Joel Ephraim

Ivory Cosmetics, Retail Fit out

656 Crown Street, Surry Hills - 2022, Semester 1

1 - 8

Construction & Detailing

656 Crown Street, Surry Hills - 2022, Semester 2

9 - 14

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Venice Biennale, Giardini - 2022, Semester 2

15 - 22

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23 - 36

37 - 50

Ivory Cosmetics, Retail Fit out

656

The Site

Project Brief

The brief was to design an innovative retail space with a clear design concept reflecting the brand identity. The spatial ideas needed to incorporate retail design theory and consider the retail experience for consumers. The strategy is to sell more, more often to more people, making it a successful business for the client.

The space previously hosted a burlesque, pole dancing and aerial artistry studio, with the goal of converting the space into a cosmetics retail flagship store.

The Client

The company Ivory Cosmetics are a sydney based skincare company focusing on sustainable, clean and high-end cosmetics without the high prices. Ivory Cosmetics are commited to the use of sustainable products and packaging, as well as working closely with an aboriginal owned soy candle company, Little Black Duck, creating an incense and candle collection with 40% of proceeds going to The Indigenous Literacy Foundation.

The Concept

The main concept for the store was to reflect the Australian landscape, specifically the Bunda Cliffs, Located in South Australia. The Bunda Cliffs form part of the longest uninterupted line of sea cliffs in the world.

Named after the local indigenous community, the Nullarbor Plain is considered the world largest single exposure of limestome bedrock. Making the focal material of the space limestone.

The flagship store has a high end and artistic design scheme, showcasing Australians connection to the land, whilst taking inspiration from the colours and textures of the Bunda Cliffs and Nullarbor Plain.

The entry into the store allows customer to have a view of all products on display, with the staircase leading towards the first level.

Pink and orange terrazzo is clad to almost every surface on the ground floor.

Glass shelving with brass edging makes it look like the products are floating amongst the flowing walls.

A large fluted plaster feature wall lines the whole staircase and the first floor side wall, drawing the eye up the large skylight that floods the space with natural light.

Custom limestone and ash timber merchandise stand is displayed in the centre of the space upon arrival to the first floor.

A workshop at the back of the store is hiding behind a blush pink flowing wall, covered in a rough plaster finish.

The goal was to have a minimal yet elevated look to stand out from the row of shops along Crown Street.

Large limestone blocks were used to clad the ground floor of the facade, rest of the facade was painted in a bright white to keep with the aesthetic of the interior.

The shopfront windows curve gently into the front door, showcasing the products both day and night with spotlights

Joel ephraim 2022 C

Joel ephraim 2022 C

Caroma

Caroma

Joel

ephraim 2022 C

Caroma Urbane II 300mm Rainshower + 415 mm Shower Arm

Posh Domaine Shaving Cabinet 1200 x 800 mm

Caroma Urbane II 180 mm Wall Mixer W/ Round Cover Plate

Caroma Liano II Inset Pill Basin

Kado Aspect 1490 x 460 mm, Tasmanian Oak w/ Ceasarstone Raw Concrete

Half Wall H1100 x L460 x W50mm Light Grey Terrazzo look Porcelain Tile 600 x 600mm

ZETR Surface Mounted Double Outlet 10A 240V AutoSwitch Mechanism