEAN GYM FOSTER BUSINESS BUILDING EAST VILLAGE MAYBORN MUSEUM COMPLEX LAW SCHOOL ROBINSON TOWER

BURLESON

BAYLOR CLUB

PAT NEFF HALL

BROTHERS MANAGEMENT

BAYLOR COUNSELING CENTER

COMMON GROUNDS

MORNING BUZZ E-NEWSLETTER EVERY TUESDAY THROUGH FRIDAY AN EMAILED NEWSLETTER WILL BE SENT TO A PROJECTED 20,000 BAYLOR STUDENTS, FACULTY AND STAFF

WWW.BAYLORLARIAT.COM

UPDATED DAILY THROUGHOUT THE DAY, THE LARIAT WEBSITE PROVIDES PROMPT NEWS TO USERS FROM ALL 50 STATES.

BAPTIST COMMUNICATORS ASSOCIATION

THE BAYLOR LARIAT APP

“BEST USE OF SOCIAL MEDIA IN BREAKING NEWS”

PROVIDES STORIES WITH EASE IN ADDITION TO STUDENT MOBILE-FOCUSED TOOLS TO KEEP STUDENTS INVOLVED IN THE NEWS AND THEIR COMMUNITY.

TEXAS INTERCOLLEGIATE PRESS ASSOCIATION

“FIRST PLACE NEWSWRITING” COLUMBIA SCHOLASTIC PRESS ASSOCIATION

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254.710.3407

*Visit http:\\baylorlariat.com\advertising for a complete list of our publication policies Lariat_Ads@baylor.edu

MEET OUR AUDIENCE ENROLLMENT 2017-2018 14,316 Undergrad Students 1,811 385 348 199

TOP TEN LEADING STATES OF ORIGIN

Grad Students Law Truett Seminary Grad Military Program

3,205 Faculty & Staff

ch

a 20,264 Total Re

1.

2.

3.

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5.

DEMOGRAPHICS

Average age of all Baylor students

21 years old

Texas California Colorado Illinios Oklahoma

6. Florida 7. Tennessee 8. Louisiana 9. Missouri 10. Arizona

TOP TEN LEADING COUNTIES OF ORIGIN

35.3% Minority 64.7% Nonminority

1. Harris 2. McLennan 3. Tarrant 4. Dallas 5. Collin 6. Travis 7. Bexar 8. Denton 9. Fort Bend 10. Montgomery

57.1% Female 42.9% Male 42.9%

65%

of students live off campus or commute

254.710.3407

57.1%

At the Baylor Lariat advertising office, we genuinely strive to help our advertisers get the results they want from their marketing budget.

We do our best to provide you with the information you need to make an educated decision on when, how and where to focus your advertising campaign.

BAYLOR IS THE

#1 employer IN WACO

with 3,205 employees

(students are not your only target at Baylor)

“2017-2018 Common Data Set for Baylor University.” IRT Reports 2017-2018, pp. 1–33., www.baylor.edu/irt/.

“Fall 2017 Facts.” Fall Facts, pp. 1–2., www.baylor.edu/irt/.

“Waco-At-a-Glance.” About Waco, pp. 1–2., http://wacochamber.com/community/about-waco/.

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Lariat_Ads@baylor.edu

PRINT ADVERTISING

National Rate - $13.00 PCI

Why ? t n i r P GAINING

CR

STANDARD RATE PRICING

INCREASING BRAND AWARENESS Print marketing is consistently available for consumers to notice; print also gets shared through work, student, dining and home environments.

Local Rate - $11.50 PCI Campus/Non-Profit Rate - $10.00 PCI

Frequency Print Discounts Local Discounts

EDIBILITY

4 -7 times - 5% discount 8 -11 times - 10% discount 12 - 23 times - 20% discount 24 + times - 25% discount

ts isemen t a d ve r t in r p g d a re bein ers can y about Consum to worr g ite. in s v b a e h ate w im without it g le an il taken to , ammers a r of s c fe e h e t r ftwa , ove s cking so a This rem r t d a ity. e, and credibil malwar reasing c in y b e ther

Campus/Non-Profit Discounts

CONSUMER

ENGAGE

MENT Consumers take time to re ad print ac Whereas on tively. line advert isements are quickly glanced at , print advertising is actually read.

LIFE OF ADV ERT ISE MEN T LIFE SPA N n sight Print advertising can remain in plai can. ng rtisi far longer than online adve

IN C R EA S IN G LE AD G EN ER AT IO N

Though print advertising do es not have th mass reach av e ailable throug h online portals, it can provide leads of a high er quality.

Customers who have acted on a print ad have spent more tim e studying your business before deciding to act on it .

This, in turn, w ill lead to a st ronger, longer-lasting interest follow ing their purchasing de cision.

8 -11 times - 10% discount 12 - 23 times - 20% discount 24 + times - 25% discount

Prepinted Insert/Post-It Pricing Insert Reservation - $500 flat rate Minimum Size 6.5 x 7 inches Maximum Size 11 x 11 inches Post-it Reservation - $550 flat rate 3” x 3” (Fanfold Flat - Wind 3)

Additional Print Options Color Add-on

≤ 20 CI - $ 75 > 20 CI - $200 Design Services ≤ 30 CI - $2 PCI > 30 CI - $1 PCI Special Issues - $ 25 Premium Positioning - $200

minimum of half page to qualify

G COM BIN ING ONL INE AND PRI NT ADV ERT ISIN TO MAX IMIZ E MAR KET ING EFF ORT S produce the desired outcome, For an effective marketing campaign that can advertising. print ads should be combined with online

will ensure that your brand marketing Combining both forms of advertising g. nt advantages of each type of advertisin campaign is gaining the most significa ess. succ for ed imiz g efforts are max This will ensure that your advertisin

3 Advertising, Marketing, Stationary (2018, April 19). Why Print Advertising Still has a Place in the Tech Era. Retrieved from https://inkbotdesign.com/why-print-advertising-still-has-a-place-in-the-tech-era/

Insert Exclusivity Upgrade: $100 for Regular Issues $200 for Special Issues Keep in touch with your Baylor Lariat advertising representative about any additional Baylor events that may be approaching.

Baylor vs ACU - September 1

FULL PAGE

Baylor at UTSA - September 8 Baylor vs Duke - September 15 Baylor vs Kansas - September 22 Baylor at Oklahoma - September 29

AUGUST

Baylor Football

PRINT ADVERTISING

SEPTEMBER

Important Baylor Dates

JUNIOR PAGE

Baylor at West Virginia - October 25 BAYLOR VS OKLAHOMA STATE - NOVEMBER 3

HC

Baylor at Iowa State - November 10 Baylor vs TCU - November 17 Baylor vs Texas Tech - November 24 @AT&T Stadium in Arlington, TX

NOVEMBER

Baylor at Texas - October 13

OCTOBER

Baylor vs Kansas State - October 6

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Baylor Basketball Lady Bear Basketball

Additional Events 1/4 PAGE 1/8 PAGE

Baylor Premiere - October 13 Christmas on 5th - November 29 The Bearathon - Late March 2019 Stompfest - Early April 2019

2018-2019 Special Edition Dates

Welcome Back Fall - August 20, 2018 Welcome Back Spring- January 18, 2019

JANUARY

(Contact us in September to ask about our Baylor Basketball preview coverage)

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FEBRUARY

Covered by the Baylor Lariat November 2018 - March 2019

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HALF PAGE

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Deadline - January 15, 2019

Family Weekend - September 28, 2018

SING ISSUE - February 22, 2019 Deadline - February 19, 2019

25 M 1

Homecoming - November 2, 2018

Diadeloso - April 10, 2019

Deadline - October 30, 2018

Deadline - April 5, 2019

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Graduation Fall - November 30, 2018

Graduation Spring - May 3, 2019

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Deadline - November 27, 2018

Deadline - April 30, 2019

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*Summer Visitors’ Guide - May 13, 2019 Deadline - April 26, 2019

*Special summer rates apply.

Ask your representative for more information.

MAY

Deadline - September 25, 2018

APRIL

Deadline - August 8, 2018

LARIAT WEBSITE WWW.BAYLORLARIAT.COM MASTHEAD AD

News

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Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor

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advertising 2018-2019

BOX 1 AD Podcast

Sports Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum.

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A&L Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum.

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At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo

Photo

ONLINE

Twitter

BOX 2 AD

Instagram

Placement

Dimensions

Masthead

728 x 90 pixels

$500

$2,000

Box 1

300 x 400 pixels

$450

$1,800

Box 2

300 x 250 pixels

$350

$1,400

Box 3

300 x 250 pixels

$250

$1,000

S p e n d $ 1 , 0 0 0 i n P R I N T, G e t 5 0 % O F F of yo u r B AY LO R LA R I AT. CO M A d ve r t i s i n g !

from recorded 018 2017-2

important ONLINE STATS! Average Sessions/Month

Average Pageviews/Month

77,402

Lariat PDF

LTVN

Morning Buzz

Lariat Contact Info

Semester

Ads are placed on an ad rotator which will change every few seconds. No more than four ads will ever occupy the same position at one time. Clicks and impressions will be sent at the end of the scheduled online contract upon request.

55,968

BOX 3 AD

Pricing

Month

Placement

Impressions

Clicks

Masthead

557,082

28

Box 1

483,618

24

Box 2

124,580

6

Box 3

118,558

4

Individual results may differ based on advertisement content and market interest.

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254.710.3407

Lariat Online statistics were provided by Google Analytics and AdRotator based on the 2017-2018 academic year. Online advertising statistics were determined based on the advertisements that were scheduled and tracked during the 2017-2018 academic year.

Advertisement content and number of ads in rotation affect the outcome of the statistics taken for online advertising.

Lariat_Ads@baylor.edu

E

E-NEWSLETTER

THE BAYLOR LARIAT NEWSLETTER SENT STRAIGHT TO THOUSANDS OF EMAILS DAILY

MASTHEAD

TEASER

Week

$300

Month

$800

Semester

$2,750

Annual

$4,500

News

projected near 20,000 in 2018-2019

Average E-Mail Open Rate Comparative Industry Open Rate 21.92%

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NEWS AD Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo • Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod • ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam

Sports

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SPORTS AD Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo

13.34%

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Opinion

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85ub% scribers

of our s g Buzz e Mornin access th bile phone o from a m

OPINION AD Lariat Contact Info and Social Media Links

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$250

Month

$700

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$2,250

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$4,000

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SPORTS SECTION Week $200 Month

$600

Semester

$2,000

Annual

$3,500

A & L SECTION

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$200

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$600

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$2,000

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$3,500

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$175

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$525

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$1,575

Annual

$3,000

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650 pixels Special Edition

6 MAY

12

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APRIL

11

Publication Date

MARCH

4

Dimensions

150 pixels

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1

OPINION SECTION

650 x 150 pixels

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FYI

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ARTS & LIFE AD

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JANUARY

Comparative Industry Open Rate 4.55%

Arts&Life

T

NOVEMBER

Average E-Mail Click Rate

• Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod • ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam

NEWS SECTION

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OCTOBER

31.64%

Pricing

MASTHEAD AD

SEPTEMBER

17,300

BUZZ PUBLICATION SCHEDULE

WEATHER

Morning Buzz

AUGUST

Total Morning Buzz Subscribers

LARIAT APP

App Pushes

Sic ‘Em Specials EN GA GE M EN T

Online advertising let s you know a customer’s exact lev el of engagement.

You can understand how much time they spent interacti ng with your ad, how much time they spent on your website, if they resea rched more of your products and wheth er that ad led to conversions.

1 push $25 4 pushes $100 8 pushes $190 12 pushes $270

Why Digital?

Each business is allowed one push per week.

Get details on the perimeters of your push from your Lariat advertising representative

300 x 250 pixels

App Content Box

EN ES S BU IL D BR AN D AW AR used to

$75 per week $275 per month

be g campaigns can Digital advertisin ild brand bu ur website and drive traffic to yo can create ig rgeted campa ns ta ly ive ct fe Ef s. awarenes audiences. reach appropriate d an rs ce en flu brand in

be creative display space to e lin on s es dl en Use the e presence, tablish your onlin es , ia ed m h ric with d get online nal connection an make an emotio and what you e out who you ar ab ed cit ex s er consum ands to focus splay enables br di e lin On r. fe of have to r messages dience and tailo on their ideal au gement. th recall and enga that improve bo

Dimensions: Place your box ad in the news content as the reader is scrolling through the story.

320 x 50 pixels

App Stationary Banner $50 per week $175 per month

Dimensions: Your banner ad will have presence at the bottom of every page that the reader visits in the Lariat app.

FLEX IBILI TY Online advertising campaigns can be adjusted with a few clicks or keystrokes.

You have the flexibility to respond to incoming data and make changes instantly.

ENDLESS INSIGHT

A B IL IT IE S REACH CAP

Through your campaigns, you can know exactly which ads bring in the highest number of leads. You can find out how many impressions were served and how many times your ad was clicked on.

l outlet n a digita o d a r u o Placing y a global access to ad the gives you ives your g h ic h w a day. market, 24 hours rk o w g to l dvertisin potentia f online a o s ie it il ib itless.

The poss tially lim are essen

G COM BIN ING ONL INE AND PRI NT ADV ERT ISIN TO MAX IMIZ E MAR KET ING EFF ORT S produce the desired outcome, For an effective marketing campaign that can advertising. print ads should be combined with online

will ensure that your brand marketing Combining both forms of advertising g. nt advantages of each type of advertisin campaign is gaining the most significa ess. succ for ed imiz g efforts are max This will ensure that your advertisin

7

ReTargeter (2018). 9 Reasons You Should Be Advertising Online. Retrieved from https://retargeter.com/blog/9-reasons-you-should-be-advertising-online/ Advertising, Marketing, Stationary (2018, April 19). Why Print Advertising Still has a Place in the Tech Era. Retrieved from https://inkbotdesign.com/why-print-advertising-still-has-a-place-in-the-tech-era/

App Full Screen Pop-Up Ad

x

$150 per week $500 per month Dimensions: Your full screen ad will appear to the audience for every 4th page that the visitors click on.

Each ad that you schedule on the Baylor Lariat App will be linkable to the website, email or phone number of your choosing.

320 x 480 pixels

SOCIAL MEDIA AUGMENTED REALITY 9,819 Followers and growing

2,735 Followers and growing

$50 per push

$50 per push

Facebook posts will be scheduled to run the day of your choice at 10 a.m. unless otherwise requested.

Twitter posts will be scheduled to run the day of your choice at 10 a.m. unless otherwise requested.

Camera-ready artwork in jpeg format accepted, but not required at least 2 days prior to run date.

Twitter posts are limited to 280 characters, includung the website link and Lariat “Sponsored Post” tag. Photos or small ads in jpeg format can be provided at least 2 days prior to run date.

THE THE LARIAT LARIAT COMES COMES TO TO LIFE! LIFE!

Friday, April 27, 2018 The Baylor Lariat

Arts&Life

B3

WHAT TO DO IN

WACO

THIS WEEKEND

Augmented Reality

FRIDAY, APRIL 27 MCLENNAN THEATRE: McLennan Community College Theatre presents “The Wind in the Willows.” Family fun abounds as Kenneth Grahame’s charming storybook tale springs off the page and onto the Bosque River Stage. | 7:30 p.m. at McLennan Community College, 1400 College Dr.

Photo Courtesy of Ashley Smith

ART FROM THE HEART A Baylor student completed this postcard, which cam from the “Postal Art Exchange” program at MD Anderson’s Children’s Cancer Hospital. Pediatric cancer patients draw half of the cards, which are sent to a professional artist or Baylor student in the community.

Pop-Up Still Picture, Website, Email or Phone 30-second video 60-second video

COLLABORATE from Page B1

$25 $75 $125

Give a guided tour through your apartments.

BRING YOUR AD TO LIFE.

Pop up a menu directly from your restaurant.

Let your audience be able to see you cut into a steaming fresh filet right off the page.

Give the capability of ordering tickets to your concert from from a click of the finger from your print ad.

Link your ad directly to your email, phone, survey or website.

exchange those experiences through artwork.”

Smith is program coordinator at The University of Texas MD Anderson Children’s Cancer Hospital, a position she obtained a few years after graduating from Baylor in 2015. Smith’s job entails arts programming for the hospital, which includes therapeutic-innature, creative art programs, in addition to educational arts programming in the hospital’s on-site school program. Smith and Gresham, who is the arts and medicine manager at the hospital, are tackling the collaborative project together, connecting young cancer patients to professional creatives in the community.

Smith said the artist outreach is not limited to the Waco area, but rather spans across the country and involves artists from all over the world.

“Our artist outreach actually extends everywhere from Canada to Colorado, Dallas to Mexico,” Smith said. “One of the beautiful things about it is that, on the back of the card, [the children] write where [they’re] from.”

MD Anderson’s hospitals are a hodgepodge of cultures and languages; their medical services attract patients in need from all over the world.

Smith said some of the children only speak their native languages, adding that the postcards have served as the perfect mediator between patients and artists that may not be able to communicate otherwise.

“When it comes to play and art and music, there really is no language barrier,” Smith said.

“People are able to communicate exactly what they’re feeling — what they’re thinking — through creative expression. There’s something really beautiful about it.”

Smith said this has allowed the program to already find success in connecting those that come from different backgrounds.

“That’s really how we’re reaching a number of different audiences and a number of different cultures, because our program is designed to break down those barriers,” she said.

Smith said the young patients were initially confused by the assignment, but that confusion quickly became excitement as they dreamed of the possibilities that could return to them weeks later.

“At first, they’re a little confused, because it’s not often that a child is told, ‘Hey, somebody’s going to be working on top of your artwork,’” Smith said. However, as soon as the kids’ postcards are mailed out, Smith said the children are eager to see how the artists complete their masterpieces.

“Every time we see [the kids], they’re like, ‘When is my card coming back! When is my card coming back!’” Smith said.

The children aren’t matched to the artists at random. Smith said the program takes the interests and creative style of the patient into consideration when they assign professional artists to complete their postcards.

“We try to match-make the artist to what they’re interested in and what would really make their pieces cohesive,” Smith said.

For example, if the child’s artwork is a

collage, Smith will try to assign the card to an artist who uses an assortment of media or often mixes mediums in their imagery. If the child draws a portrait or a character, the assigned artist will likely pursue portraiture or character design.

Greg Lewallen, Baylor lecturer of arts and sciences and former art instructor of Smith’s, was contacted to be one of the artists to complete a postcard.

“She contacted me initially to see if I would be one of the artists willing to participate in this program,” Lewallen said. “I got to thinking about it — Would this be something my students could do?”

Not too long after Lewallen proposed this question, the students in his 2-D Design class were filling in the unfinished cards with colored pencils, paints and markers, coloring both inside and outside of the already-sketched lines.

Lewallen recalled walking the halls of MD Anderson himself, when his daughter-in-law was undergoing treatment for cancer. She died at the young age of 28, and Lewallen said this experience has made the Postal Art Exchange program that much more meaningful to him.

“We’re just happy to be able to participate,” Lewallen said. “I’m hoping, at the beginning of next semester, that we can make this a regular thing.”

The hospital’s other art programs range from one-on-one projects to large-scale, collaborative pieces. In the past, one program has attached some of the children’s art work to space suits, which astronauts wear during their space travel.

The astronauts later visited the children in the hospital, wearing the space suits with their artwork patched onto it.

“They get really encouraged to see their work doing something large,” Smith said. “[It’s special] to see the kids’ faces light up when they see their work in a really unique space.”

As for now, Smith said the Postal Art Exchange program is at its earliest stages, but she hopes that the program will expand and fill MD Anderson’s gallery walls.

“We’re just sort of growing bit by bit. Right now, we’re growing at a rate of about five cards completed per week. Ideally, it will grow to be hundreds and hundreds of cards,” Smith said.

“We’re very hopeful that it will become a regular program for us. It’s been successful so far.”

Lewallen said he is proud to watch one of his former students succeed and apply her skills to something so meaningful.

“She could have very easily been an art major. Her problem is she’s too cotton-pickin’ smart,” Lewallen said. “I’m very proud that she’s using her talent and her skills and her creativity.”

Smith said she feels honored to still be in contact with her former professor and her alma mater.

“It really is an honor to be in contact with [Lewallen] and to have his support,” Smith said. “The department as a whole — it has been really great to have that kind of enthusiasm even though I’m not a student anymore.”

BAYLOR NEW MUSIC CONCERT: Presented by the studio of Dr. Ben Johansen, Lecturer in Composition and Computer Music at Baylor University | Free. 7:30 – 8:30 p.m. at Meadows Recital Hall, Baylor University, 60 Baylor Ave. BLOCK PARTY AND MUSIC FESTIVAL: Live music, food trucks, face painting, drinks and games. Live music includes Thomas Csorba, The Irons, Brody Price, Patric Johnston, Andrew James, The Fossil Lickers and Jaimee Harrisa and a surprise guest. | Tickets: $5 general admission, $15 VIP. 2 – 9:45 p.m. at Pinewood Coffee Bar, 3332 Austin Ave.

SATURDAY, APRIL 28 ALL BREED RESCUE: Rescue organizations from all over the state come together to show Central Texas they are serious about making Central Texas a no-kill area. Come adopt, shop and visit with your favorite breeds. | 11 a.m. – 3 p.m. at Heritage Square, 3rd St. and Washington Ave.

SUNDAY, APRIL 29 LIVE MUSIC AT COMMON GROUNDS: Kings Kaleidoscope (Christian Alternative/Indie) with The Sing Team and Honest Men. | Tickets: $15 – $20. 8 p.m. at Common Grounds, 1123 S. 8th St.

ONGOING BFA EXHIBITION: Baylor Bachelor of Fine Art students display their senior portfolios at the Martin Museum of Art in the Hooper Schafer Fine Arts building. | Free, Museum hours: 10 a.m. – 6 p.m. Tuesday – Friday, 10 a.m. – 4 p.m. Saturday, 1 – 4 p.m. Sunday.

NORTHERN TRIANGLE ART EXHIBIT: Baylor’s Social Innovation Collaboration Initiative is displaying artifacts and artwork that focus on the current Central American Refugee Crisis. | Free, April 19 through Sept. 16 at the Mayborn Museum.

Read more at www.baylorlariat.com

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