1 minute read
Facebook and Instagram
from Chatbot Agency
The most effective Meta Ad campaigns use a sales funnel approach to attract and convert new customers. Let's consider each stage of the journey, and what we will say.
Prospecting
Advertisement
New leads - capture their attention, engage and excite (no sales at this stage). Target by Interest Groups, Similar Pages, Lookalike and Demographic.
Retargeting
Warm leads - this is where we deliver our sales messages. Target by Website Visitors, Facebook and Instagram Engagers, Event Responders, Video Watchers and more.
Conversions
Customers - these are your people. Target by email address, phone number, CRM or pixel/API activity. What happens next? Do they buy again, tell a friend or leave a review?
