CompetitorApproach 12

Social Presence

How will you set your company from the competition?

Zia's will follow the trend of sleek minimalist marketing, content and design, which relates back to the romanticised pizza culture we believe in. The content will be characterised by our 'Zia', which is adapted from an old nonna with less traditional values towards love, sex and food. This will be the primary voice for behind our posts on major social media platforms such as Instagram and Facebook.

Delivery Approach

What's your path to reach your customers?

We aim to utilise a variety of touchpoints where the consumer will be able to interact with the business. This includes consistant use of call to action on Instagram and Facebook, whilst also optimising our SEO presence. Furthermore, we want to cultivate a strong local community relationship, which will involve returning to more traditional marketing approaches through a Zia's take on the old school pizza voucher.