
1 minute read
OVERVIEW
There are 19 million Australians on Facebook and Instagram, as well as 18 million on Facebook Messenger who are over 18
Your Social Media traffic should provide you the first connection to any potential business dealings relationship online.
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Equipping your business' Facebook Page with a chatbot will promote, build brand awareness, generate engagement, support buyers, and funnel homeowners into listings
Facebook ads manager prospects to specific interests, demographic & geographic inputs Engagements funnel into Facebook Messenger where the lead will be segmented and an automation conversation process will start to take place. Further automation will be set up for follow-up and nurturing the lead
Paid and organic traffic through your Facebook Messenger will build your 'Messenger List'. Create property listing ad campaigns to build upon your Messenger List to assist in connecting buyers to sellers by prospecting by area with 'Just Sold' campaigns This also assists in creating custom audiences based on information collected by the chatbot This helps Facebook drive more engagement to your page
A Real Estate Agency Strategy will be implemented as to transcend offline property expertise into efficient and automated lead generation, whilst achieving growth of a pre-existing social channel