JIM_BORROW portal which allows: -‐ to earn money on things we already posess -‐ to borrow things we need instead of buying them -‐ to build social connec@ons and share experiences
CONTEXT
1. People like to make benefit from what they possess. 2. There is increasing tendency to experience instead of possess. 3. Being eco-‐friendly, socially responsible becomes a fashion. 4. Reasonable consumerism in @mes of crisis becomes a real alterna@ve to shopoholism.
CONCEPT
JIM BORROW is a plaQorm that allows two things: 1. Earn money by lending everyday things which users already posess. 2. Spare money by borrowing things from other people, instead of buying them. JB is a frame, regula@ng flow of goods between people, giving it stable basis and rules. Now lending/borrowing is not a gesture of good will anymore. Thanks to JB it becomes profitable business and socially useful way of using products.
HOW DOES IT WORK
JIM BORROW is: -‐ a mee@ng place for lenders/borrowers -‐ a secure plaQorm for contact and transac@ons PlaQorm allows: -‐ easy search through categories or keywords for goods we need -‐ registra@on of the profile for lenders/borrowers -‐ friendly and secure way of communica@on between the two parts -‐ secure way of lending/ren@ng ones belongings -‐ earning money to users -‐ sparing money to users
TARGET GROUP
Target groups 1. Lenders Psychologically: open minded, interested in other people, in touch with trends. Sociologically: middle and big ci@es, singles, couples, couples with children Incomes: average, looking for savings Age: 16 – 45 Mo@va@on: First: Want to create new source of income. Secondary: Want to develop social contacts, be trendy.
Mark, 26, owns a Bosch driller worth 350 PLN. Uses it ca. 5 minutes a year. Since using JIM BORROW, for a year now, he rented the driller out 8 @mes, earning 20 PLN each @me. This year driller will pay itself.
Anna, 28, owns a bread baking machine. Worth 200 PLN, she has already rented it out 5 @mes, for 25 PLN each @me.
Lisa and Paul, own two kayaks, worth 3000 PLN for both. Since using JIM BORROW, for two years, they have rented kayaks 10 @mes for ca. a week. They have earned 150 PLN each @me, which covers half of the original canoes price.
Target groups 1. Borrowers Psychologically: open minded, interested in other people, in touch with trends, searching for opportuni@es and new solu@ons. Socioligically: middle and big ci@es, singles, couples, couples with children Age: 16 – 45 Mo@va@on: First: Want to spare money on buying stuff. Secondary: Want to try new things, which normally they could not afford (i.e. kayak for two weeks for 150 PLN) Want to develop social contacts, be trendy.
Chris, always wanted to try self balancing SOLO WHEEL. Never had money to buy it. Rented it on JIM BORROW for 100 PLN for 10 days. Had real fun with friends.
Paul. Needs to fix country house. Needs stable, professional saw to cut wood pillars and fence. Borrowed it for 7 days on JB and MADE THINGS DONE. He saved ca. 2000 PLN on buying it. Instead he payd 200 PLN to other JIM BORROW user.
Eve and Bjørn need a tent for a family mountain trip. A big one. Instead of spending 2500 PLN and have another thing that occupies place in basement, they have rented a really luxury tent for 300 PLN for 10 days.
WHAT WE EARN ON
Primary: Commission based model. Each transac@on brings income to JimBorrow plaQorm. Secondary: Adver@sers.
REFERENCE POINTS
People EARN on sharing their rides...
People EARN on sharing spaces in their houses...
Let them EARN on their belongings!
JIM BORROW
People MEET AND EXPERIENCE other people by sharing journeys...
By hos@ng them in own houses via...
Let them BUILD CONNECTIONS, EXCHANGE EXPERIENCES, SHARE FEELINGS through...
JIM BORROW
JIM_BORROW -‐ EARN money on things you already posess -‐ BORROW things you need instead of buying them -‐ BUILD SOCIAL CONNECTIONS and SHARE EXPERIENCES