TM
The Largest Privately Owned Hereford Newspaper in North America The one that’s read “from cover to cover.” • Visit us on the web at: www.herefordamerica.com
Vol. 22, No. 3
Serving Commercial Cattlemen & Registered Hereford Breeders
Published by: Hereford America, Inc. • 13823 Beaver Creek Place • Reva, SD 57651
Editorial Comments... Jill Bayers Hotchkiss I’m still wearing my Certified Hereford Beef (CHB) apron for this month’s photo. Maybe something different Jill Hotchkiss next month but CHB seems to be in the forefront of my mind as I write this. I had the pleasure of attending the North Dakota All Breeds Tour last month. It was held in the Dickinson area which isn’t very far from us plus there were several Hereford breeders on the tour. The breed was very well represented with Hereford stops at Strohs near Killdeer, NE; Peltons near Halliday, ND; Friedts near Mott, ND; and a display by Zach and Larissa Tessier at Belfield. The highlight, however, was the banquet after the first day of touring. CHB prime rib was served by a local caterer and it was fabulous. There was a great deal of pressure on the Hereford breeders for this product to be incredible. With an all-breed crowd of tour hosts plus a CAB-using caterer, the Hereford breeders had to use some finesse and negotiating skills to get it on the menu. I believe Kirsten Friedt had quite a lot to do with negotiating with the caterer! Great job. The meal was incredible and there a lot of compliments on the beef that night and into the next day. The CHB was purchased at CashWise in Dickinson so I decided to stop there on my way home. What a nice display of CHB and Greater Omaha 1881 Beef. I spoke with the (continued on page 6)
November/December 2018
Certified Hereford Beef program changes marbling specifications
The meat counter at the Dickinson, ND, Cash Wise store has a nice selection of Certified Hereford Beef® and Greater Omaha Hereford 1881 beef.
KANSAS CITY, MO — The Certified Hereford Beef® and the American Hereford Association (AHA) Board of Directors voted unanimously to modify the minimum marbling score requirement of the current Schedule G-10 for the Certified Hereford Beef brand. The minimum marbling score requirement will be modified from a Slight00 marbling score to a Small00 marbling score to elevate the quality level of the Certified Hereford Beef® brand to a USDA Choice quality grade. “Our Hereford farmers and ranchers have worked diligently over the years to improve the Hereford breed,” says Amari Seiferman, Certified Hereford Beef® chief operating officer. “This modification is a testament to that work and proves Certified Hereford Beef® is a premium quality product. We are proud to move our brand forward into a new era of success.” The marbling score modification will go into effect on Jan. 1, 2019. The Certified Hereford Beef brand will serve cus(continued on page 6)
Young Hereford breeder combines skills, experience for a life in meat industry Growing up in the Hereford business in southwestern Minnesota, then a bachelor of science degree from North Dakota State University (NDSU), Fargo, ND, and now an exciting career in the meat industry and volunteer work
keeps Jenna (Schmidt) McGunegill, Jasper, MN, intertwined in the industry. Jenna’s parents John and Joyce Schmidt and her grandparents, John E., and Delores Schmidt, Schmidt H e r e f o r d s are long- CHB Fresh Seal ground beef packaged in 48 oz. or 16 oz. sizes. Packaged at J&B Group, Pipestone, MN time breed- from CHB originating in Greater Omaha plant. ers. They are active members of the Jenna started her national junior Minnesota Hereford Asso- show participation at the 1999 Junior ciation and show at state, Hereford Expo in Chadron, NE. Along regional and the national with her sister, Amber Seiss, they Jenna and Pat McGunegill, with children Mabry, Max level. showed or attended Junior Nationals in and Logan. Sioux Falls, SD; Milwaukee, WI; and Louisville, KY. Jenna ended her junior career in 2007 in Denver, CO. Her enthusiasm for Herefords and youth has fueled her to serve as the show coordinator of the Midwest Classic held each June in her hometown of Pipestone, MN. On August 11, 2018, Jenna married Pat McGunegill. Pat and his family (continued on page 10)