SEO vs SEM – Which Is the Right Strategy for the Brand?

SEO vs SEM – Which Is the Right Strategy for the Brand?

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SEO and SEM are two tactics that help in attracting the right target audience for the brand. Using them tactfully will help you to get organic traffic on your sites. The majority SEOs in Brighton are specialised in managing both the strategies for their client’s website.

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hello@objectadsolutions.co.uk

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1 WHAT IS SEO? • SEO is an organic tactic that helps in gaining website visibility.

• Using various techniques like on-page SEO, technical SEO and off-page SEO, you can prompt the search engines to show your website at the top.

• SEO experts focus on creating fresh and data-driven content to highlight the website and make it rank at the top.

01273 283829

hello@objectadsolutions.co.uk

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2 WHAT IS SEM? • SEM or search engine marketing is a paid marketing tactic that helps in the promotion of a site.

• SEM experts use PPC to increase page exposure.

• This helps in getting immediate visibility to the website through the advertisements that they give.

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hello@objectadsolutions.co.uk

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3 MAJOR DIFFERENCES BETWEEN BOTH • SEM includes Ad designations and extensions which is not present in SEO practices.

• SEM uses the PPC method and makes payment to each user on their clicks; however, SEO practices don’t involve any payment.

• SEO results take time to get reflected, whereas SEM results are reflected immediately.

01273 283829

hello@objectadsolutions.co.uk

www.objectadsolutions.co.uk

Get the best SEO services at Object Ad Solutions, your local SEO experts. We use effective SEO strategies to build up your website value. Call us and hire our SEO Brighton experts at the earliest.

01273 283829

hello@objectadsolutions.co.uk

www.objectadsolutions.co.uk

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