FRPM Media guide 2015/2016

Florida�RacePlace�Promotion June�2011

Who�we Are Advertising�Rates Pricing�Book Demographics Race�Director�Tool�Box

813-874-7223 www.frpm.net

RacePlace is a magazine produced as a service to the athlete and the needs of the athletic community. We are concerned with providing our readers with the goods and services they want and need. We feel that the service your company provides is a very important one and we feel that by advertising in our magazine we can give your company the exposure you desire to the people who will benefit most and be the most likely patrons of your particular service. Unlike many other sporting magazines that have come and gone, RacePlace has become THE running, biking and triathlon bible for endurance athletes in Florida

Florida�RacePlace�Magazine�27�years�and�counting...

When�Advertising�make�sure�you�get�the

Raceplace Features • • • • • •

Clearance House for Information on Running, Biking and Triathlons in Florida Complete Race Schedules-Running, Biking, Triathlon Events in Florida Florida RacePlace Hot Line 813-874-7223 Email flraceplace@gmail.com Discount Coupons for Athletes Race Application Forms\E-mail\Web Sites Hot Links Frpm.net, frpm.com and coming NEW Flraceplace.com Florida’s Oldest, largest and only true endurance Sport Magazine

27�years�of�printing�bi-monthly�of�which�we�have�printed over�2,000,000 HARD iscopies.

Another reason to check with Florida RacePlace our complete race application printing, distribution, FRPM Online

Magazine and Eblast services; with 15,000 magazines distributed bi-monthly and 10,000 direct mailed online we can save you time and money. Staring June 2011 “The Packet” Florida RacePlace Magazine New and exciting online publication.

Distribute�bi-monthly�to�over�100�running,�biking,�health (See direct mail services.)

clubs�throughout�the�central�/�southwest�Florida�area.

Who Uses RacePlace?

1.

Mid Age Athletes ( Ages 29- 59) Male 55 % Female 45%

2.

Distribute�Florida�RacePlace�at�20-25�local�sporting�events during�each�issue�of�magazine.

Typically middle to upper-class professionals. ( $50,000 – $100,000 A Family )

3

Athletes who regularly purchase running shoes, biking equipment and other sport related items.

4

E-Blast�- The�Best�eblast�service�in�Florida Athletes who use sports clinics, sports doctors, vitamins and health foods. goes�out�to�10,000+�active�athletes.

Where Can RacePlace Be Found?

NEW

Florida�RacePlace�Online�-�online�version�that�goes out�to�over�12,000�Clean�emails.

1.

Fit2Run Stores, Fitniche Stores, Feet First Stores

2.

Local Running Stores – Running Center, Suncoast Running, American Running Center

3.

The�Packet�-�Florida�Raceplace�mid�issue�online�publication YMCA’s in The Central Florida Area

4.

Major Bike Shops in Florida including Outspokin Bikes,Ironman 360, Village Bikes Sarasota and Chainwheel Drive.

5.

Top Health Clubs and Hotels

6.

Over 250 biking, running and triathlon events per year !

Including Gasparilla Distance Classic, Turkey Trot, Escape from Fort Desoto, St. Anthony’s Triathlon

goes�out�to�over�12,000�Clean�emails.

Banner�Placement�on�Florida�RacePlace�Websites.

813-874-7223 www.frpm.net

Florida�RacePlace�Magazine�27�years�and�counting...

2X 1X When�Advertising�make�sure�you�get�the 40 50

DISPLAY SPACE CHARGES ( Print Version ) Every Odd Month FLORIDA (12,000) 6X 3X Race Calendar Listing – 2 issues – per listing 20 30 Front Cover (4-Color) Back Cover ( 4-Color) 800 1000 Inside Covers 500 600 Full Page Business Ad (bw) (4-Color Ad $100) 300 350 1/2 Page Business Ad (bw) (4-Color Add $100) 225 250 Double Page Spread (4-Color) Full Race Page Application (4-Color ) 275 300

1200 800 400 275 350

2000 1400 1000 450 300 775 400

ONLINE MAGAZINE CHARGES – Every Odd Month ( 10,000 E-Mails) FLORIDA (10,000) 6X 3X 2X 1X Race Calendar Listing – 2 issues – per listing 20 30 40 50 27�years�of�printing�bi-monthly�of�which�we�have�printed Front Cover (4-Color) N/C N/C N/C N/C HARD copies.

Back Coverover�2,000,000 ( 4-Color) N/C Inside Covers N/C Full Page Business Ad (4-Color ) N/C N/C N/C N/C Distribute�bi-monthly�to�over�100�running,�biking,�health 1/2 Page Business Ad (4-Color ) N/C N/C N/C N/C clubs�throughout�the�central�/�southwest�Florida�area.

Full Race Page Application (4-Color ) N/C N/C N/C N/C Page 0 Business / Race Ad 250 300 400 500 Note: All Online Advertisers Get Free Hyper-Linking to there website – N/C Distribute�Florida�RacePlace�at�20-25�local�sporting�events Note: Online Issue is Linked to FRPM Twitter, Facebook and Websites - $100/ $50

during�each�issue�of�magazine.

ONLINE RACE PACKET – Every Even Month ( 10,000 E-Mails ) FLORIDA (10,000) 6X 3X 2X 1X E-Blast�Race Calendar Listing –The�Best�eblast�service�in�Florida Hyper Linking Fee 75 50 Race Calendar Listing – Non Linking 50 25 goes�out�to�10,000+�active�athletes.

Front Cover (4-Color) 500 Back Cover ( 4-Color) 200 250 300 350 NEW Inside Covers 150 200 250 Florida�RacePlace�Online�-�online�version�that�goes Full Page Business Ad (4-Color ) 100 125 150 200 out�to�over�12,000�Clean�emails.

1/2 Page Business Ad (4-Color ) 75 100 125 150 Full Race Page Application (4-Color ) 150 200 Page 0 Business / Race Ad 250 300 400 500 The�Packet�-�Florida�Raceplace�mid�issue�online�publication Note: Online Issue is Linked to FRPM Business Twitter, Facebook and Websites) goes�out�to�over�12,000�Clean�emails.

Note: All Online Advertisers Races - Hyper-Linking to there website – $100 / $50 Note: Flash Video flv Files - Call 813-874-7223 For Pricing ($75-$150 Range) Virtual Business Goodie Coming This Summer – Details To Come Banner�Placement�on�Florida�RacePlace�Websites.

ONLINE WEBSITE BANNER CHARGES – Bi-Monthly FLORIDA 6X

3X

2X 250

1X 300

813-874-7223 www.frpm.net

Florida�RacePlace�Magazine�27�years�and�counting...

When�Advertising�make�sure�you�get�the

Note: Send E-Mail inquiries to Flraceplace@gmail.com (Calendar Header position $250 per per issue.(Online Magazine Only ) (Min. 5-8 Pages) (Call 813-874-7223) (Minimum 3 Issues)

ONLINE E-BLAST SERVICE ( 10,000 e-Mails ) E-Blast ( 10,000 +) 2 per month Maximum - Advertisers $100 Non Advertisers $150 Each Note: Send E-Mail inquiries to Flraceplace@gmail.com for details.

FLYERS DISTRUBUTION ( TAMPA BAY AREA ONLY ) 12-20 LOCATIONS Call For Details: Store Locations / Counties: Hillsborough / Pinellas / Sarasota / Manattee / Polk / Pasco Event Must Supply Flyers for this service Mailing Address; FRPM 3314 Henderson Blvd #100T Tampa Fl. 33609 Also Race Distribution upon request – CALL 813-874-7223

27�years�of�printing�bi-monthly�of�which�we�have�printed

for AD position availability call (813) 874-7223 Fax: 813-828-1025 E-Mail: Flraceplace@gmail.com over�2,000,000 HARD copies.

All rates are prepaid. Effective Date 04/10/11 Co-op advertising available through authorized companies.

PRINTING INFORMATION COLOR CHARGES Distribute�bi-monthly�to�over�100�running,�biking,�health Web Offset, trimmed and saddle-stitched 1 spot color $50 clubs�throughout�the�central�/�southwest�Florida�area.

Trimmed page size 8 1/4” x 103/4” 3 spot colors $100 Live area 7 112” x 10” Bleed size Distribute�Florida�RacePlace�at�20-25�local�sporting�events 8 1/2”x 11” INSERTS during�each�issue�of�magazine. Requirements: Black and White surface area of the insertmust be Halftones - 100 line screen smaller than 9” x 4”.

Rate per 1,000 inserts $250 E-Blast�- The�Best�eblast�service�in�Florida Four Colorgoes�out�to�10,000+�active�athletes. and Black and White (newsprint) 100 line screen preferred (newsprint) MAILING PDF’S PRESS QUALITYARE REQUIRED E-Mail Blasts service Call 813-874-7223 NEW

Florida�RacePlace�Online�-�online�version�that�goes DISCOUNTS FORMAT OF FILES Recognizedout�to�over�12,000�Clean�emails. agencies receive 15% discount All Work must be either PDF Press quality level or EPS File Format PLACEMENT The�Packet�-�Florida�Raceplace�mid�issue�online�publication Above rates are based on run-of-the-book AD DESIGN AND PRODUCTION goes�out�to�over�12,000�Clean�emails. placement subject to the publisher’s approval, Design/paste up & Typesetting $75/hr. guaranteed placement is available at extra charge Call For Candy – 813-892-6811 Cell Guaranteed Banner�Placement�on�Florida�RacePlace�Websites. location add 15% Center Spread Call Candy 813-892-6811 LATE FEE Ads received after deadline add 15% late charge.

Note: Closing Dates 10th of presiding month.

PHONE NUMBER 813-874-7223 All Editions: Print / Web / Packet FlracePlace@gmail.com

813-874-7223 www.frpm.net

Florida�RacePlace�Magazine�27�years�and�counting...

The Packet When�Advertising�make�sure�you�get�the Welcome to The Packet, a new and exciting online magazine / website / quick response publication.

We at Florida Race Place Magazine feel the need for a new, light edition which will feature half online magazine and half web based services. The Packet will start this June and continue to be published every other month throughout the year, filling a need between the standard editions of Florida Race Place Magazine.

Initially The Packet will look like a small version of the standard online edition of Florida Race 27�years�of�printing�bi-monthly�of�which�we�have�printed Place Magazine, but with some differences: 1). all ads will be hyperlinked to their websites over�2,000,000 copies.

HARD and 2). two new mid edition ads will be added.

Over the course of the next few editions of The Packet we will be adding more elements to this new and exciting enterprise.

Distribute�bi-monthly�to�over�100�running,�biking,�health Here are some of the elements to be added to The Packet. clubs�throughout�the�central�/�southwest�Florida�area.

1.

2.

3.

4.

5.

6.

A High end Website with the bells and whistles that many of you are looking for.

Video of Races, personalities, award ceremonies and much more via Flash and Distribute�Florida�RacePlace�at�20-25�local�sporting�events HTML5 during�each�issue�of�magazine.

Latest Running/Biking and Triathlon store discounts.

The Buzz ! Fast breaking triathlon and running stories of local and national E-Blast�interest. The�Best�eblast�service�in�Florida goes�out�to�10,000+�active�athletes.

Special race discounts.

Links to our Facebook and Twitter pages to keep athletes updated.

NEW Florida�RacePlace�Online�-�online�version�that�goes These are just a few ideas we have regarding The Packet and, as always, we will be listening to you’re ideasout�to�over�12,000�Clean�emails. to improve upon The Packet.

For more information or to contribute your thoughts/ideas on The Packet please contact flraceplace@gmail.com The�Packet�-�Florida�Raceplace�mid�issue�online�publication Subject Line:goes�out�to�over�12,000�Clean�emails.

The Packet or call Joe Fernandez Editor FRPM 813-874-7223 Banner�Placement�on�Florida�RacePlace�Websites.

WATCH US GROW

813-874-7223 www.frpm.net 813-874-7223 www.frpm.net

Florida�RacePlace�Magazine�27�years�and�counting...

Florida RacePlace Magazine 27 years and counting...

Florida�RacePlace�Magazine�27�years�and�counting...

When�Advertising�make�sure�you�get�the When Advertising make sure you get the When�Advertising�make�sure�you�get�the

• • • •

• •

27�years�of�printing�bi-monthly�of�which�we�have�printed 27�years�of�printing�bi-monthly�of�which�we�have�printed over�2,000,000 HARD copies.

27 years of printing bi-monthly of which we have printed over over�2,000,000 copies.

HARD 2,000,000 HARD copies.

Distribute�bi-monthly�to�over�100�running,�biking,�health Distribute�bi-monthly�to�over�100�running,�biking,�health clubs�throughout�the�central�/�southwest�Florida�area.

Distribute bi-monthly to over 100 running, biking, health clubs clubs�throughout�the�central�/�southwest�Florida�area. throughtout the central / southwest Florida area.

Distribute�Florida�RacePlace�at�20-25�local�sporting�events Distribute�Florida�RacePlace�at�20-25�local�sporting�events during�each�issue�of�magazine.

Distribute Florida RacePlace at 20-25 local sporting events during during�each�issue�of�magazine. each issue of magazine.

E-Blast�The�Best�eblast�service�in�Florida E-Blast�The�Best�eblast�service�in�Florida goes�out�to�10,000+�active�athletes.

E-Blast - The Best eblast service in Florida goes out to 10,000+ goes�out�to�10,000+�active�athletes.

NEW athletes. active NEW Florida�RacePlace�Online�-�online�version�that�goes Florida�RacePlace�Online�-�online�version�that�goes out�to�over�12,000�Clean�emails.

NEW out�to�over�12,000�Clean�emails.

Florida RacepLace Online - online version that goes out to over The�Packet�-�Florida�Raceplace�mid�issue�online�publication 12,000 clean emails.

The�Packet�-�Florida�Raceplace�mid�issue�online�publication goes�out�to�over�12,000�Clean�emails. goes�out�to�over�12,000�Clean�emails.

The Packet - Florida RacePlace mid issue online publication goes Banner�Placement�on�Florida�RacePlace�Websites. out to over 12,000 clean eamils.

Banner�Placement�on�Florida�RacePlace�Websites.

• Banner Placement on Florida RacePlace Websites.

813-874-7223 www.frpm.net

Florida�RacePlace�Magazine�27�years�and�counting...

FlacePlace Promotions Services For Race Directors When�Advertising�make�sure�you�get�the Products & Services

• •

• • • • • • • • • • • • • •

2 Day Rental

Honda gas generator $50 ( Includes gas and 50 feet electrical cord ) 12 Inches Cones 1- 24 cones $25 24 – 49 cones $45 50 – 100 cones $85 Chalker ( with Chalk ) $25 Mile Markers ( 1,2,3, Start sign, water sign ) $15 Box of safety pins (1440) $25 27�years�of�printing�bi-monthly�of�which�we�have�printed Blank race numbers ( 1- 400 ) $25 over�2,000,000 copies.

HARD Registration Lights ( Power Needed ) $25 ½ mile holler ( power bull horn ) $15 Yellow safety vest. ( yours to keep ) $15 each ----Distribute�bi-monthly�to�over�100�running,�biking,�health 4 foot tables ( $5 each) ----clubs�throughout�the�central�/�southwest�Florida�area.

Flagging Tape ( Orange or Pink ) $3 each ) ----GPS Course Measuring – $25 per Mile ( Call ) ----Timing / Finish – Call Florida Road Race Management 727-644-7608 Distribute�Florida�RacePlace�at�20-25�local�sporting�events T-Shirts – Call Design Sports 727-420-4666 during�each�issue�of�magazine.

Pick up supplies at FRPM Storage Unit in Tampa N/C – Delivery $35 Video taping Finish Line & awards ceremony $50

E-Blast�- The�Best�eblast�service�in�Florida Promotional Services – 813-874-7223 or Email flraceplace@gmail.com goes�out�to�10,000+�active�athletes.

• • • • • •

Race Director services – Call NEW Print Advertising Florida�RacePlace�Online�-�online�version�that�goes Online advertising out�to�over�12,000�Clean�emails.

Race banner online placement

Eblast Services Race Hyper linking services The�Packet�-�Florida�Raceplace�mid�issue�online�publication

goes�out�to�over�12,000�Clean�emails.

Send All Inquiries to: Florida RacePlace Promotions 3314 Henderson Blvd #100T Banner�Placement�on�Florida�RacePlace�Websites.

Tampa Fl. 33609 813-874-7223 or Email flraceplace@gmail.com Web: www.frpm.net

Effective Date 5/12/11

813-874-7223 www.frpm.net

Florida�RacePlace�Magazine�27�years�and�counting...

Testimonials “As Gasparilla’s Race Director for almost 20-years and because of the Gasparilla Distance Classic Association’s mission When�Advertising�make�sure�you�get�the

to raise funds for Tampa Bay area youth charitable organizations, when it comes to spending, I am charged with utilizing our dollars in the most effective and cost efficient way as is possible. Every dollar spent is one less charitable dollar to add to the $3 million that has been contributed since 1978. For this reason, and because we don’t have access to an unlimited promotional budget, when placing local print advertisements for the annual Publix Super Markets Gasparilla Distance Classic Race Weekend Events, I must seek out a publication that offers local ownership, fair pricing, superior content, maximum distribution and direct access to Gasparilla’s target audience of runners, walkers, triathletes and all-around fitness enthusiasts in the Tampa Bay market. Last and just as important, before making a decision, I look to make sure that the publication ‘gives back’ to the local community.

Gasparilla Dustance Classic Race Director – Susan Harmeling Being on the cover of Fl.Race Place has increased our numbers at the St.

27�years�of�printing�bi-monthly�of�which�we�have�printed Petersburg Times Turkey Trot. -- Turkey Trot Race Director Skip Rogers over�2,000,000 HARD copies.

Florida Race Place Magazine is a tremendous asset to any race !! The majority of runners turn toward an “up to date”, online periodical to see when and where their favorite races are all over the state and Florida Race Place fills that bill !!!

Its easy to follow and offers the most information !-Distribute�bi-monthly�to�over�100�running,�biking,�health

Brandon Running Assoc. Bill McKnight clubs�throughout�the�central�/�southwest�Florida�area.

FL Race Place is dedicated to bringing both runners and multisport athletes the BEST info on events in The state of

Distribute�Florida�RacePlace�at�20-25�local�sporting�events Florida! A must for an Event Director! during�each�issue�of�magazine.

St. Anthony’s Triathlon, Miles for Moffitt Race Director -- Susan Daniels

Back when I was preparing to launch the Gulf Beaches Marathon in January, 2000, Joe Fernandez was the first person in The�Best�eblast�service�in�Florida the Tampa BayE-Blast�running community to step up and lend his support. To this day, he has worked with me on every race I’ve staged. I wouldn’t think of creating or promoting a race without reaching the athletes through Joe’s publication, Florida goes�out�to�10,000+�active�athletes.

Race Place.

Florida Gulf Beaches Road Races -- Race Director Chris Lauber NEW

Florida�RacePlace�Online�-�online�version�that�goes

In today’s economy, Florida Race Place is the only safe place for the promotion of an event. Escape, TopGun, out�to�over�12,000�Clean�emails.

Suncoast Triathlons – Race Director, Fred Rzymek E-blasts fromThe�Packet�-�Florida�Raceplace�mid�issue�online�publication Florida Race Place are a sure-fire way to reach runners, cyclists and triathletes on Florida’s west coast and beyond.

As the event director of the Shark’s Tooth 10K and Frosty 5K, we notice an immediate rise goes�out�to�over�12,000�Clean�emails. in the interest in our races and an increase in registrations directly correlated with the release of each e-blast.

Racers love the Florida Race Place magazine and the full page ads we have run get noticed and get us results.

Banner�Placement�on�Florida�RacePlace�Websites.

Event Director, Active Suncoast LLC -- Karen Haynes

I remember being the first advertiser in you magazine over 25 years ago. You remain my most valuable source of advertising. Florida

Road Race Mang. -- Everett McDowell

813-874-7223 www.frpm.net

Florida�RacePlace�Magazine�27�years�and�counting...

OVERVIEW: FRPM PROMOTIONS When�Advertising�make�sure�you�get�the Florida RacePlace Promotion with over 45 years and 300 running and triathlon race experience behind our professional staff we feel we can give you the smoothest and well run event in the Tampa Bay area.

Check out some of the services we can provide.

Race Director Services 1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

15.

16.

17.

18.

19.

20.

2 meetings including meeting with City, Police and Volunteers.

Will provide phone help as needed.

27�years�of�printing�bi-monthly�of�which�we�have�printed Will help in course set-up and layout. Layout Value Cost $275 Will help in procuring T-Shirts awards if desired. over�2,000,000 HARDandcopies.

Will help in organization of awards ceremony and awards layout.

Help in setting up water stops and supplies for above mention water stops.

Distribute�bi-monthly�to�over�100�running,�biking,�health Organize Volunteers for pre race and post race. (Will supply 6 Professional registration & 4 course Volunteers day of race. clubs�throughout�the�central�/�southwest�Florida�area.

Work with Police and EMS units on race day to insure a safe course.

Help in working with race day food and drink as well as post race clean-up of site and other Distribute�Florida�RacePlace�at�20-25�local�sporting�events related items.

Help In Insurance (Road Race Ins.) Value Cost $275 during�each�issue�of�magazine.

Help in acquiring race numbers ) Value Cost $175 Work with web designer to add or improve website and flyers.

E-Blast�The�Best�eblast�service�in�Florida Work with Florida Raceplace for best pricing on advertising.

Help in distribution of flyers in Tampa Bay market. (races and running stores) goes�out�to�10,000+�active�athletes.

Help in putting a promotion plan together.

Will provide for free, 1 or 2 E-blast to over 9800 runners Value Cost $250 NEW Help in getting the post race information out to runners and other media outlets.

Florida�RacePlace�Online�-�online�version�that�goes Work with finish line providers to produce smooth race day flow. out�to�over�12,000�Clean�emails.

Help in procuring Insurance or certifications of race at best rates.

General saving to race between $1000 - $2000.

The�Packet�-�Florida�Raceplace�mid�issue�online�publication goes�out�to�over�12,000�Clean�emails.

Call For Price Quote : 813-874-7223

Email: flraceplace@gmail.com Banner�Placement�on�Florida�RacePlace�Websites.

When you need the best, then Call the best