CONTRAST OF HUE CONTRAST OF VALUE

A contrast in hue, is a contrast of different colors against each other.

Throughout the store, there is a play on the contrasting primary colors, as can be seen in the image to the left.

The metal, industrial shelving is painted a light, aqua blue.

Right next to it, the same metal is painted red, but now placed vertically and with a marble countertop to act as a register.

In other areas of the store, the same metal is painted yellow and positioned in an ‘X’ with a wooden topper to act as seating.

The changes in color begin to compartmentalize each area, and make the small store feel bigger by creating vastly different spaces.

The check-out counter exemplifies a contrast of value-- lighter/ darker shades of the same color.

The vertical, perforated rods underneath the counter are painted an intense and darker cherry red, matching the above light fixture of the same material and color.

Behind it, a contrasting wall painted a pastel red-orange. The neon lights of the business logo also shine a lighter red-orange.

Red, the brightest color in the store, is contrasted at the register to emphasize it as the place to go for help or to pay.