JDC Energy Services Brand Guidelines

Brand Guidelines 100 Lenox Drive, Suite #100, Lawrenceville, New Jersey 08648 www.jdcenergyservices.com 609.896.3111

Our Mission

JDC Energy Service’s mission is to support clients in achieving significant cost savings and enhancing their sustainability through reduced energy consumption and improved operational efficiency.

Reduced Energy Consumption and Improved Operational Efficiency

About

JDC Energy Services, LLC (JDC) is an affiliated company of DCO Energy, LLC (DCO) and operates as DCO’s Energy Efficiency Division. Additionally, JDC has a connection with Joseph Jingoli and Son, Inc. (JINGOLI). JDC’S primary objective is to utilize its expertise to evaluate, develop, and implement projects designed to lower energy and operational costs for our clients.

JDC collaborates closely with its clients to establish cost-effective energy improvement solutions across a diverse range of sectors.

K-12 School Districts Healthcare Facilities Higher Education Institutions Manufacturing Enterprises Gaming Facilities Industrial Organizations Pharmaceutical Companies

Tagline

Efficient Energy Sustainability Matters Our tagline is an important part of our brand identity and proper usage is essential to ensure all staff is on the same page. The tagline is what helps identify us aside from our competitors. It breathes life into who we are, JDC Energy Services.

The tagline is only intended for use by JDC Energy Services staff, digital, and print materials. Tagline use outside of professional use is prohibited.

The tagline should never be should never be altered in any way.

Tag Line May Be Used In JDC Energy Services: Digital Materials

Email Correspondences

Print Materials

Advertising

Efficient Energy Sustainability Matters.

Proper Logo Use

The JDC Energy Services logo is a customized typographic mark that represents our identity. It serves as a visual branding and element used in all communications.

Logo should be used in all applicable JDC Energy Services communications to represent us this includes emails, faxes, letterhead, and business cards.

Always type JDC section in caps. It matches our logos intention to our audience. Proper spelling is JDC Energy Services.

Reproducing the JDC logo without permission is not permitted. This logo cannot be used outside of proprietary communications ranging from all print and digital mediums.

Recommended Formats Are: eps. | ai. | .pdf | .png | jpg. | .tiff If there are any other questions regarding logo use, please contact the marketing department.

Proper Logo Size

To keep integrity of the logo, it is always surrounded with a clear white space. The minimum size of the logo is an 1/2” for email signatures. Always maintain the logo’s aspect scaling. No skewing, stretching, or altering.

Correct Variations and Color Use Always use the logos in their original forms and colors shown below. Alterations of any other type are prohibited. Tagline logo may be used in color variations shown below. White logo is secondary, only used on color.

Improper Logo Use

The JDC Energy Services logo is a customized typographic mark that represents our identity. Follow these set of rules to ensure the proper use of our brand logo.

These are some rules to be followed strictly for the use of the JDC Energy Services logo.

These rules are to be followed to ensure logo use is executed properly.

Alterations of the JDC Energy Services logo such as rotating, skewing, and adding of unnecessary elements should are prohibited.

The logo should not be resized in any way outside of the proper guidelines in the last section.

Do Not Distort Logo

Do Not Change the Color of the Logo

Do Not Outline the Logo

Do Not Change the Opacity of the Logo

Do Not Rotate Logo

Recommended Formats Are: eps. | ai. | .pdf | .png | jpg. | .tiff If there are any other questions regarding logo use, please contact the marketing department.

Do Not Use Old Logo

Typography

The JDC Energy Services brand uses two fonts: Adobe Jenson and Franklin Gothic URW.

Primary Font Faces

All print and digital materials should include both of these fonts to represent the brand or use approved alternative.

Adobe Jenson

However, if Franklin Gothic URW is not available all internal communications should be in Arial Narrow or Arial. As it is the closest to our standard custom font that will translate well across PowerPoint presentations and internal communications. Adobe Jenson can also be substituted with Palatino.

Franklin Gothic URW

For printed materials and specialized presentations, always use Franklin Gothic URW for body copy as the selected part of our visual identity.

Please do not use any other fonts than approved fonts listed. For any further questions about brand typography, contact the Marketing Department.

abcdefgjklmnopqrstuvwxyz ABCDEFGJKLMNOPQRSTUVWXYZ

abcdefgjklmnopqrstuvwxyz ABCDEFGJKLMNOPQRSTUVWXYZ

Secondary Font Faces Palatino

abcdefgjklmnopqrstuvwxyz ABCDEFGJKLMNOPQRSTUVWXYZ

Arial Narrow or Arial

abcdefgjklmnopqrstuvwxyz ABCDEFGJKLMNOPQRSTUVWXYZ

Color Palette

Our color palette represent who we are and help us stand out in our industry.

It’s important to keep all our colors consistent on all our materials ranging from PowerPoint presentations all the way to our email signatures. JDC Energy Services has a total of one primary color, three secondary colors, and one accent color.

No other colors are permitted to be used in line with JDC Energy Services communication. Our colors show our innovation, cutting-edge, and determined company culture.

Always choose the correct color formula that best suits the medium you are working on. Proper color codes are provided on the right hand side to ensure all colors of company brand are portrayed correctly.

For any questions, please contact the Marketing Department regarding the JDC Energy Services color palette.

Primary Color Corporate Blue C84 M69 Y0 K0 Pantone 2727C R62 G93 B170 #3E5DAA

Secondary Colors Navy Blue

C100 M98 Y14 K3 Pantone 2736C R38 G46 B131 #262E83

Ice Blue

C72 M0 Y31 K0 Pantone 3385C R20 G188 B189 #14BCBD

Forest Green

C86 M20 Y100 K5 Pantone 2421C R8 G142 B69 #088E45

Neutral Color Shark

C17 M17 Y0 K86 Pantone 532C R30 G30 B36 #1E1E24

Voice And Tone

JDC Energy Services is a family owned company dedicated to positively impacting the community by outreach building, hiring, and contracting locally.

The JDC Energy Services’s tone is how the company appears and how others will perceive it.

Tone can change at any time, but the values of JDC Energy Services can never get lost if we maintain consistency with our voice. Always allow company values to shine through when writing: Efficient Energy Sustainability Matters.

JDC Energy Services’s tone of voice is straight forward, plain-spoken, and genuine.

All communication for JDC Energy Services should not be done in the first person unless it is a blog article, social media, email, instant message, or letter. All social media posts need to be approved by senior management.

Also, project descriptions should be in third person utilizing active voice, not passive voice.

Style Tips ALWAYS ACTIVE. Avoid Passive Voice When Writing. Always Use Active.

AVOID SLANG Dude, you totally shouldn’t’ write like ‘dis.

WRITE WITH CONFIDENCE AND KEEP IT SIMPLE. Always ask for help if you need it. Do not forget, the simpler, the better!

ALWAYS USE 3RD PERSON. Always write in third person if it could be helped. Obviously, emails, blogs, and other forms of communication can require first.

E-Mail Signatures

JDC Energy Services has constant external communications across all companies.

Specifically, email is one of the most common ways of conducting business.

Email signatures are essential for anyone to know who they are corresponding with via message.

However, all email signatures should match like the one on the right.

Do not alter the integrity of the signature.

All JDC Energy Services employees, please only use the all company logos if you liaison with our family of companies.

Always make sure your signature is attached to every email including responses. If there are any questions on how to do so, please contact the IT department to ensure your signature is done properly.

Example Standard Email Signature

Example Standard

Email Signature Placement

Letterhead

Example Standard JDC Energy Services uses this letterhead to project an image of professionalism and reliability.

By using this design, we created a spacious feeling and open-air to the quality for all written correspondences. This letter welcomes the use of type, a long message, and a professional brand.

This design is to be used and not altered.

Please do not change anything in this format because it is sensitive. If you have any questions about our letterhead stationery, please feel free to reach out to marketing.

Letterhead

Business Cards

To ensure that the JDC Energy Services brand is represented consistently throughout the entire company this business card is to be used only.

Example Standard Business Card

One side is to be utilized to clearly display all required information: phone, email, location, office, cell (if applicable).

All JDC Energy Services staff are prohibited from creating their own personal business cards. Please do not alter or stretch or alter the business card on a digital format ex. on a personal cellular device.

You can order business cards through the Marketing department. You must submit a business card request form located in Marketing Public SharePoint. Please keep in mind it will take up to two weeks to receive your business cards.

Always place your business card request ahead of time. You will receive a proof to approve before your card moves to print.

100 Lenox Drive, Suite100, Lawrenceville, NJ 08648

NAME Title

C: 609.555.555 name@jdcenergyservices.com jdcenergyservices.com

Affiliates

Brand Agreement

When using the JDC Energy Services brand, it is important to maintain the image of commitment to community building and enriching others in an equal opportunity environment.

Upon receiving this booklet, you agree to uphold the integrity of the JDC Energy Services brand. You will not alter creative, skew, or go outside the parameters defined in this book.

Use the brand.

Use the brand guide as a form of reference for your every day communications. If your unsure of your business cards, letterhead, or even your email signature. Use this book for insight.

If this book doesn’t answer your questions, contact Marketing. We can help with any questions!

Basic Rules DO NOT SKEW, ALTER, OR CHANGE TEMPLATES. Avoid changing templates like the letterhead.

Branding becomes effective when all materials are the same.

DO NOT USE OUTSIDE CONTENT. All content must follow proper brand use. Do not go outside of the provided content to you from Marketing. If you need new materials, just ask!

DO USE THE CONTENT. Embrace the JDC Energy Services brand!

Please use all the tools provided to you.

USE JDC ENERGY COLORS. Use JDC Energy Services colors on everything! Don’t be scared to add a splash of purple here and there. Just make sure it is the right blue in the brand guide.

Navigating The Marketing SharePoint

The Marketing SharePoint has a bunch of great resources for any quick access marketing materials like letterheads, company logos, and email signatures.

You can access the Marketing SharePoint by following this link: h t t p s : //j i n g o l i d c o. sharepoint.com/:f:/r/sites/ Marketing/Shared%20 Documents/Marketing%20 Repository?csf=1&web=1&e=kOFHwj You can also access the Marketing SharePoint through the Human Resources Portal by logging into your credentials and clicking the button “Marketing SharePoint”.

Navigating the SharePoint At the top section of the SharePoint, there are three sections: “Marketing Request” for custom requests. (Covered within the next pages of booklet) If you need a logo, you can click the folder in the middle. If you need a specific company flyer, it is the link on the right. All other folders below are other resources you can access.

How to Download A File

1. Each folder name defines what they are for. For example, Click Flyer underlined.

2. Click The Company you need a Flyer for.

3. Double click the flyer you want from the list and then click download on the top left.

How to Submit a Custom Marketing Request

You can submit custom requests, business cards, and more through the Marketing Request portal. This can be accessed through this link: h t t p s : // j i n g o l i . s y s a i d i t . c o m / servicePortal/

Submitting A Request

w1. Each Box Will Tell The User What it Is For. Click the box, closest to your marketing need and click submit request.

The Marketing Request portal can also be accessed through the Marketing SharePoint and HR Portal through logging in.

2. Fill out the request form, title, description, and urgency. You can also attach files.

After you click this the Marketing Request folder, it will take you to a screen where you can submit the request here.

You can then click the box for the request topic you may need.

3. After make sure you click submit on the bottom right. Marketing will then receive your request!

Questions?

Please contact the Marketing Department by emailing mmaldonado@jingoli.com.

Remember, you have to place your Marketing Request through a Ticket.

Otherwise, your project may not be seen or completed on time needed.