Fruit Powder Market Challenges, Major Drivers And Opportunities To 2025

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Fruit Powder Market Share, Size, Key Players, Research and Forecasts to 2025 | Hexa Research

“The global fruit powder market size is expected to reach USD 23.96 billion by 2025.”

30 October 2018 The global fruit powder market size is expected to reach USD 23.96 billion by 2025 as a result of a positive outlook towards the nutraceutical industry. Consumers are continuously striving for the fulfillment of their nutritional intake through functional food and drinks. Rising awareness regarding the importance of micronutrients including vitamins, minerals, and amino acids has resulted in increased product demand. With changing lifestyle patterns, consumers are inclined towards convenience food meeting specific nutritional requirements. The aforementioned trends have resulted in growth in demand for nutraceuticals and thus, in turn, will fuel market for fruit powder. Increasing demand for fruit extracts as a crucial ingredient from organic nutraceuticals is expected to propel the fruit powder sector. Extensive promotional strategies by manufacturers to make consumers aware about the benefits of organic ingredients over synthetic products is expected to drive expansion of the organic nutraceutical sector. For instance, Unilever is strengthening its product portfolio through the addition of TRESemmé Botanique Nourish and Replenish Shampoo range which is composed of coconut extracts. Rising spending by international organizations on the development of preventive measures for cancer is expected to remain a key trend in the fruit powder market. In addition, growing consumer awareness about

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