#13 Top Team in the Country 2019 - Wall Street Journal Ranking
THE AGENT INC. PLATFORM IS ON YOUR SIDE Making the decision to sell your home represents a big change in your life—emotions, fond memories, and excitement about the future all come together—at a time when thinking clearly is of the utmost importance. You need a team of professionals who will guide you through each step of the process, ensuring that when all of the papers are signed and the movers have been scheduled, your best possible financial and personal goals have been achieved. You need the power of Agent inc. I’ve Been Listening
Steps To Marketing Your Property
Experience Real Estate Elevated
Global By Nature: Reaching The Right Buyer
The Time Is Now Break Thru Marketing
Elevated Affiliations Elevated Media
Television & Wifi Cable Ads Exclusive To Agent inc.
Immersive 3D Experience
Digital Ads on Social Media
Introducing Explore Neighborhoods
Technology And Teamwork
Agent inc. Website
Dedicated Sales Support
Agent inc. Magazine
Sales Team Outreach
Client Communication & Constant Reporting
Property Management Elevated Staging Elevated
Case Studies And Testimonials The Power Is On Your Side Client Testimonials
“I’ VE BEEN LISTENING” - JOHN MCMONIGLE, FOUNDER AGENT INC. In today’s over saturated marketplace of Real Estate products and over 2 million active agents nationwide, one name stands apart from the rest — John McMonigle. Renowned for his unparalleled expertise and success, John, along with his celebrated team at Corona del Mar-based McMonigle Group, have made history by selling properties totaling more than $6.525 billion over more than 15 years. John is often called upon by the media as the foremost expert in residential real estate and has appeared on The Oprah Winfrey Show, Access Hollywood, The Insider, HGTV and other major networks, as well as countless print interviews in some of the country’s most respected publications. From 2004 through 2008, The Wall Street Journal named The McMonigle Team the numberone real estate team in the world. John shined as a cast member on Bravo TV’s “Real Estate Wars.” In addition to his profound sales achievements and co-founding of Strada Properties (which he sold to Coldwell Banker in 2003), John is known for his trend-setting marketing strategies, which have set new standards for real estate advertising and sales around the world. He is also recognized as an expert in real estate development, with the nation’s top builders and developers utilizing his expertise, keen business instincts and innate ability to understand and outperform the market to sell their properties. This combined expertise and experience has taught John to listen to the marketplace and to the needs of agents. The creation of Agent inc. is a result of John’s goal of helping the new contemporary agent function at the highest level. Agent inc. uses hyper-focused techniques and a process driven platform that delivers beyond expectations in revolutionary ways that service all levels of the Real Estate process and beyond.
EXPERIENCE REAL ESTATE Elevated Our Revolutionary Platform of complete Real Estate services combine to increase productivity and customer relations management. Insurance, mortgage, escrow and disclosures, etc. are internally incorporated to achieve the highest caliber of efficiency and networking opportunities. Revenue sharing is maximized for additional Agent profit and commission opportunities.
THE TIME IS NOW. OUR AGENTS ARE HERE TO OPEN YOUR WORLD TO NEW POSSIBILITIES. You can expect qualified buyers from each of the following avenues
1/3 NEW BUYER PROSPECTS New Buyers Never Exposed to your property
1/3 LOCAL EXPOSURE Buyers in your market who have had no urgency to make an offer
1/3 PROPRIETARY CONTACTS Buyers who have been identified from our private client list.
BREAK THRU MARKETING I WILL ADVERTISE YOUR HOME ON PRIME TV!
Your neighborhood market has been reserved exclusively by Agent inc. to air commercials on Prime Cable Channels. Agent Inc has signed an exclusive deal with Prime cable channels, bringing you a powerful and unparalleled new way to market your home. Known for always being ahead of the competition, Agent Inc. now provides clients in Orange Countyâ€™s luxury market with the opportunity to advertise their homes on TV, running 250-plus commercials reaching High-Net-Worth viewers, making more than 200,000 impressionsâ€”just for your home.
TELEVISION & WIFI CABLE ADS EXCLUSIVE TO AGENT INC. PRIME CABLE T.V. ADS •180,000 Impressions on Local Cable Networks •Through targeted buying on key networks allowing listings to reach high net-worth individuals •Air listings on top cable networks such as Fox News, CNN, ESPN, CNBC. Fox Sports, Bravo, HGTV and AMC •250 airings •PRIME TIME slots •Pre-logs are sent to the Listing Agent the week before airing begins
WIFI CABLE ADS •15 Second Commercials for Online Distribution that will drive buyers and sellers to your website •Digital Reach and Frequency reports will estimate how many impressions and views the ad will get overtime, allowing for the agent to make strategic decisions with their marketing budget •40,000 Impressions Geo-Targeted through Cox, Spectrum, Time Warner, AT&T, Verizon Households
DIGITAL ADS ON SOCIAL MEDIA AGENT inc. runs 3 different types of advertisements for our Agents/Clients A NEIGHBORHOOD EXPERT AD This ad displays the agent as the neighborhood expert over their chosen and affirmed farm area. Each agent is provided with impressions and reach. Each resident residing in the neighborhood will see this advertisement over ten times throughout the month. LISTINGS AD All of our listings have their own advertisement running on both Instagram and Facebook. Both sellers and listing agents will have weekly reports showing how many impressions and viewers the ad is seeing. These ads are run in a tight radius around the sellerâ€™s choice, or around the neighborhood of where it is listed. Agents and sellers are also encouraged to work with our Digital Marketing team on SEO Optimization and retargeting. ACTIVE LISTINGS AD These ads display all of the listings available in any given farm area and will have the contact information of the Neighborhood Expert.
INTRODUCING EXPLORE NEIGHBORHOODS Proprietary Geographic Farming Methods created by John McMonigle There is nothing more defining than the place you come from, where you lay down your roots and return to nest. A neighborhood is one of the most intimate identifiers of who you are and its shared with a community of people that have proximity and place as their only bond. These bonds last lifetimes and throughout generations. Your neighborhood is not just an area, a zip code, where you shop or a plot of land. Your neighborhood shapes who you are and defines your identity in the world.
â€œI highly value geographic farming that is neighborhood specific, I know it works. Agent inc. is the only agency mapping every neighborhood in the United States.â€? -John McMonigle
AGENT INC. WEBSITE You will have presence on our exclusive online marketplace, AgentInc.co. Built from the ground up using proprietary software our graphic designers and software engineers used international state-oftheart technologies, date science, predictive analytics and user behavior to present the right properties to the right buyers.
AGENT INC. LAUNCH SUCCESS Agent inc. is the fastest growing real estate agency that empowers agents for maximum production and marketing services. Our seamless omni-channel platform provides an elevated, client focused experience. We’re revolutionizing the real estate industry by mapping every neighborhood in North America. The goal is to have an expert agent inside each neighborhood. Our proprietary technology, Explore Neighborhoods, has enabled us to rapidly exceed our global goals for agent specialists. With the launch of Agent Auction this month, sellers have the advantage of a condensed time, non-distressed sale process that eliminates the days-on-market status quo and delivers high visibility marketing and open house events before bid date. By setting a reserve that is agreeable to both parties and validating buyers with our proprietary vetting system, expectations are managed and often surpassed. Please enjoy our second volume of Agent inc. magazine. It is designed to give an insider’s view of our select offerings and a behind the scenes experience of the Agent inc. culture. Sincerely,
John McMonigle Founder Agent inc.
Elevate your Real Estate Experience by calling John McMonigle for a customized presentation. Learn why he has sold over $7 Billion in residential Real Estate.
I encourage you to experience the Agent Inc. platform by interacting with our Explore Neighborhoods technology. By going to www.agentinc.co and clicking on the Explore Neighborhoods tab, you enter a world of hyper focused and socially engaging stats, information, homes for sale, and up-to-the-minute visuals specific to the surrounding lifestyle of each individual neighborhood. Immerse yourself in the culture of real estate elevated.
John M c M o n ig le Fo u n d e r
Va l a ri e Ande rs on
Exe c u t i ve Pro du c e r/ Pu b l i s h e r
Jon Enca rna ci on Pro p e r t y Ph o to g ra p h e r
Amy Ni k k i
Ag e n t Ph o to g ra p h e r
Valer ie A lic aj ic
Exe c u t i ve A r t D i re c to r
Ju s t in Mu r p hy
P ro p e r t y C o p y Wr i te r
Ju lio Cej a
D i s t r i b u t i o n Ma n a g e r
350 0 Eas t Pa c i f i c C o as t H w y. # 1 1 0 | C o ro n a D e l Ma r, CA 92625 949.791.89 6 0 ® ™ 201 9 AG E N T I n c. Me d i a & AG E N T In c. Ma g a z i n e A l l r i g h ts res e r ve d AG E N T I N C M AG A Z I N E .C O M | IN FO @AG E N T IN C.C O All material published within this issue of AGENT inc. and on WWW.AGENTINCMAGAZINE.COM is strictly for informational and educational purposes only. No individual, advice, product or service is in any way endorsed by AGENT inc. or M Media provided as a substitute for the reader’s seeking of individualized professional advice or instruction. Readers should seek the advice of qualified professionals on any matter regarding an individual, advice, recommendations, services or products covered within this issue. All information and material is provided to readers with the understanding that it comes from various sources from which there is no warranty or responsibility by AGENT inc. or M Media as to its or their legality, completeness or technical accuracy. ©2019 Residential Agent Inc. is an Equal Housing Opportunity service provider. Residential Agent Inc. and its affiliates do not guarantee the accuracy of square footage, lot size or other information concerning the condition or features of property provided by the seller or obtained from public records or other sources, and the buyer is advised to independently verify the accuracy of that information through personal inspection and with appropriate professionals. If your home is currently listed, this is not a solicitation for your listing. Residential Agent Inc. DRE #02068079
John McMonigle Principal 949.735.1004 firstname.lastname@example.org DRE #01123869
AGENT INC. MAGAZINE Our personalized and interactive approach to the real estate industry has been fine-tuned in a way that offers our clients and partners various forms of interaction and an experiential narrative to the Orange County lifestyle that no other media offers and in a way no other group embraces. Editorial departments include: Interior Designer Profiles, Yachts, Automotive, The Social Calendar, Architects, Aviation, Designer Profiles, Designer Jewelry, Wine, Dining, and The Coastâ€™s Most Elite Properties. 20,000 Print Copies are available in select high-demographic areas and targeted to $10 million-plus households in Coastal Orange County, Beverly Hills, San Diego County and Balboa Bay Club Resort & Spa, Fletcher Jones Motorcars, Ritz-Carlton Laguna Niguel, Montage Laguna Beach, Fashion Island, Rodeo Drive, Island Hotel, Newport Auto Center, select CafĂŠs in Corona del Mar as well as direct-mailed to ultra-high net worth residents, international clientele and other exclusive VIPs.
AUCTION ELEVATED Welcome to Agent Auction, the premiere luxury platform dedicated to optimizing the buying and selling experience of upmarket real estate properties and high-end products with immediate results. Agent Auction utilizes our global brand reach, major national television network circulation, targeted digital campaigns, and expert photography and literature to ensure each property, object, and item gains maximum exposure across each respective industry, worldwide. Our ability to separate ourselves as a distinctive upmarket auction site attracts an expansive assemblage of serious domestic and international prospective buyers with offers in hand, prepared to strike a deal from anywhere across the globe. Agent Auction provides a modern, yet accessible new way to obtain both luxury real estate properties and luxury products. With our informative, efficient, and high profile site, buyers and sellers are able to choose an auction end date that suits their financial and lifestyle needs and expectations. With Agent Auction, the buying and selling of luxury real estate and merchandise has become a streamlined and simplified process. Agent Auction raises luxury properties and commodities to the next level of marketability and sales potential, while simultaneously meeting the financial and temporal demands of all parties. AGENT AUCTIONâ€”VIEW. BID. SELL. WIN.
PROPERTY MANAGEMENT ELEVATED Agent Property Management is a full service property management company designed specifically for the luxury residential market. As a subsidiary of the world-renowned upmarket real estate firm, Agent Inc., our tailored property packages are designed with the high-profile client in mind, and include: • Sourcing and screening prospective tenants, ensuring highly qualified, professional occupants are placed into properties • Performing credit checks and preparing lease agreements • Collecting and disbursing rents • Conducting pre-emptive maintenance inspections • Managing tenant maintenance requests • Providing landscaping, preventative inspections, and repairs for vacant properties • Offering concierge services ranging from stocking fridges, to chartering yachts, to private event planning At Agent Property Management, we understand our clients maintain demanding personal and professional schedules. Our specialized team allows clients to achieve lifestyle balance, while ensuring each property is meticulously and efficiently supervised and maintained.
STAGING ELEVATED Weâ€™ve teamed up with the best in the industry to help you discover and achieve the aesthetic design that best fits your homeâ€™s unique style. From painting, to furniture, to decor, we take care of your every need to ensure your home makes a great first impression and brings in the highest offers. PAY NOTHING UP FRONT The cost of your home staging comes out of the sale of your home. MORE OFFERS Staging a home will likely increase the amount of offers you receive. SELL FOR MORE More offers on the table means more chances of increasing your sale price.
“Be prepared and be honest.” -John Wooden
STEPS TO MARKETING YOUR PROPERTY ANALYSIS: Our seller vetting process is something we take very seriously. We typically accept one of every 20 properties that come our way and our buyers know they are offering the best inventory available in the world. Our in-house sales team will analyze key attributes of each opportunity including the location, aesthetics and seller disposition. We are selective in the properties we choose to represent. Our buyers know they are offered the best inventory available in the world. PROPOSAL: Our sales team works closely with sellers of qualified properties to address any questions, and drafts a proposal with the specific terms of sale. LISTING MARKETING AGREEMENT: Once accepted, review and signed then weâ€™re off!
GLOBAL BY NATURE: REACHING THE RIGHT BUYER International Exposure-Over the last decade, we’ve invested millions in growing our database To bring your property to the attention of international buyers, we maintain relationships with a collection of the finest luxury real estate brokers in the world. As a member of “Who’s Who in Luxury Real Estate,” we are affiliated with brokers in more than 60 countries worldwide. Our listings over $1 million are advertised on over 90 national and international luxury property websites and platforms. Most notably the following affiliates are among the top visited sites: Homefinder.com | Juwai.com | Kahping.com | Sodichan.com | Homes.com | TheRealEstateBook.com Waijule.com | LandsOfAmerica.com | Listhub.com | RealtyTrac.com | Ylopo.com | Trulia.com Zillow.com REAGroup.com | MyFun.com | HomeLuxeList.com | Homes&Land.com | RealtyStore.com LandandFarm.com | Landwatch.com | AdwerxforRealEstate.com | PropertyShark.com BDRMS.com | Clarity.com | Redefy.com | CommericalSearch.com | DigiPropz.com RealtyExecutives.com | DreamHomeList.com | HarmonHomes.com | HomeBidz.com | Homefacts.com Hulilly.com | HomePriceTrends.com | HomeSpotter.com | VeracityLiving.com | HomeStarSearch.com HomeWinks.com | WikiRealty.com | Househunt.com | HouseValueStore.com | ShowingSuite.com InvestAbility.com | Assist2Sell.com | YourCasa.com | Keyboom.com | mylistingsagent.com CoreLogic | RealQuestExpress.com KEY COUNTRIES VISITING United States | Australia | Brazil | Canada | China | France | Germany Hong Kong | India | Italy | Japan | Philippines | Spain | Sweden | Thailand | United Kingdom
ELEVATED AFFILIATIONS Massive exposure with Listhub Residential Agent inc. syndicates every listing through Listhub to hundreds of national and global websites automating Virtual Tours to bring in more customers and give access to multi-level platforms and partners.
ELEVATED MEDIA INTELLIGENT MARKETING While effective marketing of luxury residential properties can be complex; Agent inc. has streamlined the process to ensure that your home receives the best and most effective exposure possible. Our industry-leading marketing and advertising professionals work together to develop an intelligent marketing plan that includes a strategic combination of print advertising, Architectural Digest—quality photography, professional writing, video tours and trend-setting online campaigns. GORGEOUS PHOTOGRAPHY Partnering with Agent inc., our top of the line, architectural photographers have a sharp eye for stunning design and detail—an impressive talent that allows him to easily capture our premier collection of real estate listings on camera for Agent inc. Magazine, our websites, brochures and more. Delivering more than an impressive display of residential photography, his work conveys the preferred lifestyle awaiting within each home’s unique envision. A photographer in Southern California for many years, John has built an unparalleled portfolio of imagery that encompasses architecture and fashion. INSPIRED WRITING With a passion for exquisite and unique architecture, Agent inc. utilizes exclusive writers specialized in Southern California’s luxury real estate markets. Dedication to detail and an ability to paint clearly through words ensures each property we represent receives the finest level of individualized marketing and communication efforts. Our talented writers provide Agent inc. copy for property marketing and agent materials including PR, brochures, social media, and Agent inc. Magazine. EMAIL CAMPAIGNS, SOCIAL MEDIA SEO, TARGETED PAID MEDIA SIGNAGE, COLLATERAL VISUALS
IMMERSIVE 3D EXPERIENCE Creative partnerships specializing in immersive virtual tours of residential and commercial real estate space. State of the art cameras capture every dimension of the space and proprietary software is utilized to generate a highly realistic 3D model. All models are delivered in the following three perspectives: WALK THROUGH The closest feeling to actually walking through a property, this cutting-edge view is a dramatic improvement from traditional virtual tours on the market today. Easy to use controls allow anyone to seamlessly “walk” through a property. DOLLHOUSE Offering a truly unique perspective that allows users to get a sense of how a space flows together. Users can navigate around the “Dollhouse” as if peering in on a miniature version of the space. FLOOR PLAN Providing a true scope of the space being scanned, this view is great for space and design planning and will come in handy when measuring out furniture and understanding relational space 3D SHOWCASE 3D Showcase is much more than a 3D model. It’s all-in-one property visualization, right in your web browser or virtual reality headset. With our embedded WebGL player, including engaging 3D content in your website or apps is easy. Add our print-ready 4K photography and 3D Showcase feels as real as being there
PREVIEWS/VIP EVENTS Your property will be available to preview daily. Our sales team and/or Listing Agent will attend every preview to show your property and discuss the opportunity. At selected properties, a reception will be hosted at your property for VIP potential buyers, local opinion leaders, and/or key top-producing brokers.
TECHNOLOGY and TEAMWORK: WE ARE MOBILE AND FOCUSED ON THE FUTURE
DEDICATED SALES SUPPORT MIKE TAYLOR, MANAGER BROKER SERVICES For 40 years, Mike Taylor has worked successfully in the banking and real estate industries. Mike spent the first half of his career as a senior executive of Los Angeles based, Topa Savings Bank (formally Bel Air Savings and Loan) and Topa Thrift and Loan, which were both owned by his mentor, the legendary businessman and philanthropist John E. Anderson. While there, Mike directly supervised a portfolio of over $2 billion in real estate loans and was hands-on in the supervision of all litigation matters, REO sales and problem loan work-outs. He also successfully navigated both institutions through the Savings and Loan crisis of the early 90’s, and was a key contributor in the successful sales of the institutions to a Midwest bank holding company in late 1997. After the sale of the company, Mike became President and CEO of Royal Bank in Los Angeles, and guided the owners and Board of Directors in approving a consolidation plan from federal banking regulators.
Soon after, Mike decided to switch hats and became one of the country’s most successful Berkshire Hathaway/Prudential sales agents. Mike and his team ranked nationally as one of the Top 10 company teams 8 times, and also earned the honor of being named the company’s Number 1 Rancho Santa Fe Team for 16 years. No stranger to selling luxury homes, Mike was also the co-listing agent for one of only two homes that have sold above $20,000,000 in Rancho Santa Fe. Raised in Mesa, AZ, Mike attended the University of Arizona on a basketball scholarship. He completed his undergraduate and graduate education while working full-time in the banking industry, earning his Bachelor of Law and Juris Doctorate degrees from the Thomas Jefferson School of Law in San Diego. Having spent 40 years in real estate sales and real estate banking, Mike is uniquely qualified to assist homeowners with the pricing, negotiations, and sale of their homes. His in-depth knowledge of the market, combined with his management, financial, and legal background provides a unique and powerful experience for both clients and agents.
SCOTT MACDONALD, EXECUTIVE SALES DIRECTOR Scott MacDonald has earned an impressive reputation as one of Southern California’s most respected real estate professionals. For more than 10 years he built a thriving real estate practice that ranked among the top one-percent nationally and reached the Top 10 of a 3,000-agent firm in Southern California. After an extremely successful sales career, Scott focused his talents on developing agents, offices and regions for local, national and international brands. Most recently, he honed the Newport Beach operations of a large corporate company into a Top 5 office nationally out of more than 1,200 offices. Internationally acclaimed real estate and business coach, Tom Ferry, commented, “Scott MacDonald is a very effective senior leader in the real estate business today.”
Scott’s Christian world view is the driving force behind his passion, enthusiasm and sense of responsibility to truly serve those within his company as well as its clients who are buying and selling real estate. As he puts it, “It’s an honor and privilege to help people with the biggest financial decision many of our clients ever make in the sale or purchase of a home. I feel a sacred responsibility to bring great value to them in this process.” All of his success has culminated in Scott choosing to partner with John McMonigle, one of the real estate industry’s most successful and respected agents. “Teaming with John McMonigle to build a company based on purpose-driven values is a dream come true for me,” Scott commented. “Clients deserve to work with a company that truly cares about their best interests—a company that has a proven ability to perform at the highest level on behalf of each and every client. We look forward to providing a real estate experience for our clients that is second to none.”
SALES TEAM OUTREACH We have a dedicated sales team thatâ€™s focused on your property, working alongside your Listing agent to educate the market about the opportunity and assist in the process. This team also introduces properties to members of the Agent inc. Private Client List and will individually reach out for one-on-one conversations with top prospects on this list. We speak: Deutsch, English, EspaĂąol, Francais, Portugues, Farsi, Chinese.
OPEN HOUSE PREVIEW CHECKLIST
CLIENT COMMUNICATION & CONSTANT REPORTING Clients like to be kept aware and updated during each stage of the transaction process. Agent Inc. delivers property performance summaries, property activity calendars, Listing Transactions checklists, CMAâ€™s and quality surveys on a weekly basis.
CASE STUDIES AND TESTIMONIALS THE POWER IS ON YOUR SIDE OUR TEAM IS ON YOUR SIDE At Agent inc., we pride ourselves in providing our clients with superior support, sales strategies and state-of-the-art marketing, spending millions of dollars annually to promote exceptional properties like yours. Our highly respected team includes the industry’s most talented agents, database experts and marketing professionals—all of whom work together to ensure every property represented garners the utmost in attention and the best sales price. RECOGNITION Agent inc. was curated by John McMonigle and his executive team who has been named the world’s topselling real estate group for five years consecutively and has been recognized by Lore Magazine and The Wall Street Journal as the number-one real estate team in the nation. But most importantly, it is you, our valued clients, who reward us everyday with your kind letters, recommendations to friends and family, and repeat business.
WE COULDN’T DO IT WITHOUT YOU.
CLIENT TESTIMONIALS O KHOSRAVI, Mission Viejo, CA “There are many things that define a true professional in this business which feed the overall customer satisfaction. In my opinion open, honest and timely communication between agent and customer is the key essential factor which is the cornerstone of a successful business.”
REYDEL “SONNY” SANTOS, Hellman, Long Beach, CA “They are tireless advocates of their clients and leave no stone unturned when it comes to finding the right property for their client.”
CHERISE THOMAS, San Clemente, CA “We have just moved from Manhattan to Orange County and after our original agent was not able to provide the time in seeing rental properties we happened upon you….luck was with us that day as our agent has everything we needed and more.”
RICMILLER1 1515, Mission Viejo, CA “Great people deserve the highest possible rating that you can give them. It’s not about stars or any symbol you want to come up with. It’s about honest individuals doing what they say they’re going to do, so that the percentage you give for them for all of the professional attention, just feels like great value.”
DEREK GRAHAM, V.P. OF SALES, TITLE365 “From Engineering & Planning to Development & Real Estate. I’ve never met someone so well rounded.”
“If You Don’t Have Time to Do It Right, When Will You Have Time to Do It Over?” -John Wooden