2026-2027 SPONSORSHIP OPPORTUNITIES
Strengthening Our Community. Advancing Women’s Leadership.
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FROM OUR PRESIDENT For more than a century, the JLC has brought together women who are committed to strengthening our community through service, leadership, and meaningful impact. What began as a volunteer organization has evolved into a powerful force for positive change across the Midlands, investing thousands of volunteer hours and resources into programs that support women, children, families, and community partners. I am honored to lead an organization with such a rich legacy and an even brighter future. This year, our League is focused on a theme that reflects both our history and our aspirations: Together Toward Tomorrow. It is a commitment to building upon the strong foundation laid by generations of League members while preparing our organization to meet the evolving needs of our community. Through strategic investments in leadership development, community impact, organizational excellence, and member engagement, we are creating the infrastructure necessary to ensure our mission continues to thrive for years to come. None of this work happens alone. Our sponsors, donors, and community partners have played an essential role in helping us deliver meaningful programs, support local nonprofits, develop civic leaders, and create opportunities for women to serve and lead. Your partnership allows us to expand our reach and deepen our impact across the communities we serve. One of the most visible examples of this partnership is our annual Holiday Market, now celebrating its 40th year. Holiday Market has become a beloved Midlands tradition, bringing together merchants, shoppers, volunteers, and sponsors in support of the Junior League of Columbia's mission. The event not only serves as a significant fundraiser for our organization but also creates lasting connections between businesses and the thousands of community members who attend each year. As we look forward to the future, we invite you to join us in shaping what comes next. Together, we can continue investing in the people, programs, and partnerships that make our community stronger. Together, we can empower the next generation of leaders and volunteers. Together, we can build a future that honors our legacy while embracing new opportunities for impact. Thank you for considering a partnership with the Junior League of Columbia. We are grateful for your support and look forward to working alongside you as we move Together Toward Tomorrow. With gratitude,
Erika Lovegreen President, 2026-2027 Junior League of Columbia
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OVER
OF LASTING LEADERSHIP Taking off in the
1920’s
Thriving Throughout the
1930’s Forever Changing the
1940’s
Fun in the
1950’s Serving the state in the
1960’s Setting the bar in the
1970’s
Elevating in the
1980’s
Nesting in the
1990’s
Tuning into the
21st century
• Katherine Tennent Heath gathers 10 women and shares her dream • Heath and 10 women admitted to the Association of Junior Leagues, Inc. • Opened Junior League community center • Began operating a concession stand at State House • Developed a children’s theater
• Established the Columbia Junior League School of Speech Correction
• Won a Palmetto Prize • Changed name to Junior League Speech and Hearing Clinic
• Began Foster Home for girls
• Opened The Second Look thrift shop • Established Sistercare to advocate and provide services for domestic violence survivors and their children
• Established the Columbia Ronald McDonald House and the Columbia volunteer guardian ad litem program • Provided funding for Richland Memorial Cancer Treatment Center • Established Cities in Schools for at-risk young people • League held its 1st Holiday Market • Produced our first cookbook, Puttin’ on the Grits
• Focused efforts on school readiness • Produced 2nd cookbook, Down by the River • Purchased the current headquarters property on Devine Street • Started the Smart Matters program that served the students of Richland County well into the next decade
• Little Black Dress Initiative was created to raise funds and awareness • Celebrated 100 years of service that improves the health and well-being of children in the Midlands
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ABOUT THE LEAGUE OUR ANNUAL IMPACT $103,000+ Economic impact through volunteer service**
3,096 hours volunteered by JLC members annually
OUR MISSION The Junior League of Columbia is an organization of women whose mission is to advance women’s leadership for meaningful community impact through volunteer action, collaboration, and training.
1,000+ women and children directly served through shifts and programs
455+ hours served by JLC Junior Volunteers in grades 5-8, building an early foundation of leadership, service, and community engagement.
446 shifts worked by JLC members across 30 committees
130+ membership events hosted across the Midlands promoting connection, fun, and meaningful conversation.
49+ organizations served through JLC volunteer service and donations
8 nonprofits selected as official JLC Community Partners through 2027:
** Monetary value calculated via IndependentSector.org
COMMUNITY PARTNERS
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WHY PARTNER WITH US? When you partner with the Junior League of Columbia, you are investing in stronger leaders, healthier communities, and lasting local impact. For more than a century, the Junior League of Columbia has stood as one of the Midland's most trusted and impactful community organizations. A partnership with the JLC connects your organization with a highly engaged network of community leaders while providing valuable brand visibility through our events, marketing campaigns, media coverage, digital platforms, and community outreach. More than an event sponsorship, your partnership helps develop women leaders, strengthen nonprofit organizations, and improve the lives of women, children, and families throughout the Midlands.
ANNUAL REACH
600,000+ social media impressions 14,000+ cumulative event attendees 8,000+ social media followers 1,400+ subscribers to weekly E-Blast 1,200+ cumulative attendance at General Membership Meetings
1,100+
weekly views across social media platforms
PRINTED MEDIA
DIGITAL MEDIA
BROADCAST MEDIA
www.facebook.com/JLColumbia
@JLColumbia
www.jlcolumbia.org 5
YOUR PATH TO PARTNERSHIP Every organization has different philanthropic priorities and marketing goals. Whether you're looking to invest in year-round community impact or support one of our signature fundraising events, The Junior League offers multiple ways to partner. Explore the opportunity that best aligns with your organization's goals. ANNUAL PUBLICITY
ANNUAL LEAGUE ANNUAL LEAGUE PARTNERSHIP PARTNERSHIP
Support the League’s mission year-round!
PREMIERE PARTNER
Kasey Zion
Custom Pkg:
Social Media
Round Up: 8+
Website
Holiday Ball: 8+
GMM Sponsor
COMMUNITY CHAMPION
$5K+
For questions or to discuss your customized partnership, please contact: funddevelopment@jlcolumbia.org
E-Blasts
Annual Report Ladies Night Out: 6 $ 1 0 K + Event Market GA: 10+ Promotion
Annual Partners receive year-round recognition while helping sustain the League's mission beyond any single event. Your fully customized sponsorship experience is designed around your organization's unique goals and priorities at events and beyond.
TICKETS TO EVENTS
LEAGUE LEADER
$1K+
E-Blasts
Custom Pkg:
Social Media
Round Up: 6+
Website
Holiday Ball: 6+
Annual Report
Ladies Night Out: 4
Event Promotion
Market GA: 8+
E-Blasts
Round Up: 4
Social Media
Holiday Ball: 4
Website
Market GA: 6
Annual Report
HOLIDAY MARKET HOLIDAY MARKET - PAGE PAGE 7 7
Reach over 10,000 shoppers while supporting Columbia’s premier holiday tradition.
ROUND UP ROUND UP FOR FOR A A CAUSE CAUSE - PAGE PAGE 8 8
Support our signature community bbq while connecting your brand with local businesses and supporters. 6
40TH ANNUAL HOLIDAY MARKET DEC. 3-6 ,2026 | SC STATE FAIRGROUNDS For four decades, the Junior League of Columbia’s Holiday Market has been the Midlands’ beloved Holiday tradition that kicks off the holiday season. Celebrating its 40th anniversary, this four-day shopping extravaganza brings together a vibrant mix of local and national vendors, festive events, and holiday experiences for the whole family. The market features nearly 150 national merchants and welcomes 10,000+ shoppers and event attendees annually. *All holiday market sponsorships include a logo on digital signage throughout the market, social media recognition and ticket packages
$3,500 RESTROOM SPONSOR $3,500
Have a soap and/or hand care brand? Your products can be featured at each bathroom’s handwashing station for the duration of the Holiday Market.
LADIES NIGHT OUT Thurs Dec 3 $7,500 VIP LOUNGE SPONSOR $7,500 New this year, LNO will have a VIP Lounge overlooking the event. For an elevated ticket price, guests can enjoy a secluded seating area overlooking the dance floor in the Cantey Building. Sponsorship includes 6 VIP tickets, branding of the lounge area, all digital signage at the market, and additional custom benefits. $5,000 INTERACTIVE EXPERIENCE SPONSOR 3 AVAILABLE $5,000
Go viral. Branding of an interactive element, such as a mechanical reindeer or virtual snowboard.
$3,500 PHOTO STATION SPONSOR 2 AVAILABLE $3,500 Exclusive branding incorporated in one photo station at the event. Guests will treasure and share these photos, keeping your logo in their digital memories and on social media.
Fri Dec 4
HOLIDAY BALL
$5,000 INTERACTIVE EXPERIENCE SPONSORS 2 AVAILABLE $5,000 Go viral. Branding of an interactive element, such as a mechanical reindeer or virtual snowboard.
$3,500 PHOTO STATION SPONSOR 2 AVAILABLE $3,500 Exclusive branding incorporated in one photo station at the event. Guests will treasure and share these photos, keeping your logo in their digital memories and on social media. $2,500 COAT CHECK SPONSOR $2,500
Exclusive branding at the Holiday Ball coat and bag check station. Includes logo signage at coat and bag check.
SUNDAES WITH SANTA Sun Dec 6 $7,500 Sponsorship of our signature family-friendly event, where children can share $7,500
their wishes with Santa and have a free photo taken, topped off with an ice cream sundae! Includes a station where children can “mail” letters to Santa on branded stationery.
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40TH ANNUAL HOLIDAY MARKET DEC. 3-6 ,2026 | SC STATE FAIRGROUNDS For four decades, the Junior League of Columbia’s Holiday Market has been the Midlands’ beloved Holiday tradition that kicks off the holiday season. Celebrating its 40th anniversary, this four-day shopping extravaganza brings together a vibrant mix of local and national vendors, festive events, and holiday experiences for the whole family. The market features nearly 150 national merchants and welcomes 10,000+ shoppers and event attendees annually. *All holiday market sponsorships include a logo on digital signage throughout the market, social media recognition and ticket packages $3,500 RESTROOM SPONSOR $3,500
Have a soap and/or hand care brand? Your products can be featured at each bathroom’s handwashing station for the duration of the Holiday Market.
LADIES NIGHT OUT Thurs Dec 3 $7,500 VIP LOUNGE SPONSOR $7,500 New this year, LNO will have a VIP Lounge overlooking the event. For an elevated ticket price, guests can enjoy a secluded seating area overlooking the dance floor in the Cantey Building. Sponsorship includes 6 VIP tickets, branding of the lounge area, all digital signage at the market, and additional custom benefits. $5,000 INTERACTIVE EXPERIENCE SPONSOR 3 AVAILABLE $5,000
Go viral. Branding of an interactive element, such as a mechanical reindeer or virtual snowboard. only 1 left!
2 AVAILABLE $3,500 PHOTO STATION SPONSOR X $3,500 Exclusive branding incorporated in one photo station at the event. Guests will treasure and share these photos, keeping your logo in their digital memories and on social media.
Fri Dec 4
HOLIDAY BALL
$5,000 INTERACTIVE EXPERIENCE SPONSORS 2 AVAILABLE $5,000 Go viral. Branding of an interactive element, such as a mechanical reindeer or virtual snowboard. only 1 left!
2 AVAILABLE $3,500 PHOTO STATION SPONSOR X $3,500 Exclusive branding incorporated in one photo station at the event. Guests will treasure and share these photos, keeping your logo in their digital memories and on social media. $2,500 COAT CHECK SPONSOR $2,500
Exclusive branding at the Holiday Ball coat and bag check station. Includes logo signage at coat and bag check.
SUNDAES WITH SANTA Sun Dec 6 $7,500 Sponsorship of our signature family-friendly event, where children can share $7,500
their wishes with Santa and have a free photo taken, topped off with an ice cream sundae! Includes a station where children can “mail” letters to Santa on branded stationery.
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ROUND UP FOR A CAUSE MAR 5 2027 | UNIVERSITY HOUSE Our 3rd Annual Community BBQ brings together local businesses, families, and supporters for an evening of food, fun, and philanthropy. Saddle up for a Western-themed mixer featuring live country music, dancing, a silent auction, and raffles. Sample whiskey and cigars while enjoying good food, great company, and giving back — all with a little country flair. $5,000 PRESENTING SPONSOR $5,000
Enjoy top billing as the presenting sponsor with recognition on all event advertising and marketing materials, media coverage, digital promotions, and premier signage throughout the event.
$3,500 SALOON SPONSOR $3,500 Round up the crowd at the event's favorite gathering place! As the exclusive sponsor of the bar area, your brand will be prominently featured where guests mingle, raise a glass, and toast to a great cause throughout the evening. $2,500 ENTERTAINMENT SPONSOR $2,500
Receive exclusive recognition as the band backer throughout the dance floor and stage. Spotlight includes signage on the dance floor and your name mentioned by performers throughout the night. $1,500 $1,500
FOOD AREA SPONSOR The way to every cowboy's heart is through great food! Spotlight includes your branding prominently placed as the sponsor of the food area.
$1,000 CIGAR BAR SPONSOR $1,000
As the exclusive sponsor of the cigar bar and whiskey lounge, your company will enjoy prominent branding throughout this premium outdoor gathering space.
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ROUND UP FOR A CAUSE MAR 5 2027 | UNIVERSITY HOUSE Our 3rd Annual Community BBQ brings together local businesses, families, and supporters for an evening of food, fun, and philanthropy. Saddle up for a Western-themed mixer featuring live country music, dancing, a silent auction, and raffles. Sample whiskey and cigars while enjoying good food, great company, and giving back — all with a little country flair. $5,000 PRESENTING SPONSOR $5,000
Enjoy top billing as the presenting sponsor with recognition on all event advertising and marketing materials, media coverage, digital promotions, and premier signage throughout the event.
$3,500 SALOON SPONSOR $3,500 Round up the crowd at the event's favorite gathering place! As the exclusive sponsor of the bar area, your brand will be prominently featured where guests mingle, raise a glass, and toast to a great cause throughout the evening. $2,500 ENTERTAINMENT SPONSOR $2,500
Receive exclusive recognition as the band backer throughout the dance floor and stage. Spotlight includes signage on the dance floor and your name mentioned by performers throughout the night. $1,500 $1,500
FOOD AREA SPONSOR The way to every cowboy's heart is through great food! Spotlight includes your branding prominently placed as the sponsor of the food area.
$1,000 CIGAR BAR SPONSOR $1,000
As the exclusive sponsor of the cigar bar and whiskey lounge, your company will enjoy prominent branding throughout this premium outdoor gathering space.
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