Revised Elements | Yiwen Jin Selected works

REVISED ELEMENTS SELECTED WORKS

REVISON / A DESIGN SOLUTION > BRANDING

1 / Unfulfilled Atonement

4 / Beerhead

> EDITORIAL DESIGN

2 / American Partner

5 / One Day On Geary

> DIGITAL DESIGN

3 / The Smoothie Lab

REVISED ELEMENTS SELECTED WORKS

© 2021 YIWEN JIN TEXT: YIWEN JIN PHOTOS: YIWEN JIN, DI WU DIGITAL PRINTING: BLURB.COM BINDING: BLURB.COM

CONTENTS 1 / UNFULFILLED ATONEMENT Park Chan-Wook Film Festival

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2 / AMERICAN PARTNER

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3 / THE SMOOTHIE LAB

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4 / BEERHEAD

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5 / ONE DAY ON GEARY

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American Apparel Rebranding

Smoothies Cooking Book

Beer Platform

One Day Journal

REVISION

A Design Solution

The concept of revision reflects my belief in the constant pursuit of perfection as a designer. We don't just care about the outcomes, but more importantly, the process of realizing ideas and adjusting every detail. Grids, type settings, design principles, visual system, etc., the success of the final work is inseparable from our patience and effort in every step and every detail.

YIWEN JIN

FALL / 2019

UNFULFILLED ATONEMEENT

Park Chan-Wook Film Festival

• 01 / 05

INTEGRATED COMMUNICATION INSTRUCTOR: Hunter Wimmer

TYPEFACE

TOOLS

DELIVERABLES

Pill Gothic Grotesque Metronic Slab Pro Source Han Serif (Korean)

Photoshop Indesign Illustrator XD

Film festival poster Advertisement Catalog Festival ticket Festival Schedule DVD package Soundtrack package Business system Website App

OBJECTIVE: Design a film festival for a famous director. Provide a visual identity solution and designmultiple deliverables for the festival.

APPROACH: I chose the director Park Chan-wook, a famous director in South Korea. Based on my research, a common thread in his film: After being treated unjustly, people take revenge, but in the end, none of their problems are solved, and they even make them worse. So, I decided the theme for this project was “Unfulfilled Atonement”, and I selected five films about revenge. I tried to combine the imaginative and highly saturated color style of director Park Chan-wook in my design and added more textures to fit the rough quality.

WAREHOUSE

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YIWEN JIN 2017 - 2021 PORTFOLIO

PROJECT ONE UNFULFILLED ATONEMENT / PARK CHAN-WOOK FILM FESTIVAL

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SHOWCASE

DELIVERABLES

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YIWEN JIN 2017 - 2021 PORTFOLIO

PROJECT ONE UNFULFILLED ATONEMENT / PARK CHAN-WOOK FILM FESTIVAL

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DELIVERABLES

POSTER

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YIWEN JIN 2017 - 2021 PORTFOLIO

PROJECT ONE UNFULFILLED ATONEMENT / PARK CHAN-WOOK FILM FESTIVAL

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POSTER

CATALOG

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PROJECT ONE UNFULFILLED ATONEMENT / PARK CHAN-WOOK FILM FESTIVAL

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CATALOG

CATALOG

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PROJECT ONE UNFULFILLED ATONEMENT / PARK CHAN-WOOK FILM FESTIVAL

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CATALOG

CONTENT PAGE

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YIWEN JIN 2017 - 2021 PORTFOLIO

PROJECT ONE UNFULFILLED ATONEMENT / PARK CHAN-WOOK FILM FESTIVAL

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CONTENT PAGE

TICKET

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PROJECT ONE UNFULFILLED ATONEMENT / PARK CHAN-WOOK FILM FESTIVAL

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SCHEDULE

DVD

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PROJECT ONE UNFULFILLED ATONEMENT / PARK CHAN-WOOK FILM FESTIVAL

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PACKAGING

SOUNDTRACK

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PROJECT ONE UNFULFILLED ATONEMENT / PARK CHAN-WOOK FILM FESTIVAL

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PACKAGING

BUSINESS SYSTEM

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YIWEN JIN 2017 - 2021 PORTFOLIO

PROJECT ONE UNFULFILLED ATONEMENT / PARK CHAN-WOOK FILM FESTIVAL

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BUSINESS SYSTEM

ADVERTISEMENT

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PROJECT ONE UNFULFILLED ATONEMENT / PARK CHAN-WOOK FILM FESTIVAL

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ADVERTISEMENT

APP

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YIWEN JIN 2017 - 2021 PORTFOLIO

PROJECT ONE UNFULFILLED ATONEMENT / PARK CHAN-WOOK FILM FESTIVAL

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WEBISTE

YIWEN JIN

SPRING / 2020

AMERICAN PARTNER

American Apparel Rebranding

• 02 / 05

THE NATURE OF IDENTITY INSTRUCTOR: Erin Kristine Canoy

TYPEFACE

TOOLS

DELIVERABLES

DIN

Photoshop Indesign Illustrator

Brand strategy Brand guideline Business system Website www.labordeservesmore.com

OBJECTIVE: Find a “dead brand” to rebrand. According to the brand mission and brand soul, give the brand a new life: new branding, visual design, and services.

APPROACH: My rebranding project is for the company American Apparel. The soul of American Apparel is providing fair labor practices, protecting the rights of workers, and providing more job opportunities.

In my project, I focused on labor in general rather than the “fashion industry” and built a new brand, American Partner. It could become a true partner of the labor group, to provide different services from training to legal support.

LOGO COLORED

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PROJECT TWO AMERICAN PARTNER / AMERICAN APPAREL REBRANDING

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LOGO B&W

STRATEGY

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YIWEN JIN 2017 - 2021 PORTFOLIO

PROJECT TWO AMERICAN PARTNER / AMERICAN APPAREL REBRANDING

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STRATEGY

GUIDELINE

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PROJECT TWO AMERICAN PARTNER / AMERICAN APPAREL REBRANDING

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GUIDELINE

GUIDELINE

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GUIDELINE

LETTERHEAD

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PROJECT TWO AMERICAN PARTNER / AMERICAN APPAREL REBRANDING

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BUSINESS SYSTEM

DELIVERABLS

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YIWEN JIN 2017 - 2021 PORTFOLIO

PROJECT TWO AMERICAN PARTNER / AMERICAN APPAREL REBRANDING

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DELIVERABLS

WEBSITE

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PROJECT TWO AMERICAN PARTNER / AMERICAN APPAREL REBRANDING

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WEBSITE

WEBSITE

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YIWEN JIN 2017 - 2021 PORTFOLIO

PROJECT TWO AMERICAN PARTNER / AMERICAN APPAREL REBRANDING

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WEBSITE

YIWEN JIN

SPRING / 2018

THE SMOOTHIE LAB

Smoothies Cooking Book

• 03 / 05

TYPE SYSTEM INSTRUCTOR: Ariel Grey

TYPEFACE

TOOLS

DELIVERABLES

Knockout Metronic Slab Pro Carbon

Photoshop Indesign

Cooking book Bookmark

OBJECTIVE: How to create a unique visual system is a skill that a designer needs to master. In this project, design a cooking book.

Considering the typography, color, and graphic element to build a rounded visual system.

APPROACH: Smoothies are drinks that mix all kinds of ingredients together, so the word “experimental”comes to mind. It’s like a chemistry experiment. Visually, I chose modern and digital fonts to express this experiment style, and the highly saturated colors highlighted the digital quality. In addition, I added some graphic elements based on lines and geometric shapes. When I combined them, they had a sense of code and symbols. I made the photos look distorted to connect them to the concept of “Experimental Smoothie”.

FRONT COVER

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PROJECT THREE THE SMOOTHIE LAB / SMOOTHIES COOKING BOOK

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BACK COVER

TURNTABLE

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PROJECT THREE THE SMOOTHIE LAB / SMOOTHIES COOKING BOOK

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TURNTABLE

CHAPTER OPENER

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YIWEN JIN 2017 - 2021 PORTFOLIO

PROJECT THREE THE SMOOTHIE LAB / SMOOTHIES COOKING BOOK

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CONTENT PAGES

SPREADS

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PROJECT THREE THE SMOOTHIE LAB / SMOOTHIES COOKING BOOK

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SPREADS

TOC

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PROJECT THREE THE SMOOTHIE LAB / SMOOTHIES COOKING BOOK

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INTRODUCTION

SPREADS

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PROJECT THREE THE SMOOTHIE LAB / SMOOTHIES COOKING BOOK

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SPREADS

PATTERN

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PROJECT THREE THE SMOOTHIE LAB / SMOOTHIES COOKING BOOK

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PATTERN

BOOKMARK

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PROJECT THREE THE SMOOTHIE LAB / SMOOTHIES COOKING BOOK

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BOOKMARK

YIWEN JIN

FALL / 2019

BEERHEAD

Beer Platform

• 04 / 05

NATURE OF INTERATION INSTRUCTOR: Bob Slote

TYPEFACE

TOOLS

DELIVERABLES

Axia Pill Gothic

XD Photoshop Indesign Illustrator

Application Website Interactive poster

OBJECTIVE: Design an app to solve a problem from your surrounding. Design functions and visual identity for this app, meanwhile, consider to provide a good experience to users.

APPROACH: Beerhead is a beer platform for beer, based on the North American market, provides beer purchase suggestions to users.

With this app, users can see detailed information about different kinds of beer on the market, including brands, ABV, taste, etc. At the same time, users can be collectors of beer and give the beers scores and share them with others.

BEERHEAD

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PROJECT FOUR BEERHEAD / BEER PLATFORM

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BEERHEAD

APP

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YIWEN JIN 2017 - 2021 PORTFOLIO

PROJECT FOUR BEERHEAD / BEER PLATFORM

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APP

BEER DETAILS

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PROJECT FOUR BEERHEAD / BEER PLATFORM

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BEER DETAILS

WEBSITE

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PROJECT FOUR BEERHEAD / BEER PLATFORM

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WEBSITE

INTERACTIVE POSTER

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YIWEN JIN 2017 - 2021 PORTFOLIO

PROJECT FOUR BEERHEAD / BEER PLATFORM

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INTERACTIVE POSTER

WEB SHOWCASE

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YIWEN JIN 2017 - 2021 PORTFOLIO

PROJECT FOUR BEERHEAD / BEER PLATFORM

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WEB SHOWCASE

WEB

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YIWEN JIN 2017 - 2021 PORTFOLIO

PROJECT FOUR BEERHEAD / BEER PLATFORM

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APP

YIWEN JIN

FALL / 2018

ONE DAY ON GEARY

One Day Journal

• 05 / 05

TYPE EXPERIMENTS INSTRUCTOR: Stanley Zienka

SUPPORT BY: Peter Zhao / Yuqi Qiu

TYPEFACE

TOOLS

DELIVERABLES

DIN Knockout Carbon

Photoshop Indesign

Journal book

OBJECTIVE: Design a book about your experience in a period of time. This period of time can be an hour, a day, a week, it’s up to you. Create a visual system in your design.

APPROACH: I chose one day as my time unit and documented my journey on Geary Street and Geary Blvd. This street runs from east to west through the whole of downtown San Francisco. Although it is in the same street, I saw the distinctive blocks: modern financial district, vintage American district, Japanese town, and the Chinese community. This street witnessed San Francisco’s cultural diversity and harmonious development among various races. In terms of design, I just used a lot of live photography in each chapter and matched graphic elements related to traffic.

CABLE CARS

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PROJECT FIVE ONE DAY ON GEARY / ONE DAY JOURNAL

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CABLE CARS

COVER

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PROJECT FIVE ONE DAY ON GEARY / ONE DAY JOURNAL

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COVER

FINANCIAL DISTRICT

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PROJECT FIVE ONE DAY ON GEARY / ONE DAY JOURNAL

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FINANCIAL DISTRICT

TENDERLOIN

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TENDERLOIN

JAPANTOWN

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JAPANTOWN

RICHMOND

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PROJECT FIVE ONE DAY ON GEARY / ONE DAY JOURNAL

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RICHMOND

JAPANTOWN

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JAPANTOWN

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