DIGITAL MARKETING TRENDS
IN 2023
1
VOICE SEARCH OPTIMIZATION
Brands are adapting to voice search by tailoring content to conversational queries.
VIDEO-FIRST STRATEGY 2
Video content continues to dominate, with live streaming and shortform videos gaining traction.
3
PERSONALIZATION
Hyper-targeted campaigns using AIdriven insights enhance user engagement and conversion rates.
4
EPHEMERAL CONTENT
Disappearing content on platforms like Instagram Stories creates urgency and authenticity
5
SOCIAL COMMERCE
Direct purchasing within social media platforms simplifies the buyer's journey
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