This Workshop Guide aligns with the Ethicon Value Proposition Preview presented in the Main Tent. Sub-questions are listed below each main question to promote further conversation. Discuss each topic and provide responses to as many questions and subquestions, as possible. (Suggested time to be spent on each section is provided at the top of each page.) NOTE: You may not have time during the workshop to cover every question. Use the time allotted to discuss the areas most important to your team and your customers.
Confidential. For Internal Use Only. Not for distribution. © Johnson & Johnson Health Care Systems Inc. All rights reserved. 2022
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SUGGESTED TIME FOR THIS SECTION: 50 Minutes
What messages from the new Ethicon Value Proposition do you think will resonate the most with your customers? •
What aspects will you focus on with your IDN customers?
What responses/questions are you expecting to receive from your customers around the Ethicon Value Proposition? •
What new ideas do you have moving forward for how we can further leverage our Ethicon Value Proposition?
•
What else do you think is important to message in order to compete with Medtronic’s One-Stop-Shop approach?
In your area, which accounts do you think need to hear the new Ethicon Value Proposition to have a more comprehensive view of Ethicon to maintain access? •
What factors are you considering when making this decision?
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How will you show up differently with your FSO partners to represent the value proposition?
For those accounts, identify the Ethicon FSO groups you will need to coordinate with to show up as ONE, in top accounts? In addition: •
Discuss/Capture the cross portfolio contracting options you may utilize, today. (We will be taking a deeper dive into new Contracting Capabilities during the Innovative Contracting Strategies Session, tomorrow.)
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If an ESIL mobile lab account, identify the administrative customers you will invite to attend.
What additional Tools & Resources would be useful to help you illustrate the value of the Ethicon Value Proposition to your Non-Clinical Customers?
Confidential. For Internal Use Only. Not for distribution. © Johnson & Johnson Health Care Systems Inc. All rights reserved. 2022
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SUGGESTED TIME FOR THIS SECTION: 10 Minutes
What additional questions / thoughts do you have that regarding the Ethicon Value Proposition?
Confidential. For Internal Use Only. Not for distribution. © Johnson & Johnson Health Care Systems Inc. All rights reserved. 2022
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