Hort Couture BLACK BOOK 2015

• INDEPENDENT• The finest cutting edge genetics are making their way to your door from HORT COUTURE through small progressive breeding companies from around the world. We have 15 stunning new varieties that are sure to differentiate the Independent Garden Retailer from the mass market chains. Why try to sell the same thing when you don’t have to? Being unique and innovative is the focus of our company and we want to share that with you and your customers. Together we can change the way new plants are introduced making a dynamic marketplace for the Independent that will express your individuality and horticultural expertise...two things that small businesses in our industry are great at!

Our new GLITTERATI Geranium series is considered by many to be among the best new introductions for 2015 with fantastic sales potential! We could be no prouder of each of our new selections for the upcoming Spring season. We are equally proud of the independent spirit of HORT COUTURE and the fine retailers across North America who have embraced our company as much for our commitment to small business as for our high fashion plants. You get it! Thank You. We hope you will consider our well trialed, cutting edge, high fashion plants for your 2015 season!

CALL US

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LIVING CAMOUFLAGE Acalypha Jungle Cloak is one of the most talked about new thrillers for pots and landscape applications to come to the market in years. The foliage is like living camouflage with lime, pink, orange, red, chocolate and gold all appearing on the same leaves.

Growing to three feet, this plant loves the heat whether in sun or light shade. Easy and cloaked in a rainbow of colors, you will want to have this in your garden center next Spring!

‘JUNGL E C LOA K ’ www.hortcoutureplants.com

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BICOLOR BEAUTIES The NEW Pinstripe Collection features two very distinctive cultivars that are both superb for hot areas in the landscape or container gardens.

‘Vintage Pink’ is a selection that has unique chocolate stems, amazing bi-colored flowers and a semi-trailing habit that make it an anomaly in the genus.

2015 Collection

‘V I N TAGE PI NK’

‘Zebra’ is upright, vigorous and has a flower that is unforgettable.

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2015 Collection

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GIANT THRILLERS Statuesque are polyploid forms that are big in every way. Large flowers on a strong growing plant that is well branched, long flowering and weather resistant.

A superb thriller for pots for sure but one of the finest landscape annuals ever bred. The effect in the landscape is like a heat loving Delphinium that blooms nonstop until frost. This is a special plant that deserves a place in every IGC.

‘PI NK ’

‘WHI TE’

‘BL UE’ www.hortcoutureplants.com

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AMAZING EYE ZONES The first series of Bacopa with distinctive eye zones. A fresh take on an old favorite!

‘BLU E’

‘TIE DYE WHI TE’

‘P IN K MAS CAR A ’ www.hortcoutureplants.com

Over the last three years we have discovered that the Boutique genetics are very heat tolerant and well suited for Texas and Southeast markets. These varieties are tough, very large flowered and have a look that is so different than the norm!

A wonderful innovation that was introduced to the world of floriculture by HORT COUTURE.

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BEST BOLIVIENSIS This Begonia boliviensis is different than others in so many ways.

Waterfall has large flowers of brilliant orange that pop in combos and baskets. It has a wider form but strong stems that make it less susceptible to breakage during shipping. It also presents far less root diseases than other clones.

Growing the best is what we all want to do and this variety will not disappoint.

‘WA T ERFA L L ’ www.hortcoutureplants.com

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PERFECT VIGOR

‘B A LLET S LI PPERS ’ ‘BLUE JEANS ’

‘L IPST ICK PIN K’

Our Catwalk Collection represents a decade of breeding work to develop large flowered varieties that have a semi upright, compact habit. The selections have the right vigor for baskets but also perform well in a quart sized container.

‘M AN DARIN G LO W’ ‘S TAR PI NK’ ‘PERFECT PURPL E’

CALL US ‘P ERFE C T Y ELLO W’ ‘RED RO UG E ’ www.hortcoutureplants.com

‘PURE COT TON ’

517.542.4598

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PRETTY EYES The rich eye zone colors of the Kimono series make them so gorgeous. The large flowers show up so much better in combos and also in the retail. We see consumers go right to these compared to more common Calibrachoa baskets.

‘Black Dragon’ is new for 2015 and is a spectacular performer in our trials.

‘BL UE D RA GON ’

‘KIM CHI’

‘KOI’

‘OBI L A V EN D ER’

2015 Collection

‘TOKYO SUN SET ’ ‘BL A CK DR A G ON’ www.hortcoutureplants.com

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CUTE CRUSTACEANS Our exceptional Coleus were bred by students at a Canadian university. Royalties from these plants go towards horticulture ‘B ON E F ISH’

‘ELEC T RIC C O RA L’ ‘G OLD A N EMON E ’

scholarships. In a world of high-tech breeding, this anomaly occurred from the purest, unmanipulated breeding practices.

A unique story is paired with a unique look and a unique brand! Sun Fish and Sea Weed are NEW for 2015.

‘KIN G CRA B’

‘YEL LOW FIN TUNA ’

‘LIM E SH RIM P’

‘LION F IS H ’

‘RED C ORA L’

‘S UN F IS H ’

www.hortcoutureplants.com

2015 Collection

2015 Collection

‘S E A WEE D ’

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The 2015 Culinary Couture collection is totally reworked with many exciting new introductions coming over the next two years.

This is truly “branding made simple” with very fast turns, high profit varieties and all the pots, tags, and plants shipped together.

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Our new vegetative Basil Pesto™ are exciting new genetics that your customers will love, especially in mixed containers.

Be sure to contact us or your favorite broker for the entire list of varieties for Spring 2015!

BASIL PESTO™ ‘C hoc olate sw i rl ’

BASIL PESTO™ GIANT PURPLE

EGGPLANT PATIO BABY

OREGANO PERPETUAL ZEST

PEPPER CUTE STUFF GOLD

PEPPER BHUT JOLOKIA GHOST

TOMATO ANANAS NOIRE

TOMATO INDIGO™ BLUEBERRIES

RUMEX RASPBERRY DRESSING

LETTUCE SALANOVA

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FUNKY DUCKSFEET

‘G NASH R A M BL ER ’

‘M I DN I GH T RA MB L ER’ www.hortcoutureplants.com

These two wonderful Coleus are from Chris Baker in Ohio. Both are duckfoot types that are excellent in combos or landscape beds. Our ‘Midnight Rambler’ is a rich deep black that mixes well in combos with its dwarf habit. You will love using it with so many flowering plants. This is a great example of what Hort Couture means to small businesses in our industry. Here are plants where royalties are being paid to a small retailer/plant breeder. We are proud of these types of relationships!

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SWEET AND PETITE Developed specifically for mixed combinations, Bling offers perhaps the most compact Euphorbia on the market. Bling varieties will not overpower planters or hanging baskets in late spring and summer like other varieties.

The Bling series is amazingly versatile. These varieties are long blooming in sun or partial shade.

Their fine foliage and flowers add lightness and texture to hanging baskets and mixed combinations.

‘PINK PRINCESS’

‘WHITE PRINCESS’ www.hortcoutureplants.com

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NEW AND FABULOUS The most exciting interspecific Geraniums to hit the market in recent years. The flower power and summer performance of an Ivy Geranium combined with the irresistible foliage of a fancy leaved, heirloom type. There are two clones for this year. Both are exceptional and will bring new life to your combo creations.

2015 Collection

‘Ice Queen’is one of the finest new annuals that we know you will fall in love with. This plant will be popular for many years to come. It is perhaps the most special plant ever introduced by Hort Couture! ‘Gold Digger’ brings the same amazing attributes to the market but also has leaves that are like a kaleidoscope of colors as the season progresses.

‘G O L D DI GGER ’

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2015 Collection

‘I CE QUE EN’

We hope you will make these part of your 2015 production plans. They were bred in the USA by a small business.

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LANDSCAPE BEAUTIES Glamorous are truly a genetic breakthrough in Gerbera. Thick, heavily corrugated leaves provide heat, disease, and insect resistance, giving these Gerbera true patio and landscape performance!

As polished as a fresh manicure, Glamorous is sure to brighten up your retail displays, increase sales and thrill your customers. Bring Gerbera outdoors with Glamorous.

‘M I X ’ www.hortcoutureplants.com

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HOT AND SPICY

‘C HIHUAH U A’

‘CHI POT L E’

‘GUACAMO LE’

‘R EFRI ED BEA NS’

www.hortcoutureplants.com

The South of the Border varieties are compact growing spillers that provide great color and texture to a wide range of combinations.

They are also wonderful landscape plants that are durable, not too vigorous and easy to grow.

‘Chipotle’ is the first variegated variety to ever hit the market. It was bred by a small IGC owner and we are proud to bring this special plant to you. ‘Chihuahua’ is the plant that started Hort Couture when it was discovered 7 years ago. It is the finest yellow sweet potato in the market without question.

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PERFECT MOUNDS The South Beach series are smaller growers with lots of big flowers.

Just the right amount of vigor to excel in small pots on the benches but not get lost in containers.

Heat loving by nature, the entire series has very low seed set, clean foliage and strong root systems as young liners.

‘BUL L ION ’

‘COCON UT ’

‘CO R A L’

‘HEA T ’

‘HOT PIN K’

‘PURP LE SK Y’

2015 Collection

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HEAT LOVERS

‘B LU E S KIES ’

We have trialed hundreds of clones in midwest heat and east coast humidity to offer varieties that will truly hold up to the heat.

The common trait of all Nautica varieties is the pubescent foliage that refracts heat off the plant.

This internal cooling mechanism is unique and gives our varieties the ability to keep on flowering when others wither away.

The colors are also amazingly unique and the plant form of each is very tidy.

‘DEEP N AVY’ www.hortcoutureplants.com

‘FLOW BL UE’

You will fall in love with Lobelia all over again with our improved varieties!

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CLEANER AND LEANER Snow Globe is a vegetative Lobularia that will not overpower combinations. You cannot go wrong with intense fragrance in a compact package.

A great exclusive plant for the IGC. Adaptable and easy to grow.

Excellent for planters and baskets and makes a superior 4.5” and 6” production item.

Pretty with our Panache Petunias in baskets and planters. A great neutral with most colors.

Never stops blooming and has a great spring vigor making full combinations quickly.

‘W H ITE ’

www.hortcoutureplants.com

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EARLY BLOOMS Nemesia is so wonderful in the early Spring. These are adaptable varieties that are easy to grow in baskets, planters or individual pots.

‘CHE RRIES A LA MO D E’

‘L A PI S BL U E’

‘P IN K D IAMO N D S’ www.hortcoutureplants.com

‘Cherries a la Mode’ is a favorite.

It is a color combination never seen before and is a wonderful performer that holds up well as temperatures and day length increase.

Be sure to check out our entire SPRING BLING Collection to jump start your sales. Novelties such as this Nemesia, our lovely Primula varieties and Viola Hip Hop are all wonderful plants that will not be at the big box!

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FUNKY FOLIAGE Glamouflage ‘Grape’ rocked the IGC world in its introductory year!

This exclusive variety is very stable, brightly colored, and has grape-purple flowers that scream against the foliage. Glamouflage have a great form for both container gardens and baskets.

The possibilities are endless for this gorgeous Hort Couture plant.

Glamouflage can be a phenomenal stand-alone item or mixed with others in combinations. Its controlled growth won’t take over mixed planters.

New for 2015 is ‘Blueberry’.

Equally impressive and so easy to use in combos!

‘GRAP E ’

2015 Collection

‘B LUEB E RRY’

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GRANDIFLORA GOODNESS Panache give the graceful look and old-fashioned fragrance of Petunia grandiflora in a wide array of colors. Weather tolerant flowers and a full habit were important attributes during the breeding process. The Panache series is from Kerley in England.

The perfect petunia for European-style baskets, fabulous landscape beds, and the coolest combination planters imaginable!

Versatile!

www.hortcoutureplants.com

There is a color in this series to make any combination shine. The backbone of the mixed basket that will not disappoint the grower, retailer, or consumer.

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‘AUBERGINE HALO’

‘BERRYLICIOUS’

‘DOUBLE TROUBLE’

‘HELL’S BELLS’

‘CORAL REEF’

‘MOLTEN MAGENTA’

‘VENETIAN RED’

‘PURPLE PANDA’

‘TICKLED PINK’

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‘BLUE DENIM’

‘MARSHMALLOW’ ‘LEMONADE STAND’ www.hortcoutureplants.com

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PERFECT POTS

‘B LU E’

‘PEAC H Y K EEN’

‘H OT TAMALE ’

‘RED’

‘N EON PIN K’

‘WHIT E’

2015 Collection

‘LI TTLE BLAC K DRESS’ www.hortcoutureplants.com

The Perfectunia is a smaller growing plant that we would consider more of a “filler” than a “spiller” for containers. It is more rounded with larger, more ruffled flowers than other similar Petunia genetics. Perfect for pots in the retail!

New for 2015 is ‘The LIttle Black Dress’. This is the perfect use of a black flower as a background color and not trailing to the forefront of the combination. It is also very weather proof compared to other black petunia varieties. We promise you will love it. And yes, it does go with everything!

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SASSY ACCENT Oxalis Plum Crazy is another great accent plant for your containers.

The foliage is vibrant and shines in nearly all exposures. The uses for this plant are endless in combination with other flowers!

When you purchase Plum Crazy, royalties go back to the breeder, a small grower right here in the USA! The royalties are used to help care for a special needs child.

‘P L UM C RA Z Y’

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EARLY WOW Blue Zebra is an F1 Primula acaulis. Its blue and white zebra striped blooms are so defined, you would think they were hand painted.

This is the perfect base to jump start an early spring program. Best in cool temperatures and requires shade in the summer months.

Sweet as a table centerpiece, this Primula loves the spotlight.

‘BLUE’ www.hortcoutureplants.com

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SPRING BLING The first double, frilled, multicolored Primrose ever and even better they are from seed. The early spring IGC shopper will have to take one home in every color.

They love it cool so get them in your early spring containers to liven up your days.

Perfect in the cool season containers with our HIp Hop Violas, Dusty Miller, Creeping Jenny, and other cool weather lovers.

2015 Collection

2015 Collection

‘COCKTA IL SWIRL ’

‘RA V E OR A NGE’

2015 Collection

‘VA L EN TIN E’S DA Y’

Mixed trays available.

2015 Collection

‘SURPRISE RA IN BOW’

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SOPHISTICATED STYLE A very sophisticated thriller for containers, the color is cooling and so easy to use in nearly any color combination.

Stainless Steel loves it hot! It is a great attention grabber in sun or shade once the temperatures warm up.

2015 Collection

‘STAI NL E SS STEEL’ 2015

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We love it with our new Angelonia Pinstripe ‘Vintage Pink’ and Calocephalus ‘Silver Tumbleweed’.

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SUPER CHARGED A vegetative form of Salvia farinacea that has large flowers, much earlier blooms, and is extremely vigorous. ‘Blue Moutain’ is a super vertical accent flower and is the first tetraploid form of the species ever introduced.

2015 Collection

‘BL UE MOU NTA I N’

‘BRI GHT BL UE ’

One of the few blooming thrillers, be sure to make this a centerpiece for your containers. As a landscape plant, it is hard to beat with its top performance and the color impact all summer.

We love to mix the three colors in landscape plantings for a pleasing “meadow effect.”

‘DEL FT BL UE’ www.hortcoutureplants.com

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SIMPLY THE BEST Our exclusive Paper Doll is considered the pinnacle of Scaevola breeding by Westhoff.

Compact and very floriferous with the brightest, biggest flowers imaginable.

Paper Doll has not only performed well in baskets and planters but is an excellent landscape annual for beds and borders with its superior heat tolerance.

‘TO P M O D EL ’

www.hortcoutureplants.com

Try Paper Doll with Petunia Panache ‘Lemonade Stand’ in baskets.

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WELL BEHAVED Our Verbena Espadrille have received favorable comments from growers across the country. Large, upright flowers are held above the clear, dark foliage. Mildew tolerance compares favorably to other leading series.

‘CRA N BERRYT IN I’

‘MERLOT’

‘PEA CH SCHNA P P S’

Espadrille are tiny growers that lend themselves well to culture in baskets and on benches as well.

These great designer colors blend nicely with Petunias and other basket selections. This is an excellent series.

‘PURPL E HA Z E’

‘WHIT E RUSSIA N ’

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EASTER BUNNIES Hip Hop is the coolest plant currently in floriculture. It is great performer and is the ultimate Easter plant for the IGC.

‘BLUEBU N N Y’

‘C RA NBUNNY’

Offer it as a premium quart item or as a cute handled six pack of 9 centimeter pots as a great sales promotion.

A wonderful member of our Spring Bling Collection along with Primula Blue Zebra and Nemesia ‘Cherries a la Mode’.

‘H O N EYB U N N Y ’ www.hortcoutureplants.com

• CITIES OF FASHION • ™

The Cities of Fashion collection are multi-genera combinations grown in three distinctive, small ELLE pots that are fused together to create amazing, easy combinations. You’ll never find these beautiful baskets in the big box retailer.

‘MIAMI’

‘SEATTLE’

‘VENICE’

‘BARCELONA’

‘LONDON’

‘CHICAGO’

‘FLORENCE’

‘WASHINGTON’

‘MOSCOW’

‘BANGKOK’

www.hortcoutureplants.com

• READY TO WEAR• CALIBRACHOA

Our “Ready To Wear” combinations were designed for the Independent Garden Center. These seven combinations were developed to give retailers more ideas of how to create “Ready to Wear” fashion. Each “triple stuck” liner gives the grower an easy solution to creating sophisticated combinations planters and baskets.

‘PARIS’

‘NEW YORK’

‘TOKYO’

‘MILAN’

‘KYOTO’

‘SAPPORO’

‘OSAKA’ www.hortcoutureplants.com

• PROGRAMS• •FASHIONSCAPE•

Fashionscape™ is new for 2015. We have made it easy for you to use many of our outstanding varieties in landscape applications without requiring pots for production. This allows wonderful plants such as Salvia Mannequin™ ‘Blue Mountain’, Ipomoea ‘Chihuahua’ and Lantana South Beach™ to brighten your properties.

•SUNNY SUCCULENTS•

Sunny Succulents™ offers the best varieties for expressing your creativity.

We offer large liner sizes that make for fast pots or instant, gorgeous mixed container gardens.

•SPRING BLING•

There is no better way to get a jump on the big box competitors than with Spring Bling™. Fun varieties such as Primula Blue Zebra and Party Girls, Hip Hop Violas & Nemesia Cherries a la Mode make this an exciting program for creating great early spring displays. Post these beauties on your social media sites and get those sales hopping. Smaller pot sizes are used for faster turns with less heat.

• COUTURE CONNECT •

HORT COUTURE REALIZES THE IMPORTANCE OF OUR CURRENT CONSUMERS AND IS VERY BUSY LOOKING AHEAD TO OUR FUTURE GEN Y CUSTOMERS. NO ONE IN THE INDUSTRY DOES THIS BETTER THAN HORT COUTURE! WE PROVIDE FRESH UPDATES TO OUR FACEBOOK, TWITTER, PINTEREST AND BLOGS REGULARLY!

FACEBOOK Search: www.hortcoutureplants.com Like us to get all the updates you’ll need!

www. www.hortcoutureplants.com Visit our website for everything you need!

BLOGSPOT

PINTEREST Search: HortCouture For wonderful DIY ideas using your favorite products!

Search: Flora Fashionista & Hort Couture To get tips and other ideas!

• SALES & PARTNERS •

SALES Hort Couture Plants

www.hortcoutureplants.com 517-542-4598

Allied Brokers

YOUTUBE

Hort Couture has allied itself exclusively with a select group of brokers who are committed to the mutual development of our products and programs. The combined sales force of this alliance represents Hort Couture throughout the United States and Canada.

United States: Ball Seed Company: 800-879-BALL Eason Horticulture Resources: 800-214-2221 Fred Gloeckner: 800-345-3787 McHutchinson: 800-943-2230 Canada: JVK Distributors: 800-498-7403

PARTNERS

Search: HortCouture Plants Channel Stay up to date with videos on how to plant and combine your favorites!

Hort Couture believes in the power of friendships and the strength of relationships.

Working as an alliance capitalizes on the strength of each individual componenent of the group - maximizing the potential impact of the ideas and abilities of all involved.

Our high quality liners are available from the following partners: C.Raker & Sons Greenhouse, LItchfield, MI Peace Tree Farms, Kinternsville, PA

• IGC TALK • Created by Jim Monroe

Finally a Closed Group on Facebook to help the IGC! Let’s take back our industry. We can strengthen our voice with a provocative conversation! Interact with industry gurus and other independent garden centers to share information and ideas. With over 600 participating IGCs from around the world, the ability to learn and network is endless.

Join the conversation!

TWITTER @HortCouture Follow us on Twitter to get new information as quickly as possible!

• ACCESSORIES •

V I GNETTE

L I TT L E BL AC K R AC K SI GNAGE

ACCENTUATE

AP RO N S

B ASK ET C O LLA R

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Merchandising the Hort Couture brand is a vital component of selling Hort Couture products.

From eye catching Lady Couture silhouettes to designer shopping bags, you will not find a more comprehensive set of marketing tools to promote your sales.

From an IGC for an IGC. Hort Couture brings innovative ideas and bold graphics separating the brand from the fashion “wanna-bes.” We challenge you to get creative and make your retail space sophisticated and fun.

Express your enthusiasm for our unique plants. Your customers will respond!

NEW SALVIA • MANNEQUIN™• ‘BLUE MOUNTAIN’