MASTER OF DIGITAL MARKETING AND COMMUNICATION (MDMC

MASTER IN DIGITAL MARKETING AND COMMUNICATION (MDMC)

Term 1 FALL

Global Economics Sales Strategies Consumer & Market Analytics Strategic Supply Chain Management International Business Negotiations Digital Communication and Marketing Quality & Project Management Environment, Sustainabilty & Governance (ESG)

Term 3 SPRING

Managing Start-Ups Digital Marketing Strategies International Marketing Leadership & Organizational Behaviour Digital Transformation Thesis/Capstone

Term 2 WINTER

Term 4 SUMMER

”This Master is all about becoming a global individual, prepared to overcome any obstacle in life.”

Viridiana Iherisson Velazquez

Swiss/Canadian, Assistant to the Head of Investment Management Division & Fund Analysts, Banque Syz Asset Management, Geneva, Switzerland