coperate identity manual
contents Part I
Part II
TRadEmark
STationary
Part III STore merch
brand concept
06
letterhead
24
space bowl
30
trademark
08
envelope
25
billboard
31
logo
10
business card
26
Exclusive space & sizing
11
mark b/w
12
incorrect use
13
color
14
typeface
15
graphic element
17
pictogram
18
icon design
19
01
02
DorGEr A space military service store for dog which is pet care and store. Founded in space, our history had begining within 2022, with the intruded of the extraterrestrial from outside the earth.
we are become more aware about our dog soldier, so we decided to establish our brand company in space to take care of trained soldier dog after space war.
03
04
Part I TRadEmark
brand concept trademark logo Exclusive space & sizing mark b/w incorrect use color typeface graphic element pictogram icon design
05
06
brand conCEpt
Our brand name are combination of
+ dog
roGEr
which represent the word “roger” in military terms mean understand or get the message. When combine together, it become service store for military dog “ dorGEr ”
07
trademark 08
09
10
logo
(primary logo)
(secondary logo)
(tertiary logo)
11
exclusive spaCE
minimum size treadmark width for print should not be less than 10x20 millimeters
Print size: 20 mm
12
mark B&w PREFERRED Use DORGER on a white or light-colored background
Preferred use on a dark or black background
optional Use Limited to one-color or two-color printing when DORGER original color is not available
Optional use on dark background, limited to when DORGER Original color is not available
13
incorrect use
do not modify the color.
do not switch the logo side.
do not add elements.
DORGER do not delete elements.
do not use gradient effect.
do not change typeface.
14
treadmark color
White
Black 6 C
C 76.08 M 70.98 Y 55.29 K 61.57
2767 U
7581 C
484 C
85%
85%
85%
85%
85%
50%
50%
50%
50%
50%
35%
35%
35%
35%
35%
25%
25%
25%
25%
25%
10%
10%
10%
10%
10%
5%
5%
5%
5%
5%
15
typefaCE
primary typeface
abnes regular
abcdefghijklmn opqrSTuvwxyz 0123456789
16
17
GRaphic element
sound SONIC
dog
space helmet
18
pictoGRam
user
place
DOG
space
warning
usage
EXTRATERRESTRIAL
sound sonic
19
icon design
search
send
DELETE
LOADING
error
HOME
20
21
Part II STationary
letterhead envelope namecard
22
STationary 23
24
lETterhead size : a4
25
envelope size : 110x220 mm
front
back
26
business card size : 90x50 mm
front
back
27
28
29
Part III STore merch
space bowl billboard
30
spaCE bowl size : 297x80 mm
31
billboard size : 840x240 cm
32
GRaphic design 63020150 jira jariyaworakul