GRAPHICS FOR M-LAB

Structure of the Music Video

This is an visual promotional project I did for music festival, “Zaodingmi” (short for noise rock, shoegaze and psychodelic in Mandarin), organised by Modern Skylab.

Formed in the early summer of 2017, aiming at bringing together these types of bands to perform as a platter, and also to fill the empty schedule in the venue. The limitation of style and the support for newcomers have prevented “Zaodingmi” from chasing popular bands like other profit-oriented performance brands. Its lineup over the years has been eccentric, but from the “noisy star fan” came out many stars who became famous in the independent music circle in China.

For this year Zaodingmi created the slogan “out of order connection”, responding to the unexpected pandemic situation.

Keywords and Initial Brianstorms

Disorder: out of order, chaotic

Potential elements: Gradient, from regular to irregularly arranged geometric figures, abstract irregular pattern, distorted background, dot matrix.

Initial 3D Iterations

Rhino interface

Initial iteration 1:

Axonometric view of a hollow 2-floors interior space sliced by arches exteriorly. Placing instrument pieces in the space so they can be observed through the arches. The idea is to add more chaotic elements on a two dimensional sense or through typography design. In regards to motion, is to have neon lights shinning onto various instrument in sequences.

Connections: people and people, people and music, people and space

Potential elements: interior space, music symbolisation, chains(?), abstract curves, linear symbols, curves.

Futuristic: cybernetics, high-tech

Potential elements: hud frames, digital elements, dark background colour.

Initial iteration 2:

Perspective view of a ruin-like interior space, which matches the disorder theme of the event. The plan is to place instruments around the chaotic space and having neon lightings moving around in sequences for the motion poster. The clients were more happy with this iteration, thus being pushed further later on.

The chaotic room in render view after detailization. Transparent glass material were used on the room; reflective steel were used on instruments; the space were decorated with metal grids and bricks to emphasis the chaotic characteristic.