Home Buying Advantage John L. Scott

THE JOHN L. SCOTT

HOME SELLING ADVANTAGE MARKETING AND PRICING STRATEGIES

“It’s about the

POSSIBILITIES in our client’s lives.™”

PERSONAL REPRESENTATION for the Best Results™ Whether you’re selling your first home or your tenth, it’s a new experience every time. Technological changes can make the home selling process easier and faster, but that doesn’t mean you can rush through the important steps of making an informed decision about your home.

At John L. Scott, we’re here with our tech-powered tools and as your trusted advisor. We can help you navigate changing market dynamics and build your support team with professionals who can help you prepare your home for sale, price it right and market it to the broadest pool of potential buyers. We’ve been here since 1931 helping sellers just like you.

Member of the National Association of Realtors®

PRESENTATION Create the Perfect Presentation of Your Home

FOUR STEPS For a Simple Sale

1

PRESENTATION Preparing your home and your yard are essential to creating an emotional connection and notable first impression for your buyers.

2

PRICE

3

PROMOTION

4

PARTNERSHIP

Strategically pricing your home right from the beginning with the help of an expert advisor, technology and extensive analysis of current market dynamics, your home will have the best chance of selling faster and for the best price possible.

Our proactive marketing techniques and targeted strategy will get your house the exposure it needs to attract buyers.

Our commitment to you and your home is personal and permanent. We’ll support your home sale with our local knowledge and our global connections.

PRESENTING A BUYER-READY HOME Showcase Your Home in the Best Light When you decide to sell your home, you probably feel excited as well as little bit overwhelmed at the prospect of making a big transition. We’re here to help you with our expert guidance on what you need to do to get your home ready for showtime.

Your home needs to be picture perfect before it goes on the market to garner the best impression from front to back and everything in between. We can advise you on ways to enhance your home, sometimes with just a few simple steps, to attract more interested buyers.

Our goal is to help you showcase your home so that every buyer can visualize living there.

DECLUTTER, CLEAN, STAGE

THE POWER OF PROFESSIONAL PHOTOGRAPHY Your Online Presence is Critical Now more than ever, your home’s online appearance will serve as the first impression for home buyers.

Research shows that homes sell 32% faster when they have more photographs and virtual technology enhancements than homes that don’t.

ONLINE REPRESENTATION

A COMPREHENSIVE, CUSTOMIZED MARKETING PLAN Local, Regional, and Global You can trust us to create a robust marketing plan to get your home in front of potential buyers. We leverage our global partnerships and our local and national networks to showcase your home to virtually every home buyer in the market today.

We reach virtually 100% of all potential buyers through our online exposure of your property.

PRICING & PROMOTION

DIGITAL MARKETING

FOUNDING MEMBER

Your Online Presence As a founding member of Leading Real Estate Companies of the WorldÂŽ, we get maximum exposure through 65 countries.

We provide advanced market exposure so that your home is syndicated to the top sites throughout the country, across the globe and to all the local and regional real estate companies.

Plus, our award-winning website JohnLScott.com is the foundation for your home’s online presence. Every listing is complete with: - Custom property web address - Beautiful photo gallery

With the rapid infusion of technology today, your broker is empowered to provide you with real-time information throughout the entire process, including up to the minute stats on the number of buyers currently in the market for a home like yours. When your home goes on the market, we can instantly notify all buyers who have indicated they are searching for a home like yours, and your broker can tour interested buyers virtually through your home with our 3-D imaging capabilities. That’s any buyer.

Any time. From anywhere.

PARTNERSHIP

SELLER LISTING LAUNCH® Moves You From LISTED to SOLD Our tested technology tools and trusted agents understand market dynamics. We can use our Seller Listing Launch® to generate excitement and motivate buyers who are searching for a property just like yours. Buyers in your price range will immediately see your listing when it goes on the market.

Our exclusive, federally trademarked program is all about elevating the psychology of the backlog of buyers* while reaching out to new buyers just entering their home search. It creates a buzz at launch that motivates buyers to take action.

It’s all about the backlog of buyers*

*Backlog of buyers: The pool of buyers who are currently searching for a home but haven’t found the right home. These buyers are waiting for the right home to be listed for sale.

AWARD-WINNING WEB AND MOBILE SITES Benefits Both Buyers and Sellers While buyers get instant notifications when your property hits the market, you can keep track of your competition and get market insights from our powerful tech tools.

Our technology follows buyer demand trends so we can position your house to sell.

John L. Scott Mobile App

PROPERTY TRACKER® Buyers Can Customize Their Search and Get Instant Notifications Buyers can create and manage searches and favorites through their personal Property Tracker® dashboard.

HOME PRICING STRATEGIES Priced Right Day One Homes that are priced correctly from the start sell faster and for a better price and give sellers the advantage of negotiating from strength during the first 30 days the house is on the market. We use our Buyside Home Valuation System to track buyers in your market and to constantly update our data so we know what’s selling and for how much.

We understand the seasonal nature of housing markets and the nuances of individual neighborhoods and use the data at our fingertips to work with you to choose a price that will get you an offer. We’ll help you negotiate the terms and price to get you to the closing table.

buyer activity (digitally and in person)

Best Price, Best Terms— Best Chance to Sell Your Home

week 1

week 2

time on market Source: Trendgraphix

week 3

week 4

week 5

week 6

6 weeks +

PERSONAL REPRESENTATION For the Best Results Our commitment to you is beyond full service. It is a level of representation that includes being a trusted advisor, advocate, and local market expert who is with you every step of your real estate journey. Have peace of mind knowing you will be skillfully guided through what may be the most important transaction of your life.

Our vast network and connections within the real estate community help us secure and negotiate offers to ensure you get the best results.

We represent you through the entire transaction process

ONGOING COMMUNICATION We’ll Keep You Educated and Informed Throughout the Transaction We know selling a home can be complicated and that’s why we’re here to share our expertise and provide you with trusted advice.

We’re here to answer every question, to guide you through changing market conditions and to oversee every detail that takes you from listed to sold.

10 Steps in the Transaction Process

PREVIEW HOME GET HOME MARKET READY SELLER LISTING LAUNCH RECEIVE AN OFFER

NEGOTIATIONS & ACCEPTANCE

CONTINGENCIES

TITLE REVIEW FINANCING & APPRAISAL ESCROW FINAL SIGNING CLOSING DAY

SELLER STRATEGY RECAP From Your Trusted Advisor You can be confident that we will give you our best insights and advice throughout your transaction.

Here’s what you can expect from us: — Communication from day one to your closing and beyond — Market Ready, Day One support — Professional photography, videos and listing information — Strategic pricing advice — Seller Listing Launch® — Local, global and targeted marketing strategies — Robust online presence — Instant notification to buyers — Negotiating support from offer to acceptance to settlement — Transactional representation

We are committed to selling your home at the best price.

SUPPORTING OUR COMMUNITY Helping Kids Stay Healthy and Be at Home

Living Life as a ContributionÂŽ is our core value at John L. Scott

Visit johnlscottfoundation.org for more information

Transactional Excellence to buyers and sellers for 90-Years.

John L. Scott is the Right Choice!

TM

NEARLY

OVER

110+

33,000

$14B+

3,000

OFFICES

TRANSACTIONS

SALES VOL.

BROKER ASSOCIATES*

“It’s about the

POSSIBILITIES in our client’s lives.™”

JOHN L. SCOTT RECOGNIZED AS

TOP 20 REAL ESTATE BRAND

IN THE NATION

* WASHINGTON, OREGON, IDAHO, CALIFORNIA

THE JOHN L. SCOT T

HOME SELLING ADVANTAGE MARKETING AND PRICING STRATEGIES