TMM Exhibit Design

p a m d a ro FRIGIDAIRE CONSUMER EXPERIENCE

MAY 14, 2 018 F I NAL

FRIGIDAIRE CONSUMER EXPERIENCE LOCATION

FRIGIDAIRE CONSUMER (50 SQM)

FRIGIDAIRE BRAND (45 SQM)

FRIGIDAIRE CONSUMER JOURNEY

ELECTROLUX ALIVE

The Frigidaire consumer experience will be located in the red highlighted area on the floorplan.

PRESENTATION AREA

(57 SQM)

(86 SQM)

ELECTROLUX CONSUMER (87.5 SQM)

ELECTROLUX BRAND (90 SQM)

2

FRIGIDAIRE CONSUMER EXPERIENCE FLOORPLAN 33'-0"

37'-0"

BUILT IN AMERICA VIDEO

3.6667ft

42" DISPLAY MIN.

2133.6mm 7ft

1422.4mm 4.6667ft

B-J1

B-J2

5485mm

17.9ft

B-G2

1219.2mm 4ft

BRAND SIGNAGE

11404.6mm 37.4167ft

B-K2

J-K2 1000mm

J-A1

3.2ft

1422.41mm 4.6667ft

J-K1

1217mm 4ft

SAVV

Y

J-J2

2336.8m

m

SUPP

2743mm 8.9ft

J-A2

ORT

PASSIVE

11ft

J-J1

REVIEW S COLL AGE

(613SQFT/57 SQM) 1829mm

6ft

10515mm

34.5ft

1879.39mm 6.166ft

SALES ASSOCIATE

SHOP THE FLOOR

J-C2 1524mm 5ft

ENDLESS AISLE

CARE/ COMFORT

PACKAGING AREA

KITCHEN SIGNAGE

9.1ft

WELCOME HOME (KITCHEN)

J-D2

RAC

72" x 30" TASTING TABLE

2793mm

1371.6mm 4.5ft

8.75ft

J-F1

J-F2

J-C1 6349.98mm 10.833ft

1676.4mm 5.5ft

6248.4mm 20.5ft

1'-0"

7'-0"

J-H2

INDUCTION

J-H1

J-B2

DOT.COM RESEARCH

20.03ft

FRIGIDAIRE CONSUMER JOURNEY

DIGITAL ADVERTISING (BIG IPHONE)

JI-1

7.6667ft

4.3ft

6410MM

2844.78mm 9.333ft

3356mm

1319mm

J-B1

13ft

B-K1

J-D1

3962.4mm

EASY EFFORTLESS ENGAGING

BRAND VIDEO

18.5ft

5384.8mm 17.6667ft

5638.8mm

BRAND GUIDELINES

FRIGIDAIRE SIGNAGE

60" DISPLAY MIN.

3962.4mm

4.5833ft

B-I1

BRAND ENTRANCE

4165.61mm 13.6667ft

SPIRIT OF AMERICA

2667mm

R2

C-

B-F1

13ft

4.8ft

B-C1

TASTE, CARE, WELL-BEING

FRIGIDAIRE BRAND (484SQFT/47 SQM)

1117.6mm

t 3f

R1

C-

CHAMPION OF EVERY DAY FAMILY LIFE

B-E1

1396.98mm

5.4167ft 1651.01mm

13

20

m m

4.

t 3f 4. m

m

t 2f 5. m

m 75

20 13

1

6096mm 20ft

P2

C-

2 Q C-

2 O C-

N2

C-

Q C-

1

15

2743.2mm

C-J1

CHART

P1

C-

B-I2

MEET JOHN

O C-

t

2

CONSUMER SIGNAGE

3f

C-

M C-

C-K2

90ยบ

C-

L2

C-K1

4.

5282mm 17.3ft

m m

5181.6mm 17ft

MEET ANNA

20

2741mm

13

FAMILIES ARE OUR CONSUMER WALL

L1

N1

C-

1

OPTIMISTIC PROVIDERS INTRO

100 YEAR SELFIE AREA

B-A1 2439mm 8ft BRAND INTRO

9'-0" 25.3ft

B-G1

M C-

8.9ft

C-J2

15" C-F1

9'-4" 7720mm

B-D1

1066.8mm 3.5ft

FRIGIDAIRE CONSUMER (538 SQFT/50 SQM)

1472mm

42" DISPLAY MIN.

1218mm 3.9ft

3048mm 10ft

DEMAND DRIVER VIDEO

9ft

O 360 VR VIDEO

3962.4mm 13ft

C-E2

2893mm 9.49ft

60" DISPLAY MIN.

CONSUMER STATS & FACTS WALL

28.9ft

4.8ft

8836mm

CONSUMER DISCOVERY ACTIVITY WALL

KITCHEN LIFESTYLE LOGO WALL

7'-0"

C-H1 4089.4mm 13.4167ft

15.5ft

1472mm

C-G1 4724.4mm

C-I1

1320.69mm 4.33ft

C-D1

C-E1

4165.6mm 13.6667ft

4"

C-C1

CONSUMER ENTRANCE

2335mm 7.6ft

KITCHEN 14'-4" LENGTH

J-E1 5003.81mm 16.4167ft

5210mm

17ft

J-E2

3

Consumer 4

FRIGIDAIRE CONSUMER AREA FLOORPLAN

DEMAND DRIVER VIDEO

5.33ft 1625.58mm

t 3f 4.

20

m

m

C-

P2

13

t 3f 4. m

m 20

m

m

75

Q1

15

R1

C-

R2

C-

2

11404.61mm

P1

C-

Q C-

2

O C-

C-

N2

6096mm

C-K2

CHART C-

t

3f

C-

O1

4.

L2

MEET JOHN

C-

C-

m

17ft

2 M C-

5181.6mm

m

20 90ยบ

N1

MEET ANNA 13

t 2f

3962.4mm

3048mm 10ft L1

C-

1

C-K1

(538 SQFT/50 SQM)

M

C-F1

42" DISPLAY MIN.

FRIGIDAIRE CONSUMER

13

5282mm 17.3ft

OPTIMISTIC PROVIDERS INTRO

5.

13ft

360O VR VIDEO

4.8ft

CONSUMER STATS & FACTS WALL

28.9ft

1472mm

8836mm

13.41ft

C-E2 2893mm 9.49ft

8.6667ft 2641.61016mm

60" DISPLAY MIN.

15"

C-J1

C-H1 4089.4mm

C-

8.9ft

C-J2 2741mm

2133.6mm 7ft

FAMILIES ARE OUR CONSUMER WALL

15.5ft

CONSUMER DISCOVERY ACTIVITY WALL

KITCHEN LIFESTYLE LOGO WALL C-E1

4165.6mm 13.6667

C-G1 4724.4mm

C-D1

C-I1

1320.7mm 4.333ft

2335mm 7.6ft

1219.2mm 4ft

C-C1

101.5mm

0.333ft

FRIGIDAIRE CONSUMER

20ft

37.4167ft

5

FRIGIDAIRE CONSUMER HALLWAY SIGNAGE

1320mm

4.3ft

1320mm

4.3ft

1320mm

4.3ft

1320mm

4.3ft

4.8ft 1472mm 5.33ft

m

4.

3f t

1625.58mm

1320mm

P2

C-

13 20 m

4.

3f t m

m

4.3ft

R1

C-

R2

C-

2

6096mm

C-K2

CHART 1

P C-

Q C-

4.3ft

N2

C-

2

1320mm

MEET JOHN

C-

O C-

C-

2 M C-

L2

17ft

N1

MEET ANNA

Q1 C-

90ยบ

13 20 m

5.

2f t

13ft 3962.4mm

3048mm 10ft L1

C-

t 3f 4.

C-K1 5181.6mm

42" DISPLAY MIN.

FRIGIDAIRE CONSUMER

O1 C-

OPTIMISTIC PROVIDERS INTRO

C-F1

11404.61mm

17.3ft

DEMAND DRIVER VIDEO

(538 SQFT/50 SQM)

m

5282mm 17.3ft

5282mm

13.41ft

CONSUMER STATS & FACTS WALL

28.9ft

C-E2

360O VR VIDEO

15 75 m

2641.61016mm

60" DISPLAY MIN.

15"

C-J1

C-H1 4089.4mm 8836mm

m 1 M 320 1 C-

8.9ft

C-J2 2741mm

2133.6mm 7ft

FAMILIES ARE OUR CONSUMER WALL

15.5ft

CONSUMER DISCOVERY ACTIVITY WALL

2893mm 9.49ft

8.6667ft

C-E1

4165.6mm 13.6667

C-G1 4724.4mm

C-D1

KITCHEN LIFESTYLE LOGO WALL

C-I1

1320.7mm 4.333ft

2335mm 7.6ft

1219.2mm 4ft

C-C1

101.5mm

0.333ft

CONSUMER AREA MAP

20ft

37.4167ft

1320mm

4.3ft

umerers.s. coconsnsum

MEET OUR MEET OUR

6

FRIGIDAIRE CONSUMER CONSUMER ENTRANCE

4.8ft 1472mm 5.33ft

3048mm 10ft

13ft

11404.61mm

m

4.

3f t

1625.58mm

2 6096mm

C-K2

R1

C-

P2

C-

R2

C-

2

N2

C-

CHART P1

C-

13 20 m

4.

3f t m

13 20 m

m

MEET JOHN

C-

Q C-

L2

C-

N1

MEET ANNA

Q1 C-

90ยบ

15 75 m

2641.61016mm

L1

C-

O C-

17ft

(538 SQFT/50 SQM)

t 3f 4.

C-K1 5181.6mm

42" DISPLAY MIN.

FRIGIDAIRE CONSUMER

2 M C-

5282mm 17.3ft

OPTIMISTIC PROVIDERS INTRO

C-F1

5.

2f t

360 VR VIDEO

3962.4mm

O

15"

C-J1

DEMAND DRIVER VIDEO

C-E2 2893mm 9.49ft

8.6667ft

4165.6mm 13.6667 8.9ft

13.41ft

CONSUMER STATS & FACTS WALL

28.9ft

O1 C-

2741mm

C-H1 4089.4mm 8836mm

m

2741mm 8.9ft

60" DISPLAY MIN.

2133.6mm 7ft

FAMILIES ARE OUR CONSUMER WALL

15.5ft

CONSUMER DISCOVERY ACTIVITY WALL

m 1 M 320 1 C-

1320.69mm 4.3333ft

C-E1

C-J2

101.58mm 0.3333ft

C-G1 4724.4mm

C-D1

KITCHEN LIFESTYLE LOGO WALL

C-I1

1320.7mm 4.333ft

2335mm 7.6ft

1219.2mm 4ft

C-C1

101.5mm

0.333ft

CONSUMER AREA MAP

20ft

37.4167ft

consumeerrss..

MEET MEETOUR OUR

7

FRIGIDAIRE CONSUMER KITCHEN LIFESTYLE LOGO WALL

4.8ft 1472mm 5.33ft 1625.58mm

4.

3f t

m

P2

C-

13 20 m

4.

3f t m

m

R1

C-

R2

C-

2

6096mm

C-K2

CHART 1

P C-

Q C-

N2

C-

2

2893mm

MEET JOHN

C-

O C-

L2

C-

2 M C-

17ft

N1

MEET ANNA

Q1 C-

90º

13 20 m

5.

2f t

13ft 3962.4mm

3048mm 10ft L1

C-

t 3f 4.

C-K1 5181.6mm

42" DISPLAY MIN.

FRIGIDAIRE CONSUMER

O1 C-

OPTIMISTIC PROVIDERS INTRO

C-F1

11404.61mm

7.6ft

DEMAND DRIVER VIDEO

(538 SQFT/50 SQM)

m

5282mm 17.3ft

2335mm

13.41ft

CONSUMER STATS & FACTS WALL

28.9ft

C-E2

360O VR VIDEO

15 75 m

2641.61016mm

C-H1 4089.4mm 8836mm

m 1 M 320 1 C-

2741mm

60" DISPLAY MIN.

15"

C-J1

C-J2 8.9ft

2133.6mm 7ft

FAMILIES ARE OUR CONSUMER WALL

15.5ft

CONSUMER DISCOVERY ACTIVITY WALL

2893mm 9.49ft

8.6667ft

C-E1

4165.6mm 13.6667

C-G1 4724.4mm

C-D1

KITCHEN LIFESTYLE LOGO WALL

C-I1

1320.7mm 4.333ft

2335mm 7.6ft

1219.2mm 4ft

C-C1

101.5mm

0.333ft

CONSUMER AREA MAP

20ft

37.4167ft

9.49ft

SINCE SINCE WE WEKNOW KNOW HOW HOWOUR OUR CONSUMERS CONSUMERS

live

WE KNOW WHAT WE KNOW WHAT THEY NEED. THEY NEED.

C-E1_KitchenLifestyleLogoWall_9x8ft.indd 1

4/30/18 3:23 PM PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

9’ x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: 1 inch = 1 foot scale

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

8

FRIGIDAIRE CONSUMER FAMILIES ARE OUR CONSUMERS

4.8ft 5.33ft

m 13 20 m

4.

3f t m

4.

3f t

1625.58mm 11404.61mm

R1

C-

R2

C-

2

2 6096mm

C-K2

P2

C-

Q C-

N2

C-

CHART 1

P C-

Q1 C-

m

MEET JOHN

C-

O C-

L2

C-

N1

MEET ANNA

O1 C-

90º

13 20 m

5.

2f t

13ft 3962.4mm

3048mm 10ft L1

C-

2 M C-

17ft

FRIGIDAIRE CONSUMER

t 3f 4.

C-K1 5181.6mm

42" DISPLAY MIN.

1472mm

DEMAND DRIVER VIDEO

(538 SQFT/50 SQM)

m

OPTIMISTIC PROVIDERS INTRO

C-F1

5282mm 17.3ft

5181.6mm

13.41ft

CONSUMER STATS & FACTS WALL

28.9ft

C-E2

360O VR VIDEO

15 75 m

2641.61016mm

60" DISPLAY MIN.

15"

C-J1

C-H1 4089.4mm 8836mm

m 1 M 320 1 C-

8.9ft

C-J2 2741mm

2133.6mm 7ft

FAMILIES ARE OUR CONSUMER WALL

15.5ft

CONSUMER DISCOVERY ACTIVITY WALL

2893mm 9.49ft

8.6667ft

C-E1

4165.6mm 13.6667

C-G1 4724.4mm

C-D1

KITCHEN LIFESTYLE LOGO WALL

C-I1

1320.7mm 4.333ft

2335mm 7.6ft

1219.2mm 4ft

C-C1

101.5mm

0.333ft

CONSUMER AREA MAP

20ft

37.4167ft

17ft

families FRIGIDAIRE FRIGIDAIRE

While Whileno notwo twoare are identical, they identical, they all allhave haveaalot lot in incommon. common.

C-K1_FamiliesAreOurConsumersWall_17ftx8ft.indd 1

4/30/18 3:35 PM PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

17’ x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032 NOTES: 1 inch = 1 foot scale

Heather Field CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

9

FRIGIDAIRE CONSUMER 360 VR VIDEO

11404.61mm

4.8ft 1472mm 5.33ft

m

4.

3f t m

R1

C-

P2

C-

R2

C-

2

6096mm

C-K2

CHART 1

P C-

Q C-

N2

C-

2

C-

O C-

L2

17ft

MEET JOHN

C-

13 20 m

C-K1 5181.6mm

N1

MEET ANNA 13 20 m

15 75 m

m

90º

4.

3f t

1625.58mm

3048mm 10ft 5.

2f t

13ft

C-E2

3962.4mm

8.6667ft 8.9ft 2741mm

L1

C-

Q1 C-

OPTIMISTIC PROVIDERS INTRO

C-F1

42" DISPLAY MIN.

FRIGIDAIRE CONSUMER

O1 C-

rience

DEMAND DRIVER VIDEO

(538 SQFT/50 SQM)

t 3f 4.

e c n e i e r Exp

5282mm 17.3ft

9.49ft

13.41ft

CONSUMER STATS & FACTS WALL

28.9ft

2 M C-

2893mm

360O VR VIDEO

m

FAMILIES ARE OUR CONSUMER WALL

60" DISPLAY MIN.

15"

FAMILIES ARE OUR CONSUMER WALL

C-H1 4089.4mm 8836mm

m 1 M 320 1 C-

3 CORE CONSUMERS INTRO

2133.6mm 7ft

2641.61016mm

C-J2

KITCHEN

15.5ft

CONSUMER DISCOVERY ACTIVITY WALL

2893mm 9.49ft

DEMAND DRIVER

& FACTS WALL

C-J1

(538 SQFT/50 SQM)

4165.6mm 13.6667

CONSUMER DISCOVERY

C-E1

C

FRIGIDAIRE CONSUMER

C-G1 4724.4mm

C-D1

KITCHEN LIFESTYLE LOGO WALL

C-I1

1320.7mm 4.333ft

2335mm 7.6ft

1219.2mm 4ft

C-C1

101.5mm

0.333ft

CONSUMER AREA MAP

20ft

37.4167ft

LIFE LIFEAT ATHOME. HOME.

Be a fly on the wall in this family’s kitchen on a typical weeknight.

IDAIRE VIRTUALLY R PHONE.

Be a fly on the wall in this family’s kitchen.

Experience OUR FRIGIDAIRE KITCHEN VIRTUALLY WITH YOUR PHONE.

xxx.com to view.

Experience OUR FRIGIDAIRE KITCHEN VIRTUALLY WITH YOUR PHONE. Visit www.xxxxxxxx.com to view.

Visit www.xxxxxxxx.com to view.

VR SIGN

10cm x 12.7cm Sign to be placed after headsets are removed from the wall.

C-F1

C-E2VR SIGN IN-SITU C-E2

C

Design FPO

10

FRIGIDAIRE CONSUMER CONSUMER DISCOVERY ACTIVITY WALL

1 DOOR

33

Millennials’ appliance

from other generations.

11

4 DOOR

22

44

5 DOOR

55

The Frigidaire consumer cooks meals from scratch most often.

The Frigidaire consumer focuses more on others than themselves.

C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 1

2 DOOR

66

PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

10” x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032 NOTES: actual size

BLEED

Renae Gottschall

.125”

8 DOOR

88

The Frigidaire consumer focuses more on others than themselves.

Frigidaire has high awareness but low purchase consideration among North Americans.

10 DOOR C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 2

33 DOOR DOOR The top competitor to Frigidaire for our core consumer is Whirlpool.

PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

10” x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: actual size

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

2 4/30/18 12:41 PM

10 Millennials’ appliance Millennials’ appliance needs are different needs are different from other generations.

1 4/30/18 12:41 PM

Heather Field CLIENT ENGAGEMENT

The Frigidaire consumer is able to save 6% of their annual income.

The typical vacation for the Frigidaire consumer is a family trip to Europe.

2 DOOR

99

3 3

from other generations.

C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 3

4 DOOR

C-G1_ConsumerDiscoveryActivityWall_15ft6inx8ft.indd 1

4.8ft 1472mm 5.33ft 1625.58mm

4.

3f t

13 20 m

4.

3f t m

m

15 75 m

m

P2

C-

R2

C-

20ft

37.4167ft

6 DOOR

Frigidaire The core Frigidaire lives near near the the consumer lives line. poverty line.

The core Frigidaire consumer target for marketing includes households with and without kids.

6 DOOR

The core Frigidaire consumer lives near the poverty line.

9 DOOR

R1

C-

2

Answer these

Answer these true or false true or false questions to questions to find out. find out.

77

Price and features are the top two drivers of appliance purchase for the Frigidaire consumer.

CHART 1

P C-

Q C-

families?

2 6096mm

C-K2

DOOR 11 DOOR

7 DOOR

C-

O C-

C-

MEET JOHN

C-

N2

2 M C-

L2

17ft

N1

MEET ANNA

Q1 C-

90º

13 20 m

13ft 3962.4mm

3048mm 10ft L1

t 3f 4.

C-K1 5181.6mm

42" DISPLAY MIN.

FRIGIDAIRE CONSUMER

C-

11404.61mm

3 DOOR

DEMAND DRIVER VIDEO

(538 SQFT/50 SQM)

O1 C-

OPTIMISTIC PROVIDERS INTRO

C-F1

5282mm 17.3ft

HOW WELL WELL HOW DO YOU DO YOU KNOW KNOW OUR OUR

CONSUMER STATS & FACTS WALL

28.9ft

C-E2 15"

C-J1

8.9ft

360O VR VIDEO

m

2741mm

60" DISPLAY MIN.

5.

2f t

2641.61016mm

2133.6mm 7ft

FAMILIES ARE OUR CONSUMER WALL

13.41ft

C-H1 4089.4mm 8836mm

m 1 M 320 1 C-

15.5ft

15.5ft

CONSUMER DISCOVERY ACTIVITY WALL

2893mm 9.49ft

8.6667ft

4165.6mm 13.6667

C-E1

C-J2

4724.4mm

C-G1 4724.4mm

C-D1

KITCHEN LIFESTYLE LOGO WALL

C-I1

1320.7mm 4.333ft

2335mm 7.6ft

1219.2mm 4ft

C-C1

101.5mm

0.333ft

CONSUMER AREA MAP

PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

10” x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: actual size

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

4/30/18 12:41 PM

The Frigidaire consumer’s consumer’s average average annual household is around household income income for is around $86,000, which $86,000, which is is about about three threetimes timesthe U.S. level.level. the poverty U.S. poverty C-G1_ConsumerDiscoveryActivityWall_DoorReveals_10x8in.indd 1

4/30/18 3:08 PM

PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

10” x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: actual size

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

true

The Frigidaire consumer is able to save 6% of their annual income.

What defines the Frigidaire consumer (male or female) the most is their identity as a caretaker of their loved ones, but also for people outside that circle. This is one thing that differentiates our consumer from those of competitive brands.

C-G1_ConsumerDiscoveryActivityWall_DoorReveals_10x8in.indd 2

PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

10” x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: actual size

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 6

7 DOOR

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

10” x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

Price and features are the top two drivers of appliance purchase for the Frigidaire consumer.

4/30/18 3:08 PM

C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 7

8 DOOR

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

10” x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

A person’s life stage predicts their

A person’s life stage predicts their appliance purchasing, not which appliance purchasing, notto.which generation they belong A millennial generation they belong to. A that has children has more inmillennial common who hasa children has children more inthan common with Gen Xer with they do with a Gen Xer with children with a millennial without kids.than they do with a millennial without kids.

C-G1_ConsumerDiscoveryActivityWall_DoorReveals_10x8in.indd 3

PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

10” x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032 NOTES: actual size

BLEED .125”

8

Frigidaire has high awareness but low purchase consideration among North Americans.

4/30/18 3:08 PM

C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 8

9 DOOR

Heather Field CLIENT ENGAGEMENT Renae Gottschall

7 4/30/18 12:41 PM

PROJECT NAME

NOTES: actual size

6 4/30/18 12:41 PM

PROJECT NAME

NOTES: actual size

4/30/18 12:41 PM

PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

10” x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: actual size

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

The Frigidaire consumer, while comfortable, lives paycheck to paycheck and is unable to save much money. It can take a year for them to save for a new appliance.

C-G1_ConsumerDiscoveryActivityWall_DoorReveals_10x8in.indd 6

PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

10” x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: actual size

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

4/30/18 3:08 PM

Price and features are factors in the decision, but the drivers of purchase are far more emotional than rational.

C-G1_ConsumerDiscoveryActivityWall_DoorReveals_10x8in.indd 7

PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

10” x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: actual size

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

4/30/18 3:08 PM

true

Brand awareness is high, especially in refrigeration. However, awareness of other categories is lower. Overall, brand consideration is not as high as we’d like, so we must continue to build Frigidaire brand desirability.

C-G1_ConsumerDiscoveryActivityWall_DoorReveals_10x8in.indd 8

PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

10” x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: actual size

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

4/30/18 3:08 PM

5/1/18 2:48 PM PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

15’6” x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: 1 inch = 1 foot scale

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

4

The typical vacation for the Frigidaire consumer is a family trip to Europe.

C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 4

5 DOOR

PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

10” x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032 NOTES: actual size

Heather Field CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

The Frigidaire consumer cooks meals from scratch most often.

C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 5

PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

10” x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032 NOTES: actual size

Heather Field CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

4/30/18 12:41 PM

5 4/30/18 12:41 PM

The core Frigidaire consumer target for marketing includes households with and without kids.

Due to finances, they are more likely to take a driving vacation or head to an amusement park. Their main goal is not the destination but spending time together as a family.

C-G1_ConsumerDiscoveryActivityWall_DoorReveals_10x8in.indd 4

PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

10” x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032 NOTES: actual size

4/30/18 3:08 PM

BLEED .125”

true PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

10” x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032 NOTES: actual size

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

10” x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

4/30/18 3:08 PM

C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 10

Heather Field BLEED

Renae Gottschall

.125”

Heather Field CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

NOTES: actual size

10

PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

10” x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

CLIENT ENGAGEMENT

Heather Field

9 4/30/18 12:41 PM

PROJECT NAME

NOTES: actual size

The top competitor to Frigidaire for our core consumer is Whirlpool.

They do much more than heating up frozen or packaged food. They enjoy cooking, especially popular family recipes.

C-G1_ConsumerDiscoveryActivityWall_DoorReveals_10x8in.indd 5

C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 9

10 DOOR

Heather Field CLIENT ENGAGEMENT Renae Gottschall

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

4/30/18 12:41 PM

Families with children are the most important characteristic of the Frigidaire household that we target with marketing.

However, Frigidaire appliances still offer benefits that may apply to many consumers beyond our core target.

C-G1_ConsumerDiscoveryActivityWall_DoorReveals_10x8in.indd 9

PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

10” x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: actual size

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

4/30/18 3:08 PM

true

While brands like Samsung and LG have strong sales in North America, they target different consumers than Frigidaire.

Whirlpool’s brand message and consumer target is the most similar to ours.

C-G1_ConsumerDiscoveryActivityWall_DoorReveals_10x8in.indd 10

NOTES: actual size

PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

10” x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

4/30/18 3:08 PM

11

FRIGIDAIRE CONSUMER CONSUMER STATS & FACTS WALL

4.8ft 1472mm 5.33ft

3048mm 10ft

3962.4mm

1625.58mm 4.

3f t

m 13 20 m

4.

3f t m

13 20 m

R1

C-

R2

C-

2

HOUSEHOLD

SUBURBAN

P2

C-

Q C-

6096mm

C-K2

CHART 1

P C-

20ft

37.4167ft

BRAND SHARE

AVERAGE ANNUAL

INCOME

N2

C-

2

LIVE IN

MEET JOHN

C-

O C-

L2

C-

2 M C-

17ft

N1

MEET ANNA t 3f 4.

C-K1 5181.6mm

42" DISPLAY MIN.

FRIGIDAIRE CONSUMER

Q1 C-

90º

m

C-J1

L1

C-

11404.61mm

86k

DEMAND DRIVER VIDEO

(538 SQFT/50 SQM)

O1 C-

OPTIMISTIC PROVIDERS INTRO

C-F1

5.

2f t

13ft

360O VR VIDEO

15 75 m

2641.61016mm

60" DISPLAY MIN.

15"

5282mm 17.3ft

55%

13.41ft

CONSUMER STATS & FACTS WALL

28.9ft

C-E2 2893mm 9.49ft

8.6667ft

4165.6mm 13.6667 8.9ft

C-H1 4089.4mm 8836mm

m

2741mm

2133.6mm 7ft

FAMILIES ARE OUR CONSUMER WALL

15.5ft

CONSUMER DISCOVERY ACTIVITY WALL

m 1 M 320 1 C-

13.5ft

C-E1

C-J2

4089.4mm

C-G1 4724.4mm

C-D1

KITCHEN LIFESTYLE LOGO WALL

C-I1

1320.7mm 4.333ft

2335mm 7.6ft

1219.2mm 4ft

C-C1

101.5mm

0.333ft

CONSUMER AREA MAP

FRIGIDAIRE HAS WITH OUR TARGET AUDIENCE

START SHOPPING

ONLINE

AREAS VS.

URBAN OR RURAL

RESIDENCE

OF MEALS THEY

numbers

498

$ OWN THEIR OWN

75%

FRIGIDAIRE FAMILIES

BY THE

AVERAGE MONTHLY

GROCERY SPEND

EAT AT HOME

OUR TARGET AUDIENCE OF

NEW MIDDLE AMERICANS MAKES UP

7 TRIPS

HAVE

MORE THAN A

ON AVERAGE TO THE

HIGH SCHOOL

GROCERY STORE

DEGREE

PER MONTH

C-H1_ConsumerStatsFactsWall_12ft9inx8ft.indd 1

28%

OF TOTAL MARKET

AVERAGE

AGE

FOR THE TARGET AUDIENCE

4/30/18 12:41 PM PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

12’9” x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032 NOTES: 1 inch = 1 foot scale

Heather Field CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

12

FRIGIDAIRE CONSUMER DISCOVERY/FACTS WALL

C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 3

PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

10” x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032 NOTES: actual size

77

Priceand andfeatures featuresare are Price the toptwo twodrivers driversofof the top appliancepurchase purchasefor for appliance the Frigidaireconsumer. consumer. the Frigidaire C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 7

PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

10” x 8’

LAYOUT

LIVE

JOB NUMBER

C-18-ELUXNA0-0032 NOTES: actual size

BLEED .125”

4/30/18 12:41 PM

Heather Field

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

PROJECT NAME Frigidaire-TMM Experiential JOB NUMBER

DOOR 11DOOR

11

6 DOOR 6 DOOR

C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 1

PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

10” x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032 NOTES: actual size

4 DOOR 4 DOOR

4/30/18 12:41 PM

Heather Field

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 4

2 DOOR 2 DOOR

44

C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 2

PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

10” x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

NOTES: actual size

22 PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

10” x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

NOTES: actual size

BLEED

Renae Gottschall

.125”

Heather Field

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

55 PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

10” x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

NOTES: actual size

4/30/18 12:41 PM

66

CREATIVE

TRIM

Shanon Wille

10” x 8’

LAYOUT

LIVE

PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

10” x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

4/30/18 12:41 PM

BLEED

Renae Gottschall

.125”

OWN THEIR OWN

8 DOOR 8 DOOR

Frigidairehas hashigh high Frigidaire awarenessbut butlow low awareness purchaseconsideration consideration purchase amongNorth NorthAmericans.

Americans. among C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 8

PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

10” x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032 NOTES: actual size

4/30/18 12:41 PM

RESIDENCE

1010DOOR DOOR

Heather Field

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

4/30/18 12:41 PM

Heather Field

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

Thetop top The competitorto to competitor Frigidairefor forour our Frigidaire coreconsumer consumerisis core Whirlpool.

Whirlpool.

C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 10

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

10” x 8’

JOB NUMBER

LAYOUT

LIVE

Heather Field

AVERAGE MONTHLY

GROCERY SPEND

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

MORE THAN A

HIGH SCHOOL DEGREE

5/1/18 2:48 PM

28%

4.8ft 1472mm 5.33ft

m 13 20 m

4.

3f t

OF TOTAL MARKET

AVERAGE

AGE

FOR THE TARGET AUDIENCE

C-H1_ConsumerStatsFactsWall_12ft9inx8ft.indd 1

4/30/18 12:41 PM

PROJECT NAME

CREATIVE

TRIM

PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

15’6” x 8’

Frigidaire-TMM Experiential

Shanon Wille

12’9” x 8’

JOB NUMBER

LAYOUT

LIVE

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

C-18-ELUXNA0-0032

.125”

m

HAVE

PER MONTH

BLEED

13 20 m

m

MAKES UP

GROCERY STORE

Renae Gottschall

OF MEALS THEY

EAT AT HOME

NEW MIDDLE AMERICANS ON AVERAGE TO THE

CLIENT ENGAGEMENT

75%

OUR TARGET AUDIENCE OF

4/30/18 12:41 PM

7 TRIPS

NOTES: 1 inch = 1 foot scale

4.

3f t

1625.58mm

3048mm 10ft 5.

2f t

13ft 3962.4mm

10

PROJECT NAME

C-18-ELUXNA0-0032 NOTES: actual size

C-G1_ConsumerDiscoveryActivityWall_15ft6inx8ft.indd 1

ONLINE

numbers

498

88

FRIGIDAIRE HAS WITH OUR TARGET AUDIENCE

START SHOPPING

FRIGIDAIRE FAMILIES

BY THE

4/30/18 12:41 PM

Heather Field

CLIENT ENGAGEMENT

$ $

DOOR 55DOOR

4/30/18 12:41 PM

C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 5

Heather Field

CLIENT ENGAGEMENT

NOTES: actual size

The Frigidaire Frigidaire consumer consumer The cooks meals meals from from cooks scratch most most often. often. scratch

The Frigidaire consumer The Frigidaire focuses moreconsumer on others focuses more on others than themselves. than themselves.

INCOME

URBAN OR RURAL

The Frigidaire consumer The Frigidaire is able to saveconsumer 6% of istheir ableannual to saveincome.

6% of their annual income.

C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 6

The typical vacation for TheFrigidaire typical vacation for the consumer the Frigidaire is a family tripconsumer to is a family trip to Europe.

Europe.

BRAND SHARE

VS.

99

C-18-ELUXNA0-0032 NOTES: actual size

The core core Frigidaire Frigidaire The consumer lives lives near near the the consumer poverty line. line. poverty

13.5ft

Thecore coreFrigidaire Frigidaire The consumertarget targetfor for consumer marketingincludes includes marketing householdswith withand and households withoutkids. kids. without C-G1_ConsumerDiscoveryActivityWall_Doors_10x8in.indd 9

Answer these Answer these true or true or false false questions to questions to find out. find out.

20ft

AREAS

9 DOOR 9 DOOR

4/30/18 12:41 PM

Heather Field

CLIENT ENGAGEMENT Renae Gottschall

R2

C-

2

333

Millennials’ appliance Millennials’ appliance needs are different from other generations. from other generations.

P2

C-

Q C-

families?

3 DOOR 3 DOOR

R1

C-

37.4167ft

HOUSEHOLD

SUBURBAN

CHART 1

P C-

Q1 C-

6096mm

C-K2

AVERAGE ANNUAL

86k

LIVE IN

7 DOOR 7 DOOR

N2

C-

2

C-

MEET JOHN

C-

O C-

L2

17ft

N1

MEET ANNA

O1 C-

90º

2 M C-

55%

42" DISPLAY MIN.

FRIGIDAIRE CONSUMER

t 3f 4.

C-K1 5181.6mm

4089.4mm

HOW WELL DO YOU KNOW OUR

DEMAND DRIVER VIDEO

C-E2

L1

C-

11404.61mm

15.5ft

CONSUMER STATS & FACTS WALL

28.9ft

(538 SQFT/50 SQM)

m

OPTIMISTIC PROVIDERS INTRO

15 75 m

2641.61016mm

360O VR VIDEO

C-F1

5282mm 17.3ft

44724.4mm

13.41ft

C-H1 4089.4mm 8836mm

m 1 M 320 1 C-

2741mm

60" DISPLAY MIN.

15"

C-J1

C-J2 8.9ft

2133.6mm 7ft

FAMILIES ARE OUR CONSUMER WALL

15.5ft

CONSUMER DISCOVERY ACTIVITY WALL

2893mm 9.49ft

8.6667ft

C-E1

4165.6mm 13.6667

C-G1 4724.4mm

C-D1

KITCHEN LIFESTYLE LOGO WALL

C-I1

1320.7mm 4.333ft

2335mm 7.6ft

1219.2mm 4ft

C-C1

101.5mm

0.333ft

CONSUMER AREA MAP

NOTES: 1 inch = 1 foot scale

Overall Wall Length:

8836mm

28.9ft

Heather Field CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

13

FRIGIDAIRE CONSUMER DEMAND DRIVER VIDEO

4.8ft 5.33ft

m

4.

3f t

1625.58mm 11404.61mm

R1

C-

R2

C-

2

2 6096mm

C-K2

P2

C-

Q C-

N2

C-

CHART 1

P C-

13 20 m

4.

3f t m

m

MEET JOHN

C-

O C-

L2

C-

N1

MEET ANNA

Q1 C-

90º

13 20 m

3962.4mm

3048mm 10ft L1

C-

O1 C-

17ft

FRIGIDAIRE CONSUMER

t 3f 4.

C-K1 5181.6mm

42" DISPLAY MIN.

1472mm

DEMAND DRIVER VIDEO

(538 SQFT/50 SQM)

2 M C-

5282mm 17.3ft

OPTIMISTIC PROVIDERS INTRO

C-F1

5.

2f t

13ft

360O VR VIDEO

15 75 m

2641.61016mm

60" DISPLAY MIN.

15"

C-J1

13.41ft

CONSUMER STATS & FACTS WALL

28.9ft

C-E2 2893mm 9.49ft

8.6667ft

4165.6mm 13.6667 8.9ft

C-H1 4089.4mm 8836mm

m

2741mm

2133.6mm 7ft

FAMILIES ARE OUR CONSUMER WALL

15.5ft

CONSUMER DISCOVERY ACTIVITY WALL

m 1 M 320 1 C-

4.5ft

C-E1

C-J2

1371.6mm

C-G1 4724.4mm

C-D1

KITCHEN LIFESTYLE LOGO WALL

C-I1

1320.7mm 4.333ft

2335mm 7.6ft

1219.2mm 4ft

C-C1

101.5mm

0.333ft

CONSUMER AREA MAP

20ft

37.4167ft

WHAT’S DRIVING APPLIANCE PURCHASE

? s n o decisi

C-I1

14

FRIGIDAIRE CONSUMER ACCORDIAN WALL

1320mm

4.33ft

1320mm

4.33ft

LLI IFFEE

Durability Durabilityand andreliability reliability Efficiency in the process

Great, Great,consistent consistentresults results Reduced Reducedstress stress

BALANCE BALANCE AAHAPPY HAPPY&& HEALTHY HEALTHYFAMILY FAMILY

Easy Easyfor forall allfamily family members memberstotouse use

HIGHER HIGHERSTANDARD STANDARD OF OFLIVING LIVING

Feel Feelempowered empoweredand and accomplished accomplished

SENSE SENSEOF OF COMMUNITY COMMUNITY

Improved Improvedquality qualityofoflife life

PROJECT NAME CREATIVE TRIM C-R1_OptimisticProviderFamilyWallsInterior_4ftx8ft.indd 1 Frigidaire-TMM Experiential

Shanon Wille

4’ x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: 1 inch = 1 foot scale

John

MEET MEET

AAPPPPLLI IAANNCCEESS

ORGANIZATION ORGANIZATION

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

• She’s 38 38 year oldsold • She’s years

• He’s married toto Sarah • He’s married Sarah

• She’s married to Carlos • She’s married to Carlos

• They have a blended family with two teenagers • They have a blended family with two teenagers from previous marriages from previous marriages

• They have a 7-year oldold sonson andand 5-year oldold daughter • They have a 7-year 5-year daughter • They livelive outside Houston, Texas in ain3-bedroom home • They outside Houston, Texas a 3-bedroom home • She’s herher home’s chief decision maker • She’s home’s chief decision maker

• They make $120k between both of of their school • They make $120K between both their school teacher jobs teacher jobs

John and Sarah share schedules and responsibilities John and Sarah share schedules and responsibilities like stocking groceries twice aa week, laundry and like stocking groceries twice week, laundry and dishes.

They live paycheck-to-paycheck dishes.

They live paycheck to paycheckdue duetotothe the higher cost ofof living, but it’s worth it it toto bebe close higher cost living, but it’s worth close

Anna

MEET MEET

toto the mountains where they hike asas aa family.

With the mountains where they hike family.

With kids soon finishing high school, he’s worried about kids about to finish high school, he’s worried about paying for college.

ToTo stretch their budget, paying for college. stretch their budget,John John needs efficient and reliable appliances, but he won’t sacrifice onon style because that helps him feel won’t sacrifice style because that helps him feel

accomplished and put together. accomplished and put together.

PROJECT NAME CREATIVE TRIM 4/30/18 C-Q1_OptimisticProviderFamilyWallsInterior_4ftx8ft.indd 3:40 PM 1 Frigidaire-TMM Experiential

Shanon Wille

4’ x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: 1 inch = 1 foot scale

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

PROJECT NAME CREATIVE TRIM 4/30/18 C-P1_OptimisticProviderFamilyWallsInterior_4ftx8ft.indd 3:42 PM 1 Frigidaire-TMM Experiential

Shanon Wille

4’ x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: 1 inch = 1 foot scale

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

PROJECT NAME CREATIVE TRIM 4/30/18 C-O1_OptimisticProviderFamilyWallsInterior_4ftx8ft.indd 3:42 PM 1 Frigidaire-TMM Experiential

Shanon Wille

4’ x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: 1 inch = 1 foot scale

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

PROJECT NAME CREATIVE TRIM 4/30/18 C-N1_OptimisticProviderFamilyWallsInterior_4ftx8ft.indd 3:44 PM 1 Frigidaire-TMM Experiential

Shanon Wille

4’ x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: 1 inch = 1 foot scale

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

4.8ft 1472mm 5.33ft

13 20 m

m

4.

3f t

1625.58mm

• He is is 4646 and a real family man • He and a real family man

• They have a new home outside Denver, Colorado • They have a new home outside Denver, Colorado

4.

3f t

4.33ft

WHAT WHATTHEY THEY

IN INLIFE LIFEDICTATES DICTATES WHAT WHATTHEY THEYLOOK LOOKFOR FOR IN APPLIANCES. IN APPLIANCES.

m

m

15 75 m

1320mm

R2

C-

20ft

37.4167ft

• They make $70k between Carlos’ full-time andand herher • They make $70K between Carlos’ full-time part-time jobjob part-time

She runsruns the household by going to the store Anna the household by going to grocery the grocery twice a week, doing laundry every day, andday running store twice a week, doing laundry every and therunning dishwasher every night.

Annanight. lovesShe to cook the dishwasher every loves to cook recipes that have been in her family forfor generations forfor recipes that have been in her family generations weeknight dinners and larger family gatherings.

She’s weeknight dinners and larger family gatherings.

She’s happiest when herher family is happy, and after she and happiest when family is happy and after she and

1575mm

OU UR R C CO ON NS SU UM ME ER R O

desire

4.33ft

R1

C-

2

1320mm

Q C-

6096mm

C-K2

Q1 C-

4.33ft

P2

C-

2

1320mm

N2

C-

CHART 1

P C-

O C-

C-

MEET JOHN

C-

2 M C-

L2

17ft

N1

MEET ANNA

O1 C-

90º

t 3f 4.

C-K1 5181.6mm

42" DISPLAY MIN.

FRIGIDAIRE CONSUMER

13 20 m

13ft 3962.4mm

3048mm 10ft L1

C-

11404.61mm

4.33ft

DEMAND DRIVER VIDEO

(538 SQFT/50 SQM)

m

OPTIMISTIC PROVIDERS INTRO

C-F1

5282mm 17.3ft

1320mm

13.41ft

CONSUMER STATS & FACTS WALL

28.9ft

C-E2

360O VR VIDEO

5.

2f t

2641.61016mm

60" DISPLAY MIN.

15"

C-J1

C-H1 4089.4mm 8836mm

m 1 M 320 1 C-

8.9ft

C-J2 2741mm

2133.6mm 7ft

FAMILIES ARE OUR CONSUMER WALL

15.5ft

CONSUMER DISCOVERY ACTIVITY WALL

2893mm 9.49ft

8.6667ft

C-E1

4165.6mm 13.6667

C-G1 4724.4mm

C-D1

KITCHEN LIFESTYLE LOGO WALL

C-I1

1320.7mm 4.333ft

2335mm 7.6ft

1219.2mm 4ft

C-C1

101.5mm

0.333ft

CONSUMER AREA MAP

5.2ft

THE THE OPTIMISTIC OPTIMISTIC

providers What’s most important toto Optimistic Providers What’s most important Optimistic Providers is having a happy, healthy family lifelife fullfull ofof love is having a happy, healthy family love and laughter.

They make allall their lifelife decisions and laughter.

They make their decisions with the well-being of of their family in in mind. with the well-being their family mind.

herher husband successfully pay thethe bills and mortgage husband successfully pay bills and mortgage each month.

She is aisfan of of anything that simplifies and each month.

She a fan anything that simplifies and

Some days they have toto stretch themselves thin Some days they have stretch themselves thin

de-stresses herher life, especially thethe appliances she relies de-stresses life, especially appliances she relies onon every day. every day.

sharing that good fortune with others byby giving sharing that good fortune with others giving

PROJECT NAME CREATIVE TRIM 4/30/18 C-M1_OptimisticProviderFamilyWallsInterior_4ftx8ft.indd 3:38 PM 1 Frigidaire-TMM Experiential

Shanon Wille

4’ x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: 1 inch = 1 foot scale

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

to to keep everything under control, and that’s keep everything under control, and that’s ok.OK. They realize how fortunate they are,are, andand They realize how fortunate they back to to their community is important. back their community is important.

PROJECT NAME CREATIVE TRIM C-L1_OptimisticProviderFamilyWallsInterior_4ft2inx8ft.indd 1 4/30/18 3:39 PM Frigidaire-TMM Experiential

Shanon Wille

4’2” x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: 1 inch = 1 foot scale

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

5/1/18 2:45 PM

15

FRIGIDAIRE CONSUMER FULL ACCORDIAN WALL

desire

4.330709ft

1320mm

4.330709ft

1320mm

4.330709ft

1320mm

4.330709ft

WHAT WHAT THEY

IN LIFE DICTATES WHAT THEY LOOK FOR IN APPLIANCES. LL II F FE E

John

MEET MEET

Durability Durability and and reliability reliability Efficiency in the process

Great, Great, consistent consistent results results

BALANCE BALANCE

Reduced Reduced stress stress

A A HAPPY HAPPY & & HEALTHY HEALTHY FAMILY FAMILY

Easy Easy for for all all family family members members to to use use

HIGHER HIGHER STANDARD STANDARD OF OF LIVING LIVING

Feel Feel empowered empowered and and accomplished accomplished

SENSE SENSE OF OF COMMUNITY COMMUNITY

Improved Improved quality quality of of life life

• •She’s olds She’s38 38year years old

•• He’s He’s married married to to Sarah Sarah

• •She’s She’smarried marriedtotoCarlos Carlos

•• They They have have aa blended blended family family with with two two teenagers teenagers from from previous previous marriages marriages

• •They Theyhave haveaa7-year 7-yearold oldson sonand and5-year 5-yearold olddaughter daughter • •They Theylive liveoutside outsideHouston, Houston,Texas Texasininaa3-bedroom 3-bedroomhome home

•• They They have have aa new new home home outside outside Denver, Denver, Colorado Colorado

A AP PP PL L II A AN NC E S

ORGANIZATION ORGANIZATION

•• He He is is 46 46 and and aa real real family family man man

• •She’s She’sher herhome’s home’schief chiefdecision decisionmaker maker

•• They They make make $120k $120Kbetween betweenboth bothof oftheir theirschool school teacher teacher jobs jobs

John John and and Sarah Sarah share share schedules schedules and and responsibilities responsibilities like like stocking stocking groceries groceries twice twice aa week, week, laundry laundry and and dishes. dishes. They They live live paycheck-to-paycheck paycheck to paycheck due to the

Anna

MEET MEET

higher higher cost cost of of living, living, but but it’s it’s worth worth it it to to be be close close to to the the mountains mountains where where they they hike hike as as aa family. family. With With kids kids soon aboutfinishing to finishhigh highschool, school,he’s he’sworried worriedabout about paying paying for for college. college. To To stretch stretch their their budget, budget, John John

• •They Theymake make$70k $70Kbetween betweenCarlos’ Carlos’full-time full-timeand andher her part-time part-timejob job

She runs thethe household byby going to to thethe grocery store Anna runs household going grocery twice week,a doing every day, and running storeatwice week, laundry doing laundry every day and the dishwasher every night.

Anna loves toloves cookto cook running the dishwasher every night.

She recipes recipesthat thathave havebeen beenininher herfamily familyfor forgenerations generationsfor for weeknight weeknightdinners dinnersand andlarger largerfamily familygatherings. gatherings.She’s She’s

1575mm

OUR CONSUMER

1320mm

won’t won’t sacrifice sacrifice on on style style because because that that helps helps him him feel feel

and de-stresses especially appliances de-stresses her her life,life, especially the the appliances sheshe relies

accomplished accomplished and and put put together. together.

relies on every on every day. day.

providers

Frigidaire-TMM Experiential

Shanon Wille

4’ x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032 NOTES: 1 inch = 1 foot scale

Heather Field

PROJECT NAME CREATIVE TRIM 4/30/18 C-Q1_OptimisticProviderFamilyWallsInterior_4ftx8ft.indd 3:40 PM 1 Frigidaire-TMM Experiential

Shanon Wille

4’ x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

NOTES: 1 inch = 1 foot scale

Heather Field CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

PROJECT NAME CREATIVE TRIM 4/30/18 C-P1_OptimisticProviderFamilyWallsInterior_4ftx8ft.indd 3:42 PM 1 Frigidaire-TMM Experiential

Shanon Wille

4’ x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: 1 inch = 1 foot scale

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

PROJECT NAME CREATIVE TRIM 4/30/18 C-O1_OptimisticProviderFamilyWallsInterior_4ftx8ft.indd 3:42 PM 1 Frigidaire-TMM Experiential

Shanon Wille

4’ x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: 1 inch = 1 foot scale

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

PROJECT NAME CREATIVE TRIM 4/30/18 C-N1_OptimisticProviderFamilyWallsInterior_4ftx8ft.indd 3:44 PM 1 Frigidaire-TMM Experiential

Shanon Wille

4’ x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: 1 inch = 1 foot scale

PROJECT NAME CREATIVE TRIM 4/30/18 C-M1_OptimisticProviderFamilyWallsInterior_4ftx8ft.indd 3:38 PM 1 Frigidaire-TMM Experiential

Shanon Wille

4’ x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

NOTES: 1 inch = 1 foot scale

BLEED

Renae Gottschall

.125”

4.8ft 1472mm 5.33ft 1625.58mm

4.

3f t

m 13 20 m

4.

3f t m

m

17.3ft

What’smost mostimportant importantto toOptimistic OptimisticProviders Providers What’s isishaving havingaahappy, happy,healthy healthyfamily familylife lifefull fullof oflove love and andlaughter. laughter.They Theymake makeall alltheir theirlife lifedecisions decisions with withthe thewell-being well-beingof oftheir theirfamily familyininmind. mind.

Some Somedays daysthey theyhave haveto tostretch stretchthemselves themselvesthin thin to tokeep keepeverything everythingunder undercontrol, control,and andthat’s that’s OK. ok. They They realize realize how how fortunate fortunate they they are, are, and and sharing sharingthat thatgood goodfortune fortunewith withothers othersby bygiving giving back to their community is important. back to their community is important.

PROJECT NAME CREATIVE TRIM C-L1_OptimisticProviderFamilyWallsInterior_4ft2inx8ft.indd 1 4/30/18 3:39 PM Frigidaire-TMM Experiential

Shanon Wille

4’2” x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field CLIENT ENGAGEMENT

20ft

37.4167ft

While no two are While identical, they identical, all have a lot all in common. in

C-K1_FamiliesAreOurConsumersWall_17ftx8ft.indd 1 PROJECT NAME CREATIVE TRIM C-R1_OptimisticProviderFamilyWallsInterior_4ftx8ft.indd 1

R2

C-

families

THE OPTIMISTIC OPTIMISTIC

her herhusband husbandsuccessfully successfullypay paythe thebills billsand andmortgage mortgage

needs efficient and reliable appliances, but he

5282mm

P2

C-

FRIGIDAIRE

happiest happiestwhen whenher herfamily familyisishappy, happyand andafter aftershe sheand and each eachmonth. month.She Sheisisaafan fanof ofanything anythingthat thatsimplifies simplifies and

5.2ft

R1

C-

2

6096mm

C-K2

CHART 1

P C-

Q C-

4.330709ft

N2

C-

2

1320mm

MEET JOHN

C-

O C-

C-

2 M C-

L2

17ft

N1

MEET ANNA

Q1 C-

90º

13 20 m

5.

2f t

13ft 3962.4mm

3048mm 10ft L1

C-

t 3f 4.

C-K1 5181.6mm

42" DISPLAY MIN.

FRIGIDAIRE CONSUMER

O1 C-

OPTIMISTIC PROVIDERS INTRO

C-F1

11404.61mm

4.330709ft

DEMAND DRIVER VIDEO

(538 SQFT/50 SQM)

m

5282mm 17.3ft

1320mm

13.41ft

CONSUMER STATS & FACTS WALL

28.9ft

C-E2

360O VR VIDEO

15 75 m

2641.61016mm

60" DISPLAY MIN.

15"

C-J1

C-H1 4089.4mm 8836mm

m 1 M 320 1 C-

8.9ft

C-J2 2741mm

2133.6mm 7ft

FAMILIES ARE OUR CONSUMER WALL

15.5ft

CONSUMER DISCOVERY ACTIVITY WALL

2893mm 9.49ft

8.6667ft

C-E1

4165.6mm 13.6667

C-G1 4724.4mm

C-D1

KITCHEN LIFESTYLE LOGO WALL

C-I1

1320.7mm 4.333ft

2335mm 7.6ft

1219.2mm 4ft

C-C1

101.5mm

0.333ft

CONSUMER AREA MAP

NOTES: 1 inch = 1 foot scale

Heather Field CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

5/1/18 2:45 PM

4/30/18 3:35 PM PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

17’ x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: 1 inch = 1 foot scale

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

16

FRIGIDAIRE CONSUMER LOBBY HALL

4.8ft 1472mm 5.33ft 1625.58mm

4.

3f t

m 13 20 m

4.

3f t m

R1

C-

R2

C-

2

2 6096mm

C-K2

P2

C-

Q C-

N2

C-

CHART 1

P C-

Q1 C-

m

MEET JOHN

C-

O C-

L2

C-

2 M C-

17ft

N1

MEET ANNA

O1 C-

90ยบ

t 3f 4.

C-K1 5181.6mm

42" DISPLAY MIN.

FRIGIDAIRE CONSUMER

13 20 m

5.

2f t

13ft 3962.4mm

3048mm 10ft L1

C-

11404.61mm

5537.2mm

DEMAND DRIVER VIDEO

(538 SQFT/50 SQM)

m

OPTIMISTIC PROVIDERS INTRO

C-F1

5282mm 17.3ft

11404.6mm

13.41ft

CONSUMER STATS & FACTS WALL

28.9ft

C-E2

360O VR VIDEO

15 75 m

2641.61016mm

60" DISPLAY MIN.

15"

C-J1

C-H1 4089.4mm 8836mm

m 1 M 320 1 C-

8.9ft

C-J2 2741mm

2133.6mm 7ft

FAMILIES ARE OUR CONSUMER WALL

15.5ft

CONSUMER DISCOVERY ACTIVITY WALL

2893mm 9.49ft

8.6667ft

C-E1

4165.6mm 13.6667

C-G1 4724.4mm

C-D1

KITCHEN LIFESTYLE LOGO WALL

C-I1

1320.7mm 4.333ft

2335mm 7.6ft

1219.2mm 4ft

C-C1

101.5mm

0.333ft

CONSUMER AREA MAP

20ft

37.4167ft

37.4167ft

18.1667ft

3048mm

10ft

Experience Column

C-S1

Column

Column

17

Brand

18

FRIGIDAIRE BRAND AREA FLOORPLAN

2133.6mm

1218mm 4ft 7ft

(484SQFT/47 SQM)

1117.6ft

B-I1

BRAND GUIDELINES 3962.4mm

5384.8mm 13ft

17.6667ft

BRAND VIDEO

1422.4mm

B-J1

B-J2

42" DISPLAY MIN.

5484mm 17.9ft

BRAND SIGNAGE

EASY EFFORTLESS ENGAGING

13.6ft

FRIGIDAIRE SIGNAGE

BUILT IN AMERICA VIDEO

B-G1

B-I2

BRAND ENTRANCE

SPIRIT OF AMERICA 60" DISPLAY MIN.

FRIGIDAIRE BRAND

8ft

3.10mm

BRAND VISION

TASTE, CARE, WELL-BEING

1396mm 4.5833ft

2439mm

100 YEAR SELFIE AREA

B-F1

CHAMPION OF EVERY DAY FAMILY LIFE

B-C1

1472mm 4.8ft

B-D1

B-A1

2743.2mm 9ft

B-E1 7720mm 25ft

4163mm

2743.2mm 9ft

B-G2

7ft

13ft

2133.6mm

33.4167ft

3962.4mm

10185.4mm

B-K1 1219.2mm 4ft

4.6667 ft

1219.2mm 4ft

B-K2

1319mm 4.3ft

19

1218mm 4ft 7ft

60" DISPLAY MIN.

FRIGIDAIRE BRAND

BUILT IN AMERICA VIDEO

(484SQFT/47 SQM)

1117.6ft

B-I1

BRAND GUIDELINES 3962.4mm

5384.8mm 13ft

17.6667ft

5484mm 17.9ft

BRAND SIGNAGE

EASY EFFORTLESS ENGAGING

BRAND VIDEO

1422.4mm

B-J1

B-J2

42" DISPLAY MIN.

13.6ft

B-C1

1472mm 4.8ft 2133.6mm

SPIRIT OF AMERICA

B-G1

B-I2

BRAND ENTRANCE

B-F1

CHAMPION OF EVERY DAY FAMILY LIFE

TASTE, CARE, WELL-BEING

8ft

3.10mm

2439mm

BRAND VISION

100 YEAR SELFIE AREA

1396mm 4.5833ft

B-A1

2743.2mm 9ft

B-E1 7720mm 25ft

4163mm

2743.2mm 9ft

B-G2

7ft

B-D1

FRIGIDAIRE SIGNAGE

2133.6mm

BRAND AREA MAP

33.4167ft

13ft

10185.4mm

3962.4mm

FRIGIDAIRE BRAND EXTERIOR HALLWAY LOGO WALL

B-K1 1219.2mm 4ft

4.6667 ft

1219.2mm 4ft

B-K2

1319mm 4.3ft

4165.61016mm 13.6667ft 13'-8"

B-G2

EXTERIOR HALLWAY SIGNAGE WALL

20

1218mm 4ft

60" DISPLAY MIN.

FRIGIDAIRE BRAND

BUILT IN AMERICA VIDEO

(484SQFT/47 SQM)

1117.6ft

B-I1

BRAND GUIDELINES 3962.4mm

5384.8mm 13ft

7ft

17.6667ft

5484mm 17.9ft

EASY EFFORTLESS ENGAGING

BRAND VIDEO

1422.4mm

B-J1

B-J2

42" DISPLAY MIN.

B-K1 1219.2mm 4ft

4.6667 ft

1219.2mm 4ft

BRAND SIGNAGE

1219.2mm 4ft

5486.4mm 18ft

1219.2mm 4ft

13.6ft

B-C1

1472mm 4.8ft 2133.6mm

SPIRIT OF AMERICA

B-G1

B-I2

BRAND ENTRANCE

B-F1

CHAMPION OF EVERY DAY FAMILY LIFE

TASTE, CARE, WELL-BEING

8ft

3.10mm

2439mm

BRAND VISION

100 YEAR SELFIE AREA

1396mm 4.5833ft

B-A1

2743.2mm 9ft

B-E1 7720mm 25ft

4163mm

2743.2mm 9ft

B-G2

7ft

B-D1

B-K2

1319mm 4.3ft

1320.69mm 4.333ft

explore KEEP GOING TO

Who

FRIGIDAIRE.

WE ARE AND WHAT WE STAND FOR.

21

FRIGIDAIRE SIGNAGE

2133.6mm

BRAND AREA MAP

33.4167ft

13ft

10185.4mm

3962.4mm

FRIGIDAIRE BRAND EXTERIOR HALLWAY/ENTRANCE

2133.6mm

7ft

60" DISPLAY MIN.

FRIGIDAIRE BRAND

BUILT IN AMERICA VIDEO

(484SQFT/47 SQM)

BRAND GUIDELINES 3962.4mm

5384.8mm 13ft

17.6667ft

5484mm 17.9ft

BRAND SIGNAGE

EASY EFFORTLESS ENGAGING

BRAND VIDEO

1422.4mm

B-J1

B-J2

42" DISPLAY MIN.

13.6ft

B-C1

1472mm 4.8ft 1218mm 4ft

BRAND POSITIONING

BRAND ENTRANCE

SPIRIT OF AMERICA

B-G1

B-I2

This This is is the the distinct, distinct, unique unique space space we we create create for for the the Frigidaire Frigidaire brand brand in in the the market market and and consumers’ consumers’ minds minds to to stand stand apart competition. apart from from our competition.

B-F1

CHAMPION OF EVERY DAY FAMILY LIFE

TASTE, CARE, WELL-BEING

8ft

1117.6ft

2439mm

BRAND VISION

B-I1

B-A1

3.10mm

8ft

100 YEAR SELFIE AREA

1396mm 4.5833ft

2438.4mm

2743.2mm 9ft

B-E1 7720mm 25ft

4163mm

2743.2mm 9ft

B-G2

7ft

B-D1

FRIGIDAIRE SIGNAGE

2133.6mm

BRAND AREA MAP

33.4167ft

13ft

10185.4mm

3962.4mm

FRIGIDAIRE BRAND BRAND VISION

B-K1 1219.2mm 4ft

4.6667 ft

1219.2mm 4ft

B-K2

1319mm 4.3ft

The The true everyday home home brand real families families rely on that that puts puts truly

helpful innovations within within reach across across taste, care and and well-being. well-being.

B-A1_BrandVision_8x8ft.indd 1

5/1/18 4:15 PM PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

8’ x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: 1 inch = 1 foot scale

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

22

2133.6mm

7ft

BUILT IN AMERICA VIDEO

(484SQFT/47 SQM)

BRAND GUIDELINES 3962.4mm

5384.8mm 13ft

17.6667ft

5484mm 17.9ft

1117.6ft

BRAND SIGNAGE

EASY EFFORTLESS ENGAGING

BRAND VIDEO

1422.4mm

B-J1

B-J2

42" DISPLAY MIN.

13.6ft

B-C1

1472mm 4.8ft

BRAND ENTRANCE

60" DISPLAY MIN.

FRIGIDAIRE BRAND

B-I1

7ft

1218mm 4ft

2133.6mm

SPIRIT OF AMERICA

B-G1

4.8333 ft

B-I2

1473.18mm

B-F1

CHAMPION OF EVERY DAY FAMILY LIFE

TASTE, CARE, WELL-BEING

8ft

3.10mm

2439mm

BRAND VISION

100 YEAR SELFIE AREA

1396mm 4.5833ft

B-A1

2743.2mm 9ft

B-E1 7720mm 25ft

4163mm

2743.2mm 9ft

B-G2

7ft

B-D1

FRIGIDAIRE SIGNAGE

2133.6mm

BRAND AREA MAP

33.4167ft

13ft

10185.4mm

3962.4mm

FRIGIDAIRE BRAND 100 YEAR SELFIE AREA

B-K1 1219.2mm 4ft

4.6667 ft

1219.2mm 4ft

B-K2

1319mm 4.3ft

We’re thrilled you’re here to celebrate 100 years of pratical innovation.

Snap a picture to commemorate the occasion!

B-D1_100yearSelfieArea_7x8ft.indd 1 PROJECT NAME B-C1_100yearSelfieArea_4ftx8ft.indd 1

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

4’ x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: 1 inch = 1 foot scale

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

5/1/18 3:31 PM

5/1/18 3:31 PM

PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

7’ x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: 1 inch = 1 foot scale

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

23

1218mm 4ft 7ft

(484SQFT/47 SQM)

BRAND GUIDELINES 3962.4mm

5384.8mm 13ft

17.6667ft

5484mm 17.9ft

1117.6ft

BRAND SIGNAGE

e r a C Taste

EASY EFFORTLESS ENGAGING

BRAND VIDEO

1422.4mm

B-J1

B-J2

42" DISPLAY MIN.

13.6ft

1472mm 4.8ft 2133.6mm

BUILT IN AMERICA VIDEO

B-G1

B-I2

BRAND ENTRANCE

SPIRIT OF AMERICA 60" DISPLAY MIN.

FRIGIDAIRE BRAND

8ft

B-I1

2439mm

BRAND VISION

3.10mm

B-A1

B-F1

CHAMPION OF EVERY DAY FAMILY LIFE

TASTE, CARE, WELL-BEING

B-C1

9.333ft

100 YEAR SELFIE AREA

1396mm 4.5833ft

2844.78mm

2743.2mm 9ft

B-E1 7720mm 25ft

4163mm

2743.2mm 9ft

B-G2

7ft

B-D1

FRIGIDAIRE SIGNAGE

2133.6mm

BRAND AREA MAP

33.4167ft

13ft

10185.4mm

3962.4mm

FRIGIDAIRE BRAND TASTE, CARE, WELL-BEING

B-K1 1219.2mm 4ft

4.6667 ft

1219.2mm 4ft

B-K2

1319mm 4.3ft

WellBeing

Nomatter matterwhat whatyou youcook, cook,you youwant wantititto to No

It’sabout aboutmore morethan thanjust justgetting getting your your laundry laundry It’s

Feeling comfortable comfortable starts starts with with being being able able Feeling

tasteas asyummy yummyand andsatisfying satisfyingas aspossible. possible. taste

clean.It’s It’sabout aboutkeeping keepingclothes clothes looking looking good good clean.

to breathe breathe easy easy in in knowing knowing that that your your home’s home’s to

asthey theyget getpassed passeddown downfrom from kid kid to to kid. kid. as

environment is is exactly exactly how how you you want want it. it. environment

TIME-SAVINGS TIME SAVINGS

PEACE OF OF MIND MIND PEACE

CONSISTENT RESULTS RESULTS CONSISTENT

HEALTHY LIVING LIVING HEALTHY

ON NSSU UM MEERR CCO BENEFIT AREAS AREAS BENEFIT

CONSISTENT,GREAT-TASTING GREAT-TASTING CONSISTENT, RESULTS RESULTS TIME-SAVINGS TIME SAVINGS PRESERVINGFRESHNESS FRESHNESS PRESERVING

B-E1_TasteCareWellBeingWall_9x8ft.indd 1

5/1/18 4:14 PM PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

9’ x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: 1 inch = 1 foot scale

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

24

delivered products our hard-working hardworking consumers consumersare areproud proudtotouse useevery everyday, day,because theyprovide providereal, real,worthwhile worthwhile benefits because they fortheir theirfamilies familiesand and their homes. benefits for

their homes.

B-F1_ChampionOfEverydayFamilyLifeWall_9x8ft.indd 1

7ft

(484SQFT/47 SQM)

BRAND GUIDELINES 3962.4mm

5384.8mm 13ft

17.6667ft

5484mm 17.9ft

BRAND SIGNAGE

1117.6ft

EASY EFFORTLESS ENGAGING

BRAND VIDEO

1422.4mm

B-J1

B-J2

42" DISPLAY MIN.

13.6ft

1472mm 4.8ft 1218mm 4ft

BRAND IDENTITY

For over years, we have delivered For more than 100 100 years, we have

2133.6mm

BUILT IN AMERICA VIDEO

B-G1

Y DAY O FOEFVE EV RE YR DAY M I LY FA FA M I LY L I FLEI F E

B-I2

Champion Champion

BRAND ENTRANCE

SPIRIT OF AMERICA 60" DISPLAY MIN.

FRIGIDAIRE BRAND

8ft

B-I1

2439mm

BRAND VISION

3.10mm

B-A1

B-F1

CHAMPION OF EVERY DAY FAMILY LIFE

TASTE, CARE, WELL-BEING

B-C1

9ft

100 YEAR SELFIE AREA

1396mm 4.5833ft

2743.2mm

2743.2mm 9ft

B-E1 7720mm 25ft

4163mm

2743.2mm 9ft

B-G2

7ft

B-D1

FRIGIDAIRE SIGNAGE

2133.6mm

BRAND AREA MAP

33.4167ft

13ft

10185.4mm

3962.4mm

FRIGIDAIRE BRAND CHAMPION OF EVERYDAY FAMILY LIFE

B-K1 1219.2mm 4ft

4.6667 ft

1219.2mm 4ft

B-K2

1319mm 4.3ft

5/1/18 4:13 PM PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

9’ x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: 1 inch = 1 foot scale

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

25

1218mm 4ft

60" DISPLAY MIN.

FRIGIDAIRE BRAND

BUILT IN AMERICA VIDEO

(484SQFT/47 SQM)

1117.6ft

B-I1

BRAND GUIDELINES 3962.4mm

7ft

5384.8mm 13ft

17.6667ft

5484mm 17.9ft

EASY EFFORTLESS ENGAGING

BRAND VIDEO

1422.4mm

B-J1

B-J2

42" DISPLAY MIN.

B-K1 1219.2mm 4ft

4.6667 ft

1219.2mm 4ft

BRAND SIGNAGE

7ft

2743.2mm

9ft

e r a C e t s Ta No matter what you cook, you want it to No matter what you cook, you want it to taste as yummy and satisfying as possible. taste as yummy and satisfying as possible.

2743.2mm

Weellll-W BBeeiningg

It’s about more than just getting your laundry It’s about more than just getting your laundry clean. It’s about keeping clothes looking good clean. It’s about keeping clothes looking good as they get passed down from kid to kid. as they get passed down from kid to kid.

Feeling comfortable starts with being able Feeling comfortable starts with being able to breathe easy in knowing that your home’s to breathe easy in knowing that your home’s environment is exactly how you want it. environment is exactly how you want it.

TIME-SAVINGS TIME SAVINGS

PEACE MIND PEACE OFOF MIND

CONSISTENTRESULTS RESULTS CONSISTENT

HEALTHY LIVING HEALTHY LIVING

Champion Champion OFF EEVVEERRYYDAY DAY O FAM MIILY LY LLI IFFEE FA

For over 100 years, we have delivered For more than 100 years, we have products our hard-working consumers delivered products our hardworking are proud to use every day, because consumers are proud to use every day, they provide real, worthwhile benefits because they provide real, worthwhile for their families and their homes. benefits for their families and their homes.

B-K2

1319mm 4.3ft

9ft

BRAND IDENTITY BRAND IDENTITY

2133.6mm

13.6ft

B-C1

1472mm 4.8ft 2133.6mm

SPIRIT OF AMERICA

B-G1

B-I2

BRAND ENTRANCE

B-F1

CHAMPION OF EVERY DAY FAMILY LIFE

TASTE, CARE, WELL-BEING

8ft

3.10mm

2439mm

BRAND VISION

100 YEAR SELFIE AREA

1396mm 4.5833ft

B-A1

2743.2mm 9ft

B-E1 7720mm 25ft

4163mm

2743.2mm 9ft

B-G2

7ft

B-D1

FRIGIDAIRE SIGNAGE

2133.6mm

BRAND AREA MAP

33.4167ft

13ft

10185.4mm

3962.4mm

FRIGIDAIRE BRAND FULL WALL VIEW

CCOONNSSUUMMEERR BENEFITAREAS AREAS BENEFIT

CONSISTENT,GREAT-TASTING GREAT-TASTING CONSISTENT, RESULTS RESULTS TIME-SAVINGS TIME SAVINGS PRESERVINGFRESHNESS FRESHNESS PRESERVING

B-D1_100yearSelfieArea_7x8ft.indd 1

5/1/18 3:31 PM

B-E1_TasteCareWellBeingWall_9x8ft.indd 1

5/1/18 4:14 PM

B-F1_ChampionOfEverydayFamilyLifeWall_9x8ft.indd 1

5/1/18 4:13 PM

PROJECT NAME

CREATIVE

TRIM

PROJECT NAME

CREATIVE

TRIM

PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

7’ x 8’

Frigidaire-TMM Experiential

Shanon Wille

9’ x 8’

Frigidaire-TMM Experiential

Shanon Wille

9’ x 8’

JOB NUMBER

LAYOUT

LIVE

JOB NUMBER

LAYOUT

LIVE

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: 1 inch = 1 foot scale

C-18-ELUXNA0-0032

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

NOTES: 1 inch = 1 foot scale

C-18-ELUXNA0-0032

Heather Field CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

NOTES: 1 inch = 1 foot scale

Heather Field CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

26

2133.6mm

7ft

(484SQFT/47 SQM)

BRAND GUIDELINES 3962.4mm

5384.8mm 13ft

17.6667ft

B-J2

42" DISPLAY MIN.

5484mm 17.9ft

1117.6ft

EASY EFFORTLESS ENGAGING

BRAND VIDEO

1422.4mm

B-J1

BRAND SIGNAGE

Spirit

BUILT IN AMERICA VIDEO

13.6ft

B-C1

1472mm 4.8ft 1218mm 4ft

B-I2

BRAND ENTRANCE

60" DISPLAY MIN.

FRIGIDAIRE BRAND

B-I1

13ft

SPIRIT OF AMERICA

B-G1

3962.4mm

B-F1

CHAMPION OF EVERY DAY FAMILY LIFE

TASTE, CARE, WELL-BEING

8ft

3.10mm

2439mm

BRAND VISION

100 YEAR SELFIE AREA

1396mm 4.5833ft

B-A1

2743.2mm 9ft

B-E1 7720mm 25ft

4163mm

2743.2mm 9ft

B-G2

7ft

B-D1

FRIGIDAIRE SIGNAGE

2133.6mm

BRAND AREA MAP

33.4167ft

13ft

10185.4mm

3962.4mm

FRIGIDAIRE BRAND SPIRIT OF AMERICA/BUILT WITH AMERICAN PRIDE

B-K1 1219.2mm 4ft

4.6667 ft

1219.2mm 4ft

B-K2

1319mm 4.3ft

DEESSIIG GN NEED, D, A ASSSSEEM MBBLLEED DA AN ND D D NG GIIN NEEEER REED D IIN N TTH HEE U USSA A EEN

OF AMERICA

We cherish cherish the the salt-of-the-earth, salt-of-the-earth, We can-do attitude attitude that that America America is is built built can-do on. We We have have always always taken taken pride pride in in our on. innovative spirit, spirit, from from inventing inventing the the innovative first home home refrigerator refrigerator to to finding finding ways ways first to make make desired desired products products attainable. attainable. to We shape shape living living for for the the better, better one We community at at aa time. time. community

B-G1_SpiritOfAmericaWall_13ftx8ft.indd 1

5/1/18 4:12 PM PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

13’ x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: 1 inch = 1 foot scale

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

27

1218mm 4ft 7ft

BRAND GUIDELINES 3962.4mm

5384.8mm 13ft

17.6667ft

5484mm 17.9ft

1117.6ft

BRAND SIGNAGE

Champion Champion O F OEFV E V RE YR DAY Y DAY FA M L I FLEI F E FAI LY M I LY

For more than 100 years, we have For over 100 years, we have delivered delivered products products our our hardworking hard-working consumers consumersare areproud proudto touse useevery everyday, day,because because they theyprovide providereal, real,worthwhile worthwhile benefits benefits for their families for their familiesand and their homes. their homes.

9ft

3962.4mm

BRAND ID DE EN NT T II T TY Y

2743.2mm

Spirit

EASY EFFORTLESS ENGAGING

BRAND VIDEO

1422.4mm

B-J1

B-J2

42" DISPLAY MIN.

13.6ft 4163mm

B-C1

1472mm 4.8ft 2133.6mm

BUILT IN AMERICA VIDEO

(484SQFT/47 SQM)

B-G1

B-I2

BRAND ENTRANCE

SPIRIT OF AMERICA 60" DISPLAY MIN.

FRIGIDAIRE BRAND

B-I1

BRAND VISION

B-F1

CHAMPION OF EVERY DAY FAMILY LIFE

TASTE, CARE, WELL-BEING

8ft

3.10mm

2439mm

100 YEAR SELFIE AREA

1396mm 4.5833ft

B-A1

2743.2mm 9ft

B-E1 7720mm 25ft

B-G2

2743.2mm 9ft

B-D1

FRIGIDAIRE SIGNAGE

7ft

BRAND AREA MAP

33.4167ft

13ft

2133.6mm

10185.4mm

3962.4mm

FRIGIDAIRE BRAND ALL BRAND IDENTITY & BUILT WITH AMERICAN PRIDE

B-K1 1219.2mm 4ft

4.6667 ft

1219.2mm 4ft

B-K2

1319mm 4.3ft

13ft

DEESSIIG GN NEED, D, A ASSSSEEM MBBLLEED DA AN ND D D NG GIIN NEEEER REED D IIN N TTH HEE U USSA A EEN

OF AMERICA

We cherish cherish the the salt-of-the-earth, salt-of-the-earth, We can-do attitude attitude that that America America is is built built can-do on. We We have have always always taken taken pride pride in in our our on. innovative spirit, spirit, from from inventing inventing the the innovative first home home refrigerator refrigerator to to finding finding ways ways first to make make desired desired products products attainable. attainable. to We shape shape living living for for the the better better one one We better, community at at aa time. time. community

B-F1_ChampionOfEverydayFamilyLifeWall_9x8ft.indd 1

5/1/18 4:13 PM PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

9’ x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: 1 inch = 1 foot scale

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

B-G1_SpiritOfAmericaWall_13ftx8ft.indd 1

5/1/18 4:12 PM PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

13’ x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032 NOTES: 1 inch = 1 foot scale

Heather Field CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

28

1218mm 4ft

BRAND EXPERIE EN NC CE E

2133.6mm

7ft

BUILT IN AMERICA VIDEO

(484SQFT/47 SQM)

B-G1

B-I2

BRAND ENTRANCE

60" DISPLAY MIN.

FRIGIDAIRE BRAND

8ft

SPIRIT OF AMERICA

BRAND GUIDELINES 3962.4mm

5384.8mm 13ft

17.6667ft

5484mm 17.9ft

BRAND SIGNAGE

EASY EFFORTLESS ENGAGING

BRAND VIDEO

1422.4mm

B-J1

B-J2

42" DISPLAY MIN.

13.6ft

1472mm 4.8ft 2439mm

BRAND VISION

1117.6ft

B-A1

B-F1

CHAMPION OF EVERY DAY FAMILY LIFE

TASTE, CARE, WELL-BEING

B-C1

4ft

B-I1

1219.2mm

3.10mm

4ft

100 YEAR SELFIE AREA

1396mm 4.5833ft

1219.2mm

2743.2mm 9ft

B-E1 7720mm 25ft

4163mm

2743.2mm 9ft

B-G2

7ft

B-D1

FRIGIDAIRE SIGNAGE

2133.6mm

BRAND AREA MAP

33.4167ft

13ft

10185.4mm

3962.4mm

FRIGIDAIRE BRAND EASY, EFFORTLESS, ENGAGING

B-K1 1219.2mm 4ft

4.6667 ft

1219.2mm 4ft

B-K2

1319mm 4.3ft

EASY

EF F O R T L E SS EFFORTLESS EN G AG I NG NG NGAGI

PROJECT NAME CREATIVE B-K1_EasyEffortlessEngagingWall_4ftx8ft.indd 1

TRIM

Frigidaire-TMM Experiential

Shanon Wille

4’ x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032 NOTES: 1 inch = 1 foot scale

5/1/18 3:24 PM

Heather Field CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

29

accomplishment

1218mm 4ft

FRIGIDAIRE DESIGN

BRAND PROMISE

B-I2

EVERYDAY

BRAND ENTRANCE

2133.6mm

7ft

B-C1

1472mm 4.8ft

BUILT IN AMERICA VIDEO

(484SQFT/47 SQM)

BRAND GUIDELINES 3962.4mm

5384.8mm 13ft

17.6667ft

5484mm 17.9ft

BRAND SIGNAGE

EASY EFFORTLESS ENGAGING

BRAND VIDEO

1422.4mm

B-J1

B-J2

42" DISPLAY MIN.

B-G2

4.6667ft

1117.6ft

1422.4mm

60" DISPLAY MIN.

FRIGIDAIRE BRAND

B-I1

4ft

SPIRIT OF AMERICA

B-G1

1219.2mm

B-F1

CHAMPION OF EVERY DAY FAMILY LIFE

TASTE, CARE, WELL-BEING

8ft

3.10mm

2439mm

BRAND VISION

100 YEAR SELFIE AREA

1396mm 4.5833ft

B-A1

2743.2mm 9ft

B-E1 7720mm 25ft

13.6ft

2743.2mm 9ft

4163mm

7ft

B-D1

FRIGIDAIRE SIGNAGE

2133.6mm

BRAND AREA MAP

33.4167ft

13ft

10185.4mm

3962.4mm

FRIGIDAIRE BRAND BRAND PROMISE

B-K1 1219.2mm 4ft

4.6667 ft

Experience 1219.2mm 4ft

B-K2

1319mm 4.3ft

DESIGN

Story The context that shapes our FRIGIDAIRE user experience

DESIGN

Great design is carefully considering the whole user experience in order to deliver outstanding quality for our products and services throughout the whole ownership journey.

DESIGN

Ingredients The essential elements that deliver our design experience

Values The drivers that make the FRIGIDAIRE experience unique

Ingredients MOTION engaging & easy

GRAPHICS

FORM

legible & fun

pleasing & timeless

DESIGN

Ingredients The essential elements that deliver our design experience

COLOR calming & fun

LIGHT

MATERIAL

functional & bright

contemporary & durable

SOUND reassuring & clear

30

BRAND ENTRANCE

FRIGIDAIRE DESIGN

3962.4mm

2133.6mm

13ft

17.6667ft

1117.6ft

B-I1

13.6ft 4163mm B-G2

B-K1 1219.2mm 4ft

4.6667 ft

5484mm 17.9ft

B-J2

EASY EFFORTLESS ENGAGING

BRAND VIDEO

1422.4mm

B-J1

1117.6mm

1219.2mm 4ft

B-K2

1319mm 4.3ft

3.6667ft

calming

bright

rea uring

ENGAGING ENGAGING

Adaptive Adaptive Addressing every interaction Addressing every interaction bigbig or small to reassure or small to reassure andand empower. empower.

compelling compelling fun fun details details

ADAPTIVE ADAPTIVE

The that shapes our Thecontext context that shapes our FRIGIDAIRE FRIGIDAIRE user experience user experience

The Theessential essentialelements elements that thatdeliver deliverour our design designexperience experience

5384.8mm 13ft

42" DISPLAY MIN.

Engaging Engaging We We do more to inspire do more to inspire withwith an element of fun. an element of fun.

Story Story

Ingredients Ingredients

3962.4mm

7ft

Values Values

DESIGN DESIGN

DESIGN DESIGN

BRAND GUIDELINES

BRAND SIGNAGE

Experience Experience Great Greatdesign designisiscarefully carefully considering consideringthe thewhole wholeuser user experience experienceininorder orderto to deliver deliveroutstanding outstandingquality quality for our products and for our products and services servicesthroughout throughoutthe the whole wholeownership ownershipjourney. journey.

BUILT IN AMERICA VIDEO

(484SQFT/47 SQM)

3.10mm

17.6667ft

SPIRIT OF AMERICA 60" DISPLAY MIN.

FRIGIDAIRE BRAND

8ft

1218mm 4ft

5384.8mm

B-F1

CHAMPION OF EVERY DAY FAMILY LIFE

TASTE, CARE, WELL-BEING

B-C1

1472mm 4.8ft 2439mm

BRAND VISION

100 YEAR SELFIE AREA

1396mm 4.5833ft

B-A1

2743.2mm 9ft

B-E1 7720mm 25ft

DESIGN DESIGN

reassure reassure & & empower empower

Values Values

DESIGN DESIGN

Values Values

The drivers that make the The drivers that make the FRIGIDAIRE FRIGIDAIRE experience unique experience unique

Seamless Seamless Always thinking of of Always thinking the the bigger picture and and bigger picture SEAMLESS SEAMLESSusing technology where using technology where easy to useto use easy & appropriate and and relevant. & appropriate relevant. consistent

fun timele legible

consistent

the The drivers that that make the the drivers make FRIGIDAIRE FRIGIDAIRE experience unique experience unique

Essential Essential Keeping it simple so that Keeping it simple so everything has a clear and everything has a clear relevant purpose, only and relevant purpose, what is needed. only what is needed.

Ingredients Ingredients

ESSENTIAL ESSENTIAL true & true necessary& necessary

ENABLING ENABLING Enabling meaningful Enabling meaningful experiences We develop branded experiences experiences We develop branded experiences that resonate strongly with our that resonate strongly with our target audience. target audience.

Inspiration

Story Story

clear

engaging

MOTION MOTION engaging & engaging easy& easy

GRAPHICS GRAPHICS legible & legible fun& fun

FORM FORM pleasing & pleasing timeless & timeless

DESIGN DESIGN

Ingredients Ingredients COLOR COLOR calming & calming fun & fun

The essential elements thatessential deliver our The elements design experience that deliver our design experience

LIGHT LIGHT

functional & functional bright & bright

SOUND SOUND

INSIGHT INSIGHT gather real user gather needs real user needs

CONTEXT CONTEXT understand behavior understand in use behavior in use

FUNCTION FUNCTION

meets everyday requirements meet everyday requirements

INTERACTION INTERACTION brings functionality bring tofunctionality life to life

SENSES SENSES

add magic to add the magic experience to the experience

AESTHETICS AESTHETICS timeless visual timeless appealvisual appeal

=

Story Story BRING THE BRING THE

=

pleasing

TO LIFE TO LIFE

Design is the embodiment of human behavior. Our story is gradually crafted Design the embodiment human behavior. story is gradually throughiseach stage and weof bring theses storiesOur to life through design.crafted through each stage and we bring these stories to life through design.

reassuring & reassuring clear & clear

durable

MATERIAL MATERIAL contemporary & contemporary durable & durable

contemporary easy

functional

B-_BrandGuidelines_13ftx8ft.indd 1

5/1/18 4:16 PM PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

13’ x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: 1 inch = 1 foot scale

PROJECT NAME CREATIVE B-I1_HallwayEntranceArea_3ft8inx8ft.indd 1

Shanon Wille

3’8” x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032 NOTES: 1 inch = 1 foot scale

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

TRIM

Frigidaire-TMM Experiential

Heather Field CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

5/1/18 3:27 PM

31

FRIGIDAIRE SIGNAGE

2743.2mm 9ft

B-D1

13ft

7ft

BRAND AREA MAP

33.4167ft

B-G1

ment

2133.6mm

B-I2

DAY

10185.4mm

3962.4mm

FRIGIDAIRE BRAND PRODUCT GUIDELINES

1218mm 4ft

BRAND GUIDELINES 3962.4mm

5384.8mm 13ft

42" DISPLAY MIN.

17.6667ft

1422.4mm

B-J1

1117.6ft

7ft

EASY EFFORTLESS ENGAGING

BRAND VIDEO

B-K1 1219.2mm 4ft

4.6667 ft

5484mm 17.9ft

B-J2

1219.2mm 4ft

BRAND SIGNAGE

5384.8mm

EFFORTLESS E N G AG I N G

4.6667mm

EVERYDAY

accomplishment

B-K2

1319mm 4.3ft

17.667ft

1422.4ft

3962.4mm 13ft

F R II G G II D DA A II R RE E D DE ES S II G GN N

E ASY

5384.8mm 17.667ft

BRAND PROMISE

BRAND EXPERIENCE

5384.8mm 17.667ft

13.6ft

B-C1

1472mm 4.8ft 2133.6mm

BUILT IN AMERICA VIDEO

(484SQFT/47 SQM)

B-G1

B-I2

BRAND ENTRANCE

SPIRIT OF AMERICA 60" DISPLAY MIN.

FRIGIDAIRE BRAND

B-I1

BRAND VISION

B-F1

CHAMPION OF EVERY DAY FAMILY LIFE

TASTE, CARE, WELL-BEING

8ft

3.10mm

2439mm

100 YEAR SELFIE AREA

1396mm 4.5833ft

B-A1

2743.2mm 9ft

B-E1 7720mm 25ft

4163mm

2743.2mm 9ft

B-G2

7ft

B-D1

FRIGIDAIRE SIGNAGE

2133.6mm

BRAND AREA MAP

33.4167ft

13ft

10185.4mm

3962.4mm

FRIGIDAIRE BRAND FULL BRAND WALL

Values

Experience Story

DESIGN DESIGN

Ingredients The essential elements The essential elements that deliver our that deliver our design experience design experience

easy to use easy&to use & consistent consistent

Values

DESIGN DESIGN

Values

SEAMLESS SEAMLESS

DESIGN DESIGN

reassure

reassure & & empower empower

The drivers that make the The drivers that make the FRIGIDAIRE FRIGIDAIRE experience unique experience unique

Engaging Engaging We do more to inspire We do more to inspire with an element of fun. with an element of fun.

compelling compelling fun fun details details

ADAPTIVE ADAPTIVE

The context that shapes our The context that shapes our FRIGIDAIRE FRIGIDAIRE user experience user experience

Great design is carefully Great design is carefully considering the whole user considering the whole user experience in order to experience in order to deliver outstanding quality deliver outstanding quality for our products and for our products and services throughout the services throughout the whole ownership journey. whole ownership journey.

ENGAGING ENGAGING

Adaptive Adaptive Addressing every interaction Addressing every interaction big or small to reassure big or small to reassure and empower. and empower.

DESIGN DESIGN

Seamless Seamless Always thinking of Always thinking of the bigger picture and the bigger picture and using technology where using technology where appropriate and relevant. appropriate and relevant.

the drivers that make the The drivers that make the FRIGIDAIRE FRIGIDAIRE experience unique experience unique

Essential Essential Keeping it simple so that Keeping it simple so everything has a clear and everything has a clear relevant purpose, only and relevant purpose, what is needed. only what is needed.

Ingredients

ESSENTIAL ESSENTIAL

ENABLING ENABLING

true true & & necessary necessary

meaningful meaningful experiences experiences

Enabling Enabling We develop branded experiences We develop branded experiences that resonate strongly with our that resonate strongly with our target audience. target audience.

Story

MOTION MOTION engaging engaging & & easy easy

GRAPHICS GRAPHICS

FORM FORM

legible legible & & fun fun

pleasing pleasing & & timeless timeless

DESIGN DESIGN

Ingredients COLOR COLOR calming calming & & fun fun

B-_BrandGuidelines_13ftx8ft.indd 1

The essential elements Thethat essential elements deliver our that deliver our design experience design experience

LIGHT LIGHT

MATERIAL MATERIAL

functional functional & & bright bright

contemporary contemporary & & durable durable

SOUND SOUND

INSIGHT INSIGHT

CONTEXT CONTEXT

FUNCTION FUNCTION

INTERACTION INTERACTION

SENSES SENSES

AESTHETICS AESTHETICS

gather gather real user real user needs needs

understand understand behavior behavior in use in use

meets everyday meet everyday requirements requirements

brings bring functionality functionality to life to life

add to magic the to the experience experience

add magic

timeless timeless visual visual appeal appeal

Story BRING THE BRING THE

==

TO LIFE TO LIFE

Design is the embodiment of human behavior. Our story is gradually crafted Design is the embodiment of human behavior. Our story is gradually crafted through each stage and we bring theses stories to life through design. through each stage and we bring these stories to life through design.

reassuring reassuring & & clear clear

5/1/18 4:16 PM PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Shanon Wille

13’ x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: 1 inch = 1 foot scale

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

32

Journey

7'-0"

FRIGIDAIRE CONSUMER JOURNEY FLOORPLAN J-F2

J-K2 1000mm

3.2ft

J-K1 SAVV Y S

J-J2 7.6667ft

UPPO RT

PASSIV

RE V IE W S COL LAGE

E

FRIGIDAIRE CONSUMER JOURNEY

(613SQFT/57 SQM)

J-J1

2336.8m m

J-A1

J-A2

2743mm 8.9ft

J-C2 1524mm 5ft

SHOP THE FLOOR

CARE/ COMFORT

1'-0"

KITCHEN SIGNAGE

J-C1

J-B2

SALES ASSOCIATE

J-H2

3356mm 11ft

J-H1

72" x 30" TASTING TABLE

20.03ft

3.992ft 6ft

DIGITAL ADVERTISING (BIG IPHONE)

1829mm

DOT.COM RESEARCH

ENDLESS AISLE

PACKAGING AREA WELCOME HOME (KITCHEN)

J-D2

J-E1

KITCHEN 14'-4" LENGTH

17ft

5003.81mm 16.4167ft

5210mm

J-E2

6410MM

J-D1

J-B1 9.1ft

1422.41mm 4.6667ft

1066.8mm 3.5ft

18.5ft

2793mm

2844.78mm 9.333ft 6248.4mm 20.5ft

1217mm 6349.98mm 10.833ft

5638.8mm 8.75ft 2667mm

INDUCTION

J-F1

JI-1 1879.39mm 6.166ft 1676.4mm 5.5ft 1371.6mm 4.5ft RAC

34.5ft 10515mm

FRIGIDAIRE CONSUMER JOURNEY FLOOR GRAPHICS

SAVV Y SUPP ORT

PASSIV E

FRIGIDAIRE CONSUMER JOURNEY (613SQFT/57 SQM)

FRIGIDAIRE CONSUMER JOURNEY FLOOR GRAPHICS

431.8mm 1.4167ft

1015.98mm 3.333ft

2794.01mm 9.1667ft

1625.49mm 5.333ft

10.6667ft

2692.38mm 8.8333ft

3251.21mm 304.8mm 1ft

CIRCLE DIAMETER – 228.6mm 0.75ft

1320.69mm 4.3333ft

3.5ft

1015.98mm 3.333ft

1066.8mm

838.2mm 2.75ft

457.2mm 1.5ft

431.8mm 1.4167ft

FRIGIDAIRE CONSUMER JOURNEY FLOOR GRAPHICS

1473.189mm

1041.41mm 3.4167ft

4.8333ft

508.01mm 1.6667ft

3911.58mm 12.833ft

812.9mm 2.667ft

6º 2717.68mm 8.9163ft 1219.2mm

812.81mm

CIRCLE DIAMETER – 228.6mm 0.75ft

4ft

2.6667ft

253.89mm 0.833ft

381mm 1.25ft 762mm 2.5ft

1015.89mm 3.33ft

4.333ft

3.5ft

1320mm

1066.8mm

FRIGIDAIRE CONSUMER JOURNEY FLOOR GRAPHICS

609.6mm

1219.2mm

4ft

36º

6.5ft

1422.416mm 4.6667ft

6.5ft

1981.2mm

1981.2mm

1.1667ft

CENTER

508.01mm 1.6667ft

6º

457.2mm 1.5ft

2ft 609.6mm

2ft

1320.69mm 4.33ft

1574.8mm

3.8333ft

5.1667ft

3.5ft

1168.38mm

CIRCLE DIAMETER – 228.6mm 0.75ft

1066.8mm

1422.41mm 4.6667ft

3.5ft

1117.61mm 3.6667ft

1066.8mm

1066.8mm

3ft 914.4mm 5.6667ft

355.6mm

1320.78mm 4.3333ft 3.5ft

1473.18mm 4.83ft

1727.2mm 3.833ft 1168.38mm 3.33ft 1015.8984mm 3.5ft 1066.8mm

4.5ft 1371.6mm

FRIGIDAIRE CONSUMER JOURNEY HALLWAY ENTRY WALL

BRAND AREA MAP J-K2

J-A1

3.2ft

J-J2

2336.8mm

7.6667ft

SUPPOR

18.5ft

FRIGIDAIRE CONSUMER JOURNEY

6ft

10515mm

SALES ASSOCIATE

SHOP THE FLOOR

J-C2 1524mm 5ft

J-C1

8.75ft

9.1ft

2667mm KITCHEN SIGNAGE

J-D1

WELCOME HOME (KITCHEN)

2793mm

PACKAGING AREA

1066.8mm 3.5ft

72" x 30" TASTING TABLE

J-D2

RAC

1371.6mm 4.5ft

J-F1

ENDLESS AISLE

CARE/ COMFORT

6349.98mm 10.833ft

1676.4mm 5.5ft

6248.4mm 20.5ft

J-F2

7'-0"

J-H2

INDUCTION

34.5ft

THE FRIGIDAIRE CONSUMER

1879.39mm 6.166ft

J-H1

J-B2

1829mm

6410MM

(613SQFT/57 SQM) DOT.COM RESEARCH

20.03ft

REVIE WS CO LLAGE

5638.8mm

2844.78mm 9.333ft

J-J1

1'-0"

. y e n r jou

T

PASSIVE

11ft

DIGITAL ADVERTISING (BIG IPHONE)

JI-1

8.9163ft

2743mm 8.9ft

J-A2

J-B1

SAVVY

3356mm

2717.68mm

1422.41mm 4.6667ft

J-K1

1217mm

3.992ft

1000mm

KITCHEN 14'-4" LENGTH

J-E1 5003.81mm 16.4167ft

5210mm

17ft

J-E2

39

FRIGIDAIRE CONSUMER JOURNEY BACKSIDE OF ENTRY WALL

BRAND AREA MAP J-K2

J-A1

3.2ft

J-J2

2336.8mm

7.6667ft

SUPPOR

18.5ft

FRIGIDAIRE CONSUMER JOURNEY

(613SQFT/57 SQM) 1829mm

6ft

10515mm

SALES ASSOCIATE

SHOP THE FLOOR

J-C2 1524mm 5ft

ENDLESS AISLE

CARE/ COMFORT

6349.98mm 10.833ft

J-C1

8.75ft

9.1ft

2667mm KITCHEN SIGNAGE

J-D1

WELCOME HOME (KITCHEN)

2793mm

PACKAGING AREA

1066.8mm 3.5ft

72" x 30" TASTING TABLE

J-D2

RAC

1371.6mm 4.5ft

J-F1

J-F2

1676.4mm 5.5ft

6248.4mm 20.5ft

1'-0"

7'-0"

J-H2

INDUCTION

34.5ft

1879.39mm 6.166ft

J-H1

J-B2

DOT.COM RESEARCH

20.03ft

REVIE WS CO LLAGE

6410MM

J-J1

5638.8mm

2844.78mm 9.333ft

T

PASSIVE

11ft

DIGITAL ADVERTISING (BIG IPHONE)

JI-1

8.5833ft

2743mm 8.9ft

J-A2

J-B1

SAVVY

3356mm

2616.189mm

1422.41mm 4.6667ft

J-K1

1217mm

3.992ft

1000mm

KITCHEN 14'-4" LENGTH

J-E1 5003.81mm 16.4167ft

5210mm

J-A2_BacksideEntranceGraphicWall_7ft8inx8ft.indd 1 CREATIVE

TRIM

Frigidaire-TMM Experiential

Jamie Turpin

7’8” x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

J-E2

5/1/18 7:07 PM

PROJECT NAME

NOTES: 1 inch = 1 foot scale

17ft

Heather Field CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

40

FRIGIDAIRE CONSUMER JOURNEY INTRO WALL

BRAND AREA MAP J-K2

J-J2

2336.8mm

7.6667ft

SUPPOR

T

PASSIVE

J-J1

REVIE WS CO LLAGE

18.5ft

FRIGIDAIRE CONSUMER JOURNEY

DIGITAL ADVERTISING (BIG IPHONE)

(613SQFT/57 SQM) 1829mm

6ft

INDUCTION

34.5ft 10515mm

J-C1

9.1ft

8.75ft KITCHEN SIGNAGE

J-D1

WELCOME HOME (KITCHEN)

2667mm

PACKAGING AREA

1066.8mm 3.5ft

72" x 30" TASTING TABLE

2793mm

1371.6mm 4.5ft

J-F1

ENDLESS AISLE

CARE/ COMFORT

6349.98mm 10.833ft

1676.4mm 5.5ft

6248.4mm 20.5ft

RAC

WILL YOU TAKE?

SHOP THE FLOOR

J-C2 1524mm 5ft

J-F2

7'-0"

SALES ASSOCIATE

1'-0"

WHICH PATH TO

J-H2

J-D2

e s a purch

1879.39mm 6.166ft

J-H1

J-B2

DOT.COM RESEARCH

20.03ft

11ft

5638.8mm

2844.78mm 9.333ft

2743mm 8.9ft

J-A2

6410MM

SAVVY

3356mm

JI-1

1422.41mm 4.6667ft

1217mm

3.992ft

3'-4" 3.333ft

1015.89mm

J-K1

4'-0"4ft

1219.2mm

J-A1

3.2ft

J-B1

1000mm

KITCHEN 14'-4" LENGTH

J-E1 5003.81mm 16.4167ft

5210mm

How you approach major purchases a major appliancewill

17ft

J-E2

determine what path youyour takepath to your purchase will determine to your new appliance. Follow our three different shopper shoppers through their journeys to see types through their journeys to see how how and where and how and where they they shop,shop, and how they they make up their minds. decisions.

J-K1 INTRO SIGNAGE

PROJECT NAME J-K1_IntroSignage_4ftx8ft.indd 1

CREATIVE

TRIM

Frigidaire-TMM Experiential

Jamie Turpin

4’ x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: 1 inch = 1 foot scale

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

5/1/18 6:53 PM

J-K2

OUTER RED WALL

41

FRIGIDAIRE CONSUMER JOURNEY SHOPPER TYPE WALL

BRAND AREA MAP J-K2

J-A1

3.2ft

J-J2

2336.8mm

7.6667ft

SUPPOR

10515mm

Wants fast and guided shopping

Takes an analytical approach

Gets overwhelmed by too many choices

Will spend more for relevant benefits

Looks for in-store promotions

Wants help in-store

More likely to buy multiple products over time

Shops product on floor

Will not go out of their way for a deal

Shops multiple retailers

20.03ft 9.1ft

8.75ft KITCHEN SIGNAGE

J-D1

WELCOME HOME (KITCHEN)

2667mm

PACKAGING AREA

2793mm

72" x 30" TASTING TABLE

1066.8mm 3.5ft

RAC

1371.6mm 4.5ft

J-F1

ENDLESS AISLE

CARE/ COMFORT

6349.98mm 10.833ft

1676.4mm 5.5ft

6248.4mm 20.5ft

J-C1

J-D2

Must fit in their budget

SHOP THE FLOOR

J-C2

Gathers lots of information

Visits retailer in closest proximity

6410MM

SALES ASSOCIATE

1524mm 5ft

J-F2

7'-0"

T H E S AV V Y S H O P P E R

J-H2

INDUCTION

34.5ft

1879.39mm 6.166ft

J-H1

J-B2

Values simplicity

6ft

1'-0"

Wants an easy shopping experience

18.5ft

(613SQFT/57 SQM) 1829mm

MOST INTERESTED IN FRIGIDAIRE

THE SUPPORT SEEKER

REVIE WS CO LLAGE

FRIGIDAIRE CONSUMER JOURNEY

DOT.COM RESEARCH

TYPES OF APPLIANCE

T H E PA S S I V E P U R C H A S E R

J-J1

5638.8mm

2844.78mm 9.333ft

shoppers

T

PASSIVE

11ft

DIGITAL ADVERTISING (BIG IPHONE)

JI-1

7.667ft

2743mm 8.9ft

J-A2

J-B1

SAVVY

3356mm

2336.81mm

1422.41mm 4.6667ft

J-K1

1217mm

3.992ft

1000mm

KITCHEN 14'-4" LENGTH

J-E1

31%

18%

5003.81mm 16.4167ft

5210mm

17ft

J-E2

32%

42

FRIGIDAIRE CONSUMER JOURNEY REVIEWS WALL

BRAND AREA MAP J-K2

J-A1

3.2ft

J-J2

2336.8mm

7.6667ft

SUPPOR

18.5ft

FRIGIDAIRE CONSUMER JOURNEY

(613SQFT/57 SQM) 1829mm

6ft

10515mm

J-C1

CARE/ COMFORT

6349.98mm 10.833ft

6248.4mm 20.5ft

ENDLESS AISLE

J-D1

KITCHEN SIGNAGE

9.1ft

8.75ft

WELCOME HOME (KITCHEN)

2667mm

PACKAGING AREA

2793mm

1066.8mm 3.5ft

72" x 30" TASTING TABLE

J-D2

RAC

1371.6mm 4.5ft

J-F1

J-F2

7'-0"

SHOP THE FLOOR

J-C2

1'-0"

If you’ve always been interested in induction, but have been scared off by high prices, we think this Frigidaire would make a great introduction.

SALES ASSOCIATE

1524mm 5ft

1676.4mm 5.5ft

Induction is a great technology, but has always had a problem: It’s expensive. That’s why we love Frigidaire’s new FGIF3036TF. On sale for just under $900, it’s the least expensive induction range we’ve ever seen with an oven that also offers convection baking.

J-H2

INDUCTION

34.5ft

1879.39mm 6.166ft

J-H1

J-B2

DOT.COM RESEARCH

20.03ft

REVIE WS CO LLAGE

6410MM

J-J1

5638.8mm

2844.78mm 9.333ft

T

PASSIVE

11ft

DIGITAL ADVERTISING (BIG IPHONE)

JI-1

2743mm 8.9ft

J-A2

J-B1

SAVVY

3356mm

3356mm 11ft

1422.41mm 4.6667ft

J-K1

1217mm

3.992ft

1000mm

KITCHEN 14'-4" LENGTH

WORKS AS ADVERTISED - rayrob

J-E1 5003.81mm 16.4167ft

EXCELLENT CHOICE - DSM

5.0

Our choice was excellent. This counter depth Frigidaire has so much room and looks great in our kitchen. We’ve only had it about a month, but hope to have a long time.

5210mm

17ft

J-E2

YES, I recommend this product.

8"

We purchased an induction stovetop for our boat.

It worked so well my wife wanted one for the house.

We are still getting used to it. So far it is amazing.

The convection was a welcome bonus.

I bought this last month and couldn’t be happier.

Beautiful. Stove is so precise.

Great features, easy installation, quiet operation and clean dishes!! We love the black stainless too!!

6"

10"

CL

2"

2'-11"

WELL WORTH THE MONEY!! - dano2121

2'-9"

2'-10"

5.0

3"

2'-8"

2'-4" CL

2'-6"

2'-6"

10"

CL

2"

9"

2'-6"

1'-2"

10"

10"

10"

4"

1'-6"

3'-4"

3"

2'-4"

CL

1'-3"

1'-2"

CL

2'-2"

CL

10"

2'-6"

2'-6" 2'-6"

1'-2"

CL

6"

2"

10"

6"

10"

10"

CL

3"

3"

I purchased this dishwasher for an absolute steal! I love the idea of the stemmed glassware holders. The inside silverware basket is ideal for my last washer had a basket on the door and my silverware was rarely cleaned properly. I also love the color of the black stainless finish. All my kitchen appliances are Frigidaire made and I have never had a problem.

I highly recommend this dishwasher!

2'-2"

Outstanding good looks and keeps items cold.

2"

2'-1"

CL

3'-7"

CL

2'-9" CL

43

FRIGIDAIRE CONSUMER JOURNEY IPHONE WALL

BRAND AREA MAP J-K2

J-J2

18.5ft

FRIGIDAIRE CONSUMER JOURNEY

6ft

10515mm

6410MM

SALES ASSOCIATE

SHOP THE FLOOR

J-C2 1524mm 5ft

ENDLESS AISLE

CARE/ COMFORT

6349.98mm 10.833ft

J-C1

8.75ft

9.1ft

2667mm KITCHEN SIGNAGE

J-D1

WELCOME HOME (KITCHEN)

2793mm

PACKAGING AREA

1066.8mm 3.5ft

72" x 30" TASTING TABLE

J-D2

RAC

1371.6mm 4.5ft

J-F1

J-F2

1676.4mm 5.5ft

6248.4mm 20.5ft

1'-0"

7'-0"

J-H2

INDUCTION

34.5ft

1879.39mm 6.166ft

J-H1

J-B2

1829mm

20.03ft

REVIE WS CO LLAGE

5638.8mm

JI-1

2844.78mm 9.333ft

J-J1

DIGITAL ADVERTISING (BIG IPHONE)

DOT.COM RESEARCH

BA AN NN N EE RR SS B

C A R R O O U U SS EE LL C A

MOBILE

T

PASSIVE

11ft

(613SQFT/57 SQM)

FF EE EE DD

Share ADS

NS STA II N

7.6667ft

SUPPOR

U L U R R L

P R R E E -- R P R O O L L LL

P PR RO M OTED

2336.8mm

2743mm 8.9ft

J-A2

J-B1

SAVVY

3356mm

Social

1422.41mm 4.6667ft

1217mm

9.333ft

J-K1

9'-4"

2844.78mm

J-A1

3.2ft 3.992ft

1000mm

KITCHEN 14'-4" LENGTH

J-E1 5003.81mm 16.4167ft

5210mm

17ft

J-E2

Get Get aa taste taste of of the the digital digital and and social social content content Frigidaire Frigidaire uses uses to to increase increase

LL II K KEE

awareness awareness and and consideration, consideration, especially Savvy Shopper especially among for the the Savvy Shopper who actively looking who is is more actively looking for for

B BR RO OW W SS EE RR

information information online. online.

C O O K I E S S LLIIKKEE

BR RO OW W S S E E R R B POSTS POSTS

ADS

J-I1_iPhoneBackdropWall_9ft4inx8ft.indd 1

J-I1 IPHONE BACKDROP WALL

SS H HA ARREE 5/1/18 6:55 PM

PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Jamie Turpin

9’4” x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: 1 inch = 1 foot scale

P PR RO OM MO O TT EE D D

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

44

FRIGIDAIRE CONSUMER JOURNEY DOT.COM WALL

BRAND AREA MAP J-K2

J-A1

3.2ft

7.6667ft

5638.8mm

18.5ft

FRIGIDAIRE CONSUMER JOURNEY

(613SQFT/57 SQM) 1829mm

6ft

10515mm

J-H2

SALES ASSOCIATE

INDUCTION

34.5ft

1879.39mm 6.166ft

J-H1

20.03ft

REVIE WS CO LLAGE

6410MM

J-J1

J-B1

1217mm 2844.78mm 9.333ft

JI-1

SHOP THE FLOOR

J-C2 1524mm 5ft

6349.98mm 10.833ft

ENDLESS AISLE

CARE/ COMFORT

9.1ft

8.75ft KITCHEN SIGNAGE

J-D1

WELCOME HOME (KITCHEN)

2667mm

PACKAGING AREA

1066.8mm 3.5ft

72" x 30" TASTING TABLE

J-D2

RAC

1371.6mm 4.5ft

J-F1

J-F2

1676.4mm 5.5ft

1'-0"

J-C1

2793mm

details.

T

PASSIVE

11ft

DIGITAL ADVERTISING (BIG IPHONE)

DOT.COM RESEARCH

6248.4mm 20.5ft

T H E

2336.8mm

SUPPOR

7'-0"

I N TO

J-J2

SAVVY

3356mm

2743mm 8.9ft

J-A2

J-B2

D I V E

J-K1

6ft 6'-0"

1829mm

1422.41mm 4.6667ft

3.992ft

1000mm

KITCHEN 14'-4" LENGTH

J-E1 5003.81mm 16.4167ft

5210mm

17ft

J-E2

Shoppers narrow their possibilities by exploring individual appliances on retailer and brand websites.

J-H2_RetailerWebsiteWall_6x8ft.indd 1

5/1/18 6:56 PM

J-H2 RETAILER WEBSITE WALL PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Jamie Turpin

6’ x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: 1 inch = 1 foot scale

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

45

FRIGIDAIRE CONSUMER JOURNEY PICK YOUR PATH/SHOP THE FLOOR WALL

BRAND AREA MAP J-K2

J-A1

3.2ft

J-J2

2336.8mm

7.6667ft

SUPPOR

T

PASSIVE

REVIE WS CO LLAGE

18.5ft

FRIGIDAIRE CONSUMER JOURNEY

DIGITAL ADVERTISING (BIG IPHONE)

(613SQFT/57 SQM) 1829mm

6ft

10515mm

SHOP THE FLOOR

J-C2 1524mm 5ft

ENDLESS AISLE

CARE/ COMFORT

6349.98mm 10.833ft

J-C1

8.75ft

9.1ft

2667mm KITCHEN SIGNAGE

J-D1

WELCOME HOME (KITCHEN)

2793mm

PACKAGING AREA

1066.8mm 3.5ft

72" x 30" TASTING TABLE

J-D2

RAC

1371.6mm 4.5ft

J-F1

J-F2

1676.4mm 5.5ft

6248.4mm 20.5ft

7'-0"

SALES ASSOCIATE

1'-0"

5638.8mm 18.5ft

J-H2

INDUCTION

34.5ft

1879.39mm 6.166ft

J-H1

J-B2

DOT.COM RESEARCH

20.03ft

J-J1

6410MM

11ft

5638.8mm

2844.78mm 9.333ft

2743mm 8.9ft

J-A2

J-B1

SAVVY

3356mm

JI-1

1422.41mm 4.6667ft

J-K1

1217mm

3.992ft

1000mm

KITCHEN 14'-4" LENGTH

J-E1 5003.81mm 16.4167ft

EVERY SHOPPER TYPE ENTERS THE STORE WITH A DIFFERENT

PICK YOUR SAVVY SHOPPERS

>

S U P P O RT S E E KE R S

path.

Start your journey by choosing one

shopper type to follow, but don’t leave without experiencing all three.

PASS I VE P U R C H AS ERS

5210mm

17ft

J-E2

OBJECTIVE AND FRAME OF MIND.

Shop THE FLOOR.

SAVVY S H O P P E RS Every shopper type enters the store with different objectives Enter the store with a clear mission — to physically see the products they haveof researched and frames mind.

Don’t do a lot of browsing outside of products on their short list Use the associate and in-store materials to validate their research Make a decision and then visit multiple stores or websites on their phone to get the best deal

S UP P O RT S E E K E RS Look for expert assistance at a store near their home Ask for a list of recommendations, a tour of product features and any current promotions While they’re happy to save money, they’re not going out of their way for a deal

PASS I VE P URCH AS E RS Often, they urgently need an appliance so they are looking for something in stock They want to get in and out, so they do a quick tour of the options available They shop more by price point than other shoppers

J-B2_PickYourPathShoptheFloorWall_17ft11inx8ft.indd 1

5/1/18 7:05 PM PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Jamie Turpin

17’11” x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: 1 inch = 1 foot scale

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

46

FRIGIDAIRE CONSUMER JOURNEY PICK YOUR PATH/SHOP THE FLOOR WALL

BRAND AREA MAP J-A1

J-J2

2336.8mm

7.6667ft

SUPPOR

T

PASSIVE

J-J1

REVIE WS CO LLAGE

FRIGIDAIRE CONSUMER JOURNEY

DIGITAL ADVERTISING (BIG IPHONE)

(613SQFT/57 SQM) 1829mm

17'-11"

6ft

KITCHEN SIGNAGE

9.1ft

J-D1

WELCOME HOME (KITCHEN)

They use the associate and in-store materials to validate their research

2667mm

PACKAGING AREA

Don’t do a lot of browsing outside of products on their short list

2793mm

72" x 30" TASTING TABLE

J-D2

RAC

8.75ft

J-F1

ENDLESS AISLE

CARE/ COMFORT

6349.98mm 10.833ft

J-C1

1066.8mm 3.5ft

store with different objectives Enter the store with a clear mission—to physically see the products they researched and frames of mind.

SHOP THE FLOOR

J-C2

1371.6mm 4.5ft

SAVVY SHOPP E RS Every shopper type enters the

INDUCTION

1879.39mm 6.166ft

J-F2

7'-0"

6248.4mm 20.5ft

and frames of mind.

SALES ASSOCIATE

1524mm 5ft

1676.4mm 5.5ft

34.5ft

store with different objectives

J-H2

1'-0"

Every shopper type enters the

10515mm

J-H1

J-B2

DOT.COM RESEARCH

20.03ft

11ft

18.5ft

2844.78mm 9.333ft

2743mm 8.9ft

J-A2

6410MM

SAVVY

3356mm

JI-1

1422.41mm 4.6667ft

J-K1

1217mm

3.992ft

3.2ft

5638.8mm

1524mm 5ft

J-B1

5'-0"

J-K2 1000mm

KITCHEN 14'-4" LENGTH

Make a decision and then visit multiple stores or websites on their phone to get the best deal

J-E1 5003.81mm 16.4167ft

5210mm

17ft

J-E2

SU P PORT SEEK E RS Look for expert assistance at a store near their home Ask for a list of recommendations, a tour of product features, and any current promotions While they’re happy to save money, they’re not going out of their way for a deal

PASSIVE PURC H AS E RS Often, they urgently need an appliance so they are looking for something in stock They want to get in and out so they do a quick tour of the options available They shop more by price point than other shoppers

J-C2_ShopTheFloorEndCapImage_5ftx8ft.indd 1

J-C2 SHOP THE FLOOR END CAP IMAGE PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Jamie Turpin

5’ x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: 1 inch = 1 foot scale

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

5/1/18 7:03 PM

47

FRIGIDAIRE CONSUMER JOURNEY SALES ASSOCIATE WALL 1829mm 6ft 6'-0"

BRAND AREA MAP J-K2

J-A1

3.2ft

J-J2

2336.8mm

7.6667ft

SUPPOR

18.5ft

FRIGIDAIRE CONSUMER JOURNEY

(613SQFT/57 SQM) 1829mm

1879.39mm 6.166ft

10515mm

34.5ft

2667mm KITCHEN SIGNAGE

J-D1

WELCOME HOME (KITCHEN)

2793mm

PACKAGING AREA

1066.8mm 3.5ft

72" x 30" TASTING TABLE

9.1ft

8.75ft

J-F1

6349.98mm 10.833ft

6248.4mm 20.5ft

ENDLESS AISLE

CARE/ COMFORT

J-D2

RAC

any additional questions you have.”

J-C1

1371.6mm 4.5ft

your list from research and answer

J-F2

“Let me show you the products on

7'-0"

SAVVY SHO PPERS

SHOP THE FLOOR

J-C2 1524mm 5ft

1676.4mm 5.5ft

OF OF HELP HELP FROM FROM ASSOCIATES. ASSOCIATES.

SALES ASSOCIATE

INDUCTION

J-H1

EXPECTS EXPECTS DIFFERENT DIFFERENT TYPES TYPES

J-H2

1'-0"

help?

HOW CAN I

EVERY EVERY SHOPPER SHOPPER TYPE TYPE

6ft

J-B2

DOT.COM RESEARCH

20.03ft

REVIE WS CO LLAGE

6410MM

J-J1

5638.8mm

2844.78mm 9.333ft

T

PASSIVE

11ft

DIGITAL ADVERTISING (BIG IPHONE)

JI-1

2743mm 8.9ft

J-A2

J-B1

SAVVY

3356mm

SALES ASSOCI ATES

1422.41mm 4.6667ft

J-K1

1217mm

3.992ft

1000mm

KITCHEN 14'-4" LENGTH

J-E1 5003.81mm 16.4167ft

S U PPO RT SEEKERS

5210mm

17ft

J-E2

“I would recommend Frigidaire—you’ll find them very reliable, and they have all the benefits your family is looking for.”

PASSI VE PURCHASERS “Yes, I can help you get that Frigidaire appliance delivered today.

We have it in stock and available.”

J-H1_RetailerAssociateWall_6x8ft.indd 1

J-H2 1 RETAILER WEBSITE WALL PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Jamie Turpin

6’ x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: 1 inch = 1 foot scale

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

5/1/18 6:57 PM

48

FRIGIDAIRE CONSUMER JOURNEY INDUCTION/ENDLESS AISLE/PACKAGING WALL

BRAND AREA MAP

J-K2

J-A1

3.2ft

J-J2

2336.8mm

7.6667ft

SUPPOR

T

PASSIVE

REVIE WS CO LLAGE

18.5ft

FRIGIDAIRE CONSUMER JOURNEY

DIGITAL ADVERTISING (BIG IPHONE)

(613SQFT/57 SQM) 1829mm

6ft

10515mm

J-C1

9.1ft

8.75ft KITCHEN SIGNAGE

J-D1

WELCOME HOME (KITCHEN)

2667mm

PACKAGING AREA

2793mm

72" x 30" TASTING TABLE

1066.8mm 3.5ft

RAC

1371.6mm 4.5ft

J-F1

ENDLESS AISLE

CARE/ COMFORT

6349.98mm 10.833ft

1676.4mm 5.5ft

6248.4mm 20.5ft

J-F2

7'-0"

IN N OVATION

SHOP THE FLOOR

J-C2 1524mm 5ft

J-D2

t u o d n a t S

10.833ft

SALES ASSOCIATE

1'-0"

6349.98mm

J-H2

INDUCTION

34.5ft

1879.39mm 6.166ft

J-H1

J-B2

DOT.COM RESEARCH

20.03ft

J-J1

6410MM

11ft

5638.8mm

2844.78mm 9.333ft

2743mm 8.9ft

J-A2

J-B1

SAVVY

3356mm

JI-1

1422.41mm 4.6667ft

J-K1

1217mm

3.992ft

1000mm

KITCHEN 14'-4" LENGTH

J-E1 5003.81mm 16.4167ft

5210mm

17ft

J-E2

ON SHELF.

ENDLESS AISLE brings all the Frigidaire products into stores and only requires a few feet of floor space.

Shoppers spend an average of six minutes interacting with it, and pilot tests show a sales increase of +13%.

ENDLESS AISLE

49

FRIGIDAIRE CONSUMER JOURNEY KITCHEN SIDE WALL

BRAND AREA MAP J-K2

J-A1

3.2ft

T

18.5ft

FRIGIDAIRE CONSUMER JOURNEY

1829mm

6ft

10515mm

SHOP THE FLOOR

J-C2 1524mm 5ft

J-C1

8.75ft

9.1ft

2667mm KITCHEN SIGNAGE

J-D1

WELCOME HOME (KITCHEN)

2793mm

PACKAGING AREA

1066.8mm 3.5ft

72" x 30" TASTING TABLE

J-D2

RAC

1371.6mm 4.5ft

J-F1

ENDLESS AISLE

CARE/ COMFORT

6349.98mm 10.833ft

1676.4mm 5.5ft

6248.4mm 20.5ft

J-F2

7'-0"

SALES ASSOCIATE

INDUCTION

34.5ft

1879.39mm 6.166ft

J-H1

J-H2

6410MM

(613SQFT/57 SQM) DOT.COM RESEARCH

20.03ft

REVIE WS CO LLAGE

5638.8mm

2844.78mm 9.333ft

J-J1

DIGITAL ADVERTISING (BIG IPHONE)

JI-1

1422.41mm 4.6667ft

7.6667ft PASSIVE

11ft

J-B2

FRIGIDAIRE KITCHEN

2336.8mm

SUPPOR

MAKE YOURSELF AT

J-D2

J-J2

SAVVY

3356mm

1'-0"

. e m ho

J-K1

1217mm

3.992ft

6'-8" 8.75ft

2667mm

2743mm 8.9ft

J-A2

J-B1

1000mm

KITCHEN 14'-4" LENGTH

J-E1 5003.81mm 16.4167ft

5210mm

17ft

J-E2

50

FRIGIDAIRE CONSUMER JOURNEY KITCHEN BACKDROP/GOOGLE HOME SIGN ONE OF THESE • What is induction cooking?

J-K2

J-A1

3.2ft

18.5ft

FRIGIDAIRE CONSUMER JOURNEY

1829mm

6ft

10515mm

KITCHEN SIGNAGE

9.1ft

J-D1

WELCOME HOME (KITCHEN)

2667mm

PACKAGING AREA

2793mm

RAC

72" x 30" TASTING TABLE

J-D2

8.5" x 11" Printout (FPO)

8.75ft

J-F1

ENDLESS AISLE

CARE/ COMFORT

6349.98mm 10.833ft

1676.4mm 5.5ft

6248.4mm 20.5ft

J-C1

1371.6mm 4.5ft

What is induction cooking?

SHOP THE FLOOR

J-C2 1524mm 5ft

J-F2

7'-0"

What is the best way to keep black stainless steel clean?

SALES ASSOCIATE

INDUCTION

34.5ft

1879.39mm 6.166ft

J-H1

J-H2

6410MM

(613SQFT/57 SQM) DOT.COM RESEARCH

20.03ft

REVIE WS CO LLAGE

5638.8mm

2844.78mm 9.333ft

T

PASSIVE

J-J1

DIGITAL ADVERTISING (BIG IPHONE)

JI-1

7.6667ft

SUPPOR

J-B2

8.5" x 11" Plexi Frame on Kitchen Counter

2336.8mm

11ft

1'-0"

Google Home Device on Kitchen Counter

J-J2

SAVVY

3356mm

GOOGLE ONE OF THESE QUESTIONS.

What type of pan is needed for induction cooking?

1422.41mm 4.6667ft

1217mm

Ask > > >

J-K1

WHITE KITCHEN BACKDROP

2743mm 8.9ft

J-A2

J-B1

1000mm

3.992ft

QUESTIONS.

BRAND AREA MAP

• What is black stainless steel?

1066.8mm 3.5ft

ASK GOOGLE

KITCHEN 14'-4" LENGTH

J-E1 5003.81mm 16.4167ft

5210mm

17ft

J-E2

16'-5" 16.4167ft 5003.81mm

J-E2 EXISTING J-E1 EXTERIOR SIGNAGE KITCHEN AREA

Wall behind kitchen remains white.

J-E1

WELCOME HOME KITCHEN WALL

51

FRIGIDAIRE CONSUMER JOURNEY COMFORT WALL

BRAND AREA MAP J-K2

J-A1

3.2ft

2336.8mm

7.6667ft

SUPPOR

DOT.COM RESEARCH

1829mm

6ft

10515mm

SHOP THE FLOOR

J-C2 1524mm 5ft

ENDLESS AISLE

CARE/ COMFORT

6349.98mm 10.833ft

J-C1

8.75ft

9.1ft

2667mm KITCHEN SIGNAGE

J-D1

WELCOME HOME (KITCHEN)

2793mm

PACKAGING AREA

1066.8mm 3.5ft

72" x 30" TASTING TABLE

J-D2

RAC

1371.6mm 4.5ft

J-F1

J-F2

1676.4mm 5.5ft

6248.4mm 20.5ft

1'-0"

7'-0"

SALES ASSOCIATE

INDUCTION

34.5ft

1879.39mm 6.166ft

J-H1

J-H2

6410MM

5638.8mm

18.5ft

FRIGIDAIRE CONSUMER JOURNEY

20.03ft

REVIE WS CO LLAGE

J-B1

2844.78mm 9.333ft

J-J1

DIGITAL ADVERTISING (BIG IPHONE)

JI-1

T

PASSIVE

11ft

(613SQFT/57 SQM)

EXPERIENCE THE

OF FRIGIDAIRE.

J-J2

SAVVY

3356mm

2743mm 8.9ft

J-A2

J-B2

t r o f m co

1422.41mm 4.6667ft

1524mm 5ft

J-K1

1217mm

3.992ft

1000mm

KITCHEN 14'-4" LENGTH

J-E1 5003.81mm 16.4167ft

5210mm

17ft

J-E2

52

FRIGIDAIRE CONSUMER JOURNEY LONG HALLWAY WALL

BRAND AREA MAP J-K2

J-A1

3.2ft

J-J2

2336.8mm

7.6667ft

SUPPOR

T

PASSIVE

18.5ft

FRIGIDAIRE CONSUMER JOURNEY

DIGITAL ADVERTISING (BIG IPHONE)

(613SQFT/57 SQM) 1829mm

6ft

10515mm

SALES ASSOCIATE

SHOP THE FLOOR

J-C2 1524mm 5ft

ENDLESS AISLE

CARE/ COMFORT

6349.98mm 10.833ft

J-C1

8.75ft

9.1ft

2667mm KITCHEN SIGNAGE

J-D1

WELCOME HOME (KITCHEN)

2793mm

PACKAGING AREA

1066.8mm 3.5ft

72" x 30" TASTING TABLE

J-D2

RAC

1371.6mm 4.5ft

J-F1

J-F2

1676.4mm 5.5ft

6248.4mm 20.5ft

1'-0"

7'-0"

J-H2

INDUCTION

34.5ft

1879.39mm 6.166ft

J-H1

J-B2

DOT.COM RESEARCH

20.03ft

REVIE WS CO LLAGE

J-J1

6410MM

11ft

5638.8mm

2844.78mm 9.333ft

2743mm 8.9ft

J-A2

J-B1

SAVVY

3356mm

JI-1

1422.41mm 4.6667ft

J-K1

1217mm

3.992ft

1000mm

KITCHEN 14'-4" LENGTH

J-E1 5003.81mm 16.4167ft

5210mm

7'-0"

2793mm

HALLWAY

J-E2

20'-7"

7'-1"

9.1ft

6410mm 20.03ft

t r a t S

OPENING

J-D1

17ft

J-B1

>>

YOURJOURNEY JOURNEY YOUR AROUNDTHE THECORNER CORNER. AROUND

HALLWAY

53

FRIGIDAIRE CONSUMER JOURNEY BACK SIDE OF KITCHEN WALL

BRAND AREA MAP J-K2

J-A1

3.2ft

J-J2

2336.8mm

7.6667ft

SUPPOR

T

PASSIVE

REVIE WS CO LLAGE

18.5ft

FRIGIDAIRE CONSUMER JOURNEY

DIGITAL ADVERTISING (BIG IPHONE)

(613SQFT/57 SQM) 1829mm

6ft

10515mm

SHOP THE FLOOR

J-C2 1524mm 5ft

J-C1

8.75ft

9.1ft

2667mm KITCHEN SIGNAGE

J-D1

WELCOME HOME (KITCHEN)

2793mm

PACKAGING AREA

1066.8mm 3.5ft

72" x 30" TASTING TABLE

J-D2

RAC

1371.6mm 4.5ft

J-F1

ENDLESS AISLE

CARE/ COMFORT

6349.98mm 10.833ft

1676.4mm 5.5ft

6248.4mm 20.5ft

J-F2

7'-0"

SALES ASSOCIATE

1'-0"

5210mm 17ft

J-H2

INDUCTION

34.5ft

1879.39mm 6.166ft

J-H1

J-B2

DOT.COM RESEARCH

20.03ft

J-J1

6410MM

11ft

5638.8mm

2844.78mm 9.333ft

2743mm 8.9ft

J-A2

J-B1

SAVVY

3356mm

JI-1

1422.41mm 4.6667ft

J-K1

1217mm

3.992ft

1000mm

KITCHEN 14'-4" LENGTH

J-E1 5003.81mm 16.4167ft

5210mm

17ft

J-E2

54

FRIGIDAIRE CONSUMER JOURNEY STAIRWAY/ATRIUM FACING WALL

BRAND AREA MAP J-K2

J-A1

3.2ft

J-J2

2336.8mm

7.6667ft

SUPPOR

T

PASSIVE

REVIE WS CO LLAGE

18.5ft

FRIGIDAIRE CONSUMER JOURNEY

DIGITAL ADVERTISING (BIG IPHONE)

(613SQFT/57 SQM) 1829mm

6ft

10515mm

SALES ASSOCIATE

SHOP THE FLOOR

J-C2 1524mm 5ft

ENDLESS AISLE

CARE/ COMFORT

6349.98mm 10.833ft

J-C1

8.75ft

9.1ft

2667mm KITCHEN SIGNAGE

J-D1

WELCOME HOME (KITCHEN)

2793mm

PACKAGING AREA

1066.8mm 3.5ft

72" x 30" TASTING TABLE

J-D2

RAC

1371.6mm 4.5ft

J-F1

J-F2

1676.4mm 5.5ft

6248.4mm 20.5ft

1'-0"

7'-0"

J-H2

INDUCTION

34.5ft

1879.39mm 6.166ft

J-H1

J-B2

DOT.COM RESEARCH

20.03ft

J-J1

6410MM

11ft

5638.8mm

2844.78mm 9.333ft

2743mm 8.9ft

J-A2

J-B1

SAVVY

3356mm

JI-1

1422.41mm 4.6667ft

J-K1

1217mm

3.992ft

1000mm

KITCHEN 14'-4" LENGTH

J-E1 5003.81mm 16.4167ft

5210mm

17ft

J-E2

10515mm 34.5ft 34'-6"

Experience J-F2_ExteriorWallFacingStairwell_34ft6inx8ft.indd 1

J-F2

EXTERIOR WALL FACING STAIRWELL

5/1/18 6:59 PM PROJECT NAME

CREATIVE

TRIM

Frigidaire-TMM Experiential

Jamie Turpin

34’6” x 8’

JOB NUMBER

LAYOUT

LIVE

C-18-ELUXNA0-0032

Heather Field

NOTES: 1 inch = 1 foot scale

CLIENT ENGAGEMENT

BLEED

Renae Gottschall

.125”

55

you

THANK