McMonigle Group 2018 Listing Presentation

The Power of

partnering with the mcmonigle group

“In a successful organization, no detail is too small to escape close attention.”

-Lou Holtz

TABLE OF CONTENTS TODAY’S MARKET • Limited Liquidity for Luxury • Today’s Zillow World • Days on Market and You

• • • •

WE DISRUPT THE STATUS QUO • We Are Real Estate: Our Origin Story • McMonigle Momentum • What Sets Us Apart • BRAVO • Neighborhood SCOOP • The McMonigle Group

TECHNOLOGY and TEAMWORK • We are Mobile and Focused on the Future • Our Proprietary Online Marketplace • Dedicated Sales Support • Sales Team Outreach • Previews/VIP Events

THE PERFECT PLATFORM • Always ahead of the curve • Steps To Marketing Your Property • From Start to Close • A Proven, Predictable Marketing Formula • Buyer Funnel/Meet your Perfect Buyer • Global by Nature: Reaching The Right Buyer • Comprehensive Database

Marketing Paid Media and Social Media Advantages Immersive 3D Experience M Staging Opportunities

CASE STUDIES and TESTIMONIALS • Orange County Top 20 Sales

TODAY’S MARKET • Limited Liquidity for Luxury • Today’s Zillow World • Days on Market and You

LIMITED LIQUIDITY FOR LUXURY IN TODAY’S REAL ESTATE MARKET THERE IS LIMITED LIQUIDITY FOR LUXURY. In the ultra-luxury realm, the buyer pool is limited. Properties in this category are difficult to value and liquidate. Price has little bearing on demand, and multiple buyers are hard to capture at once. Price reductions are proven to undermine the value of your property and frequently cause buyers to sit back and wait.

TODAY’S ZILLOW.COM WORLD BUYERS CAN CLEARLY SEE THE FULL HISTORY OF YOUR PROPERTY INCLUDING DAYS ON MARKET AND CUMULATIVE OR TOTAL DAYS ON MARKET Every listing agent you’ve hired, every price reduction you’ve made, every time you’ve de-listed and re-listed, here’s the hard truth: These strategies don’t work. Today, information about your property’s history is more transparent than ever.

DAYS ON MARKET AND YOU Research shows the largest factor in determining the price of a luxury property is the number of days that it has been marketed for sale. Your Result is directly correlated to what you did before calling us, and the odds are against you every day.

WHEN DAYS ON MARKET GO TOO FAR Days On Market Are your Enemy.

Like UV rays on your skin, they are toxic, and the longer you are exposed, the more harmful they become. Every day your property is on the market it depreciates in value.

WHEN DAYS ON MARKET GO TOO FAR DAYS ON MARKET ARE EXPENSIVE. When your property has been on the market for a prolonged period of time, not only does it suffer from negative perception, but there’s an inherent cost associated with the accumulated days.

“Be prepared and be honest.”

-John Wooden

WE DISRUPT THE STATUS QUO WE ARE REAL ESTATE: OUR ORIGIN STORY REAL ESTATE IS IN OUR BLOOD

Backed by game changing technologies, award-winning marketing, sales support, a national TV program, and one of the most valuable Ultra High Net Worth private client lists in the industry, we have created a world class group for buying and selling the world’s finest homes.

There is listing your home, and then there is selling your home backed by the power of The McMonigle Group. I personally invite you to experience the difference. With more than $6.12 billion in sales and access to an incomparable proprietary database of buyers and sellers, unparalleled marketing resources, innovative marketing tactics, and superior networking, our team of seasoned luxury real estate professionals close deals unlike any other. Perhaps most importantly, The McMonigle Group has garnered record–high sales prices in nearly every coastal community, underscoring our unmatched performance and assuring you we will sell your home in the shortest amount of time for the highest return possible.

GROSS VOLUME OF SALES GROSS VOLUME OF SALES GCI GCI

GROSS VOLUME GROSS VOLUME OF OF LISTING INVENTORY LISTING INVENTORY # OF#AGENTS OF AGENTS

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WHO WE ARE AND WHAT SETS US APART WORLD-CLASS SERVICE AND RESULTS FOR LUXURY REAL ESTATE SALES REAL ESTATE’S BEST ADDRESS MCMONIGLEGROUPCORP.COM PASSIONATE

ORGANIZED

ACCOUNTABLE

FLEXIBLE

INTEGRITY

BRAVO

Real Estate Wars

It’s the ultimate turf battle in the O.C., And things get tense when realty and reality collide. John mcmonigle was formerly the number one real estate agent in the country, but lost everything when the real estate market crashed, ultimately forcing him into bankruptcy. John, never a man to stay down, rebuilt his empire with five ambitious agents to create the mcmonigle team, with one of their primary goals being to beat the relegance group.

GET THE SCOOP WE ARE COMING TO YOUR NEIGHBORHOOD neighborhoodscoop.info

BREAK THRU MARKETING I WILL ADVERTISE YOUR HOME ON PRIME TV!

Your neighborhood market has been reserved exclusively by The McMonigle Group to air commercials on Prime Cox Cable Channels.

Luxury Agent John McMonigle has signed an exclusive deal with Prime cable channels, bringing you a powerful and unparalleled new way to market your home. Known for always being ahead of the competition, McMonigle Group now provides clients in Orange County’s luxury market with the opportunity to advertise their homes on TV, running 250-plus commercials reaching High-Net-Worth viewers, making more than 200,000 impressions—just for your home.

THE MCMONIGLE GROUP When properties are associated with The McMonigle Group BUYERS recognize the home as a TROPHY home.

OVER 6.1 BILLION SOLD IN LUXURY REAL ESTATE A NUMBER NO OTHER REALTOR HAS REACHED!

“Attitude is a little thing that makes a big difference.�

-Winston Churchill

THE PERFECT PLATFORM THE POWER IS ON YOUR SIDE Making the decision to sell your home represents a big change in your life—emotions, fond memories, and excitement about the future all come together—at a time when thinking clearly is of the utmost importance. You need a team of professionals who will guide you through each step of the process, ensuring that when all of the papers are signed and the movers have been scheduled, your best possible financial and personal goals have been achieved. You need the power of The McMonigle Group.

• Steps To Submitting Your Property • A Proven Predictable Formula • A Buyer Funnel • Reaching The Right Buyer • Comprehensive Database • Marketing Your Property • Paid Media • Social Media Advantages • Public Relations • Global Networks/ Alliances

ALWAYS AHEAD OF THE CURVE FROM OUR FIRST LUXURY CHARITY EVENT TO OUR CURRENT NATIONAL TELEVISION SHOW WITH A GLOBAL REACH You can expect qualified buyers from each of the following avenues

1/3 NEW BUYER PROSPECTS

New Buyers Never Exposed to your property

1/3 LOCAL EXPOSURE

Buyers in your market who have had no urgency to make an offer

1/3 PROPRIETARY CONTACTS

Buyers who have been identified from our private and private client list.

STEPS TO MARKETING YOUR PROPERTY ANALYSIS: Our seller vetting process is something we take very seriously. We typically accept one of every 20 properties that come our way and our buyers know they are offering the best inventory available in the world. Our in-house sales team will analyze key attributes of each opportunity including the location, aesthetics and seller disposition.

PROPROSAL: Our sales team works closely with sellers of qualified properties to address any questions, and drafts a proposal with the specific terms of sale.

LISTING MARKTETING AGREETMENT: Once accepted, review and signed then we’re off!

PREP: 1-2 WEEKS

EXPOSURE: 2-4 MONTHS

CLOSING: 4 WEEKS

Marketing and Sales Preparation,

Exposure via Sales and

As is, Non-Contingent Sales

Including Gathering of Assets,

Marketing:

Contract with the Highest

Messaging, Collateral, and Paid

Buyer Prospects Identified

Offer

and Earned Media Planning: Compiling of Contracts

FROM START TO CLOSE LISTING Agreement Signed

LAUNCH Marketing Public Relations and Sales Efforts Begin SALE Review Offers and accept the Agreement Terms

CLOSING Sales Contract Executed Escrow Opened and Closed

SPRING

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A PROVEN, PREDICTABLE MARKETING FORMULA DAZZLING VIDEO The power of video cannot be underestimated. Like our still photography, we offer the finest quality video presentation possible in a variety of formats, from online resolution to high-definition HD4. Our video professionals capture your home’s true style and essence, while providing prospective buyers with an unforgettable journey indoors and out. Your property will stand out from the rest—shining brightly across screens large and small.

OUR AUDIENCE IS LISTENING Our exclusive database of high-net-worth homebuyers includes more than 10,000 contacts and comprises an impressive audience that encompasses all backgrounds and lifestyles. Among them are multi–millionaires, billionaires, Hollywood elite, world-famous athletes, private jet and yacht owners, and more. By exposing your property to this vast array of potential buyers, The McMonigle Group brings your home directly to those who are most interested in exquisite real estate.

MEDIA AND PRESS From full-color postcards and brochures to keepsake hardcover coffee table books, our array of media presentations is unmatched. Additionally, The McMonigle Group enjoys solid relationships with respected publications, including Dream Homes, Riviera Magazine, Orange County Business Journal, Orange County Register, Daily Pilot, Los Angeles Times, Wall Street Journal, Robb Report, Pelican Hill Magazine and our own M Magazine. By combining the power of The McMonigle Group with so many outlets, your home will enjoy an impressively large audience.

BUYER FUNNEL We Know: • How many eyes need to be reached to generate momentum • How many buyer prospects need to be engaged • How many feet need to come through the doors at open houses • How many prequalified byers result in a successful sale.

MEET YOUR PERFECT BUYER - ON DEMAND

THE PERFECT BUYER OFFERS 5-7 SHOWINGS 25-50

PROSPECTS 300-500 MASS EXPOSURE/ DATABASE REACH 1M+

GLOBAL BY NATURE: REACHING THE RIGHT BUYER International Exposure-Over the last decade, we’ve invested millions in growing our database To bring your property to the attention of international buyers, we maintain relationships with a collection of the finest luxury real estate brokers in the world.

As a member of “Who’s Who in Luxury Real Estate,” we are affiliated with brokers in more than 60 countries worldwide. Our listings over $1 million are advertised on over 90 national and international luxury property websites and platforms. Most notably the following affiliates are among the top visited sites: Homefinder.com | Juwai.com | Kahping.com | Sodichan.com | Homes.com | TheRealEstateBook.com | Waijule.com LandsOfAmerica.com | Listhub.com | RealtyTrac.com | Ylopo.com | Trulia.com | Zillow.com | REAGroup.com MyFun.com | HomeLuxeList.com | Homes&Land.com | RealtyStore.com | LandandFarm.com | Landwatch.com AdwerxforRealEstate.com | PropertyShark.com | BDRMS.com | Clarity.com | Redefy.com | CommericalSearch.com DigiPropz.com | RealtyExecutives.com | DreamHomeList.com | HarmonHomes.com | HomeBidz.com | Homefacts.com Hulilly.com | HomePriceTrends.com | HomeSpotter.com | VeracityLiving.com | HomeStarSearch.com | HomeWinks.com WikiRealty.com | Househunt.com | HouseValueStore.com | ShowingSuite.com | InvestAbility.com | Assist2Sell.com YourCasa.com | Keyboom.com | mylistingsagent.com | CoreLogic RealQuestExpress.com KEY COUNTRIES VISITING United States | Australia | Brazil | Canada | China | France | Germany Hong Kong India | Italy | Japan | Philippines | Spain | Sweden | Thailand | United Kingdom

TODAY WE HAVE ONE OF THE MOST VALUABLE UHNW DATABASES OF ACTIVE BUYERS IN THE REAL ESTATE INDUSTRY WE carefully segment our database so we strategically target to market, lifestyle and transactional history. Each additional sale generates interest resulting in database expansion. Plus, we market to over 40,000 subscribers weekly with out listing opportunities and our Private Client List includes UHNW individuals who are active buyers, brokers and agents.

MARKETING INTELLIGENT MARKETING While effective marketing of luxury residential properties can be complex; The McMonigle Group has streamlined the process to ensure that your home receives the best and most effective exposure possible. Our industry-leading marketing and advertising professionals work together to develop an intelligent marketing plan that includes a strategic combination of print advertising, Architectural Digest—quality photography, professional writing, video tours and trend-setting online campaigns.

GORGEOUS PHOTOGRAPHY Partnering with The McMonigle Group, photographer John Encarnacion has a sharp eye for stunning design and detail—an impressive talent that allows him to easily capture our premier collection of real estate listings on camera for M Magazine, our websites, brochures and more. Delivering more than an impressive display of residential photography, his work conveys the preferred lifestyle awaiting within each home’s unique environ. A photographer in Southern California for many years, John has built an unparalleled portfolio of imagery that encompasses architecture and fashion.

INSPIRED WRITING With a passion for exquisite and unique architecture, The McMonigle Group utilizes exclusive writers specialized in Southern California’s luxury real estate markets. Dedication to detail and an ability to paint clearly through words ensures each property we represent receives the finest level of individualized marketing and communication efforts. Our talented writers provide The McMonigle Group copy for property marketing and agent materials including PR, brochures, social media, and M Magazine.

EMAIL CAMPAIGNS, SOCIAL MEDIA SEO, TARGETED PAID MEDIA SIGNAGE, COLLATERAL VISUALS

EARNED MEDIA

SHARED MEDIA

OWNED MEDIA

PAID MEDIA

PAID MEDIA AND SOCIAL MEDIA ADVANTAGES EARNED MEDIA

SHARED MEDIA

Press Releases

Social Postings

Media Blogger

MLS & International

Influencer Relations

Property Listing

Key Target Marketing Press Pitching

OWNED MEDIA

PAID MEDIA

Assets

Key market Advertising Facebook Google Display Retargeting Display Network Ads Adwords Keywords Property Listing Site

Property Page with Concierge Subscriber Drip Emai Campaigns Executive Outreach Direct Mail

IMMERSIVE 3D EXPERIENCE Creative partnerships specializing in immersive virtual tours of residential and commercial real estate space. State of the art cameras capture every dimension of the space and proprietary software is utilized to generate a highly realistic 3D model. All models are delivered in the following three perspectives: WALK THROUGH The closest feeling to actually walking through a property, this cutting-edge view is a dramatic improvement from traditional virtual tours on the market today. Easy to use controls allow anyone to seamlessly “walk” through a property.

DOLLHOUSE Offering a truly unique perspective that allows users to get a sense of how a space flows together.

Users can navigate around the “Dollhouse” as if peering in on a miniature version of the space.

FLOOR PLAN Providing a true scope of the space being scanned, this view is great for space and design planning and will come in handy when measuring out furniture and understanding relational space.

WALK THROUGH

DOLLHOUSE

FLOOR PLAN

BEFORE

BEFORE

BEFORE

AFTER

AFTER

AFTER

M STAGING OPPORTUNITIES BYE, BYE CLUTTER The most important thing you can do to prepare your home for sale is to get rid of clutter. Make a house rule that for every new item that comes in, an old one has to leave. One of the major contributors to a cluttered look is having too much furniture.

When professional stagers descend on a home being prepped for market, they often whisk away as much as half the owner’s furnishings, and the house looks much bigger for it. You don’t have to whittle that drastically, but take a hard look at what you have and ask yourself what you can live without.

ROOM TRANSFORMATIONS If you have a room that serves only to gather junk, repurpose it into something that will add to the value of your home. The simple addition of a comfortable armchair, a small table and a lamp in a stairwell nook will transform it into a cozy reading spot. Or drape fabric on the walls of your basement, lay inexpensive rubber padding or a carpet remnant on the floor and toss in a few cushy pillows. Voila - a new meditation room or yoga studio.

NEUTRAL AND APPEALING Painting a living room a fresh neutral color helps tone down any dated finishes in the space. Even if you were weaned on offwhite walls, take a chance and test a quart of paint in a warm, neutral hue. These days, the definition of neutral extends way beyond beige, from warm tans and honeys to soft blue-greens. As for bold wall colors, they have a way of reducing offers, so go with neutrals in large spaces.

TECHNOLOGY: WE ARE MOBILE AND FOCUSED ON THE FUTURE

OUR PROPRIETARY ONLINE MARKETPLACE You will have presence on our exclusive online marketplace, McMoniglegroup.com. Built from the ground up using proprietary software our graphic designers and software engineers used international state-ofthe-art technologies, date science, predictive analytics and user behavior to present the right properties to the right buyers.

DEDICATED SALES SUPPORT RON MAZZANO PRINCIPAL BROKER For the past several decades, Ron Mazzano has proven to be an accomplished real estate managing broker and broker of record at the top real estate agencies in the marketplace.

His achievements of building and directing the agencies and their associates have gained national recognition, ranking them among the top-four highest-producing offices.

Considered by many as Dean of Real Estate Managers, Ron has earned the National Association of Realtors’ designations of Realtor Emeritus and Certified Residential Broker.

His industry involvement has included past president of his local realtors’ association, realtor-of-the-year honors, state director in both California and Texas, and chairman of the Multiple Listing Association. He has been an expert witness in real estate disputes and was formerly a finance commissioner for the City of Irvine.

Ron’s experience and knowledge in overseeing local properties ranging from modest homes to grand estates valued in the tens-of-millions gives associates at McMonigle Group the guidance and direction they need to navigate the most difficult transactions. His tenure as a title officer of a major title company brings a unique prospective to the most precarious transactions. McMonigle Group clients can rest assured that the most professional and competent management is overseeing their transactions and interactions.

McMonigle Group embodies those principles in its philosophy and exemplifies them in their management style. John McMonigle has brought together the best and most-talented agents to form the most prestigious real estate firm in the industry. With McMonigle Group’s Purpose Driven vision, Ron is looking forward to working alongside John McMonigle and Scott MacDonald as they expand nationally and globally.

SCOTT MACDONALD, EXECUTIVE SALES DIRECTOR Scott MacDonald has earned an impressive reputation as one of Southern California’s most respected real estate professionals. For more than 10 years he built a thriving real estate practice that ranked among the top onepercent nationally and reached the Top 10 of a 3,000-agent firm in Southern California.

After an extremely successful sales career, Scott focused his talents on developing agents, offices and regions for local, national and international brands. Most recently, he honed the Newport Beach operations of a large corporate company into a Top 5 office nationally out of more than 1,200 offices.

Internationally acclaimed real estate and business coach, Tom Ferry, commented, “Scott MacDonald is a very effective senior leader in the real estate business today.”

Scott’s Christian world view is the driving force behind his passion, enthusiasm and sense of responsibility to truly serve those within his company as well as its clients who are buying and selling real estate. As he puts it, “It’s an honor and privilege to help people with the biggest financial decision many of our clients ever make in the sale or purchase of a home. I feel a sacred responsibility to bring great value to them in this process.”

All of his success has culminated in Scott choosing to partner with John McMonigle, one of the real estate industry’s most successful and respected agents. “Teaming with John McMonigle to build a company based on purpose-driven values is a dream come true for me,” Scott commented. “Clients deserve to work with a company that truly cares about their best interests—a company that has a proven ability to perform at the highest level on behalf of each and every client. We look forward to providing a real estate experience for our clients that is second to none.”

SALES TEAM OUTREACH We have a dedicated sales team that’s focused on your property, working alongside your Listing agent to educate the market about the opportunity and assist in the process. This team also introduces properties to members of McMonigle Group’s Private Client List and will individually reach out for one-on-one conversations with top prospects on this list.

We speak: Duetsch, English, Espanol, Francais, Portugues, Farsi, Chinese.

PREVIEWS/VIP EVENTS Your property will be available to preview daily. Our sales team and/ or Listing Agent will attend every preview to show your property and discuss the opportunity.

A reception will be hosted at your property for VIP potential buyers, local opinion leaders, and/ or key top-producing brokers.

CASE STUDIES AND TESTIMONIALS THE POWER IS ON YOUR SIDE OUR TEAM IS ON YOUR SIDE At The McMonigle Group, we pride ourselves in providing our clients with superior support, sales strategies and state-of-the-art marketing, spending millions of dollars annually to promote exceptional properties like yours. Our highly respected team includes the industry’s most talented agents, database experts and marketing professionals—all of whom work together to ensure every property represented garners the utmost in attention and the best sales price.

RECOGNITION The McMonigle Group has been named the world’s top-selling real estate group for more than five years, and has been recognized by Lore Magazine and The Wall Street Journal as the number-one real estate team in the nation. But most importantly, it is you, our valued clients, who reward us everyday with your kind letters, recommendations to friends and family, and repeat business. We couldn’t do it without you.

ORANGE COUNTY TOP 20 SALES Portabello

JOHN MCMONIGLE - LISTING AGENT $38,000,000 JOHN MCMONIGLE - BUYER’S AGENT

112 Emerald Bay

JOHN MCMONIGLE - LISTING AGENT $34,500,000 JOHN MCMONIGLE - BUYER’S AGENT

2692 Bayshores

Rob Giem - Listing Agent Rob Giem - Buyer’s Agent

$34,500,000

171 Emerald Bay

Rob Giem - Listing Agent (Out of Area Agent) - Buyer’s Agent

$32,500,000

2703 Victoria

JOHN MCMONIGLE - LISTING AGENT $31,500,000 JOHN MCMONIGLE - BUYER’S AGENT

32161 South Coast Hwy

JOHN MCMONIGLE - LISTING AGENT $31,000,000 Donna Pfanner - Buyer’s Agent

2495 Riviera

JOHN MCMONIGLE - LISTING AGENT $30,000,100 JOHN MCMONIGLE - BUYER’S AGENT

106 Emerald Bay

JOHN MCMONIGLE - LISTING AGENT $28,000,000 JOHN MCMONIGLE - BUYER’S AGENT

6 Coral

Rex McKown - Listing Agent (Out of Area Agent) - Buyer’s Agent

$27,000,000

2692 Bayshores

Rob Giem - Listing Agent (Out of Area Agent) - Buyer’s Agent

$24,950,000

2675 Riviera

Rod Daley - Listing Agent Andy Stavros - Buyer’s Agent

$23,600,000

24 Harbor Island

Bill Cote - Listing Agent JOHN MCMONIGLE - BUYER’S AGENT

$22,500,000

33 Strand Beach

Ariana Gaffoglio - Listing Agent John Stanaland - Buyer’s Agent

$22,250,000

2457 Riviera

JOHN MCMONIGLE - LISTING AGENT $22,000,000 JOHN MCMONIGLE - BUYER’S AGENT

5 Masters Circle

JOHN MCMONIGLE - LISTING AGENT $20,000,000 JOHN MCMONIGLE - BUYER’S AGENT

3 Montage

John Stanaland - Listing Agent John Stanaland - Buyer’s Agent

$20,000,000

9 Pelicans

Rex McKown - Listing Agent Robert Pfeif - Buyer’s Agent

$19,777,777

34 Pelican Crest

JOHN MCMONIGLE - LISTING AGENT $19,500,000 JOHN MCMONIGLE - BUYER’S AGENT

31951 Violeta

JOHN MCMONIGLE - LISTING AGENT $19,500,000 Kenneth Bowen - Buyer’s Agent

43 Linda Isle

JOHN MCMONIGLE - LISTING AGENT $19,000,000 (Out of Area Agent) - Buyer’s Agent

#1 REAL ESTATE TEAM 5 TIMES IN THE WORLD -Wall Street Journal