Issuu

ADDRESS

PHONE

590 Bennett Road

(386) 747-5493

Pierson, Florida 32180

info@legacyoakmeadows.com

B ran d Guidelines

“Therefore a man shall leave his father and his mother and hold fast to his wife, and they shall become one flesh.”

LEGACY AT OAK MEADOWS deeply values the sanctity of marriage as a bond between a man, a woman, and God. Inspired by the land’s original beauty, which was once a tree farm with cattle, it transformed into a venue that champions traditional marriage and the significance of family. Chad & Tera, the hosts, view legacy not just as a matter of inheritance but as the positive impact made during one’s lifetime, influencing future generations and fostering tight-knit family bonds.

Table of Contents Section 01

Brand Voice

Section 02

Logo

Section 03

Typography

Section 04

Color System

Section 05

Logo Grid

Section 06

Image & Branding System

Section 07

Final Thoughts

Brand Voice

A brand voice is a crucial element in creating a memorable

It shapes perceptions, fosters trust, and sets a brand apart

brand experience for guests. It serves as the distinct personality

in a crowded market. When guests encounter a consistent

and tone of a brand, helping it communicate its values, iden-

and resonant brand voice, it reinforces the brand’s image

tity, and story effectively. A well-defined brand voice not only

and evokes a sense of familiarity and reliability, ultimately

establishes consistency in messaging across various touchpoints

enhancing the overall experience and making a lasting

but also forges a deeper emotional connection with guests.

impression on its intended audience.

We are... Traditional

Inspirational

Legacy at Oak Meadows deeply values the sanctity of marriage

Legacy at Oak Meadows serves as a profound source of inspi-

as a bond between a man, a woman, and God. Inspired by

ration during the intricate planning of a wedding. It becomes

the land’s original beauty, which was once a tree farm with

the canvas upon which dreams are painted, offering a tangi-

cattle, it transformed into a venue that champions traditional

ble backdrop for the couple’s vision to take shape.

marriage and the significance of family.

Luxurious

Welcoming

Set against a backdrop of breathtaking natural beauty, this

The idyllic charm of the venue creates a unique and inviting

venue employs carefully selected decor, sumptuous textiles,

atmosphere, allowing guests to escape the hustle and bustle

and exquisite floral arrangements to elevate the rustic setting

of everyday life and immerse themselves in the peaceful em-

to a level of refinement. From elegantly draped canopies to

brace of the countryside.

lavish table settings, every detail is meticulously attended to, conveying a sense of grandeur.

02 Logo Design A timeless logo holds paramount significance in establishing a

Moreover, a timeless logo ensures that the venue remains

lasting and memorable brand identity. In the world of wed-

relevant and recognizable for years to come, allowing it to

dings, where traditions and sentiments are deeply cherished, a

build a solid reputation, attract a loyal clientele, and distinguish

logo that transcends the trends of the moment conveys a sense

itself in a competitive market. Ultimately, a wedding venue’s

of reliability, trustworthiness, and enduring elegance. A time-

logo serves as a symbol of the enduring love and commitment

less logo not only serves as a visual representation of the venue

celebrated within its walls, making it an indispensable aspect of

but also encapsulates the essence and values of the space.

its overall brand strategy.

Logomark The logomark should be used when proper space allows for it. In order to maintain integrity of the design in print reproduction, sizing of the logo should not be less than 200px wide.

Emblem

Wordmark

The emblem can be used as a

This variation of the logo is appropriate in situations when

standalone mark when space

the full logomark has been used elsewhere in the collateral. An

is limited, as a design element,

example is on the company website. Since the logomark would

or as a paragraph seperator to

be placed in the header, the wordmark should be used in the

elegantly break up text.

footer accompanied with the venue address.

03 Typography The right choice of typefaces can evoke a sense of tradition,

sans-serif or a whimsical cursive set against an elegant serif,

romance, or modernity, aligning with the venue’s unique

this harmonious typography fosters an emotional connection

character. Pairing complementary fonts for a logo, signage, and

and resonance with the venue’s audience. It ultimately elevates

promotional materials creates a cohesive and memorable visual

the brand, making it an integral part of the couple’s wedding

identity that lingers in the minds of couples and guests. Wheth-

story and contributing to the overall enchantment of their

er it’s a classic script intertwined with a contemporary

special day.

PRIMARY FONT

U S E : F U N C T I O N A L H E A D LI N ES

Bon Vivant

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 1 2 3 456789 0% ! @ # %^& * ( ) _ + { } ” : ?

The quick brown fox jumps over the lazy dog and feels as if he were in seventh heaven (16 pt)

The quick brown fox jumps over the lazy dog and feels as if he were in seventh (18 pt)

The quick brown fox jumps over the lazy dog and feels as if he were (20 pt)

The quick brown fox jumps over the lazy dog and feels as ( 24 p t )

SECONDARY FONT

U S E : S U P E RT I T LE , BO DY CO PY

Ofelia Display

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 123 456789 0% ! @ # % ^ &* ( )_+ { } ” :?

The quick brown fox jumps over the lazy dog and feels as if he were in seventh heaven (16 pt)

The quick brown fox jumps over the lazy dog and feels as if he were in seventh (18 pt)

The quick brown fox jumps over the lazy dog and feels as if he were (20 pt)

The quick brown fox jumps over the lazy dog and feels as ( 24 p t )

SECONDARY FONT

U S E : ACC E N T FO R MO R E E X P R ESS I V E MOM E N TS

Vintage Goods

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 1 2 34 5 67 8 9 0% ! @#% ^&*()_+{} ”:?

The quick brown fox jumps over the lazy dog and feels as if he were in seventh heaven. His nimble paws barely

(16 pt)

The quick brown fox jumps over the lazy dog and feels as if he were in seventh heaven. His nimble paws

(18 pt)

The quick brown fox jumps over the lazy dog and feels as if he were in seventh

( 24 p t )

The quick brown fox jumps over the lazy dog and feels

(36 pt)

04 Color System The careful selection of warm tones in this color palette im-

with couples over the years, reinforcing the enduring nature

parts a timeless sense of romance for Legacy at Oak Meadows.

of love and commitment. This thoughtful color scheme not

Warm hues, such as deep golds and delicate creams, infuse a

only creates an immediate association with romance but also

visual warmth and elegance into the brand’s identity. These

cements the venue’s image as a trustworthy and sentimental

colors evoke a feeling of romance and intimacy. Their timeless

partner in the journey of planning and celebrating love stories.

quality ensures that the brand remains relevant and resonates

PRIMARY COLOR PALLETE

ASHWOOD GREY

TUSCAN BROWN

DESERT BEIGE

ANTIQUE LACE

PEARL WHITE

#353434

#af8a5f

#cbaf96

#ede8d9

#ede8e2

C 69% M 63% Y 62% K 51%

C 30% M 43% Y 69% K 6%

C 21% M 30% Y 41% K 0%

C 6% M 6% Y 14% K 0%

C 6% M 6% Y 9% K 0%

R 53 G 52 B 52

R 175 G 138 B 95

R 203 G 175 B 150

R 237 G 232 B 217

R 237 G 232 B 226

COLOR SYSTEM TINTS ASHWOOD GREY

#353434 C 69% M 63% Y 62% K 51% R 53 G 52 B 52

TUSCAN BROWN

100% #353434

80% #353434

60% #353434

40% #353434

20% #353434

100% #af8a5f

80% #af8a5f

60% #af8a5f

40% #af8a5f

20% #af8a5f

100% #cbaf96

80% #cbaf96

60% #cbaf96

40% #cbaf96

20% #cbaf96

#af8a5f C 30% M 43% Y 69% K 6% R 175 G 138 B 95

DESERT BEIGE

#cbaf96 C 21% M 30% Y 41% K 0% R 203 G 175 B 150

05 Logo Grid Proper clear space is of paramount importance when using

This separation is essential for maintaining the logo’s readabil-

a logo. It ensures that the logo is presented in a clutter-free

ity, recognition, and impact. It helps to maintain a consistent

environment, allowing it to stand out and maintain its integrity.

and professional brand image while preventing any distortion

Clear space around a logo not only enhances its visibility but

or visual confusion. In essence, clear space is a vital aspect of

also safeguards it from visual competition with other elements

logo design that guarantees the logo’s effectiveness and recog-

like text, images, or design clutter.

nizability in various contexts and applications.

Logomark Proper clear space should be provided around the logo mark to ensure proper readability and a clutter-free layout. Using the “LE” of the logo will provide proper proportions for the clear space for this lockup.

Emblem Similar to the logomark, clear space should be give to the emblem, as illustrated. The diameter of the ring is the amount of clear space that should be provided to all sides of the emblem.

06 Image & Branding System The photography and branding system of the wedding venue

using classic and refined design elements, evoking a sense of

seamlessly evokes a sense of luxury, timelessness, and legacy.

legacy and tradition. In this cohesive approach, every pho-

Through carefully curated imagery, the venue portrays an aura

tograph and piece of branding material cohesively conveys

of opulence, with lush surroundings and elegant decor. This

the venue’s commitment to offering couples an unforgettable

visual storytelling not only captures the timeless beauty of the

experience that reflects the grandeur of their special day, while

venue but also highlights its historical significance and endur-

also preserving a legacy of elegance and class.

ing appeal. The branding system further reinforces this by

07 Final Thoughts Legacy is not just what you leave behind, but it’s really about what you set in motion during your lifetime, that will live on through the people you impart it to. As your lives are about to become one, know that how you live your lives, truly matters! It’s not just about people remembering you years from now. It’s about the effect your life actions will continue to have on others 50, 75 and even 100 years (or more) down the road. It’s our desire to help nurture a legacy that includes strong marriages and family ties.

~ Chad & Tara

590 Bennett Road Pierson, Florida 32180

(386) 747.5493 info@legacyoakmeadows.com www.legacyatoakmeadows.com