4 minute read
Ranking and Network
Marketing Plan
PHASE I Property Preparation
Advertisement
Staging Landscaping Painting (if applicable)
Disclosures + Reports Professional Photoshoot + Design Ads
Prepare Marketing Materials
LAUNCH MARKETING PLAN
PHASE 2 Property Marketing
Broker to Broker Marketing
Neighborhood Mailings + Invites
Digital Marketing (local, national, international)
Social Media
Virtual Open Houses Showings Print + PR Exposure
Multiple Listing Service (MLS)
Review Market Response + Feedback
CONSIDER OFFERS
Summary of Our Marketing Commitment To You
1.
Pre-inspection. We will have the major systems in your house inspected to reduce your risk of any surprises when negotiating with a buyer and to make your transaction smoother.
2. Pre-Title Commitment. We will order a pre-title commitment to reduce your risk of any title problems at closing.
3. Staging & Home Prep. We will work with you to prepare your home to show in the best possible light including strategic upgrades, staging, vendor management, etc.
We have all the resources, so that most home prep takes approximately 2-3 weeks to complete.
4. Sophisticated high end professional photography and
videography. We use only the highest quality daytime and twilight photography to show your home in the best possible light to exhibit the features that make it special.
5. Pricing. We will assist you with pricing your home based on a competitive market analysis. This will help you set the best price on your home so that it will sell quickly, resulting in the highest possible price.
6. Property Website. We will dedicate a professional website to market your property, to which all online marketing will drive.
7.
Custom Digital Brochure. We will have your home professionally photographed and a full digital brochure prepared. Floorplans will be created if needed.
8. Mail to Neighbors. We will mail postcards to neighbors closest to your home to announce the listing and provide them with a special preview.
9. Online marketing. Your home will receive high-profile local, national, and even global digital exposure to intercept buyers where they are already looking on over 800 websites spanning 52 countries.
10. Compass Coming Soon program
11. Virtual Services
12. Targeted social media and digital advertising. Your home will be promoted across all of our social media channels which have over 125K collective followers.
13. Broker to broker marketing and extensive agent
connections. We are well connected in the industry and will create campaigns to reach agents via blasts to local active agents, MLS marketing, alerts to Top Agents in the area, and publicized brokers’ tours.
14. Exclusive access to our Top Agent Network and
National Private Client Network (operating in every luxury market in the country)
15. Outreach to our proprietary database
16. Multiple Listing Service (MLS). We will enter your home’s information into the MLS, giving your home exposure to 3.5K realtors in San Francisco.
17. Counter Display. We will prepare information most buyers will want to know in the form of visual counter displays. (Local neighborhood spots, your favorite things about the house etc).
18. Virtual Open House and by appointment showings. We will hold virtual open houses to allow prospective buyers to see the space from a safe distance.
19. Negotiation. We are skilled negotiators and know how to achieve the best possible price and terms in what is typically one of the largest financial transactions of your life.
20. Protection. We protect your interests throughout, and against any future liability.
21. Transaction Management. Our full-time transaction coordinators will manage the details of your transaction to ensure that your contract closes on time, and you can move on time.
22. Consistent + Timely Updates. We will contact you frequently to give you updates on the marketing of your home and answer any questions you may have.
23. Yard Sign + Lockbox.
Compass Concierge
We are proud to offer the exclusive Compass Concierge program for our sellers who don’t have the resources to make necessary home improvements. Compass will cover all upfront costs, collecting payment for the services rendered a the time of the property’s closing with no interest charged.
Top 1%
SF Agents
Top 100
Bay Area Teams
Over $500M
Career Sales
30+
Years
Combined Experience
100
Percent
Of SFH Listings Sold Since 2016
Combined Expertise of an Attorney and MBA
With over 30 years of real estate experience, Dale + Alla are the dynamic duo of San Francisco real estate. A top-producing team with training as an attorney and an MBA, they have sold over $500MM and bring an entrepreneurial mindset to every transaction; from strategically marketing a $16MM estate to writing the winning offer on a classic Edwardian. Consistently ranked in the Top 1% of SF Realtors, Top 100 Team in the Bay Area and partners of a national network of other high profile, like-minded agents, their ultimate laser-focused goal is always to ensure their clients’ success.
Dale + Alla take the time to understand clients’ needs, have a hands-on approach, drive effective marketing strategies, offer persistency and strong negotiating skills, provide access to off-market channels and deliver outstanding problem solving skills — the secret sauce that has led to repeat clients and referrals. Above all, they have insider knowledge and have cultivated vast connections with vendors and brokers in the SF real estate community to help their clients gain every possible advantage.
