5 Levels Of Trust Signals Every Leader Needs

5 LEVELS OF TRUST SIGNALS EVERY LEADER NEEDS Jon Michail Image Group International

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Distrust is the default.

63% of people don’t trust CEOs. (Source: 2017 Edelman Trust Barometer)

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Your bio isn’t enough.

The market wants proof.

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LEVEL 1: INTEGRITY LAYER Truth over PR spin.

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LEVEL 2: DIGITAL HYGIENE Google your name.

Own the narrative.

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LEVEL 3: EARNED MEDIA AUTHORITY Press > Ads. Borrow first, build sustainability later.

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LEVEL 4: SOCIAL PROOF Case studies, testimonials, peer validation.

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LEVEL 5: THOUGHT LEADERSHIP ENGINE Quality Content that signals expertise consistently.

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Audit your trust stack.

Book IGI’s Trust Signal Scan now.

Reserve Your IGI Trust Signal Scan

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Jon Michail

Jon Michail is the founder and CEO of Image Group International, a premier corporate and personal-brand image advisory and coaching organization based in Australia.

As a trusted source and confidante since 1989, he and his company have been dedicated to elevating CEOs, leaders, and entrepreneurs to achieve evidence-based success with the “My Unfair Advantage” branding system whether virtually or in person.

He has conducted transformational seminars, workshops, and oneon-one coaching sessions on four continents and is recognized as a thought leader of the Forbes Coaches Council.

Jon has advised leaders from Forbes 500 and ASX 100 companies including PWC, LVMH, Goldman Sachs, Qantas, AFL, and Google.

If you require assistance in elevating your personal brand and reputation, please contact us:

patricia.bosa@imagegroup.com.au

imagegroup.com.au