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Joey Mitchell Process Book

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Navistar Kayak Compass

Joey Mitchell

Introduction

Project - Kayak Compass. Glow in the dark, waterproof, easily mountable on any watercraft with four screws. This product is 4 inches x 4 inches in diameter, 2.5 inches in height and vertical radius.

Target Market - anybody that needs a reliable, durable compass for easy navigation in any circumstances.

To research for this project, I looked at competitor product packaging, as well as similar marine brands and the aesthetic of their design. Since there were very few images available, I mostly made the

Mood Board

Typefaces

Monofont Regular

5Identification Mono

Color Palette

The creative strategy for this product was to design an interesting, eye catching design that displays what the product is, what its features are, and other images to depict the product. There were no sketches for this product

Presentation

For this design, I incorporated feedback into the product package layout by altering some of the images to fit the dynamic theme. I also added more navy blue color to the package, and changed the black background for print optimization. I also altered the front of the design to have a more retro feel with the racing stripes to fit with the company logo font.

Turn static files into dynamic content formats.

Create a flipbook
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