Carolina Communicator: Summer 2010

A publication of the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill

Summer 2010

The Reese Felts Digital News Project the mccormick project: Digital strategy for rural community newspapers carolina j-school offers online master’s degree

CONTENTS

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9 3 4 6 9 12 14 16 18

Cover photo from the school’s 37 th Frame exhibition (see story on page 18).

John Adkisson Trey Buie of Paris, Ky., reacts while bowling with his grandparents at Corvette Lanes. Buie bowls in a children's league in Paris. “They usually have bumpers,” Buie's grandmother Sherry Phifer said.

Dean Jean Folkerts: Connecting

The Reese Felts Digital News Project: Digital intelligence for a changing world

The McCormick Project: Digital strategy for rural community newspapers

Fighting to Save a Mountain and Its People

CAROLINA J-SCHOOL OFFERS ONLINE MASTER’S DEGREE

16 and Pregnant: The effects of media intervention on teen pregnancy attitudes

Ad students create ‘Destination’ branding campaign for FOX sports carolinas

37 th Frame – the best of carolina photojournalism

24

WWW2010 and the specter of big data

26

Considering ‘The Big Thaw’

28

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‘You're ready’ – New York Times White House correspondent Helene Cooper addresses 2010 Carolina J-school graduates

SUMMER 2010

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CONTENTS

School of Journalism and Mass Communication Jean Folkerts Dean 919.962.1204 jean_folkerts@unc.edu Dulcie Straughan Senior Associate Dean 919.962.9003 dulcie@email.unc.edu

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28

Anne Johnston Associate Dean for Graduate Studies 919.962.4286 amjohnst@email.unc.edu Joe Bob Hester Associate Dean for Undergraduate Studies 919.843.8290 joe.bob.hester@unc.edu Speed Hallman Associate Dean for Development and Alumni Affairs 919.962.9467 speed_hallman@unc.edu

30 About that fine print: What are the promises to be kept?

31 Experimental course creates international exchange through mobile devices

32 2010 N.C. Halls of Fame inductions and Next Generation Leadership Awards

34 O’Rourke: ‘Journalism is dead’ 35 Public relations celebrates 20 at Carolina’s J-school

36 news briefs 39 Donors to the school

Louise Spieler Associate Dean for Professional Education and Strategic Initiatives 919.843.8137 lspieler@unc.edu

Jay Eubank Director of Career Services and Special Programs 919.962.4518 jeubank@email.unc.edu Monica Hill Director, North Carolina Scholastic Media Association 919.962.4639 mihill@email.unc.edu Jennifer Gallina Director of Research Administration 919.843.8186 gallina@email.unc.edu Stephanie Willen Brown Park Library Director 919.843.8300 swbrown@unc.edu David Alexander Director of Information Technology and Services 919.962.0281 davidale@email.unc.edu Kyle York Assistant to the Dean for Communications 919.966.3323 sky@unc.edu

Maura Murphy Associate Dean for Business and Finance 919.843.8287 murf@email.unc.edu

Editors Morgan Ellis, Kyle York th

anniversary

Art Director Karen Hibbert Design UNC Design Services Printer Clinch Valley Printing Co., Inc. Read the Carolina Communicator online at jomc.unc.edu/carolinacommunicator.

Carolina Communicator is a publication of the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill. © Copyright 2010, UNC School of Journalism and Mass Communication. All rights reserved.

Address corrections: Amy Bugno School of Journalism and Mass Communication Campus Box 3365, Carroll Hall Chapel Hill, N.C. 27599-3365 amybugno@unc.edu 919.962.3037

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CAROLINA COMMUNICATOR

FROM THE DEAN

Dean Jean Folkerts: Connecting

Carolina’s J-school students won a national championship this year. They finished first overall in the intercollegiate competition of the Hearst Journalism Awards, considered the Pulitzers of college journalism.

Our alumni and friends set a new record for giving to the school in fiscal year 2010 with more than $7.7 million in private gifts.

A recent article in “Journalism and Mass Communication Educator” indicated that from 1999 to 2008 students and faculty in the J-school presented more papers at the Association for Education in Journalism and Mass Communication annual meetings than did any other school with the exception of the University of Florida. Florida has 60 full-time faculty and 200 graduate students. UNC has about 45 faculty and 100 graduate students. This speaks to the productivity of our research faculty and the mentoring they provide for our graduate students.

These three accomplishments are a great tribute to the quality of the school, and they are more than coincidences. They go hand in hand.

The extraordinary support from alumni and friends allows us to innovate and to seize new opportunities for our students. Consistent, broad-based support and involvement from alumni are cornerstones of any great school. I like to believe we earn and honor that support with the work of our students and faculty.

Carolina has been a leader nationally in adapting journalism education to a new media environment undergoing massive change. We’re now leveraging our leadership position to go further and intensify our focus on digital media.

An estate gift by Carolina alumnus Reese Felts is funding an experimental digital news and audience research initiative.

It will function as a research center that studies products, audiences and communities that form around the news.

Monty Cook, J-school alumnus and former editor of The Baltimore Sun and baltimoresun.com, is leading the project.

Monty tells us more about his vision in his story on page 4.

The Knight Foundation combined new and existing funds to create a $1.7 million Knight Chair in Digital Advertising that increases our work on the business side of digital media.

Carolina is now one of only two journalism schools in the country to have two Knight chairs – and both of our chairs are focused on digital media. Read on page 6 about Knight Chair Penny Abernathy’s work with the McCormick Foundation and rural community newspapers in North Carolina.

The school has just launched a unique, innovative online master’s in technology and communication (MATC) aimed at working professionals. It’s the only curriculum of its kind among our peer programs nationwide. Read more about the MATC on page 12.

As part of the Carnegie-Knight Initiative on the Future of Journalism Education, our students are producing the News21 multimedia documentary project – “Powering a Nation” (poweringanation.org) – which has won more than 40 regional, national and international awards. Our News21 student journalists broke news about the Gulf oil spill response when they obtained a copy of a BP contract with oil spill workers banning them from speaking to the media.

I’m proud of the drive, the professionalism and the optimism of our students. And I’m honored to work with the faculty, staff and alumni – the Carolina J-school community – that together create what many believe is the best journalism and mass communication school in the world.

Thank you,

Jean Folkerts

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DIGITAL NEWSROOM

The Reese Felts Digital News Project: Digital intelligence for a changing world

by Monty Cook

A team of wireless, untethered student reporters, photographers, Monty Cook

videographers, multimedia producers and editors are launching a digital news project at Carolina to help define new standards for media.

The Reese Felts Digital News Project, funded by a $4.1 million estate gift from alumnus Reese Felts, will be a collection of insightful, imaginative and entertaining digital sites and spaces that provide the foundation for studying journalism trends, audience behaviors and the information ecosystem.

A mix of student-produced journalism and external content will sustain the project’s publications, products and applications.

The decline of so-called mainstream media has been well documented. Traditional media companies overestimated their own businesses and underestimated the Internet and other digital media as catalysts for expansive cultural change.

The survival of journalism now depends as much on understanding those cultural changes in media habits – and adapting to them – as it does finding business models that will support it.

Using the curiosity of experimentation and research – and capitalizing on the experience, the quality of scholarship and thought, and the creativity of Carolina’s J-school – our mission is to help industries, companies and entrepreneurs create innovative solutions for content, advertising and marketing against the changing backdrop of technology, culture and business models.

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CAROLINA COMMUNICATOR

The Reese Felts Digital News Project leverages ongoing research in the school, and the project’s website will provide a platform for industry recognition of the school’s research.

We will encourage research partnerships with traditional and new media organizations, opening a portion of the site to companies for testing innovative products with audiences.

And the newsroom will provide a forum for testing new technology, hardware, software, plug-ins and platforms.

A recent study by the Pew Research Center found that, for the first time, more people acknowledge getting their news and information online rather than from a newspaper. And an astounding 75 percent of us who get news online are being informed through e-mail or social media networks.

The tipping point between traditional news sources and the most basic digital platform, the web browser, has passed.

We view ourselves as partners with our users, students and faculty, our community, companies in the digital space and the news industry.

Mobile is the emerging frontier, and the initial focus of our digital news project will be on this trend. The Nielsen Company projects smart phone penetration in the United States to hit 50 percent before the end of 2011. The introduction of tablet technology, such as the iPad, will broaden this transition.

DIGITAL NEWSROOM

Our newsroom will be fertile ground for experimentation and research beyond the standard digital methods of blogging, social media, content aggregation and curation. The definition of journalistic content is expanding to include vast amounts of raw data and user-generated content. Geocoding, databases, gaming, animation and data visualization each have a role to play in helping journalists compile information and foster greater understanding of issues by media users.

Stay tuned for more developments. ♦ Monty Cook is the executive producer of the Reese Felts Digital News Project. A J-school graduate, he returned to Carolina in 2010 after more than 20 years of journalism and news management experience. Before joining the school, he was senior vice president and editor of The Baltimore Sun and baltimoresun.com.

T

he school’s digital newsroom was made possible with a $4.1 million gift from the estate of alumnus Reese Felts. It is the largest single gift ever by an individual to Carolina’s journalism school.

In addition to creating the experimental student news project and audience research initiative, Felts’ gift will fund a distinguished professorship in the school.

Dean Jean Folkerts announced the gift Oct. 1, 2009.

Felts, a 1952 UNC graduate who worked for nearly 30 years as a radio and television broadcaster in Winston-Salem before retiring in 1980, died in 2009. He spent most of his career with WSJS, which is now WXII. “The journalism school instilled Reese with an almost-religious awe of the role of journalism in our society and the profound importance of a free and responsible press,” said Cowles Liipfert, Felts’ attorney and friend.

“Carolina’s journalism school has always been innovative,” Chancellor Holden Thorp said. “It is fitting that a

gift from an older generation of journalists will help our students shape the future of news dissemination.”

In 1996, Felts endowed an annual $3,000 scholarship for electronic communication students in the school.

In 1997, he named three editing suites in Carroll Hall.

“Reese’s kindness and generosity were well-known by many,” Folkerts said. “His gift enables us to do something unique and meaningful for our students.”

SUMMER 2010

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McCORMICK PROJECT

The McCormick Project: Digital strategy for rural community newspapers

by Jed Williams

A

merican newspapers’ domestic paid daily circulation has withered by nearly 10 million

since 1985. Newspaper advertising revenue plummeted by 26 percent in 2009 alone.

News continues to move increasingly into the digital and portable age, and the fundamental change undercuts the traditional business advantages newspapers had enjoyed for the better part of a century.

The effects have been dire for newspapers, and they simply cannot afford to stand idly by and hope for a reprieve.

Photo courtesy of Mark Gilchrist

In this context, the McCormick Foundation asked Penny Muse Abernathy, the Knight Chair in Digital Media Economics at the UNC School of Journalism and Mass Communication, to use her classroom as a laboratory to help rural newspapers in North Carolina transform editorial and business models to compete and succeed in the digital era.

“We are committed to improving content and building news audiences,” said Clark Bell, the McCormick Foundation’s journalism program director. “This project has the opportunity to do both for three outstanding news organizations ready, willing and able to tackle digital challenges.”

WHS:100 YEARS 24-Page Centennial Edition Included in Today’s Issue

The News Reporter Published since 1896 every Monday and Thursday for the County of Columbus and her people.

Thursday, June 3, 2010

Volume 113, Number 97 Whiteville, North Carolina

50 cents

Yet these newspapers are struggling with many of the same issues disabling newspapers in larger metropolitan areas.

Habitual readers are migrating online, finding more diffuse sources of news and more customized modes of delivery. As

Inside Today

6

2-A •Chadbourn trash bill draws fire.

4-A •Man bilked couple of $20,000.

7-A •Tornado touches Walk this way down north of Volunteers from the N.C. Museum of Forestry in Whiteville completed CAROLINA COMMUNICATOR Whiteville. the move into the museum’s temporary offices May 27 by carrying a 9-A •Dead bear draws Chadbourn a crowd.

planning

Three newspapers were chosen for the pilot project – the Washington Daily News, Whiteville News Reporter and Wilkes Journal-Patriot. All are family-owned-and-operated and have been for several generations – increasingly a rarity in North Carolina and beyond. Each has earned a reputation for providing quality public service journalism.

Both Washington and Whiteville have won the prestigious Pulitzer Prize for public service.

Staff photo by Mark Gilchrist

27-foot-long painted mural from the museum down Madison Street to Hill Plaza. The museum is in the early stages of a restoration project.

Roads loaded with

No tax hike

Elizabeth Wilder

McCORMICK PROJECT

readers flee and economic recovery lags, the advertising that historically accounted for the majority of the papers’ revenue dissipates.

Students in Abernathy’s “Leadership in a Time of Change” seminar have been working directly with these newspaper executives to understand their challenges and initiate change that equips them to survive and thrive in the digital realm. The work calls for creating products and platforms that engage new communities online, while generating fresh revenue streams.

“This is a period of immense economic disruption in the media industry but also a time of great opportunity,” said Abernathy. “The explosion in digital technologies and specialized information sources is destroying old business models, but is also creating new ones.”

Each publication faces unique operational, community and competitive challenges.

In Washington – where the Daily News prints six days per week yet recently outsourced printing to another nearby newspaper – management must come up with sound ways to shed legacy printing and distribution costs, while offering an enhanced web product that attracts new readers and advertisers.

Whiteville’s News Reporter, published twice weekly, already boasts a relatively well-developed website that incorporates breaking news alerts and social media. Now it is working to generate new advertising revenue by bundling and integrating print and online sales and introducing new web features.

For instance, Whiteville.com is considering creating social communities coalesced around particular interest groups such as prep sports or religion.

Elizabeth Wilder

Wilkesboro’s Journal-Patriot, published three times a week, is beginning to develop a robust website. To build a strong online community without cannibalizing its print base, they may begin with increased breaking news updates and broader content selections online, then later expand into more specialized content that offers greater benefits for advertisers who want to reach a specific demographic.

Previous page: The Columbus County Courthouse in Whiteville, N.C. Above: Scenes from Washington, N.C., which sits along the Pamlico River

A five-step strategic process guides the student teams as they evaluate individual newspaper’s strengths, weaknesses, opportunities and threats, focusing especially on the local economy, the editorial product, ad sales, readership trends and the current business model. Each step poses a series of questions that require the organizations to reflect – and then project. They must first ask fundamental questions about what they create, against whom they compete, who they serve and how they will grow. ⊲

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Photo courtesy of Jules Hubbard

McCORMICK PROJECT

Main Street in North Wilkesboro, N.C.

The full strategic process separates into three phases.

Last fall, students completed initial research on each of the newspapers and their markets. This involved developing current economic snapshots of their communities, culling together data on education and income demographics, growing and waning industry sectors, and available broadband Internet connectivity.

Five-year trending projections were then performed in each of these areas. This spring, the students conducted extensive reader and advertiser surveys in each market to understand how audience behavior is changing and advertiser needs are shifting.

Students then collaborated with editors and publishers in each market to set priorities and brainstorm ideas that will jumpstart the digital transition. In fall 2010, students will follow through on development and implementation of new content along with sales and marketing efforts.

The project’s ultimate goal is to develop a multimedia template and tutorial that can be shared with rural newspapers around the country. Students and managers at the papers are developing a series of multimedia teaching modules – on everything from how to manage change to how to sell advertising in the new environment – that will be available online.

Clayton Christensen wrote in “The Innovator’s Dilemma” that established firms tend to be good at improving what they have long been good at doing. Washington, Whiteville and Wilkesboro have long been good at delivering the news and serving as the town water cooler in their communities.

But times are changing – dramatically – and so too are these newspapers. They have made the decision to embrace transformative change.

“The constant change required to meet the challenges of increasing Internet use by readers and advertisers, even in small communities like Whiteville, can be overwhelming,” said Les High, managing editor of The News Reporter. “We

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CAROLINA COMMUNICATOR

are excited to be collaborating with a group of talented students and professors who understand where new media is headed.” ♦ Jed Williams is a recent Park Fellow master’s graduate of the UNC School of Journalism and Mass Communication. He recently joined the Washington D.C.-based media consultancy BIA/Kelsey.

Five steps for assessing and implementing change 1. Who are we?

• What do we create? How efficiently do we create?

• How do we make money?

• Who are our competitors?

• How will we grow?

2. Who are our customers?

• How much of our product/creation are they willing to buy?

• How much are they willing to pay?

• What is it that originally attracted them to our creation?

• What ensures their loyalty today? And tomorrow?

3. Are we in a cycle or a cyclone?

• If in a cycle, how do we move upward in a downturn?

• If in a cyclone, what is most critical to protect so we survive?

4. What are our strengths, weaknesses, opportunities and threats?

5. Who will we be three years from now?

Five years from now?

Fighting to Save a Mountain and Its People

By Chad A. Stevens

Coal River Mountain is an ancient Appalachian cradle of rolling ridges and nestled hollows, which Chad Stevens

Chad A. Stevens is an assistant professor of visual communication at the UNC School of Journalism and Mass Communication. He is documenting a mountaintop removal controversy in West Virginia in the film “The Coal War.”

provide refuge to a variety of delicate wildlife species and a home to a uniquely American mountain culture.

Above: Storms rolled over a mountaintop removal coal mine near Pikeville, Ky., in May 2007. Mountaintop removal coal mining is practiced in Kentucky, West Virginia, Virginia and Tennessee.

But just beneath the surface lies something that calls into question the mountain’s very survival: $4.3 billion worth of coal. Massey Energy – owner of the Upper Big Branch Mine that was the site of the April 5, 2010, mining disaster that killed 29 coal miners – holds permits to clear-cut 6,450 acres of hardwood forest on the mountain and to detonate thousands of tons of explosives in a process ⊲

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THE COAL WAR

called mountaintop removal (MTR). This aggressive form of strip mining is used to extract seams of coal as they lower mountains by 500 feet or more.

Daily more than 3 million pounds of explosives are detonated in West Virginia during the MTR process. If Massey proceeds with its mining plans on Coal River Mountain, the blasts will topple debris into nine miles of streams below, poisoning the waterways with arsenic, sellenium and other potentially toxic elements.

But as Massey Energy readies its bulldozers and explosives a few hundred yards from her home, Lorelei Scarbro, a West Virginia grandmother, begins a desperate fight to save her land by breaking the coal industry’s century-old stranglehold on Appalachia.

Scarbro’s strategy is unprecedented. She plans to stop the blasting of Coal River Mountain by seeking adoption of her own

energy plan: the first sustainable-energy, green-collar project in Appalachia, a 220-turbine wind farm called The Coal River Wind Farm. Her innovative solution would fundamentally change the coal-based mono-economy in West Virginia by providing sustainable energy and local jobs for as long as the wind blows. Opposition to her plan, however, remains strong. West Virginia provides 14 percent of the nation’s coal, and political and economic interests in the region are deeply entwined.

Those interests benefit from a single energy source: coal.

Mountaintop removal is not just an Appalachian problem. It is estimated that 45-50 percent of America’s electricity comes from coal-burning power plants. Nearly every community in America consumes electricity derived from this environmentally devastating process. Most Americans have no idea that the energy consumed in their homes leads to the destruction of the oldest hardwood forests in North America and poisons the groundwater for millions of Americans.

They say that everyone has a “moment” – the moment one sees MTR for the first time and his or her life changes. For me that moment happened on Memorial Day in 2006, standing on the edge of “Hell’s Gate” on Kayford Mountain. Just as a photograph can’t capture the magnificence of the Grand Canyon, equally words and images don’t exist that reveal the brutality of an active MTR mine. After beginning research on the issue and meeting activists fighting MTR in their communities, I began working on a project that soon evolved into “The Coal War” documentary film. The objective of this film project is to inform the public about the energy battle raging in the coalfields of Appalachia in a unique and compelling way. “The Coal War” achieves this through the incredible story of a grandmother (Scarbro) who risks everything to save her land and her community, and confronts a centuries-old energy problem with a renewable energy solution.

As Scarbro says, “This is a David and Goliath story. I know what we are doing is right, but just because you are right doesn’t mean you will win.” Whether Scarbro wins or loses, the camera will be there until the fate of Coal River Mountain and the communities that live in its valleys has been decided.

To learn more or to support the project, please visit thecoalwar.com. ♦

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CAROLINA COMMUNICATOR

Above: Surface mining operations like the Kayford Mountain mountaintop removal site operate 24 hours a day. In most instances the process lowers a mountain by 800 feet exposing seams of coal as they go.

The industry has been moving to surface mining operations versus subterranean mining because it reduces the number of miners required to extract the mineral.

Left: On Feb. 3, 2009, the first nonviolent protest on Coal River Mountain brought attention to the campaign to build a wind farm. Five protesters, including Rory McIlmoil (left) and Matt Noerpel, chained themselves to an excavator on a mountaintop removal preparation site. The five were later removed and charged with criminal trespassing.

Below: The daughter of a mountaintop removal activist waits in the vehicle while her family inspects a reclaimed mountaintop removal site in West Virginia.

Previous page top photo: During a Memorial Day ceremony at a family cemetery on Kayford Mountain, Hillary Hosta, an anti-mountaintop removal activist from Ottawa, Ontario, carries a young bird found on the path to the 300-year-old cemetery that can only be accessed with permission of the coal company.

Previous page bottom photo: For decades Kayford Mountain has been the site of a major mountaintop removal complex. Many residents in the nearby community of Dorothy, W.Va., complain of property damage and cracked foundations because of mountaintop removal blasting.

SUMMER 2010

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C A ROL I N A J - S C HO OL OF F E R S An innovative master’s degree in digital media delivered online by the acclaimed UNC J-school

matc.jomc.unc.edu T he UNC School of Journalism and Mass Communication is launching a new online master’s degree that focuses on interactive media, the Internet, digital economics and other issues reshaping journalism and mass communication in the 21st century. Prospective students may apply now through Jan. 1, 2011, for fall 2011 admission.

The Master of Arts in Technology and Communication (MATC)

new degree. “MATC students will be immersed in cutting-edge

is the only fully online master’s degree in journalism and mass

digital media theories and practices while being able to access

communication offered in the UNC system – and the only curric-

materials and engage in discussions online. The content of the

ulum of its kind among the school’s peer programs nationwide.

program is a perfect match for an e-learning format.”

The MATC offers a rigorous, unique curriculum that enables pro-

The program admits no more than 20 students each year in

fessionals to address the challenges and opportunities posed by

order to ensure a seminar-like learning environment.

technology. MATC students gain the tools to solve communication problems using the new media solutions that are transforming media and business practices. The program prepares current and aspiring managers for leadership positions in journalism, advertising, public relations and internal communication.

“My role is to serve as adviser and advocate for our students,” said associate professor Rhonda Gibson, MATC academic director and former director of the school’s doctoral program. “We are limiting the size of this program so that we can provide the same level of personal attention that our residential students

“We’re very excited about the synergy between the MATC cur-

receive. I will have regular contact with all MATC students to

riculum and the way the program will be taught online,” said

ensure that their academic needs are met and to connect them

Louise Spieler, associate dean for professional education and

with UNC faculty whose specialties match their interests.”

strategic initiatives, who has spearheaded development of the

HEADER

O N L I N E M A S T E R’ S DE G R E E FAQ Can students complete this degree while working?

How are courses taught online?

Yes. The MATC is aimed at working professionals. Students pursue the degree on a part-time basis, taking two courses during the fall and spring semesters for two years and one course over the summer. After finishing the coursework, students will complete a final project.

Courses use online lectures, narrated slides, textbooks, case studies, blogs, social media tools and links to readings.

Lively discussion boards simulate the give-and-take of the classroom. Courses are taught in an asynchronous format, meaning that students don’t have to be online at a specific time. While the program format is flexible, the degree is designed to be rigorous and challenging. Courses include strict deadlines for assignments and high standards for participation and performance.

Is travel to the UNC-Chapel Hill campus required?

Yes. Students come to campus at least twice: to participate in a twoday orientation before starting the degree and to take part in a weeklong residency in the summer between the first and second years.

How does the admissions process work?

How does the MATC affect the school’s online Certificate in Technology and Communication?

The MATC builds on the success of the school’s online Certificate in Technology and Communication program, which began enrolling students in spring 2003. The school will continue offering the certificate program separately from the MATC. Students who complete the certificate may apply to the MATC program. If admitted, certificate students may transfer credit for JOMC 711: “Writing for Digital Media” and JOMC 714: “Database and Web Research” into the degree program. The credit must have been earned within five years of admission to the MATC program. More information about the certificate is available at jomc.unc.edu/de.

MATC Curriculum 30 credits (Nine 3-credit courses and a 3-credit non-traditional thesis) JOMC 711: Writing for Digital Media Instructor: Brian Carroll JOMC 714: Database and Web Research: Strategies for Finding Information Online Instructor: Genie Tyburski JOMC 715: New Media and Society Instructor: Sri Kalyanaraman JOMC 716: Research Methods and Applications Instructor: Anne Johnston JOMC 717: Information Visualization Instructor: Alberto Cairo JOMC 718: Media Law for the Digital Age Instructor: Cathy Packer JOMC 719: Leadership in Digital Media Economics Instructor: Penny Abernathy JOMC 720: Strategic Communication Instructor: Heidi Hennink-Kaminski JOMC 721: Usability and Multimedia Design Instructor: Laura Ruel JOMC 992: Non-Traditional Thesis

The program seeks individuals holding a baccalaureate degree with a GPA of 3.0 or higher and a minimum of three years of experience in a journalism- or communication-related field.

Graduate Record Examination (GRE) scores are required. The MATC admits no more than 20 students annually, who progress through the program together. The application deadline is Jan. 1, 2011, for the fall 2011 class.

How can I learn more about the MATC? Please visit matc.jomc.unc.edu or call the MATC office at 1.877.668.0674. You also may contact Rhonda Gibson, MATC academic director, at gibsonr@email.unc.edu.

Course Schedule Semester

Course #

Summer I

Course Title

Credits

Format

Orientation

0

On-campus

Fall I

JOMC 711

Writing for Digital Media

3

Online

Fall I

JOMC 716

Research Methods and Applications

3

Online

Spring I

JOMC 714

Database and Web Research

3

Online

Spring I

JOMC 715

New Media and Society

3

Online

Summer II

JOMC 717

Information Visualization

3

Online

Summer Residency

0

On-campus

Summer II Fall II

JOMC 720

Strategic Communication

3

Online

Fall II

JOMC 721

Usability and Multimedia Design

3

Online

Spring II

JOMC 718

Media Law for the Digital Age

3

Online

Spring II

JOMC 719

Leadership in Digital Media Economics

3

Online

Fall III

JOMC 992

Final Project

3

Online

Total

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MEDIA INTERVENTION

16

and Pregnant: The effects of media intervention on teen pregnancy attitudes Discussion about teen pregnancy has exploded in recent years.

MTV

by Rebecca Ortiz

Maci Bookout and her son, Bentley, from MTV’s “16 and Pregnant”

Gossip magazines and newspapers splashed stories about the pregnancies of celebrity teens Jamie Lynn Spears and Bristol Palin across their covers. The full-length feature movie “Juno” told a story with a happy ending about a teen who becomes pregnant accidentally and gives her baby up for adoption. The Lifetime television network produced “The Pregnancy Pact,” a movie based on the real-life events of a group of teenagers in Massachusetts who made a pact to get pregnant at the same time. The MTV network debuted the documentary series “16 and Pregnant,” which followed the lives of six teens who become pregnant and deal with the trials and tribulations of pregnancy and parenthood. The series was such a success that a spin-off, “Teen Mom,” and a second season were produced.

Teen pregnancy has also received much attention from health experts. After a steady decrease in the teen pregnancy rate between 1990 and 2005, there was a significant increase in the rate between 2005 and 2006. There was a similar decline and increase in the teen birth rate which increased for two consecutive years from 2005 to 2007 and then declined slightly in 2008.

Despite the recent decrease in the teen birth rate, the National Campaign to Prevent Teen and Unplanned Pregnancy noted that trends in the past few years suggest a continued need to focus on this issue. Recently released data on teen sexual behavior and contraceptive use suggest that progress changing these behaviors may have stalled.

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CAROLINA COMMUNICATOR

MEDIA INTERVENTION

Such conclusions were a catalyst for the campaign to identify innovative and effective ways to reduce teen pregnancy.

According to research conducted by Jane Brown, James L. Knight Professor at the UNC School of Journalism and Mass Communication, and her colleagues, media interventions such as the “Say No to Drugs” campaign that aired for years can be effective ways to approach such topics with teenage audiences, who are avid consumers of media.

MTV

Current research on the impact of media interventions is limited, so the campaign contracted with UNC researchers and the Durham research firm, iRT, to evaluate teen pregnancy media intervention built around the MTV “16 and Pregnant” documentary series. UNC researchers on the project included Brown and doctoral students Autumn Shafer and Rebecca Ortiz.

Then the intervention groups viewed each episode and participated in a group discussion with a group facilitator, using a guide designed by the campaign to elicit conversation about the negative consequences of teen pregnancy and parenthood. Control groups did not view episodes or have discussions.

The researchers compared results of the control and intervention groups to assess the effectiveness of the intervention.

They looked for any changes in susceptibility to teen pregnancy, intentions to change behaviors, attitudes about the normalcy of teen pregnancy and parenthood, and positive or negative expectations about teen pregnancy and parenthood.

Perhaps the most interesting finding was that teens in the intervention groups were significantly more likely than the control groups to believe that most teens want to get pregnant. It suggests that viewing and discussing the episodes may lead some teens to believe teen pregnancy is more normal than they believed previously.

Such findings are not novel in media effects research. The “cultivation theory” posits that the more television exposure a person has, the more likely they are to believe that the portrayals on television reflect reality. It is possible that some teens who view shows about teen pregnancy may begin to believe that the issue is more widespread than they initially thought.

Positive implications were also found. The majority of participants reported discussing the episodes further with a friend, and those participants were significantly less likely to

MTV

The pilot project involved adolescents at 18 central North Carolina Boys and Girls Club groups. Between February and April 2010, the researchers studied the groups’ exposure to and discussion of three episodes from “16 and Pregnant.”

They set up randomized groups that would receive the media intervention and control groups that would not. All participants completed questionnaires at the beginning of the study and then again a week later.

Top photo: Gary Shirley and Amber Portwood from “16 and Pregnant” Bottom photo: Maci Bookout with Ryan Edwards, Bentley’s father

believe that teen pregnancy and parenthood was the norm.

Also, the more teens liked the episodes and discussion sessions, the lesser were their positive expectations about teen pregnancy and parenthood.

This exploratory examination of a media intervention for teen pregnancy prevention revealed potential for successful interventions in the future. Teens enjoyed participating and showed an increase in knowledge about ways to prevent teen pregnancy and parenthood. Brown and colleagues continue to work on similar projects to identify effective interventions to improve sexual and overall health among teens. ♦ Rebecca Ortiz is a Park Fellow doctoral student at the UNC School of Journalism and Mass Communication. Her interests include health communication, media effects and representations of sexuality in the media.

SUMMER 2010

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DESTINATION: FOX SPORTS CAROLINAS

Ad students create ‘Destination’ branding campaign for FOX Sports Carolinas

Advertising students at the UNC School of Journalism and Mass Communication have developed a new branding campaign for FOX Sports Carolinas.

The project is part of FOX’s Creative University program that partners with prestigious academic and athletic institutions around the country. It provides real-life applications of what students are learning in the classroom.

The campaign – Destination: FOX Sports Carolinas – supports FOX’s new regional sports network that reaches more than 4 million cable and satellite households in North and South Carolina. The network televises about 100 live Atlantic Coast Conference sporting events and a weekly ACC magazine show. It also televises Charlotte Bobcats and Carolina Hurricanes games, among other teams and athletic conferences.

Eight teams of students in two of the school’s advertising classes developed agency-level pitches and presented FOX executives with creative concepts for TV, outdoor, radio, and grassroots web and social media applications.

The winning team of students from assistant professor Dana McMahan’s class included Matt Vita, Anna Folwell, Paige Heskamp, Kelsey Watford, Nicole Cestaro and Jordan Chatham. They earned the opportunity to work side by side with industry professionals to execute the final product and its launch coinciding with the beginning of the NBA, NCAA and NHL fall sports seasons.

“The program exposed us to many components of the creative process and execution of an advertising campaign through hands-on experience, giving us a valuable and fun understanding of the industry,” said Folwell.

Michael Brouder, the director of marketing and network presentation at FOX Sports Carolinas, said he and other executives were impressed with all of the student teams’ pitches.

“Every idea was actionable. They were really that good,” he said. “The preparation of the students, the caliber of the presentations and their overall professionalism was top notch.”

Brouder said the winning presentation stood out because of its understanding of the breadth of FOX Sports Carolinas programming, achieving the difficult task of creating an umbrella campaign that works for both college and pro sports in both North and South Carolina. “The campaign is locally charged and highly customizable across the entire FOX Sports Carolinas footprint,” he said.

“Destination: FOX Sports Carolinas really focuses on the passion fans have for their teams,” McMahan said. “FOX Sports challenged the class teams to bring the fan spirit alive for sports enthusiasts in the viewing area. All true fans will see themselves in the campaign.”

Three television spots make up the primary pieces of the campaign, but the concept will be used across multiple platforms. One is based on major rivalries in the Carolinas involving ACC and Southeastern Conference teams and fans.

Students Paige Heskamp, Nicole Cestaro and Kelsey Watford (l to r in back) watch a Los Angeles-based crew discuss the execution of their “Destination Campaign” concept during a production shoot in Winston-Salem.

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DESTINATION: FOX SPORTS CAROLINAS

Storyboards from the student-developed campaign

Another focuses on the concept of “the next moment,” featuring scenes of landmarks, landscapes, stadiums and arenas in the Carolinas with audio highlights of memorable calls in the sports history of the Carolinas and finally asking, “Where will you be for the next big moment?”

A third concept –“whatever it takes”– features everyday sports fans rushing home to watch a big game. It’s a tonguein-cheek approach to doing whatever it takes to see the game.

All three spots culminate in the final message that the destination for fans is FOX Sports Carolinas.

The Creative University partnership between the network and the school began when Brouder reached out to John Sweeney, Distinguished Professor of Sports Communication and head of the advertising program at the school. From there,

associate professor Joe Bob Hester’s and McMahan’s classes took on the FOX Sports Carolinas branding campaign.

And as the students worked on that campaign, a sideline project emerged that incorporated student findings from an advertising research class noting consumer opinions and trends related to the Charlotte Bobcats fan experience. From the findings, assistant professor Heidi Hennink-Kaminski’s advertising class conceptualized, developed and presented multiple marketing concepts to build brand recognition, drive ticket sales and spur viewership of Bobcats telecasts on FOX Sports Carolinas.

The partnership also led to three students landing internships with FOX Sports during the summer of 2010. ♦

SUMMER 2010

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PHOTOJOURNALISM

Courtney Potter Rosa Chivian, 9, is a Shuar Indian and recent amputee from the Ecuadorian Amazon jungle.

Since her people believe that “accidents” are curses from evil spirits, her family fled with Rosa to another province to escape the shame of being “cursed.” Now the family is living at the Hospital Vozandes del Oriente in Shell, Ecuador, as Rosa undergoes rehabilitation and learns how to transcend the stigma attached to her malady.

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The 37th Frame, Carolina photojournalism’s annual photo contest and exhibit, features the best student work from the past year.

Jon Young Germán Alarcón Cornejo, known also as the Peruvian water color artist “Kinkulla,” stands before the mountains of Chincheros, Peru, after completing a painting of the scene. Kinkulla makes his living as an artist, painting scenes of Peruvian culture and commerce.

This year’s exhibition featured 68 images from spot news, general news, feature, sports action, sports feature, portrait, pictorial, illustration and photo story categories. More than 500 images were submitted for judging.

Carolina’s photojournalism students and faculty are recognized every year with regional, national and international awards that burnish the school’s reputation as one of the world’s most fertile training grounds for photojournalists.

The panel of professional photojournalists who judged this year’s 37 th Frame included David T. Foster III of The Charlotte Observer and freelancers Nathan Clendenin (nclendenin.com) and Travis Dove (travisdove.com).

The following are some of the images featured in the 37 th Frame exhibition.

SUMMER 2010

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PHOTOJOURNALISM

Katherine Vance Minnie Vance holds 2-month-old Jayla Caldwell's hand as she listens to Jayla's heartbeat. Vance, 87, has been a pediatrician in Chattanooga, Tenn., for more than 50 years. She often sees patients that other doctors will not see since the patients have state-provided, rather than private, insurance.

above: Arkasha Stevenson A couple embraces at the Pike County Central High School homecoming football game in Pikeville, Ky. Both 15 years old, the two have been dating for nine months. left: Justin Spinks The band Buffalo – Grant Waters, right, Kyle Mendenhall, center, and Brantly Tyson – plays its own twist on low-country Carolina bluegrass at The Cave in Chapel Hill, N.C.

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PHOTOJOURNALISM

right: Lesley-Ann Hix Participants swim through Jordan Lake during the 2009 Duke Liver Center Half Triathlon. below: John W. Adkisson Independent rapper Donald “DJ Duck” Harris smokes while riding the Muni bus in San Francisco as friend and fellow rapper Donald “Papa Don” watches. Papa Don and DJ Duck record and produce their own music, paying their way by selling their records on the streets and on the Internet. “I don't care about nothing else, as long as I can do shows and get paid,” Papa Don said.

SUMMER 2010

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PHOTOJOURNALISM

left: Jessey Dearing Zoya Johnson, left, and Elizabeth Mott, both sophomores at UNC, scream their loudest as the Tar Heel football team defeat the East Carolina Pirates 31-17.

above: Mary Catherine Penn Emalyn Penn as a Jackson Pollock refugee left: Lauren Frohne Stephanie and Arnold Emmons, of Hurdle Mills, N.C., take a short break during a day at the N.C. State Fair.

The couple has been bringing unique foods, like chocolate-covered bacon, to the fair for 27 years.

PHOTOJOURNALISM

above: Courtney Potter Thousands of people representing every Galapagos island gather on Santa Cruz Island to commemorate the island’s biggest holiday – the 50th anniversary of the Galapagos National Park. left: Jon Young Caprice Coleman rises above the ring before planting his knee firmly into his opponent, the Masked Avenger. Blood, anger and hatred are all part of the show in the Power Pro Wrestling ring in Sanford, N.C.

SUMMER 2010

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WORLD WIDE WEB CONFERENCE

WWW2010 and the specter of big data Photos by Maria Bielikova

The UNC School of Journalism and Mass Communication partnered with numerous sponsors to underwrite the 2010 World Wide Web conference (WWW2010) in Raleigh, co-chaired by Paul Jones, clinical associate professor in the school.

The annual international conference began in 1994, five years after Sir Tim Berners-Lee conceived the World Wide Web. It is a forum for discussion and debate about the evolution of the web, the standardization of its associated technologies and the impact of those technologies on society and culture. It brings together researchers, developers, users and commercial ventures.

Among the luminaries at this year’s conference were Berners-Lee; Vint Cerf, vice president and chief Internet evangelist for Google; David Ferriero, archivist of the United States; Andrew McLaughlin, deputy U.S. chief technology officer in the Executive Office of the President; and Carl Malamud, founder and director of Public.Resource.Org, a nonprofit corporation that has placed more than 90 million pages of U.S. government documents on the Internet.

The event has rotated from North American, European and Asian locations, including Madrid, Beijing, New York, Hong Kong, Amsterdam and Paris. Next year’s conference will be held in India.

Among the topics explored at the 2010 conference were the future of journalism, social networks and Internet privacy.

For the complete report on conference proceedings, visit www2010.org.

The concept of “big data” emerged as a major theme at the conference and the focus of keynote speaker Danah Boyd’s remarks. Boyd is a social media researcher at Microsoft Research New England and a fellow at Harvard University's Berkman Center for Internet and Society. She described big data as “the kinds of data that marketers and researchers and business folks are currently salivating over. Data about people, their activities, their interactions, their behaviors.

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Data that sits at the foundation of Facebook, Twitter, Google, and every social media tool out there.”

Boyd discussed five things that people working with big data need to understand. Her remarks are excerpted below.

• Bigger data are not always better data • Not all data are created equal • What and why are different questions • Be careful of your interpretations • Just because it is accessible doesn’t mean using it is ethical

Bigger data are not always better data Big data is exciting, but quality matters more than quantity. And to know the quality, you must know the limits of your data. You need to know your dataset. Just because you’re seeing millions and millions of pieces of data doesn’t mean that your data is random or representative of anything. To make claims about your data, you need to know where the data comes from.

Not all data are created equal Because of the big-ness of big data, many who work with it believe that it is the best data out there. Those who argue that big data will render other approaches to data collection useless astonish me. This usually stems out of an arrogant belief that big data is “pure” data. Big data is valuable, but it has its limitations – it can only reveal certain things and it's outright dangerous to assume that it says more than it does.

Data is not generic. It doesn't say generic things simply because you can model it, graph it or compute it. You need to understand the meaning behind the representations to understand what it can and cannot say. Not all data is equivalent even if it can be represented similarly.

What and why are different questions Nobody loves big data better than marketers. And nobody misinterprets big data better than marketers. They do so because they think that “what” answers questions of “why.”

I had noticed that Coca-Cola was quite popular as a “friend” on Facebook and so I had started poking around to figure

HEADER

out why. After interviewing a few people, I found the answer: Those who were linking to Coke were making an identity statement, but it wasn't the fizzy beverage that they were referring to. Analyzing traces of people's behaviors and interactions is an extremely important research task. But it's only the first step to understanding social dynamics. You can count until you're blue in the face, but unless you actually talk to people, you're not going to know why they do what they do.

What and why are different questions. If you want to work with big data, you need to know which questions you can answer and which ones you can't. And projecting “why” into “what” based on your own guesses is methodologically irresponsible.

Be careful of your interpretations Every act of data analysis involves interpretation, regardless of how big or mathematical your data is. All of us are interpreting data. You can build a model that is mathematically sound but the moment you try to understand what it means, you're engaging in an act of interpretation. You can execute an experiment that is structurally sound, but the moment you try to understand the results, you're engaging in an act of interpretation. And how you design what you measure also stems from interpretation. Misinterpretations are beautifully displayed when people try to implement findings into systems. My favorite example of this occurred when Friendster decided to implement research that found people could only

W

hile Danah Boyd warned of the pitfalls of using big data, J-school clinical associate professor Paul Jones said it could be a boon for journalists to find new stories based on large quantities of information.

Jones pointed to data.gov.uk, a site created by Nigel Shadbolt and Sir Tim Berners-Lee that makes available data acquired for government purposes, as a new kind of tool for journalists.

Left to right: WWW2010 conference participants at the Raleigh Convention Center; Paul Jones with Danah Boyd; The concourse of the Raleigh Convention Center during the WWW2010 conference; Vint Cerf, Google vice president and chief Internet evangelist

actively maintain 150 relationships at any time. In other words, the maximum size of a person's personal network at any point in their life should be 150. Unfortunately, Friendster mistakenly believed that people were modeling their personal networks on the site, so they took that to mean that no one should have a friend's list greater than 150. So they capped it.

Just because it is accessible doesn’t mean using it is ethical It terrifies me when those who are passionate about big data espouse the right to collect, aggregate and analyze anything that they can get their hands on. In short, if it's accessible, it's fair game. To get here, we've perverted “public” to mean “accessible by anyone under any conditions at any time and for any purpose.” We've stripped content out of context, labeled it data and justified our actions by the fact that we had access to it in the first place. Alarm bells should be ringing because the cavalier attitudes around accessibility and big data raise serious ethical issues. What's at stake is not whether or not something is possible, but what the unintended consequences of doing something are.

For a transcript of Boyd’s WWW2010 keynote on big data, visit www2010.org. ♦

Berners-Lee and Public.Resource.Org founder Carl Malamud have helped make it widely available and easily accessible.

“We’ve gone from a problem of having not enough information – having it really hard to find – to having so much that it’s hard to make sense of it,” Jones said.

“Journalists have been asking for meeting notes and agendas,” he said. “But there is lots of information that is overlooked – zoning laws, where bicycle accidents happen…”

And that’s where the journalist can fit in. Jones cited the work of the Cedar Grove Institute for Sustainable Communities, based in Mebane, N.C., as an example of effective storytelling using big data. The institute aggregates data into maps to tell stories of institutionalized discrimination and civil rights infringements.

He said this information, funded with taxpayer dollars, simply sits in government offices and files. And people like Shadbolt,

“Before you had to do a lot of inferring,” Jones said. “Now you have to do a lot of digging.” ♦

THE BIG THAW

Considering ‘The Big Thaw’

The BIG THAW

charting a new

The Media Consortium, a network of 45 independent media organizations, commissioned Carolina graduate

future

for journalism

A guide to the evolution of independent media

By Tony Deifell, Q Media Labs Produced by The Media Consortium

Tony Deifell to produce a study on how media can increase their impact and influence amid current industry changes – and sustain it for the long term.

Deifell met with the faculty, staff and students at the UNC School of Journalism and Mass Communication in spring 2010 to discuss the findings of his research published in “The Big Thaw: Charting a New Future for Journalism.”

“The Big Thaw” asserts that journalists and independent media are society’s most valuable truth tellers, but it recogTony Deifell nizes the old media system is melting away. Deifell says that industry change advanced at a glacial pace for many years, but news organizations now face flash floods.

“The Big Thaw” says that although many see this moment as a meltdown, it is an opportunity – and like the annual flooding of the Nile, media’s big thaw has the potential to revitalize the landscape.

Three major themes discussed during Deifell’s visit to Carolina – and excerpted below from “The Big Thaw” – include the tyranny of should, getting more from advertising, and the new scarcities and their effects.

The tyranny of should … Change the world as it is into the world as it should be …

Certainly, this is the underlying goal of anyone seeking any sort of change, although this aim might be secondary to quality reporting for many journalism organizations. The rub comes from differing perspectives of what the world should be.

The world would not improve without people fighting for “shoulds”... However, people and organizations can also limit their impact by clinging to “shoulds” that undercut their ability to gain resources (e.g. financial, social, cultural).

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Sometimes, organizations can even create greater positive change by first meeting people where they are, especially in an online world that is characterized by empowerment of individual users and relevancy of information …

“Shoulds” come from deeply held beliefs about how the world can be better, which often seed new paradigms ...

However, new paradigms are also trapped by the tyranny of should … The power to transcend paradigms by recognizing that no paradigm is ‘true’ is the most effective lever …

“ As a teacher, I confront students with assertions that require independent verification and thus a solid foundation upon which they can provide clear and calm leadership this generation of journalists needs to provide.”

–Ryan Thornburg, Assistant Professor

Getting more from advertising Most publishers have had high hopes for online advertising.

Months before the financial crisis was in full swing, Ann Friedman, deputy editor of “The American Prospect” wrote: “In terms of advertising, I think we did expect web revenues to be far higher than they are now. Yeah, we all expected print circulation to continue to decline. But we thought we’d have figured out how to ‘monetize the web’ by this point. Not so.”

Three opportunities stand out for getting more from online advertising.

• Build the capacity for constant innovation. Online ad products are not static; new types of ads that attract advertisers will continually emerge … the most successful online media companies have ad product managers who focus on creating new ad products rather than just selling them.

THE BIG THAW

• Experiment with “performance-based” ads. Performance ads now represent the largest portion of online advertising, yet independent publishers primarily use display ads based on number of impressions … the market is shifting to performance ads, which are based on the measurable results of users’ actions.

• Multiplatform sponsorship. As independent media companies become multiplatform, they have greater opportunity to attract advertisers with broader sponsorships than simply giving them a rate card. Publishers can give an advertiser access to their audience in a multi-faceted way that creates a deeper relationship with an advertiser’s brand … that will contribute more to the bottom line.

“ Tony’s point about constant innovation is true for the entire communications industry, not just advertising. Our students are entering a workplace where change is now a constant. As Alvin Toffler wrote, they must be able to ‘learn, un-learn and re-learn,’ and so must we. That’s the challenge in journalism/mass communication education today.”

–Joe Bob Hester, Associate Professor

New scarcities & their effects Chris Anderson of “Wired” magazine said that time and money are no longer the chief scarcities for people. The new scarcities also include attention and reputation.

• Scarcity of attention. Media companies not only compete with each other for users’ attention, but also compete with the time someone takes to attend their child’s soccer game.

Publishers must find other ways to maintain users’ attention online, which they can achieve by increasing connection with and among users. Media outlets can also compete by using live online events to tap the growing value of immediacy.

• Scarcity of reputation. Google search built its PageRank on sites’ reputations; eBay built auctions on sellers’ reputa-

“ Listen up journalists and professors: new abundances and scarcities are all about audiences – content consumers. They vote with their eyeballs.

They want to participate. They don't value news the same way traditional journalists defined it. But they are hungry for news and information. My students say the one scarcity we cannot afford is the scarcity of ideas and innovation.”

–Leroy Towns, Professor of the Practice tions; Prosper.com and Kiva.org are building microfinancing sites on lenders’ and borrowers’ reputations. Digg and StumbleUpon have done the same in filtering news and information.

For journalism organizations, building a stronger reputation could be particularly valuable. Believability ratings for national news organizations remain very low … Believability ratings for major online news outlets – including news aggregators such as Google News and AOL News – are lower than for major print, cable and broadcast outlets, according to The Pew Research Center for the People & the Press. Reputation is fragile and perhaps more so than time, money and attention. ♦ See Deifell’s presentation to Carolina’s journalism faculty at youtube/uncjschool.

Read and download “The Big Thaw” at themediaconsortium.org/thebigthaw.

Contact Deifell at tony@QMediaLabs.com or on Twitter @Deifell.

“‘ The Big Thaw’ doesn’t waste time clinging to outdated notions or bemoaning the economic trajectory of traditional journalism. It confronts the realities of a new paradigm in media. We tell our students that they will shape the future of media. They will. And studies like ‘The Big Thaw’ help light the path.”

–Dean Jean Folkerts

SUMMER 2010

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HELENE COOPER: COMMENCEMENT 2010

‘You’re Ready’ New York Times White House correspondent Helene Cooper addressES 2010 Carolina J-school graduates

Hello Class of 2010.

I remember sitting where you are right now, 20 years ago, as I prepared to leave Carolina and start my life in journalism. I remember how scared I was.

I just didn’t feel ready.

That feeling of terror – of not feeling ready – has been with me every single time that I’ve struck out on something new.

I’ve never felt ready, or prepared.

Helene Cooper, White House correspondent for The New York Times, is a native of Monrovia, Liberia, and the author of the bestseller, “The House at Sugar Beach: In Search of a Lost African Childhood.”

She attended journalism school at Carolina in the early 1980s, leaving school just a few credits shy of her degree.

Dean Jean Folkerts urged Cooper to complete the degree – which she did in 2010 – and asked her to speak to her fellow graduates at the school’s 2010 commencement ceremony at the Dean E. Smith Center in Chapel Hill.

Here is a partial transcript of Cooper’s remarks.

View the full address at the school’s YouTube channel – youtube.com/uncjschool.

In 1994, I was just a few years out of college, and had just started in the Washington bureau of The Wall Street Journal.

I went to sign up at the Y near the office, and who do I run into, but the deputy bureau chief, Jill Abramson. This was the first time the two of us had chatted since I’d been hired, and she started talking about how there were so few women in the bureau, and how she was struck by how whenever there was a big story – and that same week, President Clinton had just announced that he was sending 20,000 military troops to Haiti to prevent a military coup there and restore Aristide to power – the Journal would send the usual boys to cover the story, and how sometimes she wished girls would raise their hand for this kind of stuff.

So of course, I said, without thinking, “I’ll go. Are you kidding me? I’ll go.” And the next thing I knew, literally 24 hours later, I was on a plane to the Dominican Republic with $1,500 cash in my socks, a backpack, my laptop and that fear in the pit of my stomach that said, “What the heck was I thinking? I’m not ready for this. I can’t do it. What am I going to do when I get to Haiti?”

I ended up on the border at Jimani, in this no man’s land between Haiti and the Dominican Republic, for three days, with a bunch of other reporters, before we bribed our way in, and then hitched a ride with this dodgy looking gunman in a stolen Nissan Pathfinder. I ended up in Haiti for a month, covering the invasion and its aftermath and the riots and mayhem. I’d never done anything like that before, but hey, I had covered the anti-apartheid/divestment protests on the south lawn here at Carolina, which left me totally prepared for this kind of reporting.

And it turns out, I was ready. I just hadn’t realized it.

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I certainly didn’t feel ready to go to war when I embedded with the 3rd Infantry Division for Iraq. I’m the world’s biggest pansy. My family was horrified at the idea. But a friend of mine, Amy Schatz, gave me Ernie Pyle’s book, “Brave Men,” to read on the plane on my way to Kuwait. If you’ve never read “Brave Men,” I recommend it highly. Up until I read it, I wasn’t sure why I was going to Iraq. I would be embedded with the United States Army, so it wasn’t like I would be able to write about what was happening to the Iraqis. I would only be getting one perspective on the war – that of the American soldier. As a journalist, who’s so used to interviewing all sides of a story, that was hard to take at first.

Helene Cooper and Dean Jean Folkerts after the 2010 commencement ceremony

I didn’t feel ready when 9/11 happened, and my bosses put me on the first train from Washington to New York, telling me they wanted a long piece about five people who had been in the Twin Towers. I remember sitting on the Amtrak, with my stomach literally cramping, thinking I had no idea how to cover this kind of calamity. And I didn’t know how to approach the loved ones of these people who I would be writing about.

When I got to New York, I went to a union meeting for the surviving workers of Windows on the World, the restaurant at the top of the Trade Center. And I found this cook, John Haynes, who was supposed to be at work that morning, but whose friend, another cook, Moises Rivas, was working for him instead.

So Moises had died, and John Haynes had lived. I spent a month with John Haynes, pounding the pavement, putting up posters of Moises, going to the welfare office with him to get support checks, going to Moises’ funeral with him. I wondered how I would ever manage to do his story justice, to tap into the grief and survivor’s guilt that he felt, to get across that steel cable of human loss that we all felt in the aftermath of 9/11.

HELENE COOPER: COMMENCEMENT 2010

So I was ready after all.

But “Brave Men” is made up of Pyle’s newspaper columns from World War II, in which he writes about the fighting in Europe completely from the perspective of the common American G.I. It’s front-line journalism at its best, and it clarified for me what I was there to do. We, as a country, had decided to send these kids to Iraq to fight, for whatever our reasons were at the time. My job as a journalist was to show exactly what we were asking of them.

I could do that. I was terrified, but you know what? I was ready.

I know most of you are probably sitting here right now thinking how terrified you are of what’s out there. What you may not realize, is just how ready you are for what’s ahead of you, no matter what it may be. You have just received the best education in the world, right here on this campus. Every single person you’ve met, every fight you’ve had, every love you’ve lost, every disappointment you’ve endured – including ending up at the NIT instead of the NCAA Final Four this year – has prepared you, just like it prepared me.

“ What you may not realize, is just how ready you are for what’s ahead of you, no matter what it may be. You have just received the best education in the world…Every single person you’ve met, every fight you’ve had, every love you’ve lost, every disappointment you’ve endured – including ending up at the NIT instead of the NCAA Final Four this year – has prepared you…”

But then I remembered how I felt when my own world fell apart when I was 14, and there was a military coup in my home country, Liberia. That ringing feeling in your ears where it’s as if all these things are happening around you and you feel like you’re being subsumed in the horror of it.

So you concentrate on the minutiae to get through. That’s what Sept. 11 felt like. I knew that feeling. I could talk to John Haynes; I could write about what he told me he was feeling.

And even though, as recently as – oh, 15 minutes ago – I was sitting here, heart pounding, thinking, I’m not ready to give a commencement address, the reality is, I just did it.

So I guess I was ready.

And you know what else? You guys are so ready too. My best to every single one of you. Go out there and kick butt. ♦

SUMMER 2010

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TERMS OF USE

About that fine print: What are the promises to be kept?

By Woodrow Hartzog

F

ine print in legal agreements haven’t traditionally been a concern for media

professionals communicating with the public.

Contracts and fine print were important in transactions like buying a refrigerator, obtaining life insurance or signing an employment agreement – not in the use of media. Standard contracts didn’t define the responsibilities of communicators or the rights of their audiences.

When you turn on the television, you are not legally bound to arbitrate – rather than litigate in court – disputes you might have with the network. The simple act of listening to the radio does not prohibit you from singing a few bars of a copyrighted song. By purchasing a newspaper, you do not consent to the collection and use of your personal information.

Yet as media converge digitally, you and other readers, viewers and listeners using websites now enter into a contract.

Online agreements are suddenly part of media consumption, and the implications are significant. Online contracts, typically in the form of “terms of use agreements,” accompany virtually every popular website, blog or social network site.

These agreements determine how the parties will settle disputes, restrict use of the website and its intellectual property, limit website liability, and notify users about the website’s practices regarding the collection and use of personal information. Courts routinely enforce these agreements if a website user has either actively agreed to the terms (e.g. clicking on an “I Agree” button) or simply navigated beyond the website’s home page.

A contract is simply a promise enforceable by law. As such, through terms of use agreements, journalists and communication professionals are now in the business of making promises. A number of recent disputes have made salient the need for communicators to better understand these agreements forged by media use.

Website administrators should know that their privacy policies – often incorporated into terms of use agreements –

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could give rise to an expectation of privacy for users. This expectation is important when a website administrator is asked to reveal the identity of a website user. In the 2010 court case, McVicker v. King, the plaintiff in an employment dispute subpoenaed Trib Total Media, publisher of the YourSouthHills.com, for information disclosing the identities of users commenting on its website using pseudonyms. The plaintiff argued that the identities of the users were needed to impeach the testimony of the defendants who fired him.

The United States District Court for the Western District of Pennsylvania denied McVicker’s motion to compel the publisher to reveal the identities of the website’s users. The court found that the Total Trib Media privacy policy provided that it would disclose users’ personally identifiable information only in very limited situations. The court found that the blog’s terms of service agreement created an expectation of privacy for any registered user.

A similar theory was advanced in Saffold v. Plain Dealer Publishing Co., wherein a state court judge who left pseudonymous comments on a Cleveland newspaper’s website sued the newspaper for disclosing her identity, allegedly in violation of the website’s privacy policy.

As the online experience continues to become more interactive through the use of social network sites, it is important to understand that fine print (as well as website design, slogans and other representations) can create obligations.

Facebook has come under fire for having a privacy policy longer than the United States Constitution. Do these byzantine privacy policies and terms of use help earn a user’s trust? Or do they serve to deceive or frustrate the user with vague promises and excessive legalese?

Long and confusing privacy policies are now the norm, not the exception. Courts routinely enforce terms of use agreements and privacy policies against both website administrators and users. Both parties to these agreements should know what they are agreeing to. ♦ Woodrow Hartzog is a doctoral Park Fellow in the UNC School of Journalism and Mass Communication. Before entering the program, he worked as an attorney specializing in intellectual property and litigation. He also worked for the U.S. Patent and Trademark Office as a trademark attorney.

INTERNATIONAL CLASSROOM

Experimental course creates international exchange through mobile devices

Carolina journalism students in Chapel Hill and their counterparts at Monterrey Tec in Mexico City bridged the 1,500 miles separating their campuses to share an international classroom experience exploring new personal media, hand-held media and other new means of communication.

The “Media Landscape of the 21st Century” course was developed by Carolina’s Kerr Distinguished Professor Richard Cole and taught in spring 2010 by Enrique Tames, dean of the Monterrey Tec School of Humanities and Social Sciences, and Clark Murray, a philosophy and literature professor at Monterrey Tec. Murray is a native of North Carolina who has lived in Mexico City since 2001.

“The class connected students from our two universities using the latest technology,” Cole said. “We have an excellent history of working together on projects, and the more we do, the more we learn from each other. Everybody benefits.”

Ten Carolina students and 10 Tec students used mobile devices and classroom technology to videoconference, tweet, text, e-mail, teleconference and Skype to share information and report news collaboratively from each city. “It really became a 24/7 web communications workshop that pushed the classroom into everyday life,” Murray said. “I never knew exactly where the class began and ended, nor even how many people were ‘in the room.’”

For one assignment, UNC students investigated a cultural event in Mexico City while Monterrey Tec students covered live music in Chapel Hill. The assignment required that students produce their reports entirely during one class period.

Students employed all available virtual resources right up until the end of the hour. Students also produced videos and audiovisual presentations exploring their ideas on the future of the media landscape and the social tendencies that will shape it.

“The overall dynamic was a hybrid of the physical and virtual worlds where the diversity of cultures, ideas and the technology used made for an effective collaboration between the two institutions,” Murray said.

Technical issues created challenges in almost every class session, but Murray said the echoes, time delays and audiovisual frustrations actually highlighted the multiple dimensions of new media that are competing for the dominant paradigm.

“The class connected students from our two universities using the latest technology. We have an excellent history of working together on projects, and the more we do, the more we learn from each other. Everybody benefits.”

Richard Cole Kerr Distinguished Professor “The course was a snapshot of reality,” he said. “Technology is no longer a tool; it is our partner, but not always a cooperative one; sometimes it fights back.”

The consensus at semester’s end was that inter-subjectivity, participation, tolerance and trust will be significant players in media for the years to come. Face time and non-virtual experiences will be more rare, and we will be placing our faith in the forces, devices and individuals generating information. ♦

SUMMER 2010

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HALLS OF FAME

2010 N.C. Halls of Fame inductions and Next Generation Leadership Awards Rick Brewer, Dot Jackson, Ray Shaw (posthumous) and Larry Stogner were inducted into the N.C. Halls of Fame in Journalism and Public Relations during an April 2010 ceremony at the Carolina Inn in Chapel Hill. Frank Andrews and GWENDOLYN Bounds received Next Generation Leadership Awards.

Rick Brewer

Ray Shaw

The N.C. Halls of Fame in Advertising, Journalism and Public Relations honor individuals who have made outstanding, career-long contributions to their fields. Honorees must be native North Carolinians, or must have made a significant contribution to the state. The Next Generation Leadership Award is given by the N.C. Halls of Fame to recognize individuals who represent the next generation of leadership in their fields.

Rick Brewer, a 1971 alumnus of the school, retired as Carolina’s associate athletic director in 2000 after Larry Stogner Frank Andrews Gwendolyn Bounds 25 years in the athletic department. He won the 1999 Arch Ward Award, given for lifetime achieveJohnson's family businesses that won a Pulitzer Prize in 1965 ment in college sports information by the College Sports for national reporting.

Information Directors of America.

Dot Jackson was a columnist and investigative reporter for The Charlotte Observer from 1967 to 1982. She was nominated twice for a Pulitzer Prize, named the National Conservation Writer of the Year, and received an Alicia Patterson Foundation fellowship. She also founded the Birchwood Center for Arts and Folklife, a center that offers programs and workshops for artists and writers.

Larry Stogner, ABC11's Eyewitness News anchor, has served viewers in the Raleigh-Durham-Fayetteville television market for 38 years. Stogner has earned multiple Emmy nominations for reporting on subjects including former Gov. Jim Hunt’s first international trip to recruit foreign companies to expand into North Carolina, and the 20 th anniversary of the fall of Saigon.

Ray Shaw ran Charlotte-based American City Business Journals for 20 years and worked for nearly 30 years with Dow Jones & Co., rising from reporter to president of the company. He oversaw coverage of President Lyndon B.

Frank Andrews is the president and CEO of August Jackson, an experiential communications agency he founded in Washington, D.C. In 2009, he founded AJ Venture Brand to provide brand identity services for venture-backed

The N.C. Halls of Fame room on the first floor of Carroll Hall underwent renovation during the early months of 2010 to better showcase advertising, journalism and public relations inductees.

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The six large wooden panels featuring photos of Hall of Famers have been removed and replaced with touch screen displays with interactive graphics and text.

The room also boasts new furniture to accommodate a variety of seating arrangements, making the space more useful for students, faculty and special events.

The 2010 Hall of Famer and Next Generation Leadership Award winners pose after the ceremony with their introducers and Dean Jean Folkerts.

Gwendolyn Bounds is an author, Wall Street Journal columnist and on-air contributor to Good Morning America and CNBC. She writes, blogs and creates video content about home improvement and housing for The Wall Street Journal’s Personal Journal and Weekend sections. She has been a guest on ABC’s World News Tonight, Fox News' Fox and Friends, CNN and MSNBC. Her first-person essay “Amid the Ashes, Baby Carriages, Shoes, Family Photos,” which she co-authored with Kathryn Kranhold, won the 2002 Front Page Award for Sept. 11 commentary from the Newswoman’s Club of New York. ♦

Inductee Dot Jackson, a former columnist and investigative reporter at The Charlotte Observer, muses on her inclusion in the N.C. Journalism Hall of Fame and pays homage to her newspaper colleagues.

by Dot Jackson So here we are, on the Hall of Fame wall, three decades of talking heads.

Some of us still live; some are long departed. We go back into antiquity – Josephus Daniels, W.J. Cash, Birdie Lee Debnam.

Among us are the stellar – Charles Kuralt, David Brinkley, Doug Marlette, Charlie Rose. The beloved – Kays Gary, Mutt Burton, Rose Post. And the headaches and ankle biters – too close to home.

The dour, the smiling, the venerable, the much-younger-thanthey-look – these are faces from the news business – subject to gray hair, missing hair, worry lines and canyoned brows of lifetime stress.

It does take a toll when the lifestyle editor air brushes bright eyes onto the closed lids of a pictured bridegroom known (by others) to be blind. Or the new obit clerk turns in the day’s annals of the dead, in his own personal (long hand) short hand.

Or the religion writer decides to give a large sect’s end-of-theworld countdown a miss, explaining, “It’s my day off.”

Pete McKnight did not even look up from his typewriter, at the crazed assassin pointing a pistol. “You need to go see our publisher,” Pete said wearily. “Downstairs.”

Oh, doubtless all that newsroom smoke (before there was Prozac) had its negative effect. Maybe so did our occasional nips

from the lap-drawer flask. (Which went down fast when discovered by the lobster shift.)

Here we are, those with tenure on the wall, and those four newly arrived, by way of an induction party at the Carolina Inn, in April 2010. Elders among us are bemused, on this evening; we sense in the old Inn’s hallways those whose arrival we once awaited, whose raucous stories and laughter helped make this the happiest place on earth, at Press Association time.

We on the wall will remember these things, when the halls are dark; we will talk among ourselves, about the travails of this new age, the politics, the villainies, the heroics of this troubled era. Our hearts are with the young and those who lead them.

Much as we might like to meddle, some of us must leave it with them. It is their day. So to our own, goodnight, Doug, Kays, Harriet, Pete.

Goodnight, David. ♦

HALLS OF FAME

companies. Andrews is a member of the Young Presidents' Organization and serves on the board of UNC's College of Arts and Sciences Foundation. He is the former vice president and general manager at Jack Morton Worldwide and a former account executive at Hill & Knowlton Asia Pacific.

P.J. O’ROURKE: PARK LECTURE

O’Rourke: ‘Journalism is dead’

by Julie Cooper

Author and political satirist P.J. O’Rourke gave the school’s spring 2010 Roy H. Park Distinguished Lecture to a packed house in Carroll Hall. Both Time and The Wall Street Journal have labeled O'Rourke, best-selling author of 12 books, “the funniest writer in America.” He is the H.L. Mencken Research Fellow at the Cato Institute in Washington, D.C., and a frequent panelist on National Public Radio’s game show “Wait, Wait…Don’t Tell Me!” The Park Lecture Series, sponsored by The Triad Foundation of Ithaca, N.Y., brings outstanding professionals to the campus each year to enhance the Park Fellowship program at the school. The series honors Roy H. Park, the founder, chairman and chief executive officer of Park Communications Inc., which became an expansive multimedia company with broadcast and print properties throughout the U.S. O’Rourke’s lecture was pessimistic on the future of journalism.

J-school junior Julie Cooper from Cary, N.C., was in the audience.

When P.J. O’Rourke said that journalism was dead during this year’s Park Lecture, I was a little worried.

I’ve spent the last few semesters learning to craft the sort of unbiased, balanced news story that O’Rourke labels as obsolete. But I cannot help but agree with many of O’Rourke’s insightful, if not pessimistic, views on the industry.

Julie Cooper

“The internet killed journalism, and YouTube came out and danced on its grave,” O’Rourke said.

It is slightly disconcerting that the public sometimes pays more attention to bloggers in basements than professional writers in newsrooms. However, even if YouTube has all but killed balanced and professional journalism, the art of telling news is far from dead.

“There are three reasons for communication: to inform, to educate and to entertain,” O’Rourke explained. “We can’t tell people what happened. They already know … and journalism now has no entertainment value either.”

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Telling the facts of a story is not enough anymore. In this increasingly interconnected world, any blogger can post a news story minutes after it breaks. According to O’Rourke, there is only one job left for the contemporary journalist – explaining the ‘why’ of a story.

“We [journalists] started to think we had a higher calling,” O’Rourke said of journalism’s institutional mindset of the 1950s and then the romantic view of the profession after Watergate. “Our job was to speak truth to power. Any idiot can speak truth to power if you stand far enough away.”

So as an aspiring journalist I am instead learning to explain stories in a way that promotes intelligent dialogue. O’Rourke urged future journalists to abandon their delusions about changing the world and instead perfect their ability to explain the news.

“It’s the only job we’ve got left,” he said. “We can at least explain things in a way that gets people thinking.”

He emphasized that while objectivity in journalism is still important, a commitment to solid policy explanations and an admission to personal bias are the most important tools for the aspiring journalist.

“An increased honesty is necessary to the new journalism,” O’Rourke said. “Old journalism took a tone of objectivity that it didn’t have a right to. The honest thing to do is admit to that opinion.”

And if we master this new style of journalism, we will have an unprecedented opportunity to change the way that news is assimilated in our culture. ♦

By Lois Boynton

I met Carol Reuss as a first-year master’s student in 1995 here at UNC-Chapel Hill. She was my adviser during my first year of the program. It was the start of a wonderful friendship and mentorship.

Five years before our first meeting, Carol launched the school’s public relations program, which celebrates its 20th anniversary this year.

Carol’s wealth of professional and academic experience has been the foundation for public relations in the school. When she joined the faculty in 1976, the school offered no public relations courses and hadn’t done so since the 1920s when Robert Madry taught two educational publicity courses.

She revived the program in 1981, hoping students with any vague interest in the field would take the course “Business and Organizational Communication,” which later became “Principles of Public Relations.” Initially, public relations was a specialization of the news-editorial sequence and a discipline given a skeptical eye by traditional journalists.

But by 1995, public relations was a flourishing program with a growing cadre of students who found the concept of building relationships with constituents – and making a difference in the world – a fascinating way to make a living.

Today, we continue to see that fascination and dedication to making the world a better place among a student population comprising one-third of the school’s enrollment – the largest specialization in the school.

Our students and alumni are making names for themselves in a vast array of fields – governmental public affairs, corporate communications, nonprofit organizations and agencies.

They work for some of the best organizations: agencies such as Ketchum, Weber Shandwick, GolinHarris and Capstrat; corporations such as Hyatt, Apple, United, Duke Energy, Progress Energy and Wachovia; nonprofits including the Girl Scouts, American Diabetes Association and American Red Cross; governmental entities including the U.S. Army, U.S. Navy and the White House; and publications such as Philanthropy Journal and Time/Life.

They are a part of the burgeoning profession that, according to a recent article in PR Week, will be an $8 billion-a-year business by 2013, reflecting a 55 percent increase from 2008. Although not recession-proof, the profession continues steady growth, particularly in the areas of social media and word-of-mouth marketing and communication.

20 YEARS OF PUBLIC RELATIONS

Public relations celebrates 20th anniversary at Carolina’s J-school

To meet growing demands, we have made changes and upgrades to our curriculum, combining the introductory public relations and advertising classes into one, “Principles of Advertising and Public Relations,” to allow students to explore a wider gamut of the strategic communication profession.

We offer a research class to ensure students have the skills to plan and evaluate effective campaigns. And, we added a new media technologies class and presentation design class to ensure our students keep abreast of the latest advances in the profession. We have an evolving certificate program in public information for the increasing number of students interested in government and nonprofit public relations.

And, our faculty has grown to accommodate the professional evolution. When I first came to Carolina as a graduate student, there were two – count ’em, two! – full-time faculty members teaching public relations. Today, we have seven faculty members, two joining us this year. Together, we have more than 80 years of professional experience in corporate, government, military and nonprofit areas.

We’re looking forward to the next 20 years of public relations at Carolina. ♦ Lois Boynton is head of the school’s public relations specialization. Students Katherine Brandon, Andy Ives and Hayes Tilson contributed.

Carol Reuss SUMMER 2010

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HEADER

News Briefs AEJMC Southeast Colloquium The school hosted the 2010 Southeast Colloquium of the Association for Education in Journalism in Mass Communication, March 11–13, in Carroll Hall. The event marked the 35th anniversary of the colloquium.

Miriam Nisbet, director of the Office of Government Information Services at the U.S. National Archives and Records Administration, delivered the keynote address.

Associate professor Michael Hoefges organized the event that had more than 125 attendees presenting more than 70 papers and participating in panel discussions.

The school boasted nine faculty members, nine alumni and three students

serving as moderators and discussants; nine papers authored by alumni; and nine papers authored by current master’s and doctoral students.

Prep School Negro by Barb Lee Alumna Barb Lee ’88 served as executive producer of the documentary “The Prep School Negro,” which screened on the UNC campus in February. The film focuses on director André Robert Lee’s earlier life experiences as a young black man attending a prestigious, mostly white preparatory school.

Barb Lee was present to answer questions after the screening in the Nelson Mandela Auditorium of the FedEx Global Education Center.

For more information, visit www.theprepschoolnegro.org.

Alumnus Mumau book Thad Mumau ’68, who wrote the first ever biography of former UNC basketball coach Dean Smith, had his latest work, “When the Grass Turns Green: Cherished Baseball Memories of a North Carolina Sportswriter,” published by Parkway Publishers in June. “When the Grass Turns Green” is a collection of essays on baseball and features exclusive interviews with baseball greats such as Hank Aaron, Roberto Clemente and Tom Seaver.

Spring Break reception Top photo: Professor emeritus Phil Meyer speaks at the AEJMC Southeast Colloquium.

Bottom photo: Master’s Park Fellow Emily Ogilvie was among the student presenters at the colloquium.

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Ten school students traveled to New York City during the annual spring break trip sponsored by the Journalism Alumni and Friends Association (JAFA).

For two days, they toured the city and met with alumni and friends working in various media professions.

Students Lauren McGaha, left, and Mia Moore on the set of Good Morning America in New York during the 2010 spring break trip sponsored by the Journalism Alumni and Friends Association (JAFA).

The school also hosted a reception at Brother Jimmy’s in New York City during the spring break trip. More than 100 alumni and friends attended. Professors Laura Ruel and John Sweeney spoke.

Roush teacher of the year Chris Roush, associate professor and Walter E. Hussman Sr. Distinguished Scholar in Business Journalism, was named journalism teacher of the year in the Scripps Howard Foundation’s National Journalism Awards.

Roush teaches economics reporting, in which his students track real stock portfolios, and business reporting, in which students participate in mock news conferences with business students playing corporate CEOs. “Chris is the kind of faculty member every dean would like to clone,” said Dean Jean Folkerts, in a letter nominating Roush. “He gets excellent student evaluations. His students get great jobs.”

One of Roush’s main goals is to teach students that business journalism is

“People are affected by business in their lives every day, and they don’t even realize it,” Roush said.

“I think my job is to teach students that Chris Roush it’s not boring; it’s about people and it’s about issues.”

Scripps Howard Foundation Wire’s Erich Hiner contributed to this report.

Carolina wins national championship in collegiate journalism The UNC School of Journalism and Mass Communication finished first overall in the Intercollegiate Competition of the 50th anniversary of the Hearst Journalism Awards, often called the Pulitzers of college journalism.

The first-place finish resulted from students placing in monthly writing, photojournalism, broadcast and multimedia competitions during the 2009–2010 school year. The school placed second nationally in broadcast news and third in photojournalism in the Intercollegiate Competition. The school finished second in the multimedia competition. No other school placed in the top three in three of the four overall Hearst competitions.

“This win represents the broad strengths of Carolina journalism,” said Dean Jean Folkerts. “Our immensely talented students, under the guidance of dedicated faculty members, continue to excel and innovate, and this award recognizes that.”

To celebrate the 50th anniversary of the Hearst Journalism Awards Program, this year’s awards ceremony and individual championships were held at the Hearst Corporation in New York City.

Students placing in this academic year’s monthly competitions include: John W. Adkisson First Place, Portrait/Personality, Feature and “Personal Vision,” Photojournalism First Place, Multimedia Abbey Caldwell Eighth Place, Editorial Writing Jessey Dearing Eighth Place, Picture Story/SeriesMultimedia, Photojournalism Will Gorham Third Place, Radio Feature, Broadcast News Powell Latimer Tenth Place, Sports Writing Ashley Lopez Third Place, Radio Multimedia, Broadcast News

Juliann Neher Fourteenth Place, Spot News Writing

NEWS BRIEFS

a valuable and exciting field.

Courtney Potter Sixth Place, Portrait/Personality, Feature and “Personal Vision,” Photojournalism Emily Stephenson Eleventh Place, Spot News Writing Arkasha Stevenson Third Place, Picture Story/SeriesMultimedia, Photojournalism Bethany Tuggle Fifth Place, Television News, Broadcast News

Adkisson named College Photographer of the Year Carolina photojournalism student John Adkisson, a senior from Charlotte, was named N.C. Press Photographers Association's College Photographer of the Year.

The award was given at the NCPPA's annual meeting in Asheboro, N.C.

On The Edge “On the Edge,” a photojournalism exhibit by alumna Susan Sidebottom ’90 that depicts Charlotte’s working poor was displayed in Carroll Hall during the spring semester.

The exhibit, which humanizes the working poor’s struggle to gain affordable housing, was originally on display at the Levine Museum for the New South in Charlotte.

Andrew Park book Andrew Park ’97 (M.A.) had his book “Between a Church and a Hard Place: One Faith-Free Dad's Struggle to Understand What It Means to Be Religious (or Not)” published by Avery, an imprint of Penguin Group, in March.

The book follows Park’s attempt to reconcile his religion-free upbringing with the demands of being a young father when his children begin to ask if God is real.

NECD Community VOICE

Left to right: Kathy Roberts Forde, Rachel Mersey, Trevy McDonald and Anne Johnston at the Ph.D. Alumni Association reunion during the 2010 AEJMC Southeast Colloquium

Carolina Community Media Project director Jock Lauterer and the Northeast Central Durham Community VOICE project won second place in the AEJMC Scholastic Journalism Division’s 2010 ⊲

SUMMER 2010

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NEWS BRIEFS

program that was approved by the UNC Board of Governors in spring 2010.

Stembler Professorship The John H. Stembler Jr. estate contributed $1 million during the last fiscal year to support the John H. Stembler Jr. Distinguished Professorship. The estate has provided $1.9 million to date.

Jock Lauterer

Innovative Outreach to Scholastic Journalism competition.

The competition recognizes innovative university programs that promote interest and training in scholastic journalism to high school, middle school or elementary school students or teachers.

Winning programs may serve as models that other higher education media programs could replicate.

The NECD Community VOICE is a community news project staffed in part by local youth mentored by the journalism programs at UNC and N.C. Central University. The effort that began more than a year ago as an idea from UNC Department of City and Regional Planning students looking for ways to revitalize the 300-block area of Northeast Central Durham known as “the bull’s eye” to Durham police and community development officials for its high incidence of crime.

Lauterer also was recently honored with the University of North Carolina at Chapel Hill's Provost Award for Engaged Scholarship for his work on the VOICE.

Hoefges Ph.D. director / Gibson online master’s faculty director Associate professor Michael Hoefges became director of the Ph.D. program on July 1. He replaced associate professor Rhonda Gibson who is the faculty director of the new Master of Arts in Technology and Communication degree

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The school has applied for a $500,000 matching contribution from the state.

The professorship will honor the work of John H. Stembler Jr., a 1968 Radio, Television and Motion Pictures graduate of UNC, who was a motion picture executive and theater owner. Once fully endowed, the professorship will support electronic communication faculty.

Hargrove Colloquium Raleigh attorney Wade Hargrove was honored in October at the Carolina Inn with a surprise ceremony announcing the establishment of an annual media law colloquium in his honor at the University of North Carolina at Chapel Hill.

More than $200,000 for the Wade H. Hargrove Communications Law and Policy Colloquium was raised by the North Carolina Association of Broadcasters (NCAB), the North Carolina Cable TeleWade H. Hargrove communications Association (NCCTA), the Hearst Corporation and the School of Journalism and Mass Communication Foundation of North Carolina.

The colloquium will feature an annual public address at UNC by a prominent national figure in communications law and public policy. The speaker will also meet with students and industry leaders.

Hargrove, who was appointed to the University’s Board of Trustees this year, was the driving force behind the UNC Center for Media Law and Policy, a national forum for the media industry, legal scholars and practitioners to discuss emerging issues at the intersection of media and law. The center is a collaboration of the UNC journalism and law schools.

New faculty Daren Brabham and Nori Comello, assistant professors of public relations, and Terence Oliver, assistant professor of visual communication, joined the school’s faculty July 1.

Brabham was among the first scholars to conduct research on the crowdsourcing model – an online, distributed problem solving and production method utilizing the collective intelligence of online communities – while earning his doctorate from the University of Utah. Brabham has worked in public relations, development, and web design and usability for a variety of organizations and clients. In 20092010, he was the project leader for Next Stop Design, a federally funded experiment in crowdsourcing for public transit planning.

Comello earned her doctoral degree from the School of Communication at Ohio State University. Her research lies at the intersection of strategic communication, identity and health. She has a number of publications in refereed journals, including a piece on identity in Communication Theory. Before graduate school, she worked on grant-funded prevention projects and received funding from the Robert Wood Johnson Foundation. As part of her work on grant-funded projects, she developed media advocacy and training materials for community-based campaigns. Comello has worked in PR for nonprofit and for-profit organizations.

Oliver joins the school after serving as an associate professor at Ohio University’s School of Visual Communication since 2001. There he taught courses in information graphics, layout and design, and editorial illustration. Oliver has been an instructor at Kent State University and the Poynter Institute.

Before teaching, he held the assistant managing editor and art director posts at the Akron Beacon Journal. He holds a master’s degree in art education from Ohio University, and a B.S. in advertising and A.A. in commercial art from Ferris State University. ♦

DONORS

Donors to the school july 1, 2009 through June 30, 2010

Donors make a difference in the lives of students. Quotes in this section are from thank you letters to donors from scholarship and award recipients for 2010–2011.

Adams Jacobson Endowment Charles Patrick Adams Jr. and Jamie Susan Jacobson Advertising Allen Marshall Bosworth IV C. Brandon Cooke Susan Fowler Credle Ben L. Fisher Richard Lingham Fisher David Anthony Mataranglo LeAnn Wilson McGuire Michael Lindsay Sewell and Gail Williams Sewell Paul Eugene Starkey Kimberly Bridges Stephens William Daniel Wester Jr. The Advertising Women of NY Scholarship Advertising Women of New York Foundation Floyd Alford Jr. Scholarship Julia W. Alford Peggy Allen Internship Robert Kenyon Ripley Jr. and Vickie Corbett Ripley Phillip Alston Scholarship Joel King Bourne and Edith Winslow Bourne The William G. Arey Jr. International Communications Scholarship Jean Getman Arey In Memory of Roy Attaway Charlie Adams and Jamie Jacobson Phyllis Beattie Louisa Beckett Janet Blauvelt Boston University Mechanical Engineering Department

Sergio Guardia Carol Getty Francisco Guitierrez Hallmark Cards Inc Lynn Heron Mark Horenstein Gloria Kirchoff Ruth Mason Sean McCaughley Saana McDaniel Anita Parran Karen Ragland Eddie Smith and Jo Allison Smith Linda Gibson Smith The Eddie and Jo Allison Smith Family Foundation Richard Beckman Award in Multimedia Documentary Storytelling Janet Jarman Myron B. Liptzin and Anne Cone Liptzin The John Bittner Fund Denise Alexander Bittner The Margaret A . Blanchard Scholarship Fund Troy Kenneth Hales Nancy Cole Pawlow Tom Bowers Scholarship Fund Thomas Bowers and Mary Ellen Bowers Owen Andrew Hassell Sharon H. Jones Sriram Kalyanaraman Nancy Cole Pawlow Randy Rennolds Robert Kenyon Ripley Jr. and Vickie Corbett Ripley William Knight Scott The Diane Harvey Bradley Scholarship Suzanne M. Presto

“ I hope one day I will be able to help students achieve their goals just as you have helped me.”

Boston University School of Social Work Creative Collections Group at Hallmark Cards Harry Brown and Mary Evans Wendy English

Rick Brewer Scholarship Michael David Burch and Kelley Goodyear Burch John D. Cherry Megan Eliza Collins

The honor roll below recognizes contributors to the UNC School of Journalism and Mass Communication and the school’s foundation from July 1, 2009 through June 30, 2010. Bold type identifies Dean’s Circle donors – individuals who have contributed $1,000 or more and organizations that have contributed $5,000 or more this fiscal year. Alumni who graduated in the last 10 years qualify for Dean’s Circle membership at reduced levels.

Donors give generously, empowering the school’s faculty and students to excel in their teaching, research and service missions.

E. Paul Gardner Herbert J. Hartnett J. Bryant Kirkland III Meggan Everidge Monroe Lenox Daniel Rawlings III Matthew John Rehm Jack Carleson Rogers and Penny Abrahams Rogers W. Irwin Smallwood Jr. Francis Xavier Zang The Jane Brown Research Gift Fund Jane Delano Brown Taylor & Francis Group LLC William T. Grant Foundation Michael R. Bumgardner Scholarship Fund Virginia R. Bumgardner Lee E. Duncan Shirley Elmore Phillip Wayne Whitesell and Sherri Sanders Whitesell Cole C. Campbell Professional Development Fund Claire Campbell George Tompkins John Albert Campbell Scholarship Fund Jennifer Thomas Tennyson Elizabeth Gardner Braxton Carroll Hall Renovation Fund Donald Williams Curtis Frank Arthur Daniels Jr. Kenneth LeRoy Eudy Jr. Wade Hampton Hargrove Jr. Kenneth Wayne Lowe Curtis Foundation Inc InterAct for Change Triad Foundation Triangle Community Foundation Carolinas Healthcare Public Relations and Marketing Society Fund Carolinas Healthcare Public Relations and Marketing Society W. Horace Carter Distinguished Professorship Fund Janie H. Baird Dan E. Bruce Edmund Samuel Burke Jr. and Eleanor Owings Burke Kathleen Craig Lois Ribelin Cranford

Fred Blount Davenport Jr. Daniel Dobson Eric Farmer Judd B. Farr James E. Friesinger Kirk Goeldner Knox L. Haynsworth Joe Hogan Joe R. Holladay Phil Joyce Nancy Kalow Deborah Scott Kennedy Jane H. Lambeth Hughie MacNabb Tedd Mendelsohn Cecilia H. Mims William T. Niven Mac Papers O. H. Parrish Jr. Anthony Eden Rand and Karen Skarda Rand Rebecca Rook Harold E. Shaw Jr. and Minor Mickel Shaw Emily Reeves Sloan C. Michael Smith Jane W. Smith Horace Edney Stacy Jr. G. Randolph Stafford W. W. Stanfield Charles M. Timmons Sebastian Tine James Gilbert Wallace Edward Warren IV Calvin Fleming Wells Roy Allen Williams and Wanda Jones Williams W. Leaford Williams III and Elizabeth Lewis Williams Samuel B. Woods Jr. Jenny McKinnon Wright Classic Packaging Co. Dale’s Seafood Flordia Outdoor Writers Association Inc. McMillan Smith & Partners MJ Mallis Group Pac-Edge Inc. Shurtape Technologies LLC Wulftec International Yam City Oil & Gas Company Center for Media Law and Public Policy Amanda Martin Cathy Packer Everett Gaskins Hancock & Stevens LLP The Robin Clark Experience William Banks Bohannon Patrice Jane Dickey Paula Kay Graham Ann Clark Howell

Glenn Richard Howell Margaret Olivia Kirk Susan Patricia Shackelford Reid Z. Tuvim O. J. Coffin Memorial Scholarship John Thomas Stephens Jr. Estate of W. Burke Davis Jr. The Richard Cole Fund Bonnie Angelo John K. Bahr Joyce Lee Fitzpatrick Troy Kenneth Hales Bryant Allen Haskins John L. Robinson and Susan Spence Robinson Merrill Rose L. Joseph Sanders Fitzpatrick Communications Inc Community News in a Digital Age McCormick Foundation Lois and H.C. Cranford Jr. Endowment Peter Hartwell Bowles and Jacqueline Phillips Bowles Susan Cranford Ross K athryn M. Cronin Scholarship HCMA Education Foundation Inc The James V. D’Aleo Award of Courage Robert I. D’Aleo and Karen D’Aleo Joseph Diorio and Andrea Diorio Electronic Communication Karen Leah Bernstein Bradley Jan Broders Fall and Spring Break Networking Trips Joseph Nelson and Jean Nelson Catherine Marie Reuhl Reuhl Family Foundation E. Reese Felts Memorial Fund Estate of E. Reese Felts Jr. E. Reese Felts Jr. Distinguished Professorship Fund Estate of E. Reese Felts Jr.

SUMMER 2010

39

DONORS

july 1, 2009 through june 30, 2010

F. Weston Fenhagen Scholarship for International Students George M. Brady III Nancy P. Weston Schwab Fund for Charitable Giving Mary K athryn Forbes Scholarship Charles Edward Forbes and Katherine Purvis Forbes Fund for the Future Cynthia Anderson Stephanie Willen Brown Alberto Cairo Craig Eugene Carroll Paul Cuadros Jay Eubank Frank Edward Fee Jr. Jean Folkerts and Leroy Towns Barbara G. Friedman Walter Julian Klein Rachel LaVerne Lillis Thomas Linden Raleigh Colston Mann Philip Edward Meyer Chris Roush Laura Ruel-Rella Barbara Potts Semonche Louise Crosby Spieler Ruth C. Walden Sara Rodgers White Don Wittekind Grace Laffoon Stephen Gates Scholarship Ronald R. Arnold Roslyn H. Balbirer Mark Alan Baratta Glenn C. Boswell Jr. Megan Eliza Collins Harvey Lindenthal Cosper Jr. and Kathryn Perrin Cosper Anthony F. Dardy C. Michael Fox George Anthony Gates and Patricia Kennedy Gates Godfrey Gayle Ken Hopper and Carol N. Hopper Sally S. Kocher Alexander Stephen Koenig Charles Mallue III Dennis Michael Manchester John Wright Martin II Thomas William McHugh Marilyn McPhillips Forest Orion Mixon III S. Tinsley Preston John Charles Rose Alton Glenn Ross and Frances Turner Ross Anthony G. Russo R. Balfour Sartor and Em Sartor Eric Shaun Schneider Sr. Pamela S. Schneider John Lloyd Snipes Claire Stroup Walton Joshua Alden Wroniewicz Winston-Salem Foundation Fidelity Charitable Gift Fund John Harden Scholarship Mark Michael Harden Wade Hargrove Fund in Media Law and Policy Lori Adams James Greer Babb Jr. and Mary Lou Babb George G. Beasley Donald Williams Curtis Susan L. Fox Alan W. Frank W. Erwin Fuller Jr.

40

CAROLINA COMMUNICATOR

James F. Goodmon John Lee Greene Jr. Benjamin Irving Kenneth Wayne Lowe Lee A. Lumpkin Edwin C. Newman John William Ormand III Anne Packer Reid Lloyd Phillips Cullie M. Tarleton ABC Television Affiliates Association Bussian Law Firm LLC Capitol Broadcasting Co. Citadel Communications Company LTD Cox Media Group Curtis Foundation Inc. Disney Worldwide Services Inc. FBC Television Affiliates Association Foundation for the Carolinas Hearst Service Center National Association of Broadcasters N.C. Cable Telecommunications Association N.C. Association of Broadcasters Foundation Ohio Broadcasters Foundation Quincy Newspapers Scripps Networks Interactive Surburban Tower Inc. Time Warner Cable West Carolina Division Triangle Community Foundation Virginia Association of Broadcasters WTVD-11 William Hearst Fund William Randolph Hearst Foundations The Hoffman Award Jeffrey R. Hoffman William H. & Barbara P. Hooker Trust Fund William H. & Barbara P. Hooker Trust Fund Pete Ivey Scholarship Judson Davie DeRamus Jr. and Sarah Ivey DeRamus Jackson International Scholarship Program Kathleen Beakley Jackson Journalism Equipment Rick Jackson Greater Media Charlotte WBT-AM/FM WLNK Journalism Graduate Program Morgan David Arant Jr. Lisa Dowis Blackmore Lois A. Boynton Emily Elizabeth Browder William Scott Brown Johanna Lynn Cleary Diane DeVries Arden Alexandria Dixon S. Chadwick Floyd Kathryn Roberts Forde Suzanne Horsley Melissa Ann Johnson Minjeong Kim Jennifer Marie Kowalewski Richard Landesberg Christina Valerie Malik Philip Edward Meyer Lynn Corney Owens Katie Beth Reich Derigan A. Silver Charlene Noelle Simmons Patrick William Soter O’Neil and Cyndi Verell Soter O’Neil

Carol Wilcox Stiff Lucila Vargas Mary Hill Wagner David H. Weaver Casey Michelle Welch Journalism Library Martha Nixon Matthews

Joseph Morrison Memorial Peter Seth Morrison Hugh Morton Distinguished Professorship in Journalism and Mass Communication Julia Taylor Morton

Journalism Scholarships David Bortman Kristen Michelle Boyle Anne Michaud Brooks Bette Rae Brown Karen Corso-Plitt Douglas Oliver Cumming J.E. Giopin Erica Southworth Halpern Mark Michael Harden Sari Nicolle Harrar Sharon Sheridan Hausman Barbara Gula Hayes Patricia Ostroski Susan Holloway Phillips A. C. Snow William John Studenc Jr. Julia Teweles Ryan Michael Thornburg David Earl Wells

Pfizer Minority Medical Journalism Scholarship Pfizer Inc

Journalism Special Fund Walter Edward Hussman Jr. Fidelity Charitable Gift Fund Hussman Foundation

Public Relations Program Carly Amanda Bucheister Lauren Armfield Clark Jennifer Anne Walton

Keever Scholarship W. Glenn Keever and Nancy Caldwell Keever

Michael John Sauer Scholarship for Sports Communication Mary Jo Hester Cashion George-Ann M. Sauer Mary Ann Weitz

Larry and Carolyn Keith Awards Larry Ficquette Keith Jr. and Carolyn Pember Keith Knight Foundation Research Fund John S. & James L. Knight Foundation Charles Kuralt Learning Center John Alexander Schmidt Kathryn Seale Schmidt Thurman W. Worthington Jr. Schmidt Public Affairs LLC Mackey-Byars Scholarship Fund Napoleon Bonaparte Byars and Queenie Mackey Byars Donna Whitaker Rogers Raleigh Mann Scholarship Geoffrey Michael Graybeal G. Michael Hugo Evelyn Davida Sahr Maxwell Graduate Scholarship in Medical Journalism Kenneth Scruggs Maxwell and Tracey Scruggs Maxwell Molly McK ay Scholarship Ashley Hartmann Kline Corinne Marguerite MacLaggan Ralph James McKay and Carole Ann McKay Vanguard Charitable Endowment Program Mexico/Cuba Student Travel Fund Frederick Dana Hutchison and Nancy Long Hutchison Triangle Community Foundation

N.C. Community Media Project Thomas W. Marshall News Editorial PROGRAM John Bayliff Frank The Ron Paris Fund Joy Franklin Roy H. Park Fellowships for Graduate Students Triad Foundation

School of JOMC International Fund (In Memory of Robert Stevenson) Thomas Bryan Christie School of Journalism and Mass Communication FOUNDATION Jeffrey Prather Adams and Corrine Anderson Adams Jerome Robertson Adams and Janet Horn Adams Thomas Joseph Ahern Jr. Patsy M. Albrecht D. Alexander Albright Molly Kay Alderfer Laura White Alderson Forsyth Michie Alexander

Larry Rice Armstrong and Elizabeth Smith Armstrong Judith Carol Arnold Odette Embert Arnold Elisabeth Blake Arrington Robert L. Arrington James Jordan Ashley III Patricia Matthews Askew Catherine Lynne Atchison Tamara Overman Atkins Amanda Harding Atkinson Laura Nielsen Aubrey Wendy Hunsucker Austin Erwin Theodore Avery Jr. and Jane Robinson Avery Theresa Renee Avery Benjamin Franklin Aycock V and Heidi Eli Aycock Robert Reece Bailey Austin Bailey Terri Ann Bailey Crystal Baity Emily Mason Ballance Thomas Angelo Ballus and Paige Fulbright Ballus Julius Edmond Banzet IV and Suzanne Street Banzet Mark Alan Baratta Amy Elizabeth Barefoot Suzy Maynard Barile Ellen Downs Barnes Barbara Ann Barnett Victoria Ueltschi Barnett Pamela Hall Barnhardt Frances Keller Barr Rolland John Barrett and Diane Barrett Gary Wayne Barrier II Richard Madison Barron and Rachel Stiffler Barron Randall Lee Basinger Garnet Leigh Bass Leah Efird Bass Rachna Batra Lauren Marissa Baum E. Thomas Baysden Jr. and Cynthia Bullard Baysden Frank Eugene Beaver and Gail Place Beaver John Michael Beck and Jane Strader Beck Judd DuPont Beckwith Ellyn Katherine Bedi John Tjark Behm Jr. and Laura Elliott Behm Kristin Freccia Behm Clara Bond Bell George Elliott Benedict IV J. Goodwin Bennett and Rosanah James Bennett Kellie Nicole Bennett Lorraine Martin Bennett Conita Benson

“ I will never forget your generosity.”

Susan Williams Allen G. Craig Allen Jr. Emily Kircus Allen Christopher D. Allman Frank James Allston and Barbara Brown Allston Sandy Almassy Karen Lee Aman O. Donald Ambrose and Patricia Watson Ambrose John Beard Ames and Sharon Hockman Ames Anika Pushpa Anand Cassondra Criswell Anderson Henry Watkins Anderson Jennifer Hoppe Andrassy R. Frank Andrews IV Jesse O. Anthony III Morgan David Arant Jr. Ellen Hubbard Archibald Mary Hamilton Arcure Enrique Armijo and Carolina Rutledge Armijo

Erin D. Berge Kevin David Berman Rita C. Berman Westley Joseph Bernhardt Anne Riley Bernier Samuel Jay Bernstein and Nancy Badt Bernstein David Lee Berrier and Cammie M. Berrier John Monie Betts Jr. Pamela Hildebran Bilger Deborah Lazarus Bine Melanie Parlier Bingham Jesse Bissette and Jody Bissette S. Norman Black Jr. and Beverly Lakeson Black Renata Mutis Black Charles Franklin Blackburn Jr. and Marsha Lamm Blackburn Shannon Burroughs Blackley Edwin Tuttle Blackman Jr. Heather Barber Blackwell

Amy Cash Blalock Diane Warman Blanks Tracey Ann Bolick Richard Dale Boner and Margaret Robertson Boner Jane L. Boone Jeremy Scott Borden

“ Thank you for helping me bring my dreams to life.”

Cynthia McCanse Borgmeyer Betty Thorne Borthwick-Bouton Gwendolyn Michele Bounds Paul Stephen Bourdon and Shelley Gleaton Bourdon Kristal Hawkins Bowen Patricia Atkinson Bowers James Matthew Bowman and Marianne Bowling Bowman Tammy Marie Bowman Jill Wienberry Boy Lois A. Boynton Bethany Litton Bradsher Charles Delaine Bradsher W. Jeffery Brady Karen Greene Braithwaite Faye Riley Branca Linda Slawter Braswell Magda Ingrid Breuer Mackenzie Lee Bright Lindsay Marie Britt Rosemary Osborn Britt Charles Wilson Broadwell Sam Willis Brooks Jr. and Anita Krichmar Joyce Carmichael Brooks Jessica Emily Brosch Edna Christean Brown Gregory Dale Brown Kimberly Dianne Brown Robert Andrew Brown Sherri Berrier Brown Sumner Brown ToNola Brown-Bland Paul Christopher Browne and Kimberly Elaine Sanders Christian Richard Bruning IV George Badger Bryant III Ralph Godfrey Buchan Jr. Pearle Long Buchanan E. Harry Bunting Jr. and Elizabeth Cochrane Bunting Molly McCarthy Bur Mary Gardner Burg Betsy Eugenia Burke A. Michael Burnett Deborah Navey Burriss Robert Scidmore Bursch and Dolores da Parma Bursch Edward Winslow Butchart Geri Paige Butner Judy Burke Bynum J. Neal Cadieu Jr. Kelly Lucas Calabria Abbey Christine Caldwell Katharine Jones Calhoun Joan McLean Callaway Ann Stephenson Cameron Brenda Lee Campbell Don Campbell Erika Williams Canady F. Scott Canterberry John Carlson and Caitlin Fenhagen Charles Jefferson Carpenter Peggy Gibson Carroll George Carson II and Susan Keith-Lucas Carson Marian Green Carson Robert Lewis Carswell Frank Guerrant Carter Jr. and Deborah Stengel Carter Eugene Venable Carver Miguel Maria Casas and Elizabeth Wertis Casas

Clarence Josh Cash Jr. and Leslie Bryant Cash Joan Roberts Cates Martyn John Cavallo and Julie Austin Cavallo Joseph A. Cech III Virginia Holt Cepeda Will Chambliss and Jamie Chambliss John David Chapla May-Lynne Christin Chen-Contino Mary Alys Voorhees Cherry Philip Hoyt Childers and Kimberly B. Walsh-Childers Jami Peters Childress Robert Christensen and Margot F. Christensen Hwi-Man Chung and Yun Hi Choi Bonnie Elisabeth Churchwell Lisa Paulin Cid George Worthington Civils Cassandra Candice Clark Douglas George Clark Ann Clarke Johanna Lynn Cleary Ann Sawyer Cleland Michael Clendenin and June Clendenin L. James Cline George William Cloud and Margaret Alford Cloud Brenda Carr Clough Caroline Clouse Gay McCoy Clyburn Richard Livingston Coble Jr. Henry Luther Coble Heather L. Cochran Cunningham Katherine Blixt Cody James W. Coghill Allan E. Cohen Gerry Farmer Cohen Jennifer Carol Coleman Sara Frisch Coleman Benjamin Judd Collins and Helen Morrison Collins Jana Frederick Collins Kathryn Sue Collins Stephanie Mingle Collins Susan Campbell Conly Mary Clark Connell Alice Forney Connolly Elizabeth Graves Cook J. Montgomery Cook Justin Bradley Cook Karin Turner Cook Mark Edward Cook Linda Yvonne Cooper Dorothy Coplon Whitney Parks Cork Mary Riggle Cornatzer Dawn Dixon Cotter Benjamin John Couch William Riddick Cowper III and Ann Cowper Richard Pearson Cowperthwait Jack Cox and Micki Cox Emily Smyth Cozart Michael Alan Cozza Mary-Kathryn Craft Kenneth Robert Craig Sara LaMotte Crane Lois Ribelin Cranford Lisa Stewart Crater Charles Gordon Crawley Susan Fowler Credle Kelsey Lauren Crews Kelly O’Neal Crisp Robert Neville Crosswhite and Patricia Peek Crosswhite Elizabeth Anne Crumpler Jessica Blue Cunningham Gina Correll Daddario Jayne Lillian Dallas Tony Dalton and Cynthia Dalton Jayne Childs Daly Susana Lee Dancy Charles Rufus Daniel Jr.

Kenneth William Daniels and Angela Brady-Daniels Barbara Parker Danley Michael Edward Darnofall and Kimberly Ring Darnofall Elaine McClatchey Darroch Anissa Boyer Davenport Liane Crowe Davenport Maria Coakley David Shannon Marie David William R. Davie Gary Bradford Davis James Allyn Davis Michael Aaron Davis Nancy Katherine Davis Robert T. Davis and Helen S. Davis Sarah Elizabeth Davis Todd Davis Virginia Kate Davis Courtney Elizabeth Dean Lois Clarke Deas Dana Cameron Deason Wesley Lane Deaton Joseph Albert DeBlasio Derek Stevens DeBree Jennifer Irene Demarest Rebecca Anne Denison Edward Harrison Denning and Shea Riggsbee Denning Derek Wayland Denton Stacey M. Derk Margaret Laurens deSaussure J. W. Dickson Jr. and Caroline Elizabeth Dickson Blake Dicosola and Sheryl DiCosola Alesia Marie DiCosola Laura Hammel Dicovitsky Patrick Joseph Dilger Rebecca McCormick Disosway Emily Ogburn Doak Anne Marie Dodd Jean Huske Dodd Sarah Elizabeth Donovan Judith Anne Dore Claire Robbins Dorrier Dru Dowdy Patricia Rogers Dozier John Ernest Drescher Jr. Christopher Roderic Dressler and Joan Brinson Dressler Sandra Snyder Drew Cara Elizabeth Driggers Derwin Lathan Dubose Janet Julia Duch John Brady Duckett Sherrie Venable Duke Nora Wilkinson Dulaney Amy Heckert Dunckel Kathleen Jane Dunlap Miriam Evans DuPuy Debra Kaniwec Durbin Jennifer Eileen Dure W. Harry Durham Laura J. Dutterer Jon David East Michael Clifton Eatmon Kristin Scheve Eckart Louis William Eckstein and Allison Minges Taylor Eckstein Cobi Bree Edelson Jacob A. Edenfield J. Gary Edge and Debra Rogers Edge Judith Harris Edmonston Charles Guy Edmundson Seth Alan Effron and Nancy Gertrude Thomas Gregory George Efthimiou Jamison Caskey Elizondo George Maron El-Khouri Deborah S. Elliott Grace-Marie Blades Elliott Morgan Brantley Ellis Alvin Nowland Elmer II Cindy Joyce Elmore Melody Parisa Emami Racheal Ennis

John Walter C. Entwistle III and Marielle Stachura Entwistle Rhonda Francine Ervin-Parker Beverly Barnhill Estorge David Wesley Etchison Russell Furbee Ethridge Megan Michelle Etling Lauren Thiem Everett Steven Jamison Exum and Molly Wells Exum Thomas Ellison Faison Julia Lorentz Fariss Robert Steven Feke Twyla Ann Fendler Thomas Russell Ferguson Jr. and Barbara LaPointe Ferguson Will Ferrell and Cynthia Hutton Ferrell Christine Yates Ferrell Daniel Luther Fesperman Mark Fey and Lisa Langley Fey Melinda Beam Figueroa Ilana Jennine Finley John Jeffrey Fish Ben L. Fisher Hugh Robert Fisher and Serena Parks Fisher J. Stanford Fisher Elizabeth Anne Flagler Michael Dickey Fleming and Virginia Martin Fleming Kristin Wood Flenniken Michael L. Flynn Adrienne Layman Fontaine Katharine Moseley Foster R. Dean Foust Rochelle B. Fowler Elizabeth Hartel Franklin Samuel Clay Franklin Jr. and Pringle Pipkin Franklin Randall Fraser Ann Murphy Freeman Robert H. Friedman Fredrick Allison Friend Jr.

Roy McDowell Greene Sue A. Greer Scott Hamilton Greig Alissa Gail Grice Blythe Lea Gridley William B. Grifenhagen Patricia Ellen Griffin Stephen Deacon Grubbs Stephanie Lynn Gunter Debra Harper Gutenson David Warner Guth Leonard Julius Guyes John Brian Hackney Elizabeth T. Haigler Parker Colleen A. Haikes David Robert Hair and Elizabeth Coley Hair Z. Bryan Haislip Deana Setzer Hale Troy Kenneth Hales Calvin L. Hall Elizabeth Hughes Hall Joan Charles Hall Stephen Neil Hall Speed Hallman and Susan Walters Hallman Ida Ruth Duffey Halsted John Alfred Hamilton Jr. Sharon Kester Hamilton Charles Daryl Hamilton Kelsey Marie Hamilton Lawrence Townley Hammond Jr. and Alice Rowlette Hammond Elizabeth Carroll Hamner William R. Handy and Barbara Handy Scott Allen Hanson Graham Dalton Harrelson Knox Harrington Angela Dorman Harris Boyd Gregory Harris John Lory Harris III and Catherine Randolph Harris Kevin Harris

DONORS

july 1, 2009 through june 30, 2010

“ Thank you for your support. I feel honored to be chosen for this award, and I will do my best to live up to the honor.”

Christopher Martin Fuller Deborah Simpkins Fullerton Lee Thornton Furches Mara Ellen Gabriel Gary Douglas Gaddy and Sandra Herring Gaddy Carol Gallant Rebecca Smith Galli Gerda Dione Gallop-Goodman Laura Ross Garrett David Allen Garrison Jennifer Ann Dunlap Garver Kristi Lynn Geercken Adam J. Geller Hunter Thompson George Walter Craig Gerringer Jennifer Diane Gertner Shailendra Ghorpade Laura Mackenzie Gibbs Sarah Rebecca Gilbert Mary Elizabeth Gillen Michael Gillis Morton Joseph Glasser Charlie Upshaw Glazener and Patricia Moore Glazener Howard Gibson Godwin Jr. Christiane Fields Golder Robert Alan Golombik and Marsha Newton Golombik Peggie Jean Goode James T. Gooding Jr. and Karen F. Gooding Sandra Kaye Graham Gurney Wingate Grant Blake Green Elizabeth Adams Green John Lee Greene Jr. Lee McLane Greene Sr and Paula Hobbs Greene

D. Kathy Hart Christopher James Hartley Candace Goines Hartsell Dan McCord Hartzog and Patricia Trojan Hartzog John Joseph Hashimoto Bryant Allen Haskins Kathryn Christina Hass Marshall William Hass David Peter Hathaway Paul Alan Hausman and Sharon Sheridan Hausman Timmy Wayne Hawks Barbara Gula Hayes Charlene Julia Haykel J. Duncan Hays and Jayne Hamlet Hays Louis Roy Heckler Gray Heffner Paul Clifton Heist Jr. and Karen Korman Heist Elaine Gaulden Helms Winifred Martin Helton Kathryn Claire Helton James Donald Henderson Jr. and Cynthia Johnson Henderson Bruce Finley Henderson and Lynn Garren Henderson Maurice H. Hendrick Sara Yates Henley Jurgen Gunther Henn James Wright Henry Perry Cleveland Henson Jr. Charles Allan Herndon III Joe Bob Hester Jeffrey L. Hiday Catherine Elyse Higgins James Charles High

SUMMER 2010

41

DONORS

july. 1, 2008 through june 30, 2010

Leslie Thompson High and Rebecca Nix High Joan Hennigar Hill John Charles Hinson Jr. and Linda Morse Hinson Vikki Broughton Hodges Andrew Wesley Hogan and Laurie Beck Hogan Ernest Jackson Holbrook III C. Gregory Holcomb and Sherry Lee Martin Grant McLeod Holland and Katherine Holland Robert L. Holliday George Martin Holloway Christina Marie Mock Holmes W. Howard Holsenbeck George Edward Holt Jr. Virginia Fridy Holt Douglas J. Hoogervorst and Amy Andrews Hoogervorst Frances Ledbetter Hook Drew Barnes Hoover Matthew Edwin Hornaday and Catherine Davis Hornaday Nancy Carolyn Horner Sharon Cathey Houston Alison Page Howard Bradley David Howard Herbert Hoover Howard Jane Howard Kate Tamba Howard Pauline Ann Howes Herschel Wayne Howie Steven Alfred Huettel Dane R. Huffman Ashley Ann Huffman Margaret Ann Hughes James Brandt Hummel Elizabeth Hollar Hunter Scott Beale Hunter Nancy Rea Huntley James Franklin Hurley III Jacqueline Griffin Hurston Marian Louise Huttenstine Gretchen Lynn Hutter Cynthia Walsh Ingram Sarah Christine Irvin Stacey Kaplan Isaacs Andrew Barnett Jackson Barry Gilston Jacobs Shawn Rubach Jacobsen and Karen Wiggins Jacobsen Diane Gilbert Jacoby Derek Edward James and Melissa Lentz James David Alan Jarrett Abby Roth Jeffers John Russell Jenkins Jr. and Ann McMahon Jenkins Alfred Leonard Johnson Amanda Rae Johnson Carole Ferguson Johnson Harmony Marie Johnson Ivan Haynes Johnson Anne Marie Johnston Diane Hile Johnston Emily Hightower Johnston Thomas Kennerly Johnstone IV and Carrie Estes Johnstone Robert Tyree Jones Taylor Jeffrey Jones Elizabeth Cecile Joseph

Michael Ray Kaylor Sue Montague Kaynor Michael David Kearney Ryan William Keefer Anne Raugh Keene David Armstrong Kelly Patricia Patterson Kelly James Gray Kenerly and Rosemary Plybon Kenerly William Dudley Kenerly Jr. Janet Rose Kenney Peter Jeffrey Kent and P. Ellis Hughes Urania Bakos Keretses Jason Alan Kilar and Jamie Gasaway Kilar Edward Kiley and Patricia Kiley Charles Edwin Killian W. Bryan Kimzey and Elizabeth McWilliams Kimzey Anne Hanahan Ford Kimzey Bradley Vann King Nancy Pruitt King Robert Edward King Wayne Edgar King William Oliver King and Virginia Vann King David Burgess Kirk Jason Alexander Kirk Janice Carol Kizziah Mark Corey Klapper Rochelle Helene Klaskin Kimberly Dawn Kleman Malia Stinson Kline David Clement Klinger Felisa Neuringer Klubes Susan Brubaker Knapp Kathryn Corbett Knight Robert Joseph Knox Jr. and Harriette King Knox Mitchell Lynn Kokai Michele Holland Kolakowski Mary Grady Burnette Koonce Stephen Kornegay Rhonda Whicker Kosusko Christopher James Kotecki Lisa Rowland Kozloff John Dunham Kretschmer Paul Stuart Kronsburg Thomas Kublin Eden Yih-Chen Kung and Tina Chih-Min Chang Tyler Frederick Kunkle Marsha Kurowski Ben Fox Kushner Kathryn Blythe Kushner Norma A. Kwee Angelique Cowan Kymmell Ashley Bolton Lamb J. Marshall Lancaster Thomas Alexander Lander IV and Gade Edwards Lander Dee Ann Standefer Langston Susan Mary Lapinski X. Larrabee Jarvis Harding Latham Sherry Johnson Lauber Virginia Temple Lawler Emily Brewer Lawrence Matthew Taylor Leach and Laura Byrd Leach Ann Paylor Leatherwood Hye-Young Lee

“ I owe so much to the school and the University, and am so appreciative of this award. It means so much to me!”

Edward Grey Joyner Jr. Telisha LeShawn Joyner Benjamin Ray Justesen II John Archer Justus Christiane Saleh Kafka Adam Charles Kandell Stephanie Alicia Kane M. Keith Kapp and Chancy McLean Kapp Jeannine Elisabeth Karnbach

42

CAROLINA COMMUNICATOR

Kristina Hodges Leighton Frances Cauthen Lemcke J. Matthew Lennon and Mary Ann Rickert Lennon Luis Leon and Lucille Stanton Leon Virginia Forward Leonard Charla Haber Lerman Suzanne Nichols Levi Allison Taylor Levine

A Gift that Gives in Return: Charitable Gift Annuity A charitable gift annuity is a simple contract between you and the University of North Carolina at Chapel Hill Foundation, Inc. that allows you to make a generous gift to the School of Journalism and Mass Communication while providing a guaranteed stream of income to you, or to you and another person for life. At the death of the final income beneficiary, the principal passes to the journalism school to be used for the purpose you designate.

What are the benefits to you?

In addition to the satisfaction you’ll feel in providing for the school’s future, there are numerous financial and tax benefits: 1. Guaranteed income paid quarterly.

2. Immediate income tax charitable deduction for a portion of the transfer that represents a future gift to the University (often 30 to 40 percent of the value of the annuity).

3. Reduction of capital gains tax, if funded with appreciated assets.

4. Removal of the asset from your estate for federal estate tax and probate fee calculations.

How does it work?

In exchange for your irrevocable gift of cash, securities or other assets, the foundation agrees to pay one or two named beneficiaries a fixed amount each year for life. In most cases, part of each payment is tax free, increasing each payment’s after-tax value.

Carolina’s Charitable Gift Annuity Program The foundation follows the rates recommended by the American Council on Gift Annuities. Below is a sample of the annuity rates that we currently offer (effective 7/1/2010). We are happy to prepare calculations based on your specific situation.

One Life

Rate

Two Life

Rate

55

5.0

55-55

4.6

60

5.2

60-60

4.9

65

5.5

65-65

5.1

70

5.8

70-70

5.4

75

6.4

75-75

5.7

80 or older

7.2

80-80

6.3

Rates are set annually by the American Council on Gift Annuities and fixed for life at the time you contract for a gift annuity. Gift Annuities are not available in some states. The information contained here is not intended for legal advice and you are urged to consult your attorney or financial adviser if you are considering any charitable gift.

For more information, contact Speed Hallman, associate dean for development and alumni affairs, at 919.962.9467 or speed_hallman@unc.edu.

Slade Lewis W. Edward Lewis and Oona Payne Lewis Diane Dewey Leyburn Stanley J. Lieber C. Eugene Light

David Walker McCullough Jr. Dorathea Janssen McCutcheon Sheryl Windham McDonald Michael Benjamin McFarland Margaret Padgette McGeorge Brittny Vernee McGraw

Patricia Miller Moore Teresa Spivey Moore Deborah Jane Moose R. Edward Morrissett Jr. J. Bruce Morton and Sidney Newton Morton

“ The reality of student loans next year has been looming large. I cannot fully express what a relief and license of freedom it is to win this scholarship. To me, this scholarship has granted peace of mind, hope for what is to come and a boost of encouragement to challenge myself further as a writer.”

Jeffrey Thomas Linder and Kathleen Keener Linder James Bryan Lindler and Paula Miller Lindler Elizabeth Baker Lindsey Adam Michael Linker and Kristen Suzanne Bonatz Ray Pate Linville and Mary Ann Linville Eric Glenn Little Wendy Perrell Livengood Erin Lee Locker Alice Lockhart Jan Paget Loftin Robert Mark Loftin and Valerie Watkins Loftin Erin Elizabeth Logan Pamela Denise Long Valerie Anne Lovko Jacson Gray Lowe and Jill Hiatt Lowe Jeffrey Charles Lowrance and Janice Duffy Lowrance Guy Stephen Lucas and Jane Meekins Lucas Jamee Osborn Lynch Cy Kellie Lynn Julie Anne Lytle Corinne Marguerite MacLaggan Mark Franklin Maddrey Kevin William Maguire Robert James Malarz and Marsha Huntley Malarz Joseph Edward Malloy and Cheryl Patton Malloy Heather Michelle San Mandelkehr Stephen Douglas Mangum and Dena Sawyer Mangum Marc Christopher L. Mankins Peter S. Mantius John Paul Manzo Dennis J. Marcel Jr. Laura Hodgsdon Marcinek Alan Lee Marks Kenneth Hayes Marsh and Paige Parker Marsh William R. Marshall John Wright Martin III Justin David Martin Margaret Little Martin David Rhyne Marvin Timothy Edward Mason Lindsay Michelle Mather Thomas J. Matkov and Rebecca Roper Matkov Etta Lee Matthews Lydia Blanton Matthews Mary Lineberger Matthews Scott Holland Maxwell and Cynthia Clark Maxwell Lisa Curtis May Michael Wayne Mayo and Marcia S. Mayo Katherine Carlton McAdams William Howard McAllister III Sarah Gavine McBride Patricia Kingery McCarty Paul Gilbert McCauley Jr. James Boone McClure Molly Frances McConnell

Elizabeth Cotter McGroarty Earl Eugene McGuire Jr. Justin Emmett McGuire and Tracy Lawson McGuire LaVerne McInnis Jr. Marilyn Spencer McKee Sam Stewart McKeel J. Peter McKnight Teresa A. McLamb John Andrew McLeod and Erin Randall McLeod Gibson Pate McMahon Alexander Frew McMillan Mehgan Jennings McMillan Kimberly Ann McRae Thelma Brammer Meadors David Kent Medlock Gary Richard Meek and Pamela Weber Meek Gregory Brian Mercer and Laura Anderson Mercer Margaret Myers Merrill Tanya Kishawn Merritte Kate Cooper Metts Leonard Arthur Meyer Cherry Sampson Meyers James Aubrey Midgett and Mary Thompson Midgett Denise Miles Robert Patrick Miley and Allison Rash Miley B. Todd Miller Eve Higgins Miller Fred H. Miller William Prather Miller and Stephanie Graham Miller James Boren Millikan Jr. and Diane Ellis Millikan Donald Ray Millsaps Christopher Ryan Milner John Thomas Mims and Laura Benson Mims Courtney Jones Mitchell Fay Theresa Mitchell Peter William Mitchell Philip Freelan Mitchell Jr. Robin Hollamon Miura Philip James Mohr and Tracy Southern Mohr Robert Carson Montgomery Catherine Moore Curtiss Alexander Moore Franklin Shaw Moore and Lisa Moore

William Irvin Morton Catherine Walker Morton Emilie Grace Moseley Melissa Joanne Moser James Steven Muldrow Anna Hanes Mullen Charla Price Muller Jennifer Lee Mumaw Lynne Cadieu Murchison Neil Francis Murphy Stella Lassiter Murphy Vicki Harrison Murray Bob Eugene Myers Ruth Henning Nagareda Deana Ann Nail Virginia Crutcher Nash Sandra Carrington Nelson William Clifton Nelson Tracy Lynn Newbold Laura E. Newman Plummer Alston Nicholson Jr. Helen Watkins Norman Joseph Adrian Norman Jr. and Kelly Elizabeth Peacock Gregory Walter Nye and Haddya Haddad Nye Chantal Oberoi Dave A. Obringer and Lee Minzenmayer Obringer Josephine Austin Oden Regina Whittington Oliver Ellen Wiener Oppenheim Rachel Fay Orr Aldene Creech Osborne Jonathan Greer Ostendorff and Rebecca Margaret Johnson Marta Anna Ostrowski Amy Leigh Overton Heidi Elizabeth Owen Howard Wayne Owen and Karen Van Neste Owen Jane Hutson Owen David Hugh Pace S. Lee Pace Leslie Joe Page Jr. Wendy Wyatt Page Gregory C. Paige David Chandler Palmer Vestal Palmer Jr. Joan Deutsch Paradise Martha Whitney Parent Roy Hampton Park Jr. and Tetlow P. Park

“ It is an honor to be the recipient of this scholarship. As the first member of my family to attend college, it is reassuring for my family, and me, to know that this award will provide me the opportunity to complete my studies.”

J. Jay Moore III Jeffery Frank Moore and Gretchen Elise Moore Kimberly Williams Moore

Vernon Caldwell Park Elizabeth Ashley Parker James Howard Parker and Hallie McLean Parker

Karen Lynn Parker Elizabeth Plumlee Parkhurst Alison Canoles Parks Stephanie Spiegel Parrish Nancy G. Pate Curtis Patton Jr. Gordon Reames Payne Stacie Davis Perez James Finley Perkins and Dolores Oteri Perkins Alease Moore Perry David Tucker Perry and Karen McEntyre Perry John Crudup Perry and Cheryl Hunt Perry Michael James Persinger Alexander McClure Peters and Sarah Friday Peters Nikki Peters J. Scott Peterson Gary Phaup Laura Lee Phelps H. Hyman Philips Jr. and Joy Lester Philips Kathleen Douglass Phillips Pamela Ann Phillips Sandra Dziedzic Phillips Mark Wesley Pilkington Bradford Hancock Piner Joy Brown Pinson Michael John Pittman Jack Andrew Placey Claude Armstrong Plumlee Jr. Sharon Honey Polansky William MacKnight Pomeroy Jr. and Cynthia Blanke Pomeroy Elizabeth Koontz Ponstingel Elizabeth Ida Portanova C. Elliott Potter Deborah Ann Potter William Barry Potts

James Crawford Roberts Jr. Rosemary Roberts William Claude Roberts W. Glenn Robertson Edwin Leonard Robins and Victoria Coppedge Robins Edwin Moring Robins Rand Robins Jr. Betsi Simmons Robinson Russell Austin Robinson and Barbara Helms Robinson Valerie Tunstall Robinson Cathy Steele Roche Suzette Roberts Rodriguez Jim R. Rogers Randall Levoy Rogers and Anne Moss Nimocks Rogers Leslie Stewart Rolfe Alanna Sigmon Rollins Frederick Roselli III Patricia Lee Rosenbaum Susan Cranford Ross Patricia Roth P. Paul Rothman Julius Addison Rousseau III and Sharon Campbell Rousseau David Brian Layton Royle and Cornelia Boardman Royle Dawn Burke Royle David Martin Rubin and Andrea S. Rubin Leonard S. Rubin Leon Joseph Rubis Terry Alan Rudolph and Beverly Knupp Rudolph Paul Frederick Rule Kirstin Julie Russ Jon Kurka Rust Raymond Earl Ruth Evelyn Davida Sahr Eric McKinley Sain

DONORS

july 1, 2009 through june 30, 2010

“ I appreciate your support and the opportunities it will afford me more than you might realize. Thank you.”

Edward Scott Power C. Thomas Preston Jr. Ted Yates Prevatte Valeria DuSold Prevish Amy Edwards Price Scott Lawrence Price Steven New Price Cletis Graden Pride Bryan Patrick Pruitt and Jennifer Leeds Pruitt Aimee Waters Pugsley Linda Sherck Rainey Gayle Rancer M Scott Rankin Marjo Edwina Rankin Melanie Morgan Raskin James P. Raugh and Marianna Miller Raugh Judith Thomas Ray Blair Kendal Raynor Guy Carlton Read Roy Frederick Reed and Dinita L. James Amy Mansky Regan Jeanette Chance Reid Eugenia S. Arthur Renfrow Kevin John Reperowitz Barry John Reszel Jill Angell Reynolds James Alexander Rhodes Ronald Albert Ricci Karen Lynn Richardson Chris Richter Lyndsay Anne Richter Dorothy Sattes Ridings J. Brent Rinehart Lewis Samuel Ripps Maggie Rivas-Rodriguez H. Zane Robbins Wanda Stewart Robbins

Lynn Timberlake Sakmann Joseph Dominick Sanchez Kathleen Cunningham Sanders L. Joseph Sanders Michael Patrick Sanders and Ginger Wright Sanders J. Kenneth Sanford Louis Leonidas Sasser III and Tammy Lee Sasser Kenneth Satten Larry Melvin Saunders Henry Lyttleton Savage Jr. and Helen Young Savage Lauren Yoder Sawyers Thomas Varnon Scarritt Frances Winborne Schaaf Thomas Vallee Schaberg and Julie Schaberg Sarah Brown Schmale John Alexander Schmidt and Kathryn Seale Schmidt David Alan Schneider Andrew James Schorr Walter Joseph Schruntek Meghan Rae Schwartz Jack Lamar Scism and Nancy Fox Scism Leslie Ann Scism John Cecil Scroggs Jr. and Judy Dunn Scroggs Donald Macdonald Seaver Cameron Neal Sellers and Lisa Doliner Sellers Julian Dante Sereno Kathy Tilley Shaffer Beth Rhea Shamaiengar Scott Sharpe and Leslie McDonough Sharpe Matthew Benjamin Shaw

SUMMER 2010

43

DONORS

David Andrew Shaw Moffatt Grier Sherard Jr. Sara Lynn Sherer Anne Elizabeth Sherow Connie Leigh Sherrill Kristin Margaret Simonetti John Hollis Simons Bruce Merle Simpson Curtis Williams Simpson George Herbert Simpson III Rita Adams Simpson Wendy Grady Simpson Marion DuBose Sims III Brandon Joseph Sink and Kelley Cherry Sink Mark Charles Skains and Elizabeth Blair Skains Stacy Scarazzo Skelly Stephanie Adams Slipher Katherine Ford Smart Claris Ashley Smith D. Scott Smith Dorea J. Smith Elizabeth McMillan Smith Emily Toler Smith Howard Gale Smith J. Walker Smith Jr. and Joy Duncan Smith Jeffery Pearson Smith and Laura Roberts Smith Katherine Phillips Smith Penelope Pence Smith Robert Beasley Smith and Katherine Williams Smith Susan Lynn Smith Rebecca Lane Smitherman Theodore Blackburn Smyth and Melissa Pittman Smyth William Davis Snider and Florence Lide Snider Andrea Sobbe Robyn Langlois Soffera Dianne Baldwin Southern Elizabeth Erwin Spainhour Robert W. Spearman and Patricia H. Spearman David Roosevelt Squires Jan Kimbrell Stallings Jacqueline Haithcock Stalnaker Marisa Deane Staton Allen Dean Steele Adam Martin Steiner and Marieke Tax Steiner Alexandra Joyce Stemple Linda Korsen Stern Kimberly Roberson Stevens Mark Stephen Stinneford and Karen Youngblood Stinneford Christopher Dustin Stoen and Amanda Baker Stoen

Harriet Sue Sugar Kevin Michael Sullivan Leonard Holmes Sullivan and Lou Brooks Sullivan Brenda Jane Summers Robert Ernest Sumner III Michael Bart Sundheim Kimberly Evans Surabian Lawrence Henry Sutker and Patricia Barr Sutker Anne Randolph Sutton Martin Strayer Sutton Sr. and Joy White Sutton D. Kent Sutton Gilmer Paiton Swaim Jr. Dee Swalley Eric Gregory Swaringen Sandee Ann Swearingen John Matthew Sweeney and Elizabeth Paradise Sweeney Patrick Taintor Timothy Ohrom Tarkington Harold Vernon Tarleton and Virginia Witherington Tarleton Douglas James Tate Glenn E. Taylor Matthew P. Taylor and Erica G. Taylor Samantha Kay Taylor Daniel Walter Teachey Barbara Ross Teichman Sheng-Hsien Teng and Peggy Teng Martha Pearsall Terry Gordon Montez Thomas and Sharon Holmes Thomas Albert Shaker Thomas Jr. Candace Stephenson Thompson Heather Moore Thompson John Eley Thompson Jr. Lauren Slocum Thompson Lucy Grey Thompson L. Steve Thornburg Larry E. Thornburg and Marjory Thornburg Elizabeth Jordan Thorndyke William Mahler Thorp and Lindsay Sloan Thorp R. Steve Tinkham Harry Vincent Tocce Jr. Dawn Michele Tomaszewski Donna Ellen Tompkins Sherry Landgren Tompkins David Ferd Troisi Thomasene Cates Troxler Glenn Gibson Tucker and Nancy Prince Tucker Lynwood C. Turner III and Mary Ellison Strother Turner Gregory Christopher Turosak

“ I admire and am inspired by your willingness to maintain strong ties to the University and give back in a way that provides a financial assistance to aid in profound learning opportunities and experiences for journalism students.”

Kim Stone Larry Dean Stone Jr. Nathaniel M. Stout Charles Hubert Stover C. Christopher Straughan and Dulcie Murdock Straughan D. Kirby Strickland and Cheri McInturff Strickland Brian Grover Strong Michael Jacob Strong Terri Potter Stull Walter Cabot Sturdivant Geoffrey Patrick Suddreth and Heather Lovelace Suddreth

44

CAROLINA COMMUNICATOR

Nichole Strom Tygart Carolyn Jeanette Tyson Randall Arnold Underwood and Lisa Coe Underwood Robert McLean Upton Brandon N. Uttley M. S. Van Hecke and Faye Massengill Van Hecke Laura C. Van Sant Carolyn Varner Lisa Blair Venters Edward Hoge Vick Jr. Julie Francine Wald

Kenneth Robert Walden and Laurie Baker Walden Daryl Farrington Walker Melissa Stofko Walker Michael Todd Walker Katheryn Frances Wall Sandy Winfield Wall Adelaide Cromartie Wallinger J. Gary Ward Michael Andrew Wargo and Jennifer Tumulty-Wargo James Edward Carlton Warren Jonathan Campbell Warren Rebecca Drane Warren Bennett Wellons Waters Martha Harrison Waters Judith Rebecca Watkins Elizabeth Ambler Watson Forrest D. Watson and Karalyn Amato Watson Nadia Renee Watts M. Jerome Weiss Franklin Ennis Wells Jr. V. Stuart Wells Meredith Ellen Werner Robert Mark West and Julia Milner West David Owen Westerhoff and Brooks Morgan Westerhoff J. Scott Whisnant Christopher Lewis White and Danita Jan Morgan Ashlie Brook White Nicole Marie White Sara Rodgers White James Jay Whitmeyer W. Samuel WhitmeyerWeathers and Nancy Whitmeyer-Weathers Rick Jackson Whitt Celeste Elaine Whittaker Erin Wall Whittle Michael Wilbur and Kathleen Wilbur Julia Bullard Wilkie Leslie J. Wilkinson Suzanne Wood Wilkison Karen Stebbins Willard David Arnold Williams Justin Raymond Williams and Suzanne Smith Williams Nicole McSwain Williams O. Lorraine Williams Pamela Baggett Williams Rochelle Williams Judith Anne Willinger James Estes Willingham Sr. Elizabeth Lee Wills Dirk Edmund Wilmoth Jason Andrew Wilmoth and Colleen Jenkins Wilmoth Elizabeth Skillen Wilson R. Deems Wilson Sr. and Jean Jacobs Wilson Robert Sessoms Wilson and Elizabeth Graham Wilson William Harold Wilson III Roy Reuben Wimmer Bennett William Wineka Joe Wintrob and Janet Markstein Wintrob George Bryant Wirth and Barbara Morrison Wirth Callie Taintor Wiser Eleni Bacas Woglom Kevin Conrad Wolf and Susan Runser Wolf Andrea Lynn Wolfson James Horton Womack Carol G. Wonsavage A. Wade Wood and Katharine Medearis Wood Anne Michael Wood E. William Wood III Raye Palmer Woodin III and Jane Minor Woodin Meghan Brawley Woodlief Brandon Ricahrd Woodruff W. Ruffin Woody Jr. Mary Ross Sherrin Woosley

Joni Buck Worthington Justin Lane Wright Kim Mogul Wright James George Wrinn Thomas Richard Yackley Jr. Ashley Elizabeth Yakopec Robin Beth Yamakawa Laura Frances Yandell Wendy Y. Yang Ramon Lyon Yarborough and Virginia Lilly Yarborough Kiley Danielle Yarbrough Robin Rebecca Yontz Jack Gerard Yopp Jan Johnson Yopp

A .C. and K athryn Snow Scholarship A.C. Snow Walter Spearman Professorship Virginia Breece Barnes Bradley Christopher Bauler Fred Loring Seely III Estate of W. Burke Davis Jr. The John H. Stembler Jr. Professorship Estate of John Hardwick Stembler Jr.

“ I wanted to thank you personally for your generous scholarship. It means so much to me to receive it, and it encourages me to keep working hard to achieve my goals.”

Jennifer Heinzen York S. Kyle York Adam Benjamin Yosim Jeffrey Alan Young Joseph Squires Yount Ariel Marie Zirulnick Brian Kent Zuercher and Pamela Prince Zuercher Adams Family Fund Beatrice Cobb Perpetual Charitable Trust Carolina Medical Coding Inc. Crown Communications Duke Energy Foundation Edward H. Vick Foundation Estate of E. Reese Felts Jr. Fayetteville Observer Fidelity Charitable Gift Fund Foundation for the Carolinas Geraldine R. Dodge Foundation Goldman Sachs Philanthropy Fund Haykel Group Hurley Trammell Foundation Jameshenry1 LLC Jewish Foundation of Greensboro Landmark Foundation Law Office of M. Scott Rankin Morton Family Foundation Multimedia Consultants LLC N.C. Mutual Life Insurance Company NIKE Inc. Oden Family Trust Schmidt Public Affairs LLC Schwab Fund for Charitable Giving Southern Quarters Realty LLC Thompson Family Foundation United Way of Alamance County, N.C. United Way of Delaware Vanguard Charitable Endowment Program Sports Communication Program Courtney Juliana Stern James H. Shumaker Term Professorship Jane Elizabeth Albright Raymond Clifton Jones Peter Scott Lineberry Cindy L. Newnam John Alexander Schmidt Kathryn Seale Schmidt Eleanor Lee Yates Schmidt Public Affairs LLC

The John Sweeney Interview Fund Roy Hampton Park III and Laura Singer Park Chuck Stone Citizen of the World Award Tiffany Alexandra Fish Jane Elizabeth Rosenberg Chuck Stone Program for Diversity Education and Media Gannett Foundation Inc Barbara Lee and J. Alston Gardner Leslie Ann Scism Tucker Family Endowed Scholarship Fund Bryan Tucker and Rachael Tucker Van Hecke Award L. Reed Adams Harry Lee Bryan and Arlene Zell Jacobson Visual Communications PROGRAM Antoine Dushun Reid The Washington Summer Internship Program Melvin Sharoky Sharoky Family Foundation David Jordan Whichard II Scholarship Virginia Whichard Caudill David Jordan Whichard II and Judith K. Whichard David Julian Whichard Scholarship D. Jordan Whichard III Whichard Family Foundation The Clarence E. and Jane P. Whitefield Scholarship Lois Ribelin Cranford Clarence Earl Whitefield Earl W ynn Award Charles Balchin Huntley Eleanor Barker Trommsdorff

Nonprofit Org US Postage P AI D Chapel Hill, NC Permit no. 177

Katherine Vance

the university of north carolina at chapel hill campus box 3365, carroll hall chapel hill, nc 27599-3365

Friends gather on the stairs of the Chattanooga River Walk in Chattanooga, Tenn., on an October night. The stairs were behind a temporary, outdoor stage set up for the Three Sisters Bluegrass Festival.