Page 1

The Local Book


Jamie Turpin

Graduate MA Review

Fall 2011

During Fall 2010, this project was exploited in GRDS-504. Professor Jason Fox allowed us to select our own project as long as we integrated Print, Screen and Experimental.

01

Establish Direction [starting point]

05

Schematic Phase [braindump]

21

Design Phase [by hand]

31

Digital Phase [by computer]

61

Test Product [double check]

65

Final [accomplishment]

idea . brief . problem

research . inspire . brainstorm

thumbnails . concepts . analysis

studies . digital . analysis

mock up . analysis

product . images . analysis


Keep It

Local Target Audience Age Group: 20+ Gender: not specified Personality: Explorative Objective To exploit a Local Book for visitors when visiting St Louis. A phone application will be available for the visitor to download onto their touch screen phone.

Problem A woman and man are visiting a city [for this project I plan to reference St Louis Missouri] and have no direction to seek out the local boutiques and independent restaurants that the city has to offer. They are looking to experience the culture rather than getting involved with the hordes of tourists taking numerous pictures at overrated sites such as the St. Louis Gateway Arch or the Anheuser Busch Brewery. They would like a convenient direction to help guide them to the urban scene and culture but are unsure how to locate a source for a quick reference. Overall, I would like to give the lowdown on the most authentic, unique and inspiring, locally owned eating and shopping spots in St Louis Missouri by creating a local book that’s distributed at the neighborhood kiosks convenience of a touch screen phone application. Design Intent The local book will be organized by neighborhoods, listing local boutiques and independent restaurants. Before each neighborhood will be an illustrated map that identifies the locations of the businesses. At the back of the book, I plan to have an area for one to write down his or her experiences and make notes. There will be a St Louis local application that is available for touch screen phones to provide the opportunity to research local boutiques and independent restaurants in St Louis.

Research Methodology I will continue researching and studying the boutiques and independent restaurants in St Louis, Missouri. To start, I will sit at restaurant patios to experience the environment that a local restaurant offers. I will continue chatting with the owners at the retail counters on their vision for their boutique. I’ve received some feedback from the owners who have mentioned other cool boutiques to check out that might be of interest. I plan to check out the suggested boutiques this week. I determined my communication strategy by figuring the steps that were needed in order to design and execute a local book and phone application for one visiting St Louis, Missouri. I performed my written out process, in step by step detail, in what I call a cartoon sketch. Personally, my cartoon sketches help me organize my ideas and design layout and basically help me with my thought process. I also posted my design proposal on the discussion board to see if everyone followed my thought process. I did receive one particular suggestion for having a website and email list. I will investigate this suggestion a bit further to see if a local book website is efficient enough for visitors during their short stay in a city. I also want to research email further since I want to avoid creating junk mail clutter in one’s email box after they visit a city. Over the next week(s)I also plan to further research and investigate what different neighborhoods have to offer to make sure this book provides something for everyone. I plan to study book sizes and layouts to make sure my book design encourages one to pick it up.

Print + Screen + Experimental

Communication Strategy + Design Outcome I feel the local book and application are great references for one to have as a resource while visiting St Louis, Missouri. I feel every city should have a local book that allows one to experience the urban scene and culture that gives the low down on what is cool and what is not. I plan to have the books distributed at local hotels and businesses for easy access. It also allows one the opportunity to download a St Louis local application onto a touch screen phone. Overall, I feel that my design goals were accomplished for this design project with the local book, phone application and the neighborhood kiosks. I feel that my design process was exemplified at a superior level while illustrating my design principles with an extraordinary expertise. I want visitors to remember the great experiences they had visiting the most authentic, unique and inspiring, locally owned eating and shopping spots in St Louis so at the end of the trip they feel their time was well spent in St Louis, Missouri and was not merely caught up in the touristy scenes.

Establish

01


Design Story

About the Story To the right are a few possible solutions for the Local Book which also serves as inspiration. I also would like for this page to help explain the design story and problem. When one visits St Louis, he or she wants to experience the culture, not the overrated tourist attractions. It is nice to have a book that mentions unknown attractions to those new to the city. I feel in order for the book to be picked up, it needs to have some sort of graphic or color that catches one’s eye. I feel that the book materials on this page are suggestions to help explain the design intent.

Storefront Emblems Experience Boutique Atmospheres Independent Restaurant in Soulard PRINT Local Book for Visitors

SCREEN Phone Application

EXPERIMENTAL Distribution

Establish

03


Organization of Neighborhoods The Local Book and phone application reference particular neighborhoods within St. Louis. These neighborhoods offer great culture and exquisite atmosphere, providing a secret that not every visitor might discover. Each neighborhood is identified with a designated color and typeface design that best defines its style and personality. Within each neighborhood are local boutiques, independent restaurants, and unique atmospheres that not every city offers. Each local business will have an identity emblem on their storefront that matches up with the same business on the neighborhood map in the local book. Each neighborhood section in the Local Book will list the entrepreneur’s business location, website, a glimpse of their menu or product, and a taste of their independent atmosphere.

Schematic

05


Organization of Neighborhoods Mentioned in the Local Book are the neighborhoods that share the road with bikers as well as areas for free street parking or metered parking. Also designated is the culture per College Crowd, Modern Elegant, or Eclectic with a Laid Back feel due to visitors’ preference for neighborhood atmosphere.

Lafayette Square

Schematic

07


+INSPIRATION: “Inspiration refers to an unconscious burst of creativity in a literary, musical, or other artistic endeavour.” -Wikipedia


Few of the Local, Independent Restaurants exploit this style, Retro Mod with a Vintage Twist.

The Interior image exploits the feel of some of the Boutiques style in St. Louis. Harmonious Color Palette with Inspirational Patterns

POP of Color

Logo Inspiration, more to come in the following pages.

Love the pattern designs!

Vintage, Overscaled Typography, Timeless Persona

+INSPIRATION The Big Picture on Style

Schematic

11


+INSPIRATION PRINT: Local Book Identity Schematic

13


+INSPIRATION PRINT: Local Book Form

Schematic

15


PRINT: Local Book Maps

+INSPIRATION PRINT: Identity Icons

Schematic

17


SCREEN: Phone Application

+INSPIRATION EXPERIMENTAL: Kiosk

Schematic

19


BRAINSTORMING

PRINT: Local Book Identity Sketches exemplifying ideas for possible logo design. The sketches provide successful balance, rhythm, hierarchy, unity, and geometry.

Design

21


PRINT: Local Book Identity Sketches illustrating different panel designs that exemplify successful use of logo design. The sketches form a consistent flow of hierarchy, white space, proportional scale, and balance.

Design

23


SCREEN: Phone Application Sketches illustrating different phone applications for a touch screen phone. The sketches exemplify a consistent style with the PRINT thumbnails to provide a consistent branding approach for the The Local identity that represents St. Louis.

EXPERIMENTAL: Distribution for the Local Book Illustrations exemplifying a few conceptual ideas for the Local Book to be distributed throughout the inner neighborhoods for those visiting St Louis.

Design

25


PRINT: Concept One

Exemplifies a logo profile that illustrates balance, scale, and positive + negative space. Could be utilized as a die cut form or a solid color. Have 3 examples of how the logo coincides with the panel design for the local book. The proportional L logo is exemplified in a successful manner on the panel designs. The logo has the opportunity to be a minimal statement on the exterior panel design or the entire statement that leads the panel design.

PRINT: Concept Three

Exemplifies a retro style logo with a nice proportional placement within the circle. The L is a simplified version of Local and is a nice statement that Local does not need to be illustrated everywhere throughout the Local Book. This logo is successful at balancing the die cut panel with similar die cut forms that are the same size as the logo. The logo design would really pop or stand out in a design that is exemplified in this manner. The L logo would also work well to replicate the form of a button in order to provide a unique form on a minimal panel design.

PRINT: Concept Four PRINT: Concept Two

Shown is a simplified version of the Local logo. The profile of L is the only message that is illustrated in order to keep the tone of the book minimal and timeless. The L profile is an excellent form to exemplify a positive + negative balance and proportional form. This logo could possibly take the form of the entire panel design and would be a nice conversation piece for one on the simplicity the design would bring to the local book.

Shown is the concept of an interactive piece of an inner book inside the exterior panel book design. On the inner left panel is a placement holder for bus tickets or receipts that one might obtain while adventuring in a city. The interactive booklet that describes the local attributes is on the right side of the inner booklet design. The entire booklet design is made of chipboard with minimal use of color on the exterior but the interior booklet exploits color at a superior balanced level.

Design

27


PRINT

Local Book

SCREEN

Phone Application

EXPERIMENTAL Kiosk

K

PRINT: Local Book Icons

Utilizing the icons in the Local Book for one to locate their destination on the neighborhood map will help one journey an unknown city with ease. The icons will also be placed on the storefront of the business to provide reassurance for the visitor once they reach their destination.

p

SCREEN: Phone Apps

Sketches illustrating different phone applications for a touch screen phone. The sketches exemplify a consistent style with the PRINT thumbnails to provide a consistent branding approach for the The Local identity that represents St. Louis.

EXPERIMENTAL: Kiosk

Illustrations exemplifying a few conceptual ideas for the Local Book to be distributed throughout the inner neighborhoods for those visiting St Louis.

Design

29


C100 M95 Y6 K3 C85 M13 Y100 K2 C1 M13 Y100 K0 C0 M79 Y100 K0 C0 M96 Y83 K0 C67 M92 Y0 K0

WHAT IS COLOR? “Color derives from the spectrum of light interacting in the eye with the spectral sensitivities of the light receptors. Color categories and physical specifications of color are also associated with objects, materials, light sources, etc., based on their physical properties such as light absorption, reflection, or emission spectra. By defining a color space, colors can be identified numerically by their coordinates.” -David Johnson

+COLOR STUDIES Identifies Different Neighborhoods Digital

31


WHAT IS BLUE? “Blue is the color of the sky and the ocean, blue is one of the most popular colors. It causes the opposite reaction as red. Peaceful, tranquil blue causes the body to produce calming chemicals, so it is often used in bedrooms. Blue can also be cold and depressing. Fashion consultants recommend wearing blue to job interviews because it symbolizes loyalty. People are more productive in blue rooms. Studies show weight lifters are able to handle heavier weights in blue gyms.� -David Johnson

+COLOR: BLUE Represents Downtown St. Louis Digital

33


WHAT IS GREEN? “Currently the most popular decorating color, green symbolizes nature. It is the easiest color on the eye and can improve vision. It is a calming, refreshing color. Green symbolizes growth, harmony, freshness, & fertility. Dark green is masculine, conservative, and implies wealth.� -David Johnson

+COLOR: GREEN Represents The Loop in St. Louis Digital

35


WHAT IS YELLOW? “Cheerful sunny yellow is an attention getter. While it is considered an optimistic color, people lose their tempers more often in yellow rooms, and babies will cry more. It is the most difficult color for the eye to take in, so it can be overpowering if overused.Yellow enhances concentration, hence its use for legal pads. It also speeds metabolism.� -David Johnson

+COLOR: YELLOW Represents Soulard in St. Louis

Digital

37


WHAT IS ORANGE? Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. To the human eye, orange is a very hot color, so it gives the sensation of heat. Nevertheless, orange is not as aggressive as red.

+COLOR: ORANGE Represents Lafayette Square in St. Louis Digital

39


WHAT IS RED?

“The most emotionally intense color, red stimulates a faster heartbeat and breathing. It is also the color of love. Red clothing gets noticed and makes the wearer appear heavier. Since it is an extreme color, red clothing might not help people in negotiations or confrontations. Red cars are popular targets for thieves. In decorating, red is usually used as an accent. Decorators say that red furniture should be perfect since it will attract attention.� -David Williams

+COLOR: RED Represents Clayton in St. Louis Digital

41


WHAT IS PURPLE? “The color of royalty, purple connotes luxury, wealth, and sophistication. It is also feminine and romantic. However, because it is rare in nature, purple can appear artificial.” -David Williams

+COLOR: PURPLE Represents Central West End in St. Louis Digital

43


WHAT IS TYPOGRAPHY? “The arrangement of type involves the selection of typefaces, point size, line length, leading [line spacing], adjusting the spaces between groups of letters [tracking] and adjusting the space between pairs of letters [kerning] Type design is a closely related craft, which some consider distinct and others a part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers.” -Wikipedia

+TYPOGRAPHY

Identifies Different Neighborhoods Digital

45


Univers Lt Std

THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG

PRINT

Type Design

Rockwell

[Realist Sans Serif] 8 pt 75 Black

Jenkins v 2.0

[Slab Serif]

THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG

[Script]

8 pt Bold

The quick brown fox jumps over the lazy dog

14 pt 59 Ultra

The quick brown fox jumps over the lazy dog

10 pt Regular

THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG

14 pt Thik

The quick brown fox jumps over the lazy dog

11 pt 45 Light

The quick brown fox jumps over the lazy dog

10 pt Bold Cond.

The quick brown fox jumps over the lazy dog

16 pt Thik

The quick brown fox jumps over the lazy dog

12 pt 57 Cond.

Designed at the Monotype foundry’s in-house design studio in 1934. The original Rockwell was produced by the Inland typefoundry in 1910, which issued it as Litho Antique; American Type Founders revived the face in the 1920s, with Morris Fuller Benton cutting several new weights. The Monotype Corporation produced its version of Rockwell in 1934; unfortunately, some of the literature erroneously referred to it as Stymie Bold, thereby creating confusion that still exists today. Rockwell is a geometric slab serif design, a strong display face for headlines and posters; it is also legible in short text blocks.

Designer: Adrian Frutiger The design is a neo-grotesque, similar to its contemporary, Helvetica. Linotype also has adopted this numerical system for many other faces. The family has the advantage of having a variety of weights and styles, which, even when combined, give an impression of steadiness and homogeneity. Their legibility lends itself to a large variety of apps, from text and headlines to packaging and signage.

The reason I selected Jenkins v2.0 is due to it’s originality that fits in with the style of the Local Book. It has an urban, loose feel to it that tends to blend and balance with any Adobe Type. Download free from fontstock.net

8/10 Rockwell Reg.

8/10 Univers. 45 Light

Din 1451

True Type Font

Orator

[Realist Sans Serif]

12/13 Jenkins

Rosewood

[Sans Serif. Mono]

THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG

12 pt Engschrift

THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG

8 pt Medium

The quick brown fox jumps over the lazy dog

12 pt Engschrift

The quick brown fox jumps over the lazy dog

8 pt Slanted

The quick brown fox jumps over the lazy dog

12 pt Mittelschrift

Designer: Linotype Staff The letters DIN refer to the Deutsche Industrie-Norm, the German Industrial Standard; among their many uses, these typefaces are seen on most road signs and license plates in what was formerly West Germany. One of the primary criteria for the DIN Schriften design was a facility for reproduction. There are four geometric sans serif typefaces, of roughly the same weight but of various widths, from quite round to condensed. Use DIN Schriften for signage, posters, and display work that emanates a neo-1990s look. 10/11 Din 1451 Engschrift

Designer: John Scheppler Orator is a monospaced typeface made up of capitals and small capitals only; it can be used for tabular material or technical documentation. The name Orator comes from the notion that capitals and small capitals are clearer than upper and lowercase letters, thus making it useful

for speech notes. It was designed for IBM typewriters by John Scheppler. 10/11 Orator

[Decorative. Handtooled]

THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG

19 pt Regular

The quick brown fox jumps over the lazy dog

16 pt Fill

Designer: Carl Crossgrove, Carol Twombly and Kim Buker Chansler. Adobe’s Rosewood, released in 1994, is modeled after a chromatic design from William Page in 1874. Rosewood’s Regular version is designed to overlay the Fill version for two-color printing. 10/12 Rosewood Std Fill

Digital

47


+MATERIALS Textures + Patterns

Digital

49


Ray Eames Paper Line. The Eames are known for their modern design!

BELOW: Charles Eames chairs Ray Eames paper products

+PAPER

Textures + Patterns Digital

51


Resources: Website References

+AUDIENCE Eclectic Crowd

Digital

53


Sidney Street

St Louis Missouri

“The atmosphere is unique nice touch of lighting and trees inside the building.” - unknown

whites, reds, bubbles

St Louis Missouri

07

almondsrestaurant.com

3 1 4 7 2 5 1 0 1 9

Almonds Restaurant invite you to enjoy a casual and comfortable dining experience in a sophisticated, white table cloth atmosphere. Their chalkboard menus offer delicious food selections and our servers provide warm and friendly service. Everyone particularly love the pizzas and quesadillas from the wood-fired oven. Offer a full service bar + a hand selected wine list with a variety of choices to compliment your meal.

Local Book

St Louis Missouri

“Taste embodies the reasons I really love St. Louis.” - unknown

www.nichestlouis.com/taste

3 1 4 . 7 7 3 . 7 7 5 5

Taste is a small restaurant serving small plates and craft drinks with an eye towards the golden age of American cocktails. Taste is designed for you to drop in early for a quick snack or to arrive late and linger. Its a tiny space. If there is a wait for tables when you are done with their service they will drop a check and politely thank you for coming. Most importantly: enjoy the environment!

Local Book

5p - 12:30a

8 9 9

charcuterie bacon deviled eggs octopus salad

4 5 8 8 9

pigwiches sweet of the day gnocchi w pesto veggie bruschetta pork malabtagliati

9 9 9 9

alpine mojito bourbon + berries monks 57 pollinated punch

St Louis Missouri

Kingsbury Blvd Westminister Pl

Waterman Ave

Forest Park Pkwy

To Clayton

19

N Berniston Blvd

N Central Blvd The

St Louis Missouri

8228 Forsyth Boulevard 63105

Clayton

“A comprehensive resource for everything from cheeky slogan tees to luxe silk dresses, this boutique offers up an outstanding mix as its St. Louis-based bricks-andmortar shop” - Lucky Magazine

33

l a u r i e s o l e t . c o m

hours

Laurie Solet

11:30a - 2p 6p - 10p

3 1 4 7 2 7 7 4 6 7

The story behind the green emblems: the emblems represent the store and are consistently illustrated throughout the book as well as the emblems placed on the storefront of the business to help one identity they are in the correct location upon their journey

Washington Ave

T thru Sat

Local Book

Laurie Solet boutique caters to the stylish ladies of St Louis, offering clothing lines, beauty products and accessories of exceptional quality that every one of them has seen and coveted, but may not have been able to find locally. With her imaginative décor, focus on client service and sense of personal, individualized style, solet has dreamed up a boutique w Midwest manners and Los Angeles prestige.

Local Book

Open

M thru F Sat

1 0 a - 6 p 1 1 a - 5 p

BCBG addison story alternativeapparel avant garde bb dakota BIG Budha black halo brave belts Ella Moss fiona paxton Chaser corson deux lux free people

St Louis Missouri

41

Blueberry Hill U City Grill Craft Sole & Blues The Loop

1831 Sidney Street 63108

T thru F T thru Sat

dinner: $11.95 to 19.95 blackened tilapia tuna steak blackened chicken grilled salmon pork tenderloin peppercorn beef filet pasta pleaser

Washington Ave

taste

Forsyth Blvd Shaw Park

lunch : $6.95 to 8.95 bbq pork grilled tuna steak grilled chicken marinated burger grilled veggie

Delmar Blvd

SOULARD

Maryland Ave

21

lunch dinner

To Downtown

N Brentwood Blvd

liquid choc cake buttermilkcheesecake farm house cheeses 3 courses

Ave

see it :: glimpse of the clothing lines

Mkt 6 9 10

8 8 12 40

Forsyth Blvd

hours taste it :: glimpse of the menu

8127 maryland avenue 63105

Clayton

lofty libations champagne cocktails midtown marys metropolitan martinis

hours

Interstate 70

cheese board.......... pomme frittes........ tempura calamari salmon corpaccio..

the intent

almonds

benedicts................. 6 crepes....................... 7 waffles...................... 7

Lola loves to sip, lola loves to taste, lola loves to listen, and

Local Book

4p - close 11a - close 9a - close

pumpkin risotto troutdale farms trout amish chicken pork duo

CLAYTON: Dining in Clayton is an gourmet delight with over 65 restaurants. Spend a leisurely afternoon at one of many outdoor cafes or enjoy elegant dining by candlelight at a fine restaurant. Each year, the downtown Clayton area hosts special events including the ‘Taste of Clayton’ food festival, ‘Parties in the Park’, the ‘Saint Louis Art Fair’ and ‘Gallery Nights in Clayton. PARKING: Quarters, quarters, quarters. They patrol the parking meters on the streets like hawks. Some parking garages, but have an hourly fee. SAFETY: For the most part a rather safe neighborhood. Be cautious about some outcast strolling through the neighborhood ready to prey down.

Ave

the insight

Who is lola? She is a celebration of our culture. Hand crafted cocktails, succulent nosh, and jazz and funk driven late night grooves are only a compliment to the true nature of what makes our city so wonderful. She celebrates community in her efforts to provide a location to gather, to socialize, and to relax.

M T, W, Th, F Weekend

23 24 25 27

Maryland

Washington

To Downtown

University

Local Book

St Louis Missouri

THE LOOP: An energizing and eclectic entertainment and shopping district, The Loop offers six blocks of exhilarating retail, restaurants, live music, café culture, and even a Walk-Of-Fame. A century ago at this location, streetcars from downtown “looped around” to return to the city, which gave the area its name. That movement and momentum continue today, as The Loop expands into the City of St. Louis with the exciting new growth and development that have made it a destination. PARKING: Parking Meters. There road is shared. So one could bike to The Loop if they desire. SAFETY: The ghetto is to the east of The Loop. So you might see a few odd

Blueberry Hill

Everyday 11a-9p

6504 Delmar Boulevard 63130

The Loop “Interesting decor and this place is always packed” - Unknown

www.blueberryhill.com

3 1 4 . 7 2 7 . 4 4 4 4

Hill is a landmark Blueberry restaurant and music club filled with pop culture memorabilia. Located in The Loop along the St. Louis Walk of Fame near the Moonrise Hotel. We have three private party rooms and offer fine catering. Blueberry Hill features live music by touring and St. Louis bands, including rock & roll legend Chuck Berry. Our jukebox and creative window displays are nationally recognized.

Local Book

hours

S 7th Blvd

Victor St

A

63103

Taste Niche Molly’s Sage’s McGurk’s APOP Records

SOULARD: Soulard is one of the oldest parts of the city with homes dating from the mid to late 1800s. About 1840, the growing city of St Louis reached south into the “Frenchtown” area, a mix of common fields and French-owned farms. With urbanization encroaching, various Frenchtown landowners hired surveyors to stake out streets, alleys and sellable lots, continuing the traditional urban PARKING: A few meters, but for the most part you park in neighborhoods and on the streets. SAFETY: Nothing to worry about, everyone in this neighborhood acts like

Barton St

L

Street

marinated olives pork shank agnolotti veal sweetbreads

Mon Tues Wed Thurs

taste it :: glimpse of the menu items

www.welovelola.com

14th

The story behind the red emblems: the emblems represent the store and are consistently mentioned illustrated throughout the book as well as the emblems placed on the storefront of the business to help one identity they are in the correct location upon their journey while

Pershing Ave

The

09

O

North

6 11 12

St Louis Missouri

taste it :: glimpse of the menu

500

To The Loop

University Dr Westmoreland

we are talking:

Pontiac Square Park

The

L

N

Local Book

5:30p - 9p 5:30p - 10p 5:30p - 9p

The

St Louis Missouri

Shenandoah Ave

Interstate 55

W

“sip, taste, listen” -lola

generous spirit list extensive wine list

To Downtown

Local Book

O

200 + beers 20 + on tap

The story behind the yellow emblems: the emblems represent the store and are consistently mentioned illustrated throughout the book as well as the emblems placed on the storefront of the business to help one identity they are in the correct location upon their

Lynch St

T

winter “caprese.”....... 8 cuba, missouri........... 9 beef tenderloin.......... 11 cheese boards........... 10

Irish District

Lami St

N

3 1 4 . 7 7 3 . 7 7 5 5

T thru Th F thru Sat Sun

Skinker Blvd N

Soulard Farmer’s Market

W

www.nichestlouis.com

Niche is bringing “bistronomy” back to its Sidney Street location. Inspired by the young chefs in France, “bistronomy” embodies what executive chef, Gerard Craft, has always loved about cooking, which is sharing good food and wine in a fun environment with family and friends. Today Gerard wants to bring Niche back to its roots, where he started: So come in and enjoy three courses for $40.

The

Soulard Farmer’s Market

O

“That’s what it’s all about! Not the china or the white tablecloths, but about enjoying yourself without breaking the bank”. - Chef Gerard

N Big Bend Blvd

S 10th St Menard St

S 12th St

Russell Blvd

S 11th St

S 13th St

Geyer St

Local Book

S 9th St

The

http://bridgestl.com

Be sure to check out our sister restaurants: Bailey’s Chocolate Bar in Lafayette Square and Rooster

D

soft pretzels............... 6 bruschetta.................. 8 mac + cheese............ 9

S 8th St

“best lookin’ restaurant” -sauce magazine

TASTE IT :: GLIMPSE OF THE MENU

THE STORY

The Bridge is an unique tap house and wine bar that offers 200 plus beers, 55 delicious beers are on tap, over 100 wines from around the world, and 20 plus are poured by the glass. We offer charcuterie, cheese, unique spirits and a late night menu.

Everyday 11a - 1a Kitchen open all night.

TASTE IT :: GLIMPSE OF THE MENU

1004 Locust Street 63101

HOURS

The

T H E B R I D G E

N

St Louis Missouri

hours

W

Local Book

taste it :: glimpse of the menu

O

THE STORY

T

St Louis Missouri

The

N

Local Book

about

W

Market St

designed + developed by jamie turpin

The

O

Kierner Plazaa

Market St

HOURS

D

Live Music in the Summer- every weekend

Poelker Park

The

On this page are the neighborhood layout designs exploited with their color identity and typeface designs which represent the neighborhood’s characteristics and personality.

1831 Sidney Street 63108

The

Pine St Eternal Flame Park

SOULARD

the insight

Olive St

DOWNTOWN: The buildings date from the late 19th century to the early 1920s and exhibit a variety of popular architectural styles. The majority of the district’s buildings are revival styles or of the Chicago School of architecture. Most buildings originally served as warehouses for the St. Louis garment district and are large multi-story buildings of brick and stone construction. PARKING: You better have a pocket full of quarters because the parking nazis’ are on the prowl and parking tickets are not cheap, $10 a ticket. SAFETY: North of Downtown about 2 to 3 miles is the ghetto. Be cautious because some journey south to downtown and like to pick

Almond’s Pomme Cafe Barcelona Sasha’s Laurie Solet Byrd

Pershing Ave

niche

The

Locust St

Chestnut St

NM erm ac B lvd

The story behind the blue emblems: the emblems represent the store and are consistently mentioned illustrated throughout the book as well as the emblems placed on the storefront of the business to help one identity they are in the correct location upon

N 4th St

N Broadway

N 6th St

N 7th St

N 9th St

N 10th St

N 11th St

Tucker Blvd

N 14th St

N 15th St

PRINT: Design Development

Lucas Garden

Washington Ave

N 8th St

Washington Ave

Garment District- Loft District

St Louis Missouri

N 13th St

The

Local Book

LOLA The Bridge Rooster Wash. Post UMA

french fries Nachos Toasted Ravioli Cheddar Cheese Balls Baked Potato Veggie Sticks with Ranch Dressing Zucchini Cole Slaw Mushrooms Mozzarella Sticks Buffalo Fries Cottage Cheese Onion Rings Buffalo Shrimp Chicken Tenders with Honey-Dijon Dressing Macaroni and Cheese Scoop of Tuna Salad Wild Rice Famous Hamburger Hickory Burger Veggie Burger Jerk Chicken Famous Hot Dog Tater Tots Chicken Breast BBQ Pulled Pork Steak Sandwich Reuben The Loop Club Corned Beef Pastrami Roast Beef Ham Fish and Chips Veggie Lasagna Macaroni and Cheese Red Beans and Rice Chili Mac Trout Almondine BLT Baked Potato

Fri

Sat Sun

St Louis Missouri

47

Digital

55


33 Wine Bar Bailey’s Choc Vin De Set 1111 Mississippi Looking Glass

Choutea

u Ave To Downtown

Lasalle

rson Av e

231

9463

Local Book

How was your experience?

pi Ave

Hicko ry St

Park

Kennet St

R e s t o Bro wn sto r e d neH om es To Soulard

Cheese boards, meat trays, snacks are available for purchase while sipping wine.

St Louis Missouri

R 57

St Louis Missouri

hours

The

LafayetteSquare

BaileysChocolateBar

“unique and artful, playful and tasteful ” -Urbanspoon

w w w. b a i l ey s ch o c o l a t e b a r. c o m

314

241

8100

The best Martinis in the city, over 75 beers both draft and bottle, scotch and dessert wine lists, as well as the best hot chocolates, shakes, and after dinner cocktails around the Lafayette Square. EnjoyAwarding favorite chocolate dessert to Baileys’ Chocolate Bar is a bit like trying to find a needle in a haystack. There’s way too much to sort through. In Baileys’ lineup, pretty much everything can make crimes of (chocolate) passion.

Local Book

M thru Sat Sun

4 p - 1 a 4 p - 1 2 a

Baileys Chocolate Bar fea-

taste it :: what chocolate are you going for?

2005 bottle of Saracco, Piedmont- $9.99 to a 1999 bottle of Henschke- $358.99

St Louis Missouri

1 9 1 5 P a r k A v e n u e 6 3 1 0 4

Wine bottles are available to purchase as “to go” or “drink now.” There is a wide range of selection from 1/2 size bottles to magnums. Wine prices range from:

Local Book

BaileysChocolateBar

3:30p - 1a

giving you something to talk about:

T thru Sat

49

tures a full bar with over two dozen Chocolate Martini’s, 90 beers, as well as spirits, wine, champagne and amazing Hot Chocolates. Baileys’ Banana Split Chocolate Inebriation Crème Brulee Classic Lover’s Plate: for Two Mississippi Alley Sw Baked Brie Cheese Chocolate Martinis Grown Up Mocha Malt The pricing on their products is a bit steep but is worth it.

St Louis Missouri

R 59

Closing: The local book is a great reference for one to have as a resource upon their visit in St Louis Missouri. I feel every city should have a local book that allows one to experience the urban scene and culture that gives the lowdown on what is cool and what is not. I plan to have the books distributed at kiosks throughout the city and local hotels. There will also be a phone application that allows one to download it onto their touch screen phone. Overall, I want one to remember the great experience they had while visiting the most authentic, unique, locally owned eating and shopping spots in St Louis Missouri. So at the end of one’s trip they feel their time was well spent and not caught up in the touristy scenes.

The

Ave

Bokumbob Kimbob Korean Hot Soup Bibimbob Kimchee bulgoki beef Bulgoki Beef Combo

You need to talk about it:

Local Book

LAFAYETTESQUARE: Lafayette Square is a reminder of Victorian St. Louis in its most flamboyant years, the last quarter of the 19th century. Lafayette Park is the focal point of the Square, a last link to the little French settlement of 1764. It is an extension of the St. Louis Commons which was reserved for public use as pasture and farm land in the European tradition. It remains the only land within the city never under private ownership.A Historic Code preserves the neighborhood for future generations to see PARKING: Free Parking, Drivers share the road with bikers. SAFETY: Very safe and neighborly. Everyone says hello when you pass them on the sidewalk.

ey

Pkwy

Mississ ip

r St

ippi All

Truman

Lafayette Park

Chestnut St

Interstate 44

Rutge

Mississ

Ave

Missouri Ave

S Jefferson Ave

taste it :: glimpse of the menu items

Rice Bowl Bokumbob Kimbob Korean Hot Soup Bibimbob Kimchee bulgoki beef Bulgoki Beef Combo Plate

67

The

giving you something to talk about: 314

The

w w w . 3 3 w i n e . c o m

33 wine bar: The inside has a very modern look and feel with sleek decor and functional looking furniture.The bar is on the right side and there are high tables on the left. A huge wine collection is displayed on the split level in the rear. White brick and art dominate the walls. A large chalkboard is behind the bar with the draft beers listed, and the entire beer list is available in their menu, categorized by style.

R e s t o Bro wn sto r e d neH om es

Park Ave

Combo Plate Rice Bowl Bokumbob Kimbob Korean Hot Soup Bibimbob Kimchee bulgoki beef Bulgoki Beef

hours

1913 Park Avenue 63104

“33 is a small and comfortable place to enjoy a nice glass of beer and/or wine. The atmosphere is friendly and warm even for a first time visitor.” -Urbanspoon

Sat

St Louis Missouri

33 wine bar

LafayetteSquare

Fri

The

Local Book

Wed Thurs

Bulgoki Beef Combo Plate Rice Bowl Bokumbob Kimbob Korean Hot Soup Bibimbob Kimchee bulgoki beef

swirl it :: glimpse of what is in our glass

3 1 4 . 7 2 1 . 3 0 7 3

Tues

bulgoki beef Bulgoki Beef Combo Plate Rice Bowl Bokumbob Kimbob Korean Hot Soup Bibimbob Kimchee

we are talking:

“Give it a try! It’s fast, easy & grubby” -Sauce Magazine

The

The Loop

Mon

Mississippi

6696 Enright Avenue 63130

The story behind the orange emblems: the emblems represent the store and are consistently illustrated throughout the book as well as the emblems placed on the storefront of the business to help one identity they are in the correct location St Louis.

u Ave

Missou

hours

Everyday 8a-7:30p

ll U City Gri Hah, this place makes me laugh. Hidden down the corner in an unsuspecting lit room, is this delicious little Korean bbq place. But don’t get your hopes up for a dining experience, just get your grub on! Décor: It’s a tiny place, seats probably a max of 15 people (that might even be pushing it, lol)? The majority of seating is in a bartop area and there is like 1 table that seats 4 people pushed into the corner.

Choutea

Hicko ry St

ri Ave

S Jeffe

To Clayton

U City Grill

Macka y Ave

St

Local Book

St Louis Missouri

71

Exploited on these layouts are the grid structure design and images of the interior to articulate the interior style and atmosphere. Also shown are neighborhood maps that illustrate the local businesses in the local book and where they are located on the map.

KK

ppp

Digital K

57

p


SCREEN: Design

Development

Exemplified is a touch screen phone with the new Local phone application that collates with the Local Book. The application is free to download and is available to anyone with a touch screen phone.

Introducing the latest city bound mobile application The apps that come with your iphone are just the beginning. This latest phone application is the way to experience a city when traveling. It provides you with culture, the insights, hidden independent restaurants, boutiques, and more. L

The world’s latest mobile app The local mobile application is well suited for one visiting an unknown city and are wanting to experience the culture and not the typical.

EXPERIMENTAL: Design

Development

Throughout each neighborhood are kiosks that carry the Local Books for visitor/tourist to attain while visiting St Louis, Missouri.

Current City Coverage for Local Application:

St Louis Missouri

C���n� So��: Savannah Georgia • Denver Colorado • Portland Oregon

L

Apps for visitors Local Mobile Application

L November 18

Rely on our Local Application to guide you around St Louis.

Digital

59


Mock Up

Model I executed a mock up model out of chipboard to understand the form of the booklet and get a better visual of the final print panel design. The mock up model provided a good study to help with overall scale and functionality to the booklet design.

Test

61


Analysis The Local Book is a great reference for one to have as a resource upon their visit to St. Louis, Missouri. I feel every city should have a local book that allows one to experience the urban scene and culture that gives the lowdown on what is cool and what is not. The books will be distributed at kiosks throughout the neighborhoods. As a green resource, a phone application will be available to download for visitors who don’t wish to receive a Local Book.

Overall, I want visitors to remember the great experience they had when visiting authentic, unique, locally owned eating and shopping spots in St Louis, Missouri. I want them to remember the trip as time well spent instead of feeling caught up in the touristy scenes. My cartoon set kept me focused on researching, developing and executing my design process. Overall, I really enjoyed having the opportunity to explore this design avenue over the past few weeks. I passionately enjoy experimenting with color identities, page layouts, interior environments and analyzing which typeface sets the tone for the overall feel to the compositions.

Test

63


Final Local Book the

Neighborhood

legend

local

A

Identity

Must Experience Restaurant + Retail

Other Restaurant + Retail

rooster brunch place

brunch

1004 Locust Street 63101

Soulard

C

Clayton

D

E The story behind the icons: the retail and restaurant icons represent the independent business and are consistently mentioned and illustrated throughout the book. The retail and restaurants that are mentioned and support the icons exploit the entrepreneurship atmosphere and exemplify an intriguing atmosphere for one to experience.

Lafayette Square

D O W N T O W N

BREAKFAST, LUNCH OR BRUNCH

“favorite brunch in StL ”

The Loop

Rediscover Downtown Saint Louis with the best brunch in the city. Rooster is a European style, urban cafe specializing in Crepes, Sandwiches, and Brunch items along with a unique selection of Coffee, Beer, Wine and the best Bloody Marys and Mimosas in town.

-sauce magazine

1797C

364C

K

p

K

p

KK

General Urban Walking Bus Stop

Our sister restaurants: Bailey’s Chocolate Bar in Lafayette Square and The Bridge downtown.

pp

Kiosk Location

Parking Meter

C

64

64

70

Downtown

A

55

44 44 N we

s

Botanical Gardens

Soulard

B

N 7th St

N 6th St

N 10th St

N 9th St

p

Urban Materials + Accessories is the end

“The Home Of The Pharoah Of Fun ”

result of a tragic accident in the summer of 2004. Their dog, Uma, a 2 year old Keeshound mix was killed during their morning walk when Uma was ran over at the intersection where two buses collided in downtown St Louis. During the recovery the owner decided to open a store featuring all of his favorite designs.

- T. J. Birkenmeier

11th + Locust St

10th + Locust St

14th

Washington Post 13th + Washington Ave

UMA

44

11th + Locust St

500 North 14th Street 63103

the bridge

beerhaus

1104 Locust Street 63101

“sip, taste, listen ” -lola

Who is lola?

She is a celebration of our culture. Hand crafted cocktails, succulent nosh, jazz and funk driven late night grooves are only a compliment to the true nature of what makes our city so wonderful. She celebrates community in her efforts to provide a location to gather, to socialize, and to relax. Lola loves to sip, lola loves to taste, lola loves to listen, and she knows that you do too.

taste it

benedicts.............. crepes................... waffles.................. cheese board........ pomme frittes....... tempura calamari.. salmon corpaccio..

D O W N T O W N 6 7 7 Mkt 6 9 10

“best lookin ’ restaurant ”

-sauce magazine

sip it

lofty libations champagne cocktails midtown marys metropolitan martinis whites, reds, bubbles a

welovelola.com

07

The Bridge is an unique

tap house and wine bar that offers 200 plus beers, 55 delicious beers are on tap, over 100 wines from around the world, and 20 plus wines are poured by the glass. They offer charcuterie, cheese, unique spirits and a late night menu.

Our sister restaurants: Bailey’s Chocolate Bar in Lafayette Square and The Bridge downtown.

bridgestl.com

taste it

soft pretzels............... bruschetta.................. mac + cheese............

taste

foodie

1831 Sidney Street St 63108

taste is a small restaurant

6 8 9

winter “caprese.”........ 8 cuba, missouri........... 9 beef tenderloin.......... 11 cheese boards........... 10

SOULARD

sip it

200 + beers 20 + on tap generous spirit list extensive wine list

a

09

Soulard is one of the oldest parts of the city with homes dating from the mid to late 1800s. About 1840, the growing city of St Louis reached south into the “Frenchtown” area, a mix of common fields and French-owned farms. With urbanization encroaching, various French town landowners hired surveyors to stake out streets, alleys and sellable lots, to continue the traditional urban grid.

Soulard

greyer street

PARKING: A few meters, but for the most part you park in neighborhoods and on the streets. SAFETY: Nothing to worry about, everyone in this neighborhood acts like they have known you since you were a child.

18th street

:: urban male :: modern products :: wedding gifts :: urban cook in the kitchen :: city baby :: tabletop + bowls + vases :: modern office + desk :: light fixtures :: wall accent panels :: flor carpet tiles :: cocktails + wine accessories :: vintage clocks + watches :: over scaled typography

K

Lynch street

20th street

THE COOL THINGS IN SOULARD:

taste

“Taste embodies the reasons I really love St. Louis.” - unknown

serving small plates and craft drinks with an eye towards the golden age of American cocktails. Taste is designed for you to drop in early for a quick snack or to arrive late and linger. It’s a tiny space. If there is a wait for tables when you are done with their service they will drop a check and politely thank you for coming. Most importantly:

Niche

Benton Park

K Sidney Street Cafe

Enjoy the Environment! tastebarstl.com

p

p

20th + Sidney

Farmhaus

K

b

p

12th + Ivanhoe

SyDney street

K Mcgurk’s Irish Pub

p

12th + Russell

Apop Records K

55

20th + Russell

K

S 7th Street

p

p

niche

Tues- Sat 5p to 12:30a

foodie

1831 Sidney Street St 63108

Niche is bringing bistronomy

8 charcuterie 9 bacon deviled eggs 9 octopus salad

19

b

Tues- Sat 5p to 12:30a

Winner of James Beard Award

p

taste it

9 alpine mojito 9 bourbon + berries 9 monks 57 9 pollinated punch

K

18th + Sidney St

Victor St

K

15

4 pigwiches 5 sweet of the day 8 gnocchi w pesto 8 veggie bruschetta 9 pork malabtagliati

PERSONA: Soulard farmers market is one of the largest and oldest farmers market’s west of the Mississippi. It was started in 1779 and is the St. Louis original farmers market. Everyone is super laid back, ecofriendly, and entrepreneurship supported. Soulard’s Irish pub atmosphere supports and encourages Mardi Gras Celebrations and St. Patrick’s Day. Check out stlouis.metromix.com for the up coming celebrations for this neighborhood.

18th + Sidney St

K

D O W N T O W N

SOULARD:

a

Everyday 11a to 1a Kitchen open all night

13

S 8th street

S 12th street

see it

iloveuma.com

Mon 4p to close Tues- Fri 11a to close Weekend 9a to close

Need the basics? Need a snack? Need to hear the local neighborhood gossip? Come visit Washington Post. We have what you need. a

44

Tues- Sat 11a to 5p Sun 11a to 3p Mon Closed

a

Soulard

The General Store is unique with their general vintage items. The deli supports the local farmers with the meat and cheese selections. Don’t forget to grab flavorful coffee on the way out.

washingtonavepost.com

Ivanhoe St

D O W N T O W N

Rooster

4th

1100 Locust St 63101

Lafayette Square

lola

see it

a

11

Lafayette Square

LOLA

Arch Plaza

Broadway blvd

7.50 9.50 9.50

Russell blvd

The Bridge

the Loop

veggie burger everything deli style rooster chef

-frau frau

DOWNTOWN

14th + Washington Ave

Clayton

dining

Washington Ave Post

is an office supplies and fax copy center during the week and a creperie on weekends. An under-the-radar eatery, the narrow space is usually packed with Downtown neighborhood dwellers, enjoying savory and sweet crepes, with a variety of fillings such as nutella, berries, bananas coconut on the sweet side and hearty health options include tomatoes, bacon, spinach and chicken.

the Loop

Maple St

Tucker blvd

6.95 7.50 7.95 7.50 6.50 6.75

Clayton

TOP 5 LIST for DOWNTOWN

Chestnut St

Distributions of the local books, at street side kiosks plus have the ability to down load a free application onto ones touch screen phone.

55

uma

boutique

SAFETY: North of Downtown about 2 to 3 miles is the ghetto. Be cautious because some journey south to downtown and like to investigate crime.

Pine St

MARKET STREET

finnish pancakes french toast brie savory crepe roasted ham crepe chocolate crepe s’more crepe

“Yummy crepes, enduring coffee, old world ambiance and great prices! ”

PARKING: You better have a pocket full of quarters because the parking Nazis’ are on the prowl and parking tickets are not cheap, $10 a ticket.

70

Olive St

In this book, it will offer the lowdown on the most authentic, unique and inspiring, locally owned eating and shopping spots in St. Louis, Missouri.

Arch Plaza

p

N 8th St

K

Lafayette Square

E

K

p

8.75 7.95 8.75

p p

The buildings date from the late 19th century to the early 1920s and exhibit a variety of popular architectural styles. The majority of the district’s buildings are revival styles or of the Chicago School of architecture. Most buildings originally served as warehouses for the St. Louis garment district and are large multi-story buildings of brick and stone construction.

Locust St

D O W N T O W N

burrito crepe g.b.l.t crepe rooster slinger

S 14th St

Clayton

Forest Park

Washington AVE

The intentional concept of the book, is to guide one when visiting an unknown city to help seek our the local boutiques and independent restaurants that a city has to offer. This book will convey some thing more, something that allows one to experience the culture rather getting involved with the overrated camera tourists taking numerous pictures of a famous installation art sculpture or the typical food chain restaurants within a city. This book will provide a convenient direction, a quick reference, to help lead them to the urban scene and culture.

N 11th St

Garment District

taste it

roosterstl.com

DOWNTOWN:

story

170

M, T, W 7a to 10p Th, F 7a to 11p Weekend 8a to 11p

St

p

S 10th

K 167C

K K

D

1311 Washington Ave 63101

Downtown

B

Bike Friendly

The Loop

washington ave post

143C

St Louis Missouri

70

boutique

2756C

BOOK

170

Everyday 11a to 1a Kitchen open all night

SOULARD “That’s what it’s all about! Not the china or the white tablecloths, but about enjoying yourself without breaking the bank.” - Chef Gerard

back to its Sidney location. Inspired by the young chefs in France, bistronomy embodies what executive chef, Gerard Craft, has always loved about cooking, which is sharing good food and wine in a fun environment with family and friends. Today Gerard wants to bring Niche back to its roots, where he started. Come in and enjoy three courses for $40.

taste it

6 marinated olives 11 pork shank agnolotti 12 veal sweetbreads 23 pumpkin risotto 24 troutdale farms trout 25 amish chicken 27 pork duo 8 liquid choc cake 8 buttermilk cheesecake 12 farm house cheeses 40 3 courses

21

b

nichestlouis.com

Final

65


sidney street cafe 2000 Sidney Street St 63104

foodie

farmhaus

Tues- Thurs 5p to 9:30p Fri- Sat 5p to 10:30p

foodie K

1257 ivanhoe avenue 63104

Pomme Café

Mon- Thurs lunch 11a to 2p Wed- Sat 5:30p to close

dining

Food & Wine, Best New Chef 2011

p

K

44 n. central ave 63105

barcelona

Sun- Sat 7a to 1a

p

K

Sidney Street Cafe

is located in a century old store front building in historic Benton Park. The atmosphere is informally elegant, graced with exposed brick walls, gleaming hardwood floors, nationally recognized cuisine of Chef Owner Kevin Nashan. The antique bar offers cocktails and a complete casual dining experience, while the dining rooms compliment business meetings, special occasions, or a romantic evening out.

SOULARD

“Sidney St. is a fabulous meal. Hands down one of the best in St. Louis. AMAZING food.” -Unknown

taste it

tomato packages local pork offering herbed chicken breast

23

filet béarnaise filet au poivre steak wasabi

SOULARD

b

“I decided to open my first restaurant on my own, Farmhaus. This has always been my dream and it’s just the beginning.” – Chef Kevin Willmann

sidneystreetcafe.com

mcgurk’s irish pub 1200 russell blvd 63104

irish pub

Farmhaus is dedicated to supporting local farms, organic food production and sustainable agriculture. We focus on using fresh, seasonal ingredients to create a memorable and intriguing dining experience. The menu of small plates and tasting menus changes daily reflecting chef Kevin’s inspirations. Come experience the ever changing menu and welcoming atmosphere at Farmhaus.

duck confit Missouri lamb trio roaster rabbit spot prawns Missouri trout carmelized scallops

hipster

One of The Best Bars in America

K

25

“Hearty bistro fare served with a simple, yet stylish approach in a cozy setting.” -St Louis Magazine

Pomme Café + Wine Bar

is a place built upon the notion that you want a friendly welcome in a place that is warm, genuine and reliable. They begin with food which is carefully, simply prepared made good for you. Pomme chooses tasty wines, offer full a espresso menu, smoothies and cocktails. They crack eggs and bake every day. They make soups from scratch, They listen to you. Please join us for breakfast.

b

2031 russell blvd 63105

lunch: $6.95 to 8.95 bbq pork grilled tuna steak grilled chicken marinated burger grilled veggie dinner: $11.95 to 19.95 blackened tilapia tuna steak blackened chicken grilled salmon pork tenderloin peppercorn beef filet

sasha’s

Mon- Sun 12p to 7p

winebar K

p

706 n hanley ave 6305

p

Clayton

taste it

c

35

McGurk’s Irish Pub

has risen to the top of the class among the Irish Pubs in St Louis. In fact, Esquire Magazine, in its June, 2007 Edition, saluting the best bars in America, chose John D. McGurk’s as its only bar so honored in the State of Missouri. McGurk’s is nearly 20,000 square feet of pure Irish fun....makes one think they are enjoying a pub in Dublin.

SOULARD “Probably one of the best places for atmosphere in Soulard.” – Esquire

taste it 7 7 8 8 8

Apop Records is an

onion petals bacon wrapped shrimp toasted ravioli seared crab cakes spin + artichoke dip

independently owned and operated record store whose purpose is to make available those recordings that are often overlooked by both the chain stores, and other independent shops. Apop does not limit what they carry to a specific genre, nor are they concerned with the latest fad, trend, or the fickle taste of the fashion music “underground”. Enjoy and it feels very natural.

12 guinness stew 14 corned beef cabbage 17 17 20 20 20

roasted chicken grilled porterhouse garlic steak irishman in the bronx grilled rack of lamb

27

SOULARD

b

“Apop seems to have become the refugium peccatorum for all the no-wave orphans or those who missed the ephemeral glory of Skin Graft.” –Chain DK

CLAYTON:

kingsbury blvd

brentwood blvd

N mermac Nave central ave

brentwood N mermac blvd ave

N central Berniston ave ave

Berniston ave kingsbury blvd

linden ave

university drive

university drive

170 170 lancaster drive

maryland ave

topton way

topton way

pershing ave

university drive

lancaster drive

maryland ave

Clayton

n Hanley rd

pershing ave

Clayton

dining

8127 maryland ave 63105

cold plates: $6 to 15 charcutterie plate smoked salmon plate volpi prosciutto plate pâté plate

byrd style lounge

boutique

8117 maryland ave 63105

“A comprehensive resource for everything from cheeky slogan tees to luxe silk dresses, this boutique offers up an outstanding mix as its St. Louis based bricks + mortar shop” - Lucky Magazine

39 thirty nine

Mon- Fri 10a to 6p Sat 11a to 5p

p

leland

ave

THE LOOP:

skinker BLVD

trinity

K

washington ave

p

K

blvd

rosedale BLVD

p

K

blvd

Clayton

Forsyth Ave + Brentwood Blvd maryland ave

maryland ave

Pomme Cafe’ Maryland Ave + N Central Ave

K

Barcelona

pershing ave

p

p

p

c

Forsyth Ave + N Central Ave

K forsyth ave

topton way

forsyth ave

K

Sasha’s

p

Forsyth Ave + N Hanley Rd

Laurie Solet Boutique

Shaw Park

p

Forsyth Ave + Brentwood Blvd

K

byrd style lounge

the Loop

Lafayette Square

DOWNTOWN

Maryland Ave + Brentwood Blvd

Soulard

Forest park pkwy

Forest park pkwy

K

K

p

p

p

An energizing and eclectic district, The Loop offers entertainment and shopping restaurants, live music, six blocks of exhilarating retail, Walk-Of-Fame. A centurycafé culture, and even a from downtown “looped ago at this location, streetcars around” to return to which gave the area the city, its momentum continue name. That movement and today, as The Loop expands into the City of St. Louis with development that have the exciting new growth and made it a destination. PARKING: There are parking meters in this area. There shared. So one could road is bike to The Loop if they desire. SAFETY: The ghetto is to the east few odd cats that don’t of The Loop. So you might see a blend in. Just be cautious .

p

washington

Almonds p

K

“The atmosphere is unique- nice touch of lighting and trees inside the building.” -unknown

Almonds Restaurant

invites you to enjoy a casual and comfortable dining experience in a sophisticated, white table cloth atmosphere. Their chalkboard menus offer delicious food selections, our servers provide warm and friendly service. Everyone particularly loves their pizzas, quesadillas from the wood fired oven. Offer a full service bar + a hand selected wine list with a variety of choices to compliment your meal. almondsrestaurant.com

Clayton

taste it

lunch: $6.95 to 8.95 bbq pork grilled tuna steak grilled chicken marinated burger grilled veggie dinner: $11.95 to 19.95 blackened tilapia tuna steak blackened chicken grilled salmon pork tenderloin peppercorn beef filet pasta pleaser

c

33 thirty three

Byrd Julie’s vision is to help make St. Louis a Fashion and Art destination by offering a unique social shopping experience. Her focus is not simply selling clothes it’s providing a lifestyle based on an exceptional shopping environment focused on Fashion, Music, Art and People. Byrd has added cutting edge, fashion forward apparel and accessories that her clientele is comfortable in and can’t find in St Louis.

byrdstyle.com

41

blvd

p

“The store looks amazing. She has given the place a more vintage meets industrial feel. Exposed concrete, crystal chandeliers, antique jewelry cases, etc.” -Unknown

c

kingsland

The Loop

BIG BEND BLVD

EXQUISITE SPACES to EXPERIENCE in CLAYTON:

free people Genertic Gillian Julius Gorjana Graham & Spencer Hanky Panky Plenty Rockstar Sanctuary Single

forty one

lauriesolet.com

delmar blvd

K

BCBG addison story alternative apparel avant garde bb dakota BIG Budha black halo brave belts Ella Moss fiona paxton Chaser corson deux lux

to the stylish ladies of St Louis, offering clothing lines, beauty products and accessories of exceptional quality that every one of them has seen and coveted, but may not have been able to find locally. With her imaginative décor, focus on client service, and sense of personal, individualized style, solet has dreamed up a boutique with Midwest manners and Los Angeles prestige.

c

pizza: $8 to 15 mushroom and bacon grilled veggie garden pizza

strut it

Laurie Solet boutique caters

hot plates: $4 to 12 crab cakespaella beef brisket

sashaswinebar.com

Tues- Fri 11:30a to 2p Tues- Sat 6p to 10p

Clayton

taste it

SAFETY: Majority of the time a safe neighborhood, but a few outcasts stroll through this materialistic neighborhood ready to prey on the innocent with the gold.

K

170 170

steady stream of Clayton hipsters and empty nesters, as well as the artsy WashU crowd. The whimsical interior, with mismatched mosaic tables + wooden wine plaques stuck to the ceiling, affects a “stay awhile” vibe. Patrons enjoy an upscale tasting menu of tapas and crepes. The expansive wine list reaches past California and France to include selections from South America, Australia, and beyond.

K

p

washington

blvd

blvd

p

K

Shaw Park

almonds

Dining in Clayton is a gourmet delight with over 65 restaurants. Spend a leisurely afternoon at one of many outdoor cafes or enjoy elegant dining by candlelight at a fine restaurant. Each year, the downtown Clayton area hosts special events including the ‘Taste of Clayton’ food festival, ‘Parties in the Park’, the ‘Saint Louis Art Fair’ and ‘Gallery Nights in Clayton.’

37

Mon- Fri 10a to 6p Sat 11a to 5p

8228 forsyth blvd 63105

boutique

c

thirty seven

laurie solet

Mon- Sat 11a to 1a

kingsbury

p

pershing ave

linden n ave Hanley rd

pershing ave

K

topton way

Sasha’s has attracted a

b

PARKING: Quarters, quarters, quarters. The Park-A-Cop patrol the parking meters on the streets like hawks. There are a few parking garages, but have an hourly fee.

p p

kingsbury blvd

pershing ave

university drive

“The perfect place to congregate when you want to sneak out of work and celebrate the day’s end with a glass of wine and relax.” -Riverfront Times

apoprecords.com

mcgurks.com

kingsbury blvd

Clayton

Apop is a fun place to look around, browsing records, Cd’s, books and magazines. The workers are nice. There’s a tarantula safely in a cage in the back (didn’t want to scare anyone off with that.)

29

lunch: $4 to 12 spanish black bean soup paella valencia tapas burger spanish shrimp po boy tres quesos

p

listen to it

They know what is good underground music and their bins are stocked to the brim with it. Also have a great CD selection, a wall of noise tapes, books and a VHS selection (horror VHS!!!!)

tapas: $4 to 15 sopas y ensaladas tapas fritas mordiscos: little bites fritos: fried bites pinchos: tapas on a stick tapas calientes paella y pasta

barcelonatapas.com

K

Established 30 years ago

taste it

Barcelona pride themselves in creating a traditional authentic Tapas Bar atmosphere. This includes their warm decor and the traditional hanging of Serrano hams and dried bacalaos. Their service reflects a traditional tapas experience as you might find in Madrid, Barcelona or Sevilla. Tapas style service means that food is prepared to order and delivered to the table plates at a time. Enjoy the authentic tapas and sangria.

“High-energy atmosphere, famous sangria and small plates” -St Louis Magazine

thirty five

pommerestaurants.com

farmhausrestaurant.com

apop records

Mon- Sat 11a to 1:30a Sun 3p to 12a

Clayton

lunch it up

10 US dollars/day monday Bacon wrapped meatloaf. Pappy’s BBQ reduction. Smashed taters. tuesday Roast beef. Smashed taters. Green bean casserole. wednesday Fried chicken. Mac n cheese. Smashed taters. thursday Fried fish. Hushpuppies. Red beans + rice. bonus spinach house salad, mustard seed vin.

Mon- Sat 11a to 11p

34 n. central ave 63105

tapas

waterman ave

strut it

melville

ave

Personal Style Consulting On Site Style Consulting Wardrobe Organization Private Events & Parties

pershing ave

c

They will dress you from head to toe in: Yummie Tummie Riller & Fount Wren Velvet Tt + Other Brands

PLACES WHERE THE Forest park pkwy

Blueberry Hill

kingsland

Delmar Blvd + Leland

blvd

waterman westgate

Ave

ave

ave

des peres ave

waterman

ave

K pershing

pershing

Delmar Blvd + Kinsland

ave

Forest park pkwy

Clayton

Lafayette Square DOWNTOWN Soulard

U City Grill

Delmar Blvd + Kinsland

Blvd

Craft Alliance

ave

43

COOL KIDS HANG

Blvd

SOLE & blues

Delmar Blvd + Westgat

eKAve

p

forty three

forsyth ave

K lindell ave

K

K

p

p

p

OUT

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blueberry hill 6504 delmar blvd 63130

bar

u city grill

everyday 11a to 9p

grub

6696 enright 63130

baileys’ chocolate bar

everyday 8a to 7:30p

lounge

1915 park ave 63106

Mon- Sat 4p to 1a Sun 4p to 12a

chocolate bar

K K

Blueberry Hill is a landmark

taste it

french fries Nachos Toasted Ravioli Cheddar Cheese Balls Baked Potato Veggie Sticks with Ranch Dressing Zucchini Cole Slaw Mushrooms Mozzarella Sticks Buffalo Fries Cottage Cheese Onion Rings Buffalo Shrimp Chicken Tenders with Honey- Dijon Dressing Macaroni + Cheese Scoop of Tuna Salad Wild Rice Famous Hamburger Hickory Burger Veggie Burger Jerk Chicken Famous Hot Dog Tater Tots Chicken Breast BBQ Pulled Pork Steak Sandwich Reuben The Loop Club Corned Beef Pastrami Roast Beef Ham Fish + Chips Veggie Lasagna Macaroni + Cheese Red Beans + Rice Chili Mac Trout Almondine BLT Baked Potato

restaurant and music club filled with pop culture memorabilia. Located in The Loop along the St. Louis Walk of Fame near the Moonrise Hotel. We have three private party rooms and offer fine catering. Blueberry Hill features live music by touring and St. Louis bands including rock + roll legend Chuck Berry. Our jukebox and creative window displays are nationally recognized.

“Interesting decor and this place is always packed.” -Unknown

Turkey Sticks with Ranch Dressing

blueberryhill.com

art boutique

craft alliance

6640 delmar blvd 63130

K

p

U City Grill Oh, this place

“Give it a try! It’s fast, easy & grubby.” -Sauce Magazine

d

makes me laugh. Hidden down the corner in an unsuspecting lit room, is this delicious little Korean bbq place. But don’t get your hopes up for a dining experience, just get your grub on! Décor: It’s a tiny place, seats probably a max of 15 people. The majority of seating is in a bartop area and there is like one table that seats four people pushed into the corner.

47

taste it

SOLE & blues

boutique

6662 delmar blvd 63130

d

bulgoki beef Bulgoki Beef Combo Plate Rice Bowl Bokumbob Kimbob Korean Hot Soup Bibimbob

LafayetteSquare

Baileys’ Chocolate Bar The best Martinis in the city, over 75 beers both draft and bottle, scotch and dessert wine lists, as well as the best hot chocolates, shakes, and after dinner cocktails around the Lafayette Square. Enjoy Awarding favorite chocolate dessert to Baileys’ Chocolate Bar is a bit like trying to find a needle in a haystack. There’s way too much to sort through. In Baileys’ lineup, pretty much everything can make crimes of (chocolate) passion.

“unique and artful, playful and tasteful” -Urbanspoon

Kimchee Bulgoki Beef Combo Plate Rice Bowl

Bokumbob Kimbob Korean Hot Soup Bibimbob

Kimchee bulgoki beef Combo Plate Rice Bowl Bokumbob Kimbob Korean Hot Soup Bibimbob Kimchee bulgoki beef Bulgoki Beef Rice Bowl Bokumbob Kimbob Korean Hot Soup Bibimbob

Kimchee bulgoki beef Bulgoki Beef Combo Plate Bokumbob Kimbob Korean Hot Soup

Bibimbob Kimchee bulgoki beef Bulgoki Beef Combo

49

ucitygrill.com

everyday 10a to 6p

p

e

enjoy it Baileys Chocolate Bar features a full bar with over two dozen Chocolate Martini’s, 90 beers, as well as spirits, wine, champagne and amazing Hot Chocolates. Baileys’ Banana Split Chocolate Inebriation Crème Brulee Mississippi Alley Sw Baked Brie Cheese Chocolate Martinis Grown Up Mocha Malt The pricing on their products is a bit steep but is worth it.

eleven eleven mississippi

everyday 10a to 9p

dining

1111 mississippi ave 63104

LafayetteSquare

K see it

Craft Alliance

K

p

SOLE & blues

“Blues/Sole has a really unique assortment of clothing and shoes. It fits in well with the hipster-ness of the Delmar Loop.” -St. Louis Magazine

d

A fixture in St. Louis for over 40 years, Craft

Established in 1964, Craft Alliance provides inspiration and education in contemporary craft to a national community of artists, collectors, students and the art-viewing public. It does this through every creative stage by exhibiting artists’ work, educating all levels of students, encouraging art collectors and offering free classes and family programs.

Alliance’s Delmar Loop GALLERY SHOP presents an extensive & diverse selection of local and national artists. Affordable to Luxurious Gifts. Explore our wide collection of JEWELRY GLASS, FIBER, WOOD & METAL.

Sole & Blues is the cutting edge of St. Louis Fashion offering the latest styles of Mens and Womens Denim, Shoes, Clothing, Handbags and Accessories. The interior atmosphere exploits a vintage edge with a bit of hipster personality shining through. They also keep up on style.

51

craftallianace.org

K

33 wine bar

Lafayette Park

Hickory St

MISSISSIPPI AVE

Jefferson AVE

dOLMAN ST

Lafayette Square 18TH

LAID BACK ATMOSPHERE with COOL PEOPLE: Lafayette Park

33 Wine Bar

19th Street + Park Ave

Lafayette Brownstones

Baileys’ Chocolate Bar 19th Street + Park Ave

Vin De Set truman pkwy

20th Street + Choteau Ave K

p

Eleven Eleven Mississippi 11th Street + Mississippi Ave K

lafayette AVE

Looking Glass Designs the Loop DOWNTOWN

44

p

1410 S 18th Street

Clayton Soulard

K

Lafayette Restaurants

Missouri AVE

Lafayette Park

R

LafayetteSquare “33 is a small and comfortable place to enjoy a nice glass of beer and/or wine. The atmosphere is friendly and warm even for a first time visitor.” -Urbanspoon

K

p

p

Where Tuscan & N California influenced cuisines are brought together in a one of a kind atmosphere Eleven Eleven Mississippi ‘Wine Country Bistro’ is located in the heart of the beautiful Lafayette Square neighborhood and is situated in a restored historic brick warehouse. Exceptional cuisine & wine delivered with unprecedented style made Eleven Eleven Mississippi St. Louis’ most exciting destination restaurant.

53

dining

embrace it Listed are a few of the favorites. Their food melts in your mouth upon each bite.

swirl it

a very modern look and feel with sleek decor and functional looking furniture. The bar is on the right side and there are high tables on the left. A huge wine collection is displayed on the split level in the rear. White brick and art dominate the walls. A large chalkboard is behind the bar with the draft beers listed, and the entire beer list is available in their menu, categorized by style.

Wine bottles are available to purchase as to go or drink now. There is a wide range of selection from 1/2 size bottles to magnums. Wine prices range from: 2005 btl of Saracco, $9.99 999 btl of Henschke $358.99

R

Cheese boards, meat trays, snacks are available for purchase while sipping wine. The snacks are simple and enjoyable.

57

p

R 63

Step inside for a one of a kind shopping experience. Conveniently located in Lafayette Square, LGD offers a wide selection of customized gifts including handmade jewelry, mono grammed bags, spa apparel, baby and children gifts, and beautiful serving dishes and wine accessories.

lookingglassemb.com

end

Overall, I want one to remember the great experience they had while visiting the most authentic, unique, locally owned eating and shopping spots in St Louis, Missouri. So at the end of one’s trip they feel their time well spent and not caught up in the touristy scenes.

1410 S 18th Street 63104

Looking Glass Designs

poached pear & fig

The local book is a great reference for one to have as a resource upon their visit in St Louis Missouri. I feel every city should have a local book that allows one to experience the urban scene and culture that gives the lowdown on what’s cool and what’s not. The local books are distributed at kiosks throughout the neighborhoods. There is a phone application that allows one to download it onto their touch screen phone.

BETWEEN THE BREAD: Fried Tomato w boursin, Classic Monte Cristo, Open Face Ham, Eggplant & Tomato BY SEA: GrilledVersailles,Missouri Trout, Lobster Pot Pie, Salmon BY LAND: Grilled Quail, Steak & Frites, Dou of Lamb Chop & Stew

R 61

Mon- Fri 11a to 7p Sat- Sun 10a to 8p

K

OAK OVEN BAKED PIZZAS

closing

A few GREENS to try: She Crab Bisque, BLT Salad

e

“Best Personalized Gift Shop in St. Louis.”-Riverfront Times

wild boar ravioli trio di bruschetta

pork & beef meatloaf bacon pork tenderloin hand patted 8 oz. sirloin shellfish fettuccini pulled smoked pork

So began the adventure that culminated with opening of Vin de Set in the summer of 2006 at the restored Centennial Malt House at 2017 Chouteau Avenue. Keeping with the theme of restaurant names, Vin de Set is the phonetic spelling of the French number “vingt dix-sept”, 2017 the address. Vin de Set puts a decidedly American twist on a French bistro in a way that is both comfortable and inviting.

p

LafayetteSquare

BEGINNINGS

SANDWICHES

breathe it

looking glass designs

Mon- Thur 11a to 10p Fri- Sun 11a to 12a

1111-m.com

Tue- Sat 3:30p to 1a

33 Wine Bar: The inside has

p

Eleven Eleven Mississippi

Vin De Set

vindeset.com

e

“A wine country bistro with a menu of inventive taste combinations.” -St Louis Magazine

e

33winebar.com

K

ofshoes and apparel for men and women, ranging from preppy to hipster to rock star. The store also carries several brands and styles that are hard to find elsewhere in St. Louis. Few of the brands include: TOMS, hobo, carapace, g-star, commonwealth, division e linen ofshoes and apparel for men and women, ranging from preppy to hipster to rock star. The store also carries several brands and styles that are hard

K e

SAFETY: This neighborhood is the safest in the St. Louis area.

Original

1913 park ave 63106

LafayetteSquare

p

d

PERSONA: This quaint little neighborhood is loaded with great spots to relax. With a beautiful park, a nice selection of bars and restaurants and several neat little shops, it feels like your miles away from downtown, when in fact, you’re just minutes away.

Lafayette Square is a reminder of an extravagant Victorian St. Louis in its most flamboyant years, the last quarter of the 19th century. Lafayette Park is the focal point of the Square, a last link to the little French settlement of 1764. It is an extension of the St. Louis Commons which was reserved for public use as pasture and farm land in the European tradition. It remains the only land within the city never under private ownership. A Historic Code preserves the neighborhood for future generations to see and enjoy. PARKING: Free Parking. The entire neighborhood supports biker friendly lanes.

K

PARK AVE

wine bar

LAFAYETTE SQUARE: truman pkwy

Lassalle St

Sole and Blues offers an eclectic selection

soleandblues.com

Chouteau ave

Mackay PL

see it

Mon- Sat 11a to 11p Sun 5p to 9p

e

“Favorite French dishes with a rooftop view of downtown.” -Gayot

K

“A- List Winner” for “Best Place to Buy Original Crafts 2008.” -St. Louis Magazine

2017 choteau ave 63103

p

59

baileyscholatebar.com

vin de set

keep it

LOCAL St Louis Missouri

shop it

This is the PERFECT place for gifts. There is a wide selection of jewelry and boutique items in all price ranges and tastes. Monogrammed items, Jewelry, Purses & Totes, Home Decor, and Custom Artwork. Great gifts for weddings, baby showers, birthdays, anniversaries.... You Name It!

R 65


Favorite Boutique Call Out [example Downtown UMA]

Final Phone Application

Favorite Restaurant Call Out [example Downtown LOLA]

local

local

BOUTIQUE

Local Icon

Loading Page

Main Page

[Neighborhood Map]

Neighborhood Selection [example Downtown Map]

local Neighborhoods

DINING

Neighborhood CallOuts [example Downtown Map]

local

local

DOWNTOWN

DOWNTOWN Washington Post

neighborhoods

13th + Washington

neighborhoods

UMA

11th + Locust St

LOLA

welcome to st louis

14th + Washington

The Bridge 11th + Locust St

Rooster

10th + Locust St

Local

To the right are a few possible solutions for the Local Book which also serves as inspiration. I also would like for this page to help explain the design story and problem. When one visits St Louis, he or she wants to experience the culture, not the overrated tourist attractions. It is nice to have a book that mentions unknown attractions to those new to the city. I feel in order for the book to be picked up, it needs to have some sort of graphic or color that catches one’s one eye. I feel that the book materials on this page are suggestions to help explain the design intent.

local neighborhoods

neighborhoods

neighborhoods

local

DOWNTOWN

neighborhoods

R E S TA U R A N T S

Bike Friendly

Parking Meters

LOLA 14th + Washington Ave

Parking Meters

13th + Washington

Washington Ave

Washington Ave

The Bridge 11th + Locust St Bike Friendly

13th + Washington

Neighborhood Map Favorite Restaurant List Favorite Boutique List Kiosk Locations per neighbohood map

Click on Neighborhood of choice

The Downtown Map highlights the top independent restaurants and boutiques. The Neighborhood Maps intermingle and collate with the Favorite Restaurant + Boutique Lists.

When one touches the screen, the top restaurants and boutiques are called out for the user to utilize for their specific needs

Kiosk

Urban Walking

13th + Washington

Rooster 10th + Locust St

Kiosk

11th + Washington

13th + Washington

taste 18th + Sidney St Niche 18th + Sidney St Bike Friendly Maple St

Sidney Street Cafe 20th + Sidney St

Bike Friendly Maple St

Farmhaus 12th + Ivanhoe Mcgurk’s Irish Pub 12th + Russell

neighborhoods

Scroll Down

neighborhoods

General Selections per neighbohood

General Selection Call Out [example Downtown]

Favorite Restaurant List

[Favorite Retail List similar layout]


Final Kiosk Design

In Closing

The local book is a great reference for one to have as a resource upon their visit in St Louis Missouri. I feel every city should have a local book that allows one to experience the urban scene and culture that gives the lowdown on what’s cool and what’s not. The local books are distributed at kiosks throughout the neighborhoods. There is a phone application that allows one to download it onto their touch screen phone. Overall, I want one to remember the great experience they had while visiting the most authentic, unique, locally owned eating and shopping spots in St Louis, Missouri. So at the end of one’s trip they feel their time well spent and not caught up in the touristy scenes.

Each Neighborhood has conveniently located kiosks for the visitors to learn and pick up the Local Book.

Final

73


The Local Book  

Design Process The communication piece was created while I lived in St. Louis, Missouri, to provide aninner city view for travelers and vis...

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