B-Metro Media kit 2014

Metro Birmingham Living

METRO

2014

Media Kit

PRINT AND DIGITAL

At B-Metro, what we do is tell great stories. Stories are how we bring our world into focus. Storytellers hold up a mirror in which we see ourselves. At B-Metro, we believe in the power of stories to inspire, explain and create a world that we can make our own. Welcome to that world.

-Joe O’Donnell, Publisher, joe@b-metro.com

We employ some of the most talented photographers, stylists and writers in the country. Our creative team members bring their “A” game to every B-Metro project, helping us to craft the compelling and timely stories that our readers are interested in.

-Robin Colter, Creative Director, robin@b-metro.com

At B-Metro, we believe the best marketing and advertising ideas grow from an environment of mutual respect.

Your ad in B-Metro will be targeted to reach an influential and upscale consumer. Our strong digital presence through website, Facebook, Twitter and YouTube can promote your brand even further--beyond the page.

-Cathy Fingerman, Associate Publisher, cathy@b-metro.com

B-Metro Readers Are Affluent, Active and Aspirational B-Metro readers are passionate about the Birmingham Region and its people, places and culture. If you’re looking to reach an active, affluent audience, you’ll reach them in B-Metro.

• 63 % female; 37% male

• 99% college-educated

• $130K Avg. HH Income

• 90% of readers are between the ages of 25-64

Circultaion and Distribution

87.5%......Subscriptions/Direct Mail

(In-Home Delivery) 7.5%.........Newsstand 4%.........Events/Promotions 1%.........High Volume Locations Total Press Run: 20,500 Total Readership: 60,149 each month

Source: CVC Audit, 2011 The Magazine of Metro Birmingham Living

METRO

love

The Magazine of Metro Birmingham Living

in Black and White When love in the city

The Magazine of Metro Birmingham Living

METRO

METRO

is color Blind

Fall Fashion Shadow + Light • wiLd StyLe

Magic city

Mix

the Look of faLL

hispanic soul

the City’S hiSpaniC Community reaCheS for the dream

10 bands that make this a great music town

college Football

costume drama Behind the scenes at children’s theatre

Lynielle and Richard Long and baby Olive

our preview of the season ahead

Sidewalk

St. Paul and The Broken Bones

carrying the torch

diSPlay unTil SEPT. 30, 2012

SEPT 2012

$4.99

city paralympians go for gold

The films, parties and fun of the film festival

pickled

we got layared!

AUG 2012

$4.99

www.b-metro.com

the Sweeping tranSformation of the newSpaper BuSineSS in Birmingham

SiSterS in armS

two SiSterS heed the CaLL of duty and redefine themSeLveS aS women and SoLdierS

inSide: metro menu

the guide for Birmingham foodieS

transforming fruits and veggies

a new way to read this magazine.

See videos, listen to music and more...right from the printed page. See pg. 18

www.b-metro.com

The Magazine of Metro Birmingham Living

i read the newS today, oh Boy

included in this issue:deep south college guide

www.b-metro.com

The Magazine of Metro Birmingham Living

Super DoctorS our liSt of the beSt anD the brighteSt in meDicine

anatomy of a heart attack in one pivotal moment Doctor

METRO

METRO

becomeS patient

the

reSearcherS

The “A” LisT

birmingham iS at the center of meDical reSearch anD breakthroughS. meet Some of the people leaDing the way.

NOV. 2012

Our annual lOOk at Birminghamians whO had a really great year

cruSaDe

display uNtil NOV. 30, 2012

$4.99

Comedian Roy Wood, Jr.

Dana Siegelman iS on a miSSion to See her father parDoneD

lear

SamforD DoeS ShakeSpeare

www.b-metro.com JAN 2013’

www.b-metro.com

$4.99

PhOtOgraPher david Jay chrOnicles Breast cancer survivOrs

Metro Birmingham Living

METRO

METRO

keep on

Moving

truckin’

Food trucks have become the popular new culinary kids on the street.

How will they fit in with city regulations and brick and mortar restaurants?

noodled Great Pasta Recipes Fashion Week

A Preview of the City’s Premier Fashion Event

Voice oF experience

METRO

Metro Birmingham Living

SPRING FaShIoN

at the Speed of light

artist Jean-Jacques gaudel transforms architecture with light and video as he brings Lux Somnia: Light Dreams to the alys Robinson Stephens performing arts Center.

Fashion Goes Retro Fifty Shades of White Fashion Week Wrap-Up

So YoU ThINk I’m FUNNY?!

the Space Between the Breaths

Tony hale Goes Big Ugly Baby Improv Stand-Up Guy marvin Lee

Meditation for a better life.

Stronger

Tart!

John paul Strong’s recipe for better advertising.

a Sophisticated, Single-Dish Wonder

The View from Eighty-Plus Years is Fascinating

Parade of homes

Melt partner, Paget Pizitz

Find Your Dream home

$4.99

Jean-Jacques Gaudel

www.b-metro.com

METRO

Metro Birmingham Living

The marvel of

malik

a young musician looks to the future.

fashion

is arT

six local artists turn every day fashion into works of art.

fooD is arT

Malik Kofi

let your culinary creativity flow. www.b-metro.com JUNE 2013

fashiOn straight frOm the Jazz age

Molly Bray, PhD. working in her UAB research lab.

Metro Birmingham Living

FEB 2013

GATsby GirLs FAshion Week The ALAbAmA ProjecT

a Preview Of the city’s Premier fashiOn event

$4.99

weDDings:Your DaY, Your waY

b-metro writes the stories that people connect with.

(submerged) water portraits by liesa cole

essay by joe o'donnell

“The pictures achieve something rarely articulated about the metaphysical state of swimming: The body, immersed, feels amplified, heavier and lighter at the same time. Weightless yet stronger.”

- Leanne Shapton, Swimming Studies b-metro.com 62

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a Conversation

Fight Woman Like a

Regina Chance knows about war.

Written by Tom Gordon Portrait by Beau Gustafson

Dr. Jesse Lewis

When Regina Chance tells clients she has walked a mile in their boots, she’s not blowing smoke.

Chance is a transition patient advocate at the Birmingham VA Medical Center, working with returning Iraq and Afghanistan war veterans.

Her job is to make sure those vets have the information they need to take the steps they need to get the services available to them and their families in the VA health care system.

As part of her job, she makes presentations to National Guard and Reserve units, attends the meetings of groups such as those in the Yellow Ribbon program, the purpose of which is to help veterans reintegrate into the family and work lives they knew before they deployed. When necessary, she also meets with individuals outside of group settings.

“When they return from combat with injuries or an illness, or just need general information about getting integrated into the VA, I can share that information with them and connect them with people in the VA,” Chance says.

If, at first blush, vets view the 40-year-old Pinson resident as someone who cannot relate to them, they quickly learn otherwise. Chance is a 20year Army Reservist and a sergeant first class. Ten years ago this month, she was among about 40 members of the 813th Replacement Company, an Army Reserve unit based in the west Alabama town of Gordo, who set up shop in Iraq a few weeks after U.S. Marines pulled down a statue of dictator Saddam Hussein in Baghdad’s Firdos Square.

For Chance, the job was seven days a week, with work shifts averaging 12 to 15 hours at a sprawling airbase that some U.S. troops dubbed “Mortaritaville” because incoming shells were a regular part of the daily routine. For the first two months, she was working and living without an air conditioner, and that meant dealing with daytime temperatures that hit 130 degrees, or higher.

Except for a two-week break back in Alabama, the deployment, and the training time associated with it, kept Chance away from home and her three-year-old daughter Kayla for more than a year. After she came back, she needed several months herself to re-adjust.

Chance refers to her experience when she makes presentations to groups. She has talked about it in more detail when the occasion is a more informal, one-on-one chat with a vet about accessing the VA.

by Joe o'DonneLL

D

r. Jesse J. Lewis subscribes to five newspapers and reads them all. What would you expect from a man who made an indelible mark on Birmingham with his 50-year-old newspaper, The Birmingham Times.

“I founded an ad agency in 1952. I’d say it was the first black-owned agency in America. But we had no way to promote the clients other than through paying for ads on radio stations. So that’s why I started the newspaper. My background was not in journalism; it was in business administration, marketing, accounting, things like that.

“But I believe that the black community in Birmingham needed a successful voice, one that will write about both sides of an issue. And that is what we always did.

Dr. Lewis founded The Birmingham Times in 1963. At the time he had the idea for the weekly newspaper but did not have the cash to put the plan into action. He had previ64

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ously launched an entertainment magazine called ShowTime, which he sold to the singer James Brown in 1964. That gave him enough money to get The Birmingham Times off the ground.

“Joe Bruno (founder of Bruno’s Supermarkets) was my first advertiser, Jim Burke Auto, Coca-Cola, Supreme Beverage. The paper sold for 15 cents. We never missed an issue. We were late a couple of times, but we never missed it.”

Over the decades Lewis became one of the power brokers of the city and state, bridging the gap between the black and white communities and serving in George Wallace’s cabinet. “I worked for George Wallace for five years, and he was one of my favorite people. He was the only person who ever admitted he was a segregationist. But he said he was not going to die a segregationist.”

Another power player in the state that became mentor to Lewis was The Birmingham News vice president Vincent Townsend. “He was a great influence on me. He made more

contributions to civil rights than any other white person in the state of Alabama. He did more than any other person to contribute to the changes in city government in the 1960s.

He was even behind getting Arthur Shores to serve on the City Council. He used to critique my writing and told me that no one could understand what I wrote. He taught me that you have to tell a story with your writing. Not a month passes when I don’t think of Vincent Townsend.

“Being a publisher is the hardest job in the world. You fight a battle all day long, every day. I have scuffed every day for 50 years, and I’d like to see it go another 50, but changes will have to be made. In the next two to three years, I think half of all of the black weeklies will be out of business. Fifteen to twenty percent of the dailies will be out of business. It will take a lot of creativity to survive. The Birmingham Times has not figured it out yet, but we are working on it.”

•

Photo by Beau Gustafson

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the

Road Most traveled

cyclists and drivers often find themselves on different sides of the same yellow lines.

Produced and Styled by Mindi Shapiro Levine Photography by Chuck St John Photography Assistant Eric deJuan Video by Hunter Cressall Styling Assistant Carrie Roach Styling Assistant Brett Levine Make up by Angela King and Kat Flynt

written by PhilliP ratliff

Hair by Mark Hyde and Benji Bishop from Salon U Models: Ashley Hall as Jordan, Jacki Clay as Daisy, Angela King as Zelda

Cycling is a battle that is as much mental as physical. While a sober sense of one’s mortality can be healthy, overcoming the fear of injury is a never-ending struggle in a sport filled with wrecks and injuries.

In the minds of mountain bikers, these interior monsters take the form of the wayward branch that locks up a wheel and cartwheels you and the bike Indiana Jones– style into the emergency room or a careen off a mountain slope to be devoured by kudzu. For road cyclists, the monster may be a hidden pothole or chunk of limestone that topples you into the path of a Ford F-150.

Over the past months, I’ve interviewed cyclists about riding on Birmingham streets: Encounters with both motorists and terrain, survival tactics that help cyclists feel and be safe, and the motivations that keep them pedaling.

Two of those cyclists are connected to Birmingham’s design community and are

The future of fashion truly lies in the past as retro revivals are all the rage this new year. A vivid image of the Jazz Age, that pre-Depression moment of unholy hedonism and drunken frolics, as hopped-up flappers plunge into the fountain outside the Plaza Hotel in New York, is one of the most defining decades of the season.

Channeling the extravagant wealth and style of the era, frocks are sexily sequined and fantastically fringed. Dazzling dresses are modern versions of those revolutionary styles of the iconic decade. Exquisite embellishments, dropped waists, over-the-top fur scarves, collars and beaded head-pieces would do a flapper proud.

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working to make the metropolitan area a bike-friendly paradise. Woven into their stories is the common thread that cycling in Birmingham is a dangerous sport but worth the risk.

Personal rewards encompass practical and psychological benefits. Cyclists cycle to get from point A to B, getting fit, soaking their brains in adrenaline and endorphins.

Some likely have romantic notions of saving the environment one leg pump at a time, or living out a Birmingham-lifestyle as Parisian cyclist, minus the baguette. Further, I suspect several of these motivations operate within the complicated psyches found within the city’s community of cyclists.

As a member, I’m tempted to project my motivations onto fellow riders. I can attest that those motivations are multifaceted and in complicated symbiosis with one another, potent in their ability to overwrite images of wreckage.

Scotty Colson is an enthusiastic urban

cyclist working the City of Birmingham’s Office of Economic Development. Colson, like many cyclists, is an equipment connoisseur, who gives credit for his success as a city cyclist to finding the right bike. At 6-foot-9 and 305 pounds, Colson has bent his fair share of spokes, jumping curbs and hitting potholes downtown thus making clear his gear obsession. Colson’s solution?

A tricked–out Specialized hybrid, mixing a road bike’s litheness with rock-track ruggedness.

“I call it my urban assault bike. I have had it 10 years. It’s a carbon bike with knobby tires, good suspension. Unless you’re lightweight, you’re going to be tough on spokes on the streets. I can’t remember when I last broke a spoke on this bike. It’s not fast, but neither am I anymore,” Colson says.

The Specialized has become so beloved to Colson that his family refers to it, somewhat derisively, as “Precious.” b-metro.com

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b-metro Helps you create your brand.

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The Jimmie Hale Mission has been helping Birmingham’s homeless and hurting since 1944. Tony Cooper is passionate about the work of the Mission and has served as its executive director since 1990. Under his leadership the Jimmie Hale Mission has become one of the most recognized and respected nonprofit organizations in Central Alabama. What started as a storefront chapel has grown to include a shelter for men, a shelter for women and children (Jessie’s Place), recovery programs, Bible clubs for public school children, fundraising thrift stores, and learning centers for education remediation and career readiness. In the last six years, the Mission has helped more than 800 men and women secure employment. “At the Jimmie Hale Mission,” Cooper says, “our product is changed

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No representation is made that the quality of legal services to be performed is greater than the quality of legal services performed by other lawyers.

2014 January 2014 Faces of Birmingham B-Metro’s A-List Weddings Closing Date: November 18 February Red Dress Party B Healthy (Heart) B at the Beach Closing Date: Dec 20 March Top Lawyers & Rising Stars of the Bar Closing Date: January 20 April B Home & Garden Home Improvement Winners Fashion (Spring/Summer) Closing Date: February 17 The Beauty Book (annual issue) Birmingham’s Most Beautiful Women + Beauty Book Launch Party Closing Date: March 5

Advertising Calendar May The Women’s Issue Women’s Health/ Maternity Travel Pepper Place 5 Points South Closing Date: March 19

October Top Tech Execs Metro Menus Fall Travel B Home & Garden Fashion (Fall /Winter) Closing Date: August 20

June Digital Doctors A-List Weddings B at the Beach Closing Date: April 21

November Top Doctors Closing Date: September 19 The Wish Book (annual issue)

July B Home & Garden Excellence in Nursing Closing Date: May 21

b -m e t ro’s

August The Experts Closing Date: June 20

December Charity & Social Date Book Profiles of Giving Gifts Higher Ed Closing Date: October 20

September Deep South College Guide Arts & Culture Preview Think Pink (Breast Cancer) The Pink Party B at the Beach Closing Date: July 21

print advertising rates

Size

12x

Spread

$3,250

Full

Half

Quarter • • • •

3x

Open

$3,500

$3,725

$3,965

$1,900

$2,075

$2,275

$2,500

$1,215

$1,375

$1,525

$1,650

$700

6x

$765

$860

ha n dy gif t gui de

Mail Date for In-Home Delivery: Nov 15 Closing date: October 3

$945

Add 20% for fixed or premium position.

Rates are commissionable to recognized advertising agencies for camera-ready ad placement.

Invoices are due and payable within 30 days of date of invoice.

Rates subject to change, without notice.

Trim Size: 9” x 10.875” Two page spread Trim Size: 18” x 10.875” Add .125” bleed on all sides.

Full page bleed: Add .125” bleed on all sides.

Live Area 7.25” x 10” Half Page Horizontal: 7.25” x 4.5” Half Page Vertical: 3.5” x 9.25” Quarter Page: 3.5” x 4.5” Digital files should be supplied in PDF format with CMYK color.

All files should be 300 dpi and 133 linescreen or higher.

Files can be e-mailed if the file size does not exceed 20 MB.

B-Metro

Digital Media

B-Metro cultivates an active following online and in Social Media to help you achieve 360째 of marketing.

15,000 Facebook Fans 8,000 Twitter Followers 5,000 Weekly Email Blast

B-Metro Digital Support

Other Opportunities Custom Facebook Contests Digital Issues Custom Publications Layar Augmented Reality Signature Events: As part of our 360째 marketing platform, B-Metro offers the opportunity to extend your print and digital marketing through Sponsorship/ Partnership at the following events: The Faces of Birmingham Party The Red Dress Party The Top Flight Party The Power of Women Party B-Metro Magic City Music Showcase Excellence in Nursing Awards Top Doctors VIP Reception The Pink Party

digital advertising rates Rotating Banner

728p x 90p

$500 per mo.

Website tile

200p x 200p

$150 per mo.

Weekly email blast

1000p x 400p

$500 per week (max of 2 avails per week)

stand alone email blast

1000p x 400-500p $900 per week

(max of 2 avails per mo.)

The B Team

METRO

Joe O’Donnell, Editor/ Publisher joe@b-metro.com Cathy Fingerman, Associate Publisher cathy@b-metro.com Robin Colter, Creative Director robin@b-metro.com Joni Ayers, Marketing Specialist joni@b-metro.com Gail Kidd, Marketing Specialist gail@b-metro.com Laura Fash, Marketing Specialist laura@b-metro.com Lauren Lockhart, Digital Media Manager lauren@b-metro.com

B-Metro Magazine 1314 Cobb Lane South Birmingham, AL 35205 205-202-4182 www.b-metro.com