JOHN CYRIL YEE

Copywriting Portfolio Selected works of interface copy, blog content, and microcopy.

+63 905 458 2074

j.cyrilyee@gmail.com

Introduction I am a Manila-based copywriter with a demonstrated experience in writing and strategizing content for B2B and B2C websites, advertisements, and user interfaces. Currently, I head the copywriting and content arm of Gotafflair, a web design and development agency in the country, as well as Verz Design, its parent company in Singapore. I am an honours degree holder in Journalism and an avid fan of all things digital and design. Outside of work, I spend most of my time learning more about creating beautiful user experiences. I aim to make a fruitful career that utilizes both my writing background and my passion for design to contribute to an industry that always puts people at the heart of evolving technologies.

Skills Overview • Web Copywriting

• SEO/SEM

• Content Writing

• Ad Copywriting

• Content Strategy

• UX Writing

• Content Marketing

• Information Architecture

• Digital Marketing

• Product Copywriting

Verz Design

Project Description Landing page content for the web development agency’s eCommerce SEM Campaign.

Industry Web Design, Digital Marketing

Task Website Copywriting Content Strategy Microcopy Writing

See more: www.verzdesign.com/ecommerce-development-singapore

KenCare Holdings

Project Description Website interface content for a Southeast Asian cosmetic brand.

Industry eCommerce, Beauty/Cosmetics

Role Website Copywriting Product Copywriting Information Architecture Microcopy Writing

See more: www.pcell.com.sg

“K�-LINE

Project Description Website interface content for an international shipping company in Singapore.

Industry Maritime, Marine Transportation

Role Website Copywriting Information Architecture Microcopy Writing

See more: www.klpl.com.sg

SHINGDA Academy

Project Description Website interface content for a business consultancy company in Singapore.

Industry Education, Business Consultancy

Role Website Copywriting Information Architecture Microcopy Writing

See more: www.shingdaacademy.com

Gaodesi Hardware

Project Description Website interface content for online hardware shop.

Industry eCommerce, Hardware Supplies

Role Website Copywriting Information Architecture Microcopy Writing

See more: www.gaodesihardware.com.sg

ProjectGuru

Project Description Website interface content for an interior design firm in Singapore.

Industry Interior Design, Furniture

Role Website Copywriting Information Architecture Microcopy Writing

See more: www.projectguru.com.sg

Parklab

Project Description Website interface content for a recognized playground and fitness equipment manufacturer in Singapore.

Industry Playground & Fitness Equipment

Role Website Copywriting Product Copywriting Information Architecture Microcopy Writing

See more: www.parklab.com.sg

Naylors

Project Description Website interface content for a UK-based food company that specializes in manufacturing coleslaws and potato salads.

Industry Food

Role Website Copywriting Product Copywriting Information Architecture Microcopy Writing

See more: www.naylorfarms.com

Parkway Health Radiology Project Description Website content for the radiology department of a leading healthcare services provider in Singapore.

Industry Healthcare

Role Website Copywriting Information Architecture Microcopy Writing

See more: verzinc.com/parkwayradiology

Verz Design

Project Description Blog content strategy aimed at maintaining the company’s #1 rank on organic search results.

Industry Web Design

Role Content Writing Content Strategy

See more: www.verzdesign.com/blog

Gotafflair

Project Description Blog content strategy aimed at improving the company’s organic search visibility.

Industry Web Design

Role Content Writing Content Strategy

See more: www.gotafflair.com/blog

Thank You!

j.cyrilyee@gmail.com

+63 905 458 2074

jcyee.webflow.io