Navistar Kayak Compass
Joey Mitchell
Introduction
Project - Kayak Compass. Glow in the dark, waterproof, easily mountable on any watercraft with four screws. This product is 4 inches x 4 inches in diameter, 2.5 inches in height and vertical radius.
Target Market - anybody that needs a reliable, durable compass for easy navigation in any circumstances.
To research for this project, I looked at competitor product packaging, as well as similar marine brands and the aesthetic of their design. Since there were very few images available, I mostly made the
Mood Board
Typefaces
Monofont Regular
5Identification Mono
Color Palette
The creative strategy for this product was to design an interesting, eye catching design that displays what the product is, what its features are, and other images to depict the product. There were no sketches for this product
Presentation
For this design, I incorporated feedback into the product package layout by altering some of the images to fit the dynamic theme. I also added more navy blue color to the package, and changed the black background for print optimization. I also altered the front of the design to have a more retro feel with the racing stripes to fit with the company logo font.
