FINAL PRESENTATION
THE GOAL
Leverage TikTok to draw more Gen Z users to Spotify’s platform for audiobooks.
OUR APPROACH
Absurdist Humor
Relatability
Influencer Engagement
IDEA RECAP
OHYOUONSPOTIFY?
IT’SJUSTAUDIOBOOKS
THISISHAPPINESS
THIS IS HAPPINESS Approach
TheIdea
UsingaudiobookexcerptsastheTikToksoundandcreating vlog-stylevideocontenttomatchthesentimentoftheexcerpt.
WhyWouldThisWork?
Itleveragesinfluencerpower.92%ofGenZuserstrust vlog/day-in-the-lifecontentfrominfluencers. It’smemorable.TikTokusersare1.3xmorelikelyto rememberproductspresentedinavlog/personalstory formatversusatypicalad.
sources: LinkedIn,Hootsuite
FeedbackWeReceived
Focus on “This is Happiness” and treat this concept as the largeridea
FINAL CONCEPT: YOUR LIFE’S SOUNDTRACK
Approach
The Captions
video 1
like if ur coming from the other pov
#YourLifesSoundtrack #Spotify
video 2
like if u saw the other pov first
#YourLifesSoundtrack #Spotify