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Give for Good
G i v e G o o d FOR
THE POWER OF COLLECTIVE IMPACT
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Emily Smith Oliver, Director of Marketing and Communications at Community Foundation of North Louisiana
Since 2014, Community Foundation of North Louisiana has hosted Give For Good, an online giving challenge that encourages everyone to get involved in philanthropy. Now approaching its seventh year, the event has raised over $12 million for hundreds of North Louisiana nonprofits. Last year, the CFNLA staff was unsure of what to expect when giving opened just five weeks into quarantine. But as we are shown time and time again at the Foundation, this community is generous, kind, and supports each other in times of need. During Give For Good 2020, $1.98 million was raised by more than 5,500 donors from 49 states and six countries. As many local organizations continue to face challenges posed by COVID-19, the importance of philanthropy—especially through online giving—is greater than ever.
In the past year, nonprofits have had to remain flexible and innovative as needs, information, and guidelines constantly evolve. As many in our community face financial uncertainties, the demand for nonprofit services and programs has increased. New safety and cleaning protocols add costs and staff time to existing programming. While expenses rise, fundraisers have been cancelled or downsized, leading to funding gaps in many organizations providing critical assistance to those in need.
Addressing these gaps as a single donor may seem overwhelming, but this is where the power of collective impact comes into play. Our donations create a greater effect when working together. The median gift in Give For Good 2020 was $50. Out of 10,000 gifts, 62% were under $100. The average amount that each nonprofit raised was over $6,000. Seeing a $10 donation become part of a nearly $2M impact is the rewarding (and fun!) part of philanthropy.
Join thousands of others in making a difference during Give For Good this year. Choose the causes you care about most at giveforgoodnla.org from April 20 to May 4. Together we can make North Louisiana a brighter place for all!
