JODI-ANN SCOT T
Marketing & Creative Specialist
CONTACT
(347) 944-9840
jodiannscott97@gmail.com
www jodiannscott com
www linkedin com/in/jodiannscott Freeport, NY
EXPERTISE
Strategic Skills: Creative Strategy, Strategic Partnership Procurement, Business & Campaign Development, Market Research, Branding
Creative Skills: Content Creation, Storytelling , Video Production, Art Direction
CRM: Hubspot
Email Ser vice Providers: Mailerlite, Mailchimp
SMS Marketing Platforms: Klaviyo
Graphic Design & Video Editing: Canva, Adobe Photoshop, Adobe Premiere Pro, Capcut, Blackmagic DaVinci Resolve
Web Development: Wix, Squarespace
Social Media Platforms: Instagram, Twitter, TikTok, Pinterest, YouTube, LinkedIn, Facebook, Snapchat
Working Knowledge of: JotForm, Planoly, Fashion GPS
PROFILE
Forward thinking multi-hyphenate Marketing & Creative Specialist with 5+ years of experience spanning Business Development, Creative Strategy, Account Management, Project Management, Email Marketing , Social Media Marketing , Campaign Execution, Operations, Brand Partnerships, Content Strategy & Creation, Brand Development & Branding , and Data Analytics
EXPERIENCE
ONE Creator Lab Creator
ONE Creator Lab by the One Club for Creativity & TikTok
Mar 2024 – July 2024
New York, NY
● Leveraged industry research and real-world insights to respond to creative briefs, crafting compelling , culture-first content that resonates with target audiences and aligns with brand objectives
● Mastered video-first campaigns and gained hands-on experience in producing video content tailored to the fast-paced demands of modern digital marketing , focusing on current trends and tools
● Worked within creative teams, collaborating with art directors, copywriters, producers, and strategists from major creative agencies to bring branded campaigns to life for spec work for brands like Fanta, WNBA, and Spotify to foster collaborative campaign development
● Developed skills in shooting , lighting , and storytelling , creating compelling content that resonates with target audiences
● Learned the fundamentals of advertising , including research, strategy, and media planning (both paid and earned), to build and execute effective marketing campaigns
Business Development Executive, Contract
Underdog Venture Team
Jan 2023 – Aug 2023
New York, NY
● Led client presentations and pitches, securing $450K in New Business and forming strategic partnerships with brands such as Mastercard Priceless, Andscape, and MAKERS
● Conducted market research, resulting in a 20% client portfolio increase in Sports, Entertainment, Fashion and Hospitality Industries
● Managed a high-value account by coordinating events and optimizing operations as a direct result of building a relationship with the client
● Developed and oversaw an inaugural internship program, in result, improved company efficiencies
● Streamlined operations through cross-departmental process development and implementation
● Monitored campaign performance, providing actionable insights to optimize ROI
● Collaborated on integrated marketing campaigns and go-to-market strategies with cross-functional teams
Content Creator
Jan 2024 – Present
Freelance New York, NY
● Produce engaging content for various clients in the fashion, lifestyle, and travel industries such as Prada Beauty, Dove, and Smashbox
● Thoroughly conduct in-depth client research to analyze industry trends, market dynamics, and consumer behavior to identify strategic entry points and innovative opportunities
● Develop content strategies that align with client goals and target audience
EDUCATION
The Fashion Institute of Technology; State University of New York (SUNY)
New York, NY
Bachelor of Science in Entrepreneurship for the Fashion and Design Industries
Associate in Applied Science in Fashion Business Management
ONE Creator Lab;
The One Club for Creativity & TikTok
New York, NY
April - July 2024
Certificate of completion
InsideLVMH; LVMH
New York, NY
May - July 2024
Certificate specializing in the Luxury Industry, Creation & Branding and, Retail & Customer Experience
Content Creator (Cont.)
Jan 2024 – Present
Freelance New York, NY
● Spearhead the creative process by conceptualizing , scripting , filming , and meticulously editing captivating content that resonates with diverse audiences
● Manage multiple projects simultaneously, meeting deadlines, and exceeding client expectations
● Collaborate with clients to conceptualize and execute content that resonates with their brand identity, ensuring each piece is aligned with client objectives and brand aesthetics
● Utilize social media platforms such as Instagram, TikTok, and YouTube to distribute content and engage with audiences
Co-Founder/Head of Marketing
July 2022 – Present
The AfterParty NYC New York, NY
● Lead and champion the marketing and branding efforts for The AfterParty, an interactive networking event during New York Fashion Week for over 300 attendees
● Develop and execute 360-degree marketing campaigns, elevate and maintain the brand image of The AfterParty by ensuring consistency and a strong visual identity across all marketing collateral
● Foster consumer engagement by building and nurturing a loyal and engaged community of fashion professionals, influencers, and enthusiasts through various marketing channels, including social media, email marketing , and content creation
● Use data and analytics to evaluate the success of marketing initiatives, adapting strategies as needed to optimize engagement and ROI
Senior Creative Strategist
Jan 2021 – Nov 2022
Harlem’s Fashion Row New York, NY
● Designed sales and event marketing materials (brand proposal decks, one-sheets, partnership recaps, etc.) that resulted in securing over $100K in sponsorships from brands such as Nike, LVMH, and Tapestry
● Developed go-to-market strategies and initiatives across channels to create sponsorships and sales opportunities
● Built, established and managed the inaugural Creative Department for the company resulting in streamlined workflow for creative assets
● Managed creative requests based on our luxury partner LVMH, emphasizing an understanding and appreciation of the luxury fashion industry
● Collaborated cross-functionally with internal teams and external partners to ensure seamless execution of marketing campaigns and events, fostering strong relationships and maximizing project outcomes
Marketing & Project Management Associate
May 2018 – Dec 2020
Harlem’s Fashion Row New York, NY
● Managed social media accounts and analyzed weekly analytics and KPIs; resulting in an overall follower increase of 25% while maintaining community engagement across platforms including email
● Led and mentored a team of up to 8 interns at a time, ensuring optimal performance and professional development
● Implemented day-to-day email campaigns via digital marketing automation software, including Mailerlite, resulting in a 30% increase in email list subscribers
● Ideated and conceptualized a full collaboration featuring 3 BIPOC designers Kimberly Goldson, RichFresh, and Kristian Loren in partnership with the kids-wear brand, Janie & Jack, resulting in the second highest retail productivity of all Janie and Jack Fall and Holiday fashion collections
● Assisted in the preparation and execution of special events and celebrity affairs such as Harlem’s Fashion Row ’s NYFW Fashion Show & Style Awards featuring Nike and LeBron James