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INTRODUCTION: CAMPER
from Ortiz_FINAL
WHO: Camper store, designed and handfabricated by architect collective “Oficina Penades”, including: Jorge Penadés, Javier Martín, Antonio Borlado, Vincent Orts, Darío Giménez
WHERE: Binissalem, a small village in the center of Mallorca, Spain
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WHAT: Camper is a footwear company first founded in 1975 by Lorenzo Fluxa
WHEN: This store was designed and opened in 2020
TARGET AUDIENCE: It is a global brand, but their main consumers are 22-28 year olds with a taste for fashion and eco-friendly clothing
VISUAL IDENTITY: The “Camper Together” initiative advocates for unique retail experience. Each Camper store is one of a kind, and designed by different architects and creative leaders around the world. They are a clean brand, meaning all materials used for both their stores and their products are sustainably sourced or recycled.
