2014 BLACK BOOK Avant Garde Annuals
Independent Genetics I
n the last five years, Hort Couture has steadily grown to be an important product line for the independent grower and retailer. Throughout the supply chain, we have amazing partners that understand how important helping the IGC channel is to the future of our industry. We hope that you will take a few minutes to visit our website or give us a call and learn the story of Hort Couture. We must differentiate what we offer and having exclusive, novel genetics is the first step. When you combine this with fresh, fashion forward merchandising, you have a winning combination that can truly change the industry. Our new introductions for 2014 represent our very best to date. Our young company has become a trendsetter for the coolest new varieties and this collection does not disappoint.
South of the Border™
Under the Sea™
‘Cherries a la Mode’ 2
‘Jungle Cloak’ www.hortcoutureplants.com
‘Perky Pink ’
WHY The Statuesque series is a vigorous, larger landscape Angelonia that give the “summer snapdragon” effect in the garden or containers. A flowering thriller!
WHERE Angelonia love it hot and Statuesque is no exception. Full sun and even difficult landscape applications are no match for these excellent genetics.
We love the ‘Blue’ with Petunia PANACHE ‘Molten Magenta’ and Bidens FLARE ‘Petite Gold’ in mixed containers. www.hortcoutureplants.com
‘Tie Dye White’
The freshest new look in Bacopa breeding in years. Large flowers are set off with dramatic eye zones making the BOUTIQUE series truly unique.
WHERE Boutique has great summer performance in baskets, containers and is excellent for small pot production.
WITH The Boutique series is lovely as an accent and can be paired with nearly any combination. This unique collection is a must have for any garden center.
Bred by Danziger, this is perhaps the finest series of Bacopa on the market. Savoir Faire offers exceptional heat tolerance, large flowers and versatile uses for the landscape or mixed container. Vigorous and showy, the Savoir Faire series is perfect for production, mixed containers and hanging baskets. Savoir Faire is a spectacular “filler” with its compact form and ability to flow gracefully through other large leaved varieties. Mix the three Savoir Faire colors together to create stunning hanging baskets or mixed containers. www.hortcoutureplants.com
Growers are excited about our CATWALK collection. They are compact, large flowering, and available in the hottest designer colors. Uniform on your benches, tolerant of pH changes - and did we mention - gorgeous! What more could you ask for?
WHERE Baskets made easy with CATWALK. Fabulous for 4.5” and 6” pot production. Looks super in your retail garden center.
CATWALK are great mixers in any combination. We have additional READY TO WEAR™ combination liners that will make your baskets look professional every time. www.hortcoutureplants.com
KIMONO is the most unique series of Calibrachoa! The highly decorative center eye zones are dazzling!
WHERE Great addition to any container or basket. Eye catching series and easy to grow with its compact form!
Beautiful with our Coleus Under The Sea Collection. The unique leaf characteristics of the coleus are elegantly highlighted by the large blooms and gorgeous colors of KIMONO! www.hortcoutureplants.com
Under the Sea
Our exceptional Coleus were bred by students at a university in Canada. Royalties from these plants go toward horticulture scholarships. In a world of high-tech breeding, this anomaly occurred from the purest, unmanipulated breeding practices. A unique story paired with a unique look and a unique brand!
Little Black Rack
Merchandising the Hort Couture brand is a vital component of selling Hort Couture products. From eye catching Lady Couture silhouettes to designer shopping bags, you will not find a more comprehensive set of marketing tools to promote your sales.
WHERE Check out www.hortcoutureplants.com for the complete line of Hort
Couture Accessory items.
From an IGC for an IGC. Hort Couture brings innovative ideas and bold graphics separating the Hort Couture brand from the fashion â€œwanna-bes.â€? We challenge you to get creative and make your retail space sophisticated and fun. Express your enthusiasm for our unique plants and fun. Your customers will respond! www.hortcoutureplants.com
The Coleus SIGNATURE Collection is awesome. A variety of heights, colors and textures ensure that the Signature Collection will differentiate your assortment from the big box store.
WHERE Versatile, the SIGNATURE Collection is sun tolerant and also performs well in the shade. A great series for a 6” program with Hort Couture packaging. Excellent for large landscape plantings.
The SIGNATURE Collection provides bold textures and tons of color in mixed pots or on your benches.
Developed specifically for mixed combinations, the BLING series offers perhaps the most compact Euphorbia on the market. BLING varieties will not overpower planters or hanging baskets in late spring and summer like other varieties. The BLING series is amazingly versatile. These varieties are long blooming in sun or partial shade. Their fine foliage and flowers add lightness and texture to hanging baskets and mixed combinations. The ultimate filler, BLING varieties provide a beautiful accent in any combination you can imagine.
GLAMOROUS are truly a genetic breakthrough in Gerbera. Thick, heavily corrugated leaves provide heat, disease and insect resistance, giving these Gerbera true patio and landscape performance! Large flowers abound in a pleasing mixture of colors.
WHERE Tough as polished nails, GLAMOROUS Gerbera are great in many outdoor applications. Heat tolerant color for pots and borders.
Perfect for containers on the patio, GLAMOROUS give a shot of color that will brighten up any combination. Bring Gerbera outdoors with GLAMOROUS! www.hortcoutureplants.com
South of the Border
These compact growing “spillers” provide great color and texture to a wide range of combinations. The SOUTH OF THE BORDER series is also excellent for large landscape applications.
WHERE The SOUTH OF THE BORDER series is versatile for sun or shade, easy to grow, and superb on the bench at retail.
Our personal favorite, ‘Chihuahua,’ is an exceptional variety that looks great with any combination. www.hortcoutureplants.com
The finest series of dwarf Lantana in the industry. SOUTH BEACH is known for its bright colors and excellent performance.
Blazing hot as South Beach? No problem! Adaptable to landscape uses as well as mixed containers and baskets.
Great in sun-loving combos. Try it with our Oxalis ‘Burgundy Bliss’ and Scaevola PAPER DOLL ‘Top Model.’
517 542 4598
Bred for heat tolerance by Westhoff. We have the coolest novelties in the industry. Gorgeous and easy! Excellent in comparison trials for summer performance. Tough in the heat. Makes any combo or basket shine with the texture, brilliant color and beauty of these charmers. Super with all colors, the NAUTICA™ Collection will not disappoint in your program for 2013. Great baskets are a snap. www.hortcoutureplants.com
Superior Genetics All genetic evaluation is performed at C. Raker & Sons Inc. The Genetic Evaluation (GEv) Team, led by Dr. Paul Karlovich, offers years of trialing experience with a wide variety of genera. The GEv Team works with breeders from around the globe and facilitates variety introductions into the marketplace.
SNOW GLOBE™ is a vegetative Lobularia that will not overpower combinations. You cannot go wrong with intense fragrance in a compact package. A great new exclusive plant for the IGC.
WHERE Adaptable and easy to grow. Excellent for planters and baskets and makes a superior 4.5” & 6” production item.
Pretty with our Panache Petunias in baskets and planters. A great neutral with most colors. Never stops blooming and has a great spring vigor making full combinations quickly. www.hortcoutureplants.com
All plant material goes through a rigorous testing process to ensure that plants carrying the Hort Couture name truly perform for all segments of the market.
‘Cherries a la Mode’
This dazzling series is incredibly fragrant and is sure to increase your early sales. Adaptable and easy to grow. Excellent for planters and baskets and makes a superior 4.5” production item. Use PARFUM™ with other SPRING BLING™ varieties such as Primula Blue Zebra or Viola Hip Hop .
Glamouflage rocked the IGC world in its introductory year! This exclusive variety is very stable, brightly colored and has grapepurple flowers that scream against the foliage.
WHERE GLAMOUFLAGE has a great form for both container gardens and baskets. The possibilities are endless for this gorgeous Hort Couture plant.
Can be a phenomenal stand-alone item or mixed with others in combinations. Its controlled growth won’t take over mixed planters. www.hortcoutureplants.com
This compact series makes a Petunia a “filler” instead of a “spiller” with a perfect mounding habit. A dynamic breakthrough in breeding that makes production a breeze. Ideal for 4.5” & 6” retail with its diminutive form and early flowering nature. The PERFECTUNIA is also a great landscape product that holds up well in the summer heat. Easy stuffer for any combo basket or container. A great addition to the palette of any designer. www.hortcoutureplants.com
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PANACHE give the graceful look and old-fashioned fragrance of Petunia grandiflora in a wide array of colors. Weather tolerant flowers and a full habit were important attributes during the breeding process. The PANACHE series is from Kerley in England.
WHERE The perfect petunia for European-style baskets, fabulous landscape beds, and the coolest combination planters imaginable. Versatile!
There is a color in this series to make any combination shine. The backbone of the mixed basket that will not disappoint the grower, retailer or consumer. www.hortcoutureplants.com
BLUE ZEBRA is an F1 Primula acaulis. Its blue and white zebra striped blooms are so perfect, you would think they were hand painted. This is the perfect base to jump start an early spring program. Best in cool temperatures and requires shade in the summer months. Perfect for a table top centerpiece. This primula loves the spotlight.
Vegetative form of Salvia farinacea that has large flowers, much earlier blooms and vigorous growth. Great vertical accent flower or specimen.
One of the few blooming “thrillers.” Make this a centerpiece for your containers. As a landscape plant, it is hard to beat with its top performance and the color impact all summer.
We love to mix the three colors in landscape planting for a pleasing “meadow effect.” www.hortcoutureplants.com
Our exclusive PAPER DOLL ‘Top Model’ is considered the pinnacle of Scaevola breeding by Westhoff. Compact and very floriferous with the brightest, biggest flowers imaginable.
PAPER DOLL has not only performed well in baskets and planters, but is an excellent landscape annual for beds and borders with its superior heat tolerance.
Try ‘Top Model’ with Petunia PANACHE ‘Lemonade Stand’ in baskets. www.hortcoutureplants.com
Our Verbena Espadrille have received favorable comments from growers across the country. Large, upright flowers are held above the clear, dark green foliage. Mildew tolerance compares favorably to other leading series in the market.
Tidy growers that lend themselves well to culture in baskets and on benches as well.
Great designer colors blend nicely with Petunias and other basket selections. This is an excellent series. www.hortcoutureplants.com
Eye-catching as well as EYE CANDY, these new Verbena with their striking white eye zones and vibrant colors are sure to captivate your customers. Beautiful form and mildew tolerant. Total package!
Fantastic in full sun and perfect in mixed baskets and containers. Very tidy form and sales benches.
EYE CANDY works great with Petunia mixed baskets and tropical combos using Acalypha and Alocasia.
HERE W WITH
HIP HOP™ is the coolest new plant in floriculture for 2014. Great performance and the ultimate new Easter plant for the IGC. Offer as a premium quart item or as a cute six pack of baskets. A wonderful new member of our SPRING BLING™ collection along with Primula Blue Zebra and Nemesia Cherries a la Mode.
NEW ‘Pink Corazon’
Visit www.hortcoutureplants.com to see our collection of “jewelry” accents that will dress up any combination. Pictured here are a few of our favorites.
Cities of Fashion The Cities of Fashion collection are multi-genera combinations grown in three distinctive, small ELLEpots that are fused together to create amazing, easy combinations. You will never find these beautiful baskets in the big box retailer.
Ready to Wear
Our “Ready-toWear” Calibrachoa combinations were designed for the Independent Garden Center.
These seven combinations were developed to give retailers more ideas of how to create ‘Ready to Wear’ fashion. Each “triple stuck” liner gives the grower an easy solution to creating sophisticated combination planters and baskets.
Couture Connect Hort Couture has realized the importance to market to our current consumers and is very busy looking ahead to our future Gen Y customers. No one in the industry does this better than Hort Couture! We provide fresh updates to our FaceBook, Twitter, Pinterest and Blogs on a regular basis.
www.hortcoutureplants.com blog spot
Hort Couture Plants believes in the power of partnership and the strength of relationships. Working as an alliance capitalizes on the strengths of each individual component of the group â€“ maximizing the potential impact of the ideas and abilities of all involved. If you are interested in partnering with Hort Couture, please send an inquiry to email@example.com.
Hort Couture Plants www.hortcoutureplants.com 517-542-4598
ALLIED BROKERS Hort Couture has allied itself exclusively with a select group of brokers who are committed to the mutual development of our products and programs. The combined sales force of this alliance represents Hort Couture throughout the United States and Canada. United States
Ball Seed Company 800-879-BALL
Created by Jim Monroe Finally a Closed Group to help the IGC! Letâ€™s take back our industry. We can strengthen our voice with a provocative conversation! Interact with industry gurus and other independent garden centers to share information and ideas. Join the conversation!
Eason Horticultural Resources 800-214-2221 Fred Gloeckner 800-345-3787 McHutchison 800-943-2230
Canada JVK Distributors 800-498-7403
Join the HC Revolution...
support genetics that support you!
10371 Rainey Road Litchfield, MI 49252 517.542.4548 www.hortcoutureplants.com 32