B-Metro Magazine 2016 Media Kit

METRO

2016

MEDIA KIT

PRINT // DIGITAL

OUR READERS DEMOGRAPHICS 63 % female; 37% male 99% college-educated $130K Avg. HH Income MEDIAN READER AGE: 43.1 AVERAGE READER AGE: 46 .6 90% of readers are between the ages of 25-64 Source: CVC Audit, 2011

OUR STORIES

Why I Carry When the hand that rocks the cradle holds a gun.

Written by Beth Alcazar Photography by Eric Dejuan On February 12, 2013, instead of scanning the typical social media posts about upcoming dinner plans or costume-clad pets, I started to observe a disturbing trend in the news feed as local friends and fellow parents began commenting—at a dizzying rate—about an incident occurring at my daughter’s school, Chelsea Middle School. The incident in question wasn’t about a sixth grade food fight, a badly behaving teacher, or an outbreak of online bullying. There was a man with a handgun in the school, holding five young girls hostage at gunpoint in the gym—our gym, where we’d watched my oldest child play basketball all winter long. My heart sunk. I immediately felt sick.

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CIRCULATION & DISTRIBUTION

Audit: Certified Verification Council, 2011

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peace finding

Total Readership: 60,1 49 each month Press Run: 18,800 per month Paid/ Controlled Distribution: 1 7,4 00 8 7. 5 % Subscriptions/ Direct Mail (In-Home Delivery) 1.0% High Volume Locations 7. 5 % Newsstand 4 .0 % Event/ Promotion

B-METRO.COM

10 years after her daughter’s disappearance, Beth Holloway has reclaimed her life.

Written by Andy McWhorter Photography by Liesa Cole

O

Over the past decade, Beth Holloway’s path through life has taken the kind of turns that few people will ever be expected to face.

After her daughter Natalee’s disappearance in Aruba in 2005, Holloway became a determined mother who persevered through years of uncertainty in 92

search of answers and justice. She became an impassioned public speaker, spreading her family’s story across the nation to anyone who would listen, in the hopes that it might prevent another family from going through the same ordeal as her own. In 2010, she once again came face-to-face with Joran van

der Sloot, the Dutch national who had been the prime suspect in Natalee’s disappearance, when he tried to extort thousands of dollars from her before fleeing to Peru, where he killed another young woman.

Given the hardship Holloway and her family have faced since 2005, the terms

B-METRO.COM

Make-up by Lindsay Garrett

Legacy Spider Martin’s the of

Tracy Martin shares her father’s iconic photography, which documented the 1965 events that led to Bloody Sunday in Selma.

Selma

written By Lanier Isom Historical photographs by Spider martin Photography by elizabeth deramus

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REACH OVER

60,000

UPSCALE READERS MONTHLY.

Faraway Arden Ward Upton photographs the brilliance of Cuba.

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Metro Birmingham Living

Time To DownloaD.

Why i caRRy

a guN

Searching for a home? want to schedule an appointment? need an agent? we’ve goT an app for ThaT!

Three women explain their decisions to carry.

go to

www.

.com/mobile

The localisT

to download our app today!

carrie Rollwagen on why shopping local matters

*now available for android download at google play.

Tough as Nails

one man’s quest for fitness

JusT Peachy The fruit of summer

lessoNs fRom amsTeRdam sustainable living strategies for our city

RealtySouth Mobile App ad-BMetroFULL.indd 1

5/22/15 7:20 PM

RATES & 2016

SIZE

12X

Spread

$

Full

$

Half

$

Quarter

6X

3,4 00

$

2,000

$

1,275

$

745

$

FULL PAGE 9 x 10.875

HALF HORIZONTAL 7.25 x 4.5

3,700 2,1 75

1,455 805

$

HALF VERTICAL 3.5 x 9. 25

QUARTER PAGE 3.5 x 4.5

3X $

3,925

OPEN 4,200

$

2,415

$

1,620

$

900

$

$

$

$

2,650

1,750

1,000

• Add 20% for fixed or premium position.

• Rates are commissionable to recognized advertising agencies for camera-ready ad placement.

• Invoices are due and payable within 30 days of date of invoice.

• Rates subject to change, without notice.

Trim Size: 9” x 10.875”

Add 125” . bleed on all sides.

Full page bleed: Add 125” . bleed on all sides.

Live Area 7.25” x 10” Two page spread Trim Size: 18” x 10.875” Half Page Horizontal: 7.25” x 4.5” Half Page Vertical: 3.5” x 9.25” Quarter Page: 3.5” x 4.5” Digital files should be supplied in PDF format with CMYK color.

All files should be 300 dpi and 133 linescreen or higher.

Files can be e-mailed if the file size does not exceed 20 MB.

DATES ADVERTISING CALENDAR

JANUARY 2016

BEST SELLER

FACES OF BIRMINGHAM B-METRO’S A-LIST WEDDINGS CLOSING DATE: NOVEMBER 18

FEBRUARY

SALON & SPA SUPERSTARS B HEALTHY (HEART) B AT THE BEACH CLOSING DATE: DEC 18

MARCH

TOP LAWYERS & RISING STARS OF THE BAR CLOSING DATE: JANUARY 20

APRIL

B HOME & GARDEN REAL ESTATE ROCK STARS FASHION (SPRING/SUMMER) CLOSING DATE: FEBRUARY 17

BEST SELLER

MAY

THE WOMEN’S ISSUE WOMEN’S HEALTH/ MATERNITY TRAVEL PEPPER PLACE 5 POINTS SOUTH

OCTOBER

METRO MENUS FALL TRAVEL B HOME & GARDEN FASHION (FALL /WINTER) CLOSING DATE: AUGUST 19

CLOSING DATE: MARCH 18

NOVEMBER

JUNE

DOCTORS A-LIST WEDDINGS B AT THE BEACH

CLOSING DATE: APRIL 21

TOP DOCTORS METRO 500 WEALTH BUILDERS/ FINANCIAL CLOSING DATE: SEPTEMBER 19

THE WISH BOOK

JULY

HOME & GARDEN EXCELLENCE IN NURSING

(ANNUAL ISSUE)

CLOSING DATE: OCTOBER 3 MAIL DATE FOR IN-HOME DELIVERY: NOV 15

CLOSING DATE: MAY 20

AUGUST

BEST SELLER

THE EXPERTS TOP WOMEN ATTORNEYS CLOSING DATE: JUNE 19

SEPTEMBER

FUSION AWARDS DEEP SOUTH COLLEGE GUIDE ARTS & CULTURE PREVIEW THINK PINK (BREAST CANCER) B AT THE BEACH CLOSING DATE: JULY 21

DECEMBER

CHARITY & SOCIAL DATE BOOK GIFT GUIDE CLOSING DATE: OCTOBER 20

DIGITAL AND SOCIAL MEDIA

Our “Secret Weapon”

B-Metro Social Media Remotes engage an active audience on Facebook, Instagram & Twitter with a live blog team at your location for a Grand Opening or Special Event. Hundreds can come to your event; we can amplify your message to thousands.

Facebook Spotlight Series

Let us write a professional story about your business and publish it on Facebook. Watch it “go viral.”

It’s word-of-mouth. On steroids.

Signature Events

Annual Signature Events include The Faces of Birmingham Party, The Top Flight Party, The Power of Women Party, Magic City Mix, Top Doctors and more. Or we can create a custom event for you!

Contests and Series

Ask to see our results! We are happy to share our success from promotions like The Face of the Day, The River House Project for Harris Doyle, and The Cutest Baby Contest.

B There Email Newsletter

Upcoming events are highlighted in our weekly digital newsletter each Wednesday.

Distribution: 8,700 email subscribers Facebook: 31,000+ Twitter: 16,000 Instagram: 4,500 b-metro.com: Avg. page views/month = 32,800 Avg. unique page views/month = 27,600

Digital Rates:

B There: $575 (1,000 pixels wide x 40 pixels) Dedicated email to subscribers: $1,500 Banner ad on B-Metro: $500 (728 pixels wide x 90 pixels tall) Facebook Post: $500

BUILD YOUR BRAND Our unique approach to custom profiles helps you convey an upscale message for your brand.

Special Promotion

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FACES OF

FACES OF

2015

2015

The Face oF

convenienT and eFFicienT air TransporTaTion

Alfonso Denson took the helm of the Birmingham-Shuttlesworth International Airport in 2000 and led the recently completed $200 million renovation of Alabama’s key business and leisure aviation gateway. The airport has been totally re-imagined and stands as a testament to the vibrancy and unique character of this community. Denson, president and CEO, of the airport leads a team of professionals committed to making certain travelers have the best possible amenities while enjoying the efficiency and architectural beauty of Birmingham’s reborn airport.

Birmingham-shuTTlesworTh inTernaTional airporT | 5900 messer airporT highway, Birmingham, al 35212 | 205.595.0533 www.flybirmingham.com FB/Bhmairport

The Face oF

Timeless Design

Christopher Architecture and Interiors is a Birmingham, Alabama based firm recognized locally and nationally. Our focus is high-quality, custom design. Working with both commercial and residential clients we are passionate about creating space that is both inspirational and timeless. Our award winning partnership works collaboratively to create a marriage of design; bringing the interior and exterior forms together to create seamless beauty.

Find out more about us and follow our work on Facebook and Instagram or go to www.Christopherai.com

chRisToPheR aRchiTecTURe & inTeRioRs 3040 inDePenDence DRiVe homeWooD, al 35209 205.413.8531 www.christopherai.com

Special Promotion

Core Strong

Special Promotion

FACES OF

FACES OF

2015

2015

sarah Letcher Sarah Letcher turned to Pilates seven years ago after multiple sports injuries, to alleviate pain and build strength. She learned the power of movement which led to a healing of the mind, body, and spirit. As she completed her Bachelor of Science degree from the University of Alabama, she earned her diploma in Boulder, Colorado at The Pilates Center, also known as the “Harvard of Pilates”. Letcher developed a passion to instruct others in how to lead a healthier and happier lifestyle. You can find Sarah Letcher inspiring her clients and sharing Joseph Pilates’ vision that “physical fitness is the first requisite to happiness” every day at Core Strong, in Mountain Brook, Alabama.

The Face oF

cosmeTic denTisTry

core strong

Dr. Aaron Cook has wanted to be a dentist for a very long time. In the 9th grade at Berry High School he was voted “Most likely to become a dentist” by his classmates. Dr. Cook has taken this love of his profession to create a comfortable, fun, and relaxing atmosphere at his practice in Birmingham’s Southside. After graduating from Birmingham-Southern College and then UAB Dental School, Dr. Cook went on to complete additional training in Rochester, NY before teaching cosmetic and reconstructive dentistry to dental residents for several years. When his first child was born, his family returned home to Birmingham.

He purchased his current practice in 2013 and has spent the last year giving the entire office a complete makeover and technological upgrade. His goal is to provide highquality, gentle dentistry to his patients for a lifetime of healthy, beautiful smiles. Dr. Cook enjoys treating both adults and children.

Creating Beautiful, Healthy Smiles in Birmingham’s Southside

cook Family and cosmeTic denTisTry 2114 10th avenue south, Birmingham al 35205 205.326.6384 www.CookDMD.com

3918 Montclair Rd No. 207 • Birmingham, AL 35213 • (205) 789-6568

corestrong.com

The Face oF

VeTerinary Medicine

Grants Mill Animal Hospital opened its doors in the spring of 2014 with an office located in Irondale. From the very beginning, our priority has been to provide our patients and their people with the very best veterinary care available in a warm, relaxed atmosphere.

From routine wellness care, such as boarding and grooming, to advanced diagnostics and treatments for your loved ones, Dr. Lindsey Petras and her knowledgeable and compassionate staff are pleased to meet all of your veterinary needs.

Personalized treatment is the cornerstone of care at Grants Mill Animal Hospital; with proximity to Mountain Brook, Crestwood, Red Mountain, and East Birmingham, we provide animal care to pets across Birmingham. From wellness programs tailored to the age, breed, lifestyle, and personality of your pet, our commitment to our patients and their owners is incomparable.

granT's Mill aniMal hospiTal 5431 Beacon dr, irondale, al 35210 | 205.933.0515 www.grantsmillanimalhospital.com

The Harbert Center

Swag Studio Erin Dunavant

SWAG is Birmingham’s most prominent home staging & design studio. Erin Dunavant, owner and chief design consultant for SWAG Design Studio, is considered to be an expert in her field, through design services and staging thousands of homes.

SWAG Design provides the perfect space for buyers, sellers, and remodelers to select their finishes from standard to customized options including interiors to exteriors. Our talented designers meet clients to assess their needs, create the vision, and transform their house into a home.

In addition to design services, Erin’s partnership with Realtors is unique and necessary in preparing and listing a property. SWAG Home Staging consults with sellers providing a detailed checklist to best prepare their home for the market.

However we’re best known for our large inventory, available for rent, that surpasses all others with one of kind items, original artwork, unique designs, and contemporary furnishings perfect for vacant listings!

SWAG leaves a lasting impression by making your home standout which results in a quick sale at top dollar!

women ATToRneYS To wATCH: Angie Godwin McEwen and Helen Kathryn Downs

ElisE Barrows•Jamila lawson Chandrel wright-riChardson JessiCa atkins•lynette garner

Some law firms promise client service. Butler Snow delivers on that promise. With a foundation grounded in helping clients succeed, the firm has emerged as one with national and international recognition.

Angie Godwin McEwen is a member of the firm’s Finance, Real Estate, and Restructuring Group, where she focuses her practice on real estate law, business transactions, financial services, and commercial lending. A graduate of Birmingham-Southern College, she earned her J.D. at Vanderbilt University.

Helen Kathryn Downs practices in Butler Snow’s Product Liability and Commercial Litigation Groups, where she focuses her practice on complex pharmaceutical, medical device, and industrial litigation, as well as commercial and securities litigation. After graduating from the University of North Carolina – Chapel Hill, she received her J.D. at the University of Virginia.

As attorneys with Butler Snow, Angie and Helen Kathryn are committed to providing unmatched value for their clients.

At The Harbert Center, we believe that life’s moments should be celebrated and that events really do matter.

With its distinguished character, elegance and charm, The Harbert Center serves as Downtown Birmingham’s premiere event facility for corporate, civic and social events. The Italian granite and mahogany structure sets the stage for sophisticated social affairs while comfortable surroundings and state-of-the-art meeting amenities provide the ideal atmosphere for productive business events.

Complete with an in-house caterer and Executive Chef, The Harbert Center makes it easy for clients to satisfy their culinary needs with delightful menus to fit any occasion. Our talented and passionate team will ensure that your event is an enjoyable and unforgettable experience!

Butler Snow 2711 18th Place So. • Homewood 35209

1819 5TH Ave n #1000 // BiRmingHAm, AlABAmA //(205) 297-2200 2019 4th avenue north, Birmingham, al 35203 205.226.8800

www.theharbertcenter.com

www.BuTleRSnow.Com No representation is made that the quality of legal services to be performed is greater than the quality of legal services performed by other lawyers.

www.swagdesignstudio.com www.swaghomestaging.com

HIGH DEMAND PROFILE SECTIONS:

The Faces of Birmingham, Women‘s Profiles, Experts, Top Doctors, Top Lawyers, Top Women Attorneys

THE

B TEAM

JOE O’DONNELL Editor/ Publisher

B-METRO MAGAZINE 1314 Cobb Lane South Birmingham, AL 35205 205 -2 02-4182

b-metro.com

joe@b-metro.com

CATHY FINGERMAN Associate Publisher cathy@b-metro.com

ROBIN COLTER Creative Director robin@b-metro.com

LINDSEY LOWE Associate Editor lindsey@b-metro.com

JONI AYERS Marketing Specialist joni@b-metro.com

GAIL KIDD Marketing Specialist gail@b-metro.com LAURA FASH Marketing Specialist laura@b-metro.com RUSSELL HOOKS Marketing Specialist russell@b-metro.com LAUREN LOCKHART Digital Media Manager lauren@b-metro.com