B-Metro Media Kit 2015

METRO

2015

Media Kit

PRINT AND DIGITAL

OUR READERS

60,000+ readers each month.

B-Metro readers are passionate about the Birmingham Region and its people, places, and culture. If you’re looking to reach an active, affluent audience, you’ll reach them in B-Metro.

63 % female; 37% male 99% college-educated $130K Avg. HH Income 90% of readers are between the ages of 25–64 Source: CVC Audit, 2011

Controlled/Paid Distribution: 17,400; Total Press Run: 20,500

$105, 450 AVERAGE READER HH INCOME: $129, 750 MEDIAN READER HH INCOME:

Do you frequently purchase products or services from ads seen in B-Metro?

YES 60%

NO 40 %

We employ some of the most talented photographers, stylists and writers in the country. Our creative team members bring their “A” game to every B-Metro project, helping us to craft the compelling and timely stories that our readers are interested in.

Robin Colter, Creative Director robin@b-metro.com

At B-Metro, we believe the best marketing and advertising ideas grow from an environment of mutual respect.

Your ad in B-Metro will be targeted to reach an influential and upscale consumer. Our strong digital presence through website, Facebook, Twitter and YouTube can promote your brand even further--beyond the page.

Cathy Fingerman, Associate Publisher cathy@b-metro.com

How long do you keep B- Metro before discarding it?

44% Two weeks or less 03% Three weeks 28% One month 25% More than one month

B-Metro Readers plan to purchase the following products or services during the next twelve months: 21% New Automobile 16% Antiques / Auctions 44% Furniture / Home Furnishings 35% Home Improvements / Supplies 57% Lawn & Garden 44% Florist / Gift Shops 32% Home Heating / Air Conditioning (service, new equipment) 63% Vacations / Travel 77% Men’s Apparel 90% Women’s Apparel 42% Children’s Apparel 36% Education / Classes 11% Attorney 20% Financial Planner (Retirement, Investing) 78% Tax Advisor / Services 49% Health Club / Exercise Class 92% Dining & Entertainment 27% Jewelry 48% Athletic & Sports Equipment

At B-Metro, what we do is tell great stories. Stories are how we bring our world into focus. Storytellers hold up a mirror in which we see ourselves. At B-Metro, we believe in the power of stories to inspire, explain and create a world that we can make our own. Welcome to that world.

Joe O’Donnell, Publisher joe@b-metro.com

circulation 1% High Volume Locations 8 % Newsstand 4% Event/ Promotion 88 % Subscriptions/ Direct Mail (In-Home Delivery)

METRO

Publishes the stories that people connect with.

METRO

Helps you create your brand.

Special Promotion

Special Promotion

FACES OF

FACES OF

2014

2014

Special Promotion

FACES OF

The Face oF

happiness Quality fresh food with a presentation that exemplifies simple elegance… That's the magic of The Happy Catering Company. Their reputation for corporate catering is second to none for mouth-watering breakfasts, brunches, lunches, board meetings, afternoon socials, company picnics, appreciation luncheons/ dinners, retirement parties, grand openings, and more! They can work with your budget and needs to custom-design a menu. Whether delivery only to full service "Black Tie" events, from small or large corporate meetings to sophisticated weddings and banquets, Happy Catering has over 22 years of experience…ALWAYS A HAPPY ENDING!!!

2014

happy caTering co. | 205.251-8925 | www.happycatering.neT

The Face oF

The Face oF

invesTmenT managemenT

brewing

Avondale Brewing Company is excited to launch their product in bottles. Look for the Spring Street Saison, Vanillaphant Porter, Miss Fancy's Tripel and No Joka Mocha on shelves of your local retailer around the city. Avondale will also be releasing additional seasonal selections monthly throughout the year. To find where you can purchase bottles, please visit our beerfinder at www.avondalebrewing.com/beerfinder/

Investment management is more than just managing your investment portfolio. It’s an alignment of personal, emotional and financial decisions that allow you to take care of the important things in life - like family, school, community, your home, travel and other things you love.

Advising on assets in excess of $1.5 Billion, our 30+ team members serve high net worth individuals, family offices, corporate retirement plans and institutions. And yes, we do love it when your plans are realized. Let’s thrive together.

aVonDaLe brewing | 201 41ST SoUTh, birMinghaM, aL 35222 205.777.5456 | www.avondalebrewery.com

Warren avereTT asseT managemenT | 2500 acTon rd, Birmingham, aL 35243 205.979.4100 | www.Waasset.com

Pictured: (l to r) Ben Solfronk, Matt Risner, Craig Shaw, Burr Weatherly

Photo (l to r:) J. Samuel Fitch, CFP®; Melanie L. Nichols, CFA, CFP®; Justin T. Russell, CIMA; Steven C. Causey, CPA, AIF; Joshua L. Reidinger, CPA

Vassilli "Bill" Bouloukos, Robbie Dyson, Owners

PROMOTION

topflight attorneys

Chandrel Wright-Richardson, Sarah Hodges, Jessica Atkins, Jamila Lawson Elegant surroundings, fine foods, and attention to detail make The Harbert Center the perfect place for your business, social and wedding events. With its unique architectural design and multi-purpose function, The Harbert Center offers an ideal setting with enhanced capabilities. Our enthusiastic team is dedicated to each client to ensure an unforgettable event. Rediscover The Harbert Center today!

Nolan Byers, PC Partners in Family Law

Nolan Byers, PC was founded in 2013 by Frances Ross Nolan and Leigh Reynolds Byers, to provide clients with access to all the options available today for resolving family law disputes. Recognizing that most clients are unfamiliar with the legal system and that every legal dispute creates enormous stress, our focus is on understanding each client’s concerns, educating them about their rights and choices and working with them to achieve their goals. We provide clients throughout

Central Alabama with exceptional legal services in all aspects of family law, including: jurisdictional divorce issues, marital property characterization, asset valuation and division, spousal and child support, child custody, paternity matters, and prenuptial, postnuptial, and marital settlement agreements. As sophisticated problem solvers, we are also qualified to offer clients a cutting edge alternative to the conventional legal dispute resolution process known as Collaborative Divorce.

205.314.0636 • www.nolanbyers.com No representation is made that the quality of legal services to be performed is greater than the quality of legal services performed by other lawyers.

2019 4th Avenue N. Birmingham, AL 35203 205.226.8800 www.theharbertcenter.com

Martha Gorham

Want a “sold” sign in your yard? As part of the top 12% of agents in RealtySouth, Martha has proven herself to be a strong producer who can get the job done. She works with local residents who are buying and selling within the area, as well as out of town families relocating to the Birmingham and surrounding areas. Martha is often the first person to meet families coming into town for a new job opportunity. For over 20 years, Martha has been treating her clients as she would want to be treated, and she has been commended for the city tours she gives to Birmingham newcomers. As a wife and mother, Martha knows the value of a home and how it brings a family together--after all, she believes that home is truly where the heart is.

OUR STRENGTH IS BUSINESS, OUR FOCUS IS YOU.

We are a solution based marketing firm. We believe the foundation of success in business is based on building genuine relationships. Our strategic marketing process allows us to uncover the challenges to your marketing and sales team, then design programs to overcome them.

We are energized by creating marketing partnerships with our clients. We are a full service shop specializing in creating marketing strategies, website design, graphic design, mobile applications, social media, and online marketing.

special promotion

Pure Barre Pure Barre has been changing bodies and minds here in Birmingham since 2010. The technique has become such a national and local phenomenon, with unparalleled results, that 2014 brings the opening of Pure Barre’s 200th studio nationwide, as well as Birmingham’s 4th studio in Trussville, Alabama.

Pure Barre owners Deanna Pizitz, Shelly Smith, Danielle Davis (standing, L-R), Hannah Beth Cobb and Lindsay Lancaster (seated, L-R) welcome the opportunity to talk with you about why Pure Barre is THE best barre workout in town. Your first class is always free! Visit www.purebarre.com for general information about the technique, and click on each studio location for more specific information. We’ll see YOU at the barre - Pure Barre.

Pure Barre Birmingham Homewood

Owners: Danielle Davis and Lindsay Lancaster 2826 18th Street South Homewood, Alabama 35209 205.870.7279

Pure Barre Hoover 280

Owners: Danielle Davis, Lindsay Lancaster and Deanna Pizitz 5426 US 280 #6 Hoover, Alabama 35243 205.991.5224

Pure Barre Birmingham Riverchase

Owner: Shelly Smith 1870 Chace Drive, #100 Birmingham, Alabama 35244 205.982.8366

Pure Barre Trussville

If you are looking for results from your marketing, call us today!

Laura Bento Marketing, LLC 2807 Cahaba Road Birmingham, AL 35223 Cell: 205-936-5005 Martha@MarthaGorham.Com www.marthagorham.com

402 Office Park Drive, Suite 250 Mountain Brook, Al 35209 205-502-7331 www.bentomarketing.com

Pure Barre Trussville Owner: Hannah Beth Cobb

Coming Soon!

beyond print

print rates Size

12x

6x

3x

Open

Spread $3,300 $3,600 $3,825 $4,075 Full

$1,950 $2,125 $2,345 $2,575

Half

$1,250 $1,415 $1,570 $1,700

Quarter

$720

$785

$875

$975

• Add 20% for fixed or premium position.

• Rates are commissionable to recognized advertising agencies for camera-ready ad placement.

• Invoices are due and payable within 30 days of date of invoice.

• Rates subject to change, without notice.

Grand Openings

Having a Grand Opening or Special Event and want to create some buzz? B-Metro Social Media Remotes combine three bloggers “broadcasting live” from your event for 2 ½ hours, using Facebook, Twitter, and Instagram to turn your message viral. We even bring the red carpet and stanchions, prizes, and our much-loved “selfie stop” and unique hashtag! Successful past remotes include Grand Openings for Uptown, Athleta, Salon Suites, Tonya Jones Salon Spa, Vitalogy, and the Greater Birmingham Association of Home Builders.

Signature & Custom Events

FULL PAGE 9 x 10.875

HALF VERTICAL 3.5 x 9. 25

B-Metro creates unique partnerships with clients through events and promotions. We build momentum through creative approaches that are unique to each partner. Annual signature events include The Faces of Birmingham Party, The Top Flight Party, The Power of Women Party, Magic City Mix, Top Doctors VIP Reception, Excellence in Nursing Awards, The Pink Party, the Red Dress Party, and the Fusion Awards.

B-Metro Digital Platforms HALF horizontal 7.25 x 4.5

Quarter Page 3.5 x 4.5

Trim Size: 9” x 10.875” Add 125” . bleed on all sides.

Full page bleed: Add 125” . bleed on all sides.

Live Area 7.25” x 10” Two page spread Trim Size: 18” x 10.875” Half Page Horizontal: 7.25” x 4.5” Half Page Vertical: 3.5” x 9.25” Quarter Page: 3.5” x 4.5” Digital files should be supplied in PDF format with CMYK color.

All files should be 300 dpi and 133 linescreen or higher.

Files can be e-mailed if the file size does not exceed 20 MB.

B-Metro engages readers on multiple digital platforms. Clients can leverage these relationships through custom contests, live chats, branded content and email marketing. Examples of highly successful engagement include The Face of the Day, The River House Project for Harris Doyle Builders and The Cutest Baby Contest for St. Vincent’s Hospital.

22,000+ Facebook Fans 13,000 Uniques per month, b-metro.com 12,000+ Twitter Followers 6,500 Weekly Email Newsletter (30% Open Rate) 1,500+ Instagram

Basic Digital Rates (net):

B-There Email Newsletter: $500 (1,000 pixels wide x 400 pixels) Dedicated Email to Subscribers: $1,200 Facebook/Twitter Posts: $350 Custom Story on b-metro.com: $1,500 Let us custom-tailor your digital presence with B-Metro.

Call us for custom packages.

2015 January 2015 Faces of Birmingham B-Metro’s A-List Weddings Closing Date: November 18

February Salon & Spa Superstars Red Dress Party B-Healthy (Heart) B-at the Beach Closing Date: December 19

March Top Flight Lawyers & Rising Stars of the Bar Closing Date: January 20

April B-Home & Garden Real Estate Rock Stars Fashion (Spring/Summer) Closing Date: February 17

The Beauty Book (annual issue) Cover Story: Birmingham’s Most Beautiful Women + Beauty Book Launch Party Closing Date: March 5

Advertising Calendar May The Women’s Issue Women’s Health/Maternity Let’s GoTravel Pepper Place 5 Points South

October Metro Menus Let’s Go Fall Travel B-Home & Garden Spotlight on Realtors Fashion (Fall /Winter)

Closing Date: March 19

Closing Date: August 20

June Metro Medicine A-List Weddings B-at the Beach

November Top Doctors Wealth Builders/ Financial

Closing Date: April 21

July B-Home & Garden Excellence in Nursing Closing Date: May 21

August Top 50 Over 50 The Experts Closing Date: June 19

Closing Date: September 18

The Wish Book (Gift Guide Issue) Closing date: October 2 Mail Date for In-Home Delivery: November 15

December Charity & Social Date Book Profiles of Giving Gift Guide Closing Date: October 20

September Fusion Awards Deep South College Guide Arts & Culture Preview Think Pink (Breast Cancer) The Pink Party B-at the Beach Closing Date: July 21

The

B-Metro Magazine 1314 Cobb Lane South Birmingham, AL 35205 205 -2 02-4182 www.b-metro.com

B Team

Joe O’Donnell Editor/ Publisher

Joni Ayers Marketing Specialist

Cathy Fingerman Associate Publisher

Gail Kidd Marketing Specialist

joe@b-metro.com

cathy@b-metro.com

Robin Colter Creative Director robin@b-metro.com

Lindsey Lowe Associate Editor lindsey@b-metro.com

joni@b-metro.com

gail@b-metro.com Laura Fash Marketing Specialist laura@b-metro.com Lauren Lockhart Digital Media Manager lauren@b-metro.com