Jingoli Nuclear Brand Guidelines

Brand Guidelines 100 Lenox Drive, Suite #100, Lawrenceville, New Jersey 08648 www.jingolinuclear.com 609.896.3111

Our Mission

JINGOLI believes nuclear baseload power complementing renewable energy is the green energy future. After many years working for our nuclear power clients, we formalized JINGOLI Nuclear to realize this future. JINGOLI Nuclear Services brings JINGOLI’s 100-years of experience together with industry-leading talent to deliver complex nuclear projects safely, on-time, and under budget.

Provide owners with project security, priority, transparency, and cost / schedule predictability.

Built on Integrity & Ability

About

JINGOLI Nuclear Services is a fullservice company specializing in the development, planning, construction/ modification, start-up, commissioning, maintenance, project controls, and decommissioning of nuclear plant projects. After working at various plants for several decades, JINGOLI Nuclear was formed with a core team of experts to meet the increasing workload of our nuclear projects.

Our formula is simple – industry leading talent, working relentlessly toward the project objectives, strong project controls, predictable delivery, and integrity based results.

We have a diverse, vertically integrated skillset. What does that mean for our clients? JINGOLI Nuclear handles all aspects of the project from concept through closeout delivering execution efficiency and cost effectiveness in a transparent manner.

From Concept to Completion

Tagline

Built on Intregtity and Ability.

Our tagline is an important part of our brand identity and proper usage is essential to ensure all staff is on the same page. The tagline is what helps identify us aside from our competitors. It breathes life into who we are, JINGOLI Nuclear Services.

The tagline is only intended for use by JINGOLI Nuclear Services staff, digital, and print materials. Tagline use outside of professional use is prohibited.

The tagline should never be should never be altered.

Tag Line May Be Used In JINGOLI Nuclear Services: Digital Materials

Email Correspondences

Print Materials

Advertising

Built on Integrity And Ability.

Proper Logo Use

The JINGOLI Nuclear Services logo is a customized typographic mark that represents our identity. It serves as a visual branding and element used in all communications.

Logo should be used in all applicable JINGOLI Nuclear Services communications to represent us this includes emails, faxes, letterhead, and business cards.

Always type JINGOLI Nuclear Services in caps. It matches our logos intention to our audience.

Reproducing the JINGOLI Nuclear Services logo without permission is not permitted. This logo cannot be used outside of proprietary communications ranging from all print and digital mediums.

Recommended Formats Are: eps. | ai. | .pdf | .png | jpg. | .tiff If there are any other questions regarding logo use, please contact the marketing department.

Proper Logo Size

To keep integrity of the logo, it is always surrounded with a clear white space. The minimum size of the logo is an 1/2” for email signatures. Always maintain the logo’s aspect scaling. No skewing, stretching, or altering.

Correct Variations and Color Use Always use the logos in their original forms and colors shown below. Alterations of any other type are prohibited. Tagline logo may be used in color variations shown below. White logo is secondary, only used on color.

Improper Logo Use

The JINGOLI Nuclear Services logo is a customized typographic mark that represents our identity. Follow these set of rules to ensure the proper use of our brand logo.

These are some rules to be followed strictly for the use of the JINGOLI Nuclear Services logo. These rules are to be followed to ensure logo use is executed properly.

Alterations of the JINGOLI Nuclear Services logo such as rotating, skewing, and adding of unnecessary elements should are prohibited.

The logo should not be resized in any way outside of the proper guidelines in the last section.

Do Not Distort Logo

Do Not Change the Color of the Logo

Do Not Outline the Logo

Do Not Change the Opacity of the Logo

Recommended Formats Are: eps. | ai. | .pdf | .png | jpg. | .tiff If there are any other questions regarding logo use, please contact the marketing department.

Do Not Rotate Logo

Typography

The JINGOLI Nuclear Services brand uses two fonts: Adobe Jenson and Franklin Gothic URW.

Primary Font Faces

All print and digital materials should include both of these fonts to represent the brand or use approved alternative.

Adobe Jenson

However, if Franklin Gothic URW is not available all internal communications should be in Arial Narrow or Arial. As it is the closest to our standard custom font that will translate well across PowerPoint presentations and internal communications. Adobe Jenson can also be substituted with Palatino.

Franklin Gothic URW

For printed materials and specialized presentations, always use Franklin Gothic URW for body copy as the selected part of our visual identity.

Please do not use any other fonts than approved fonts listed. For any further questions about brand typography, contact the Marketing Department.

abcdefgjklmnopqrstuvwxyz ABCDEFGJKLMNOPQRSTUVWXYZ

abcdefgjklmnopqrstuvwxyz ABCDEFGJKLMNOPQRSTUVWXYZ

Secondary Font Faces Palatino

abcdefgjklmnopqrstuvwxyz ABCDEFGJKLMNOPQRSTUVWXYZ

Arial Narrow or Arial

abcdefgjklmnopqrstuvwxyz ABCDEFGJKLMNOPQRSTUVWXYZ

Color Palette

Our color palette represent who we are and help us stand out in our industry.

It’s important to keep all our colors consistent on all our materials ranging from PowerPoint presentations all the way to our email signatures. JINGOLI Nuclear Services has a total of one primary color, two secondary colors, and two accent colors.

No other colors are permitted to be used in line with JINGOLI Nuclear Services communication. Our colors show our innovation, cutting-edge, and determined company culture.

Primary Color Monza

C0 M94 Y94 K16 Pantone 45-16C R214 G12 B12 #D60C0C

Secondary Colors Totem Pole

C0 M86 Y92 K43 Pantone 7627C R146 G20 B12 #92140C

Mine Shaft

C0 M0 Y0 K80 Pantone Black 7C R51 G51 B51 #333333

Always choose the correct color formula that best suits the medium you are working on. Proper color codes are provided on the right hand side to ensure all colors of company brand are portrayed correctly.

Neutral Colors

For any questions, please contact the Marketing Department regarding the JINGOLI Nuclear color palette.

White

Shark

C17 M17 Y0 K86 Pantone 532C R30 G30 B36 #1E1E24 C0 M0 Y0 K0 Pantone 663C R255 G255 B255 #FFFFFF

Voice And Tone

JINGOLI Nuclear Services is a family owned company dedicated to positively impacting the community by outreach building, hiring, and contracting locally.

The JINGOLI Nuclear Services tone is how the company appears and how others will perceive it.

Tone can change at any time, but the values of JINGOLI Nuclear Services can never get lost if we maintain consistency with our voice. Always allow company values to shine through when writing: plan, design, execute, grow.

JINGOLI Nuclear Service’s tone of voice is straight forward, plain-spoken, and genuine.

All communication for JINGOLI Nuclear should not be done in the first person unless it is a blog article, social media, email, instant message, or letter. All social media posts need to be approved by senior management.

Also, project descriptions should be in third person utilizing active voice, not passive voice.

Style Tips ALWAYS ACTIVE. Avoid Passive Voice When Writing. Always Use Active.

AVOID SLANG Dude, you totally shouldn’t’ write like ‘dis.

WRITE WITH CONFIDENCE AND KEEP IT SIMPLE. Always ask for help if you need it. Do not forget, the simpler, the better!

ALWAYS USE 3RD PERSON. Always write in third person if it could be helped. Obviously, emails, blogs, and other forms of communication can require first.

E-Mail Signatures

JINGOLI Nuclear Services has constant external communications across all companies.

Example Standard Email Signature

Specifically, email is one of the most common ways of conducting business.

Email signatures are essential for anyone to know who they are corresponding with via message.

However, all email signatures should match like the one on the right.

Do not alter the integrity of the signature.

Always make sure your signature is attached to every email including responses. If there are any questions on how to do so, please contact the IT department to ensure your signature is done properly.

Example Standard

Email Signature Placement

Letterhead

JINGOLI Nuclear Services uses this letterhead to project an image of professionalism and reliability.

By using this design, we created a spacious feeling and open-air to the quality for all written correspondences. This letter welcomes the use of type, a long message, and a professional brand.

This design is to be used and not altered.

Please do not change anything in this format because it is sensitive. If you have any questions about our letterhead stationery, please feel free to reach out to marketing.

Example Standard Letterhead

Business Cards

To ensure that the JINGOLI Nuclear brand is represented consistently throughout the entire company this business card is to be used only.

One side is to be utilized to clearly display all required information: phone, email, location, office, cell (if applicable).

All JINGOLI Nuclear staff are prohibited from creating their own personal business cards. Please do not alter or stretch or alter the business card on a digital format ex. on a personal cellular device.

You can order business cards through the Marketing department. You must submit a business card request form located in Marketing Public SharePoint. Please keep in mind it will take up to two weeks to receive your business cards.

Always place your business card request ahead of time. You will receive a proof to approve before your card moves to print.

Example Standard Business Card NAME Title

alastname@jingoli.com c. 609.555.555 100 Lenox Drive, Suite 100, Lawrenceville NJ 08648

jingolinuclear.com

Brand Agreement

When using the JINGOLI Nuclear Services brand, it is important to maintain the image of commitment to community building and enriching others in an equal opportunity environment.

Upon receiving this booklet, you agree to uphold the integrity of the JINGOLI Nuclear Services brand. You will not alter creative, skew, or go outside the parameters defined in this book.

Use the brand. Built on Intregtity and Ability.

Use the brand guide as a form of reference for your every day communications. If your unsure of your business cards, letterhead, or even your email signature. Use this book for insight.

If this book doesn’t answer your questions, contact Marketing. We can help with any questions!

Basic Rules DO NOT SKEW, ALTER, OR CHANGE TEMPLATES. Avoid changing templates like the letterhead.

Branding becomes effective when all materials are the same.

DO NOT USE OUTSIDE CONTENT. All content must follow proper brand use. Do not go outside of the provided content to you from Marketing. If you need new materials, just ask!

DO USE THE CONTENT. Embrace the JINGOLI Nuclear brand! Please use all the tools provided to you.

USE JINGOLI NUCLEAR COLORS. Use JINGOLI Nuclear colors on everything!

Don’t be scared to add a splash of red here and there. Just make sure it is the right red in the brand guide.

Navigating The Marketing SharePoint

The Marketing SharePoint has a bunch of great resources for any quick access marketing materials like letterheads, company logos, and email signatures.

How to Download A File

1. Each folder name defines what they are for. For example, Click Flyer underlined.

You can access the Marketing SharePoint by following this link: h t t p s : //j i n g o l i d c o . s h a r e p o i n t . com/:f:/r/sites/Marketing/ Shared%20Documents/Marketing%20 Repository?csf=1&web=1&e=fNxrZ6 You can also access the Marketing SharePoint through the Human Resources Portal by logging into your credentials and clicking the button “Marketing SharePoint”.

Navigating the SharePoint At the top section of the SharePoint, there are three sections: “Marketing Request” for custom requests. (Covered within the next pages of booklet) If you need a logo, you can click the folder in the middle. If you need a specific company flyer, it is the link on the right. All other folders below are other resources you can access.

2. Click The Company you need a Flyer for.

3. Double click the flyer you want from the list and then click download on the top left.

How to Submit a Custom Marketing Request

You can submit custom requests, business cards, and more through the Marketing Request portal. This can be accessed through this link: h t t p s : // j i n g o l i . s y s a i d i t . c o m / servicePortal/

Submitting A Request

1. Each Box Will Tell The User What it Is For. Click the box, closest to your marketing need and click submit request.

The Marketing Request portal can also be accessed through the Marketing SharePoint and HR Portal through logging in.

2. Fill out the request form, title, description, and urgency. You can also attach files.

After you click this the Marketing Request folder, it will take you to a screen where you can submit the request here.

You can then click the box for the request topic you may need.

3. After make sure you click submit on the bottom right. Marketing will then receive your request!

Questions?

Please contact the Marketing Department by emailing mmaldonado@jingoli.com.

Remember, you have to place your Marketing Request through a Ticket.

Otherwise, your project may not be seen or completed on time needed.