Speedie Magazine

Speedie Consulting A Quarterly Ma g a z i n e a l l t h i n g s I n t e r n e t b a s e d for Financ e and I ns ur anc e Com panie s .

Quarter 4/2010 issue #1

VIDEO MARKETING

EMAIL MARKETING

LEAD GENERATION

VIDEO MARKETING

AFFILIATE MARKETING

LEAD GENERATION

PRESS RELEASE

AFFILIATE MARKETING

LINK BUILDING

PRESS RELEASE

BLOG MARKETING

LINK BUILDING

WEB CONTENT

BLOG MARKETING

WEB CONTENT

Internet marketing for insurance and finance companies.

EMAIL MARKETING

Welcome...............................................................................................3 Affiliate Marketing Solutions...................................................4-5 Blog Marketing..................................................................................6 Using Forums..................................................................................7-9 Mini Sites for Businesses and Affiliates........................10-11 How to build a search engine friendly link........................12 Press Releases...........................................................................13-14 Web Content......................................................................................15 Benefits Of Article Marketing...................................................16

CONTENTS

Affiliate Recruitment Manager...........................................17-18 Web Doctor........................................................................................19 Our Top 10 Automation Tools.............................................20-21 Freebies..........................................................................................22-23 Video Marketing..............................................................................24

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Welcome to Speedie Magazine As a way to keep everyone up to date with what Speedie Consultants offers and to share some useful information on a quarterly basis, we thought it would be a good idea to turn our PDF catalogues (that describe our services) into a magazine.

In this way, you will hopefully find something of interest to apply to your business right now as well as see our ever-expanding range of products and services we offer clients.

We always welcome feedback so why not drop us a line at jason@speediepr.co.uk?

If you want to discuss any of the techniques provided or want some more specific help then please feel free to get in touch.

Jason Hulott

Speedie Consultants Limited

01843 831088 SpeedieConsulting.co.uk FaceBook.com/insurance.marketing Twitter.com/jhulott LinkedIn.com/in/insuranceinternetmarketing

With a wide range of Personal Finance and Insurance clients we are able to offer you a range of content services. We can write your site content for you; build, post and manage a blog on your behalf; or even manage your newsletters or online courses. We specialise in Finance and Insurance content as we have a combined 45 years’ experience in the industry, though we do write for other industries too (among our non-finance related clients we have a roofing company; a pie shop; and a lingerie website).

Who We Work With?

Current and previous clients include: Confused, TescoCompare, CaravanQuoter, Alan Blunden, GoCompare, British Insurance, Towergate, Best Deal Insurance, Netcars, and many more...

"Speedie Consultants provide us with web content and SEO marketing services. We have always been very pleased with their friendly and professional attitude to delivering just what we need when we need it. Their skills have improved our natural Google rankings across all our major keywords. Would definitely recommend them.�

Sean Horton | Managing Director | Enhanced Wealth Limited

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WELCOME

Who Are We?

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Affiliate Marketing Solutions Affiliate programmes are a marketing technique to allow other companies and websites to promote your products online and in return for business, you pay them a commission. There are various models available for pay per sale, pay per lead or even pay per click. You can either run your own in house programme or run one via an affiliate network.

Benefits of Affiliate Marketing

AFFILIATE MARKETING SOLUTIONS

It is a Low Cost Option - Affiliate Marketing is relatively low cost to start if you already have an e-commerce store. Some Shopping Carts will already have affiliate programmes built in or as upgrades. This software will then manage all sales tracking, affiliate signups and much, much more‌.

AFFILIATE MARKETING

Low Risk Option - Depending on what your commission payment model is, Affiliate Marketing removes the risk in paid offline advertising as you are only paying the affiliate when the sales has been made.

Scalable – having real time tracking software solution that can allow for any number of affiliates means you can have two affiliates or two thousand.

Acquire a Large Multi-Skilled Sales Force - If you join a large affiliate network to use as your affiliate management programme, you will have access to a ready made army of affiliates. Some of these networks have over 100,000 affiliates. Imagine these all working to promote your products.

I have mentioned that these people are also skilled. Affiliate Marketers are some of the smartest people around and know all the best ways to promote a product online.

They will also have diverse skills, some will have huge lists to mail offers too, and others will be Pay-Per-Click (PPC) experts, others SEO experts. An affiliate programme allows you to tap into that market.

Free Branding Exercise - Having your banners, text links, product logos etc all over these affiliate sites, you are getting your business some great free exposure and this should not be overlooked. While you should benefit from this do not exploit your affiliates. Do not add direct urls or phone numbers to your banners. This will cause lots of affiliates to leave your programme and also give you a bad name in the industry.

LEAD GENERATION

VIDEO MARKETING

EMAIL MARKETING

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Affiliate Programme Setup Options Once you have made the first decision to run an Affiliate Marketing programme you need to decide whether to run it in-house or outsource it. There are several benefits for doing both.

In-House Affiliate Programme Management

Disadvantages • Time consuming • Need to spend time recruiting affiliates • Slower start to build sales • Skills needed in house • Payments need to be managed in house

Outsourced Affiliate Programme Management Advantages • Large Affiliate Sales force already built. Your product is advertised to them and they can join your Programme • Using a readymade network service adds credibility • All tracking and software is provided by third party • It is quick to implement a Programme • No skills needed in-house • Single payment to network provider then they pay affiliates Disadvantages • Costs more (Sign up fees, monthly network fees and override fees in some cases) • No direct control over affiliates • No direct contact with affiliates (Normally done via Network and in some cases with Costs) • If Network shuts down you have lost your affiliate network

Offerings

BLOG MARKETING

WEB CONTENT

LINK BUILDING

We have a range of different services relating to affiliate marketing. These include: • Affiliate programme setup • Affiliate programme management • Affiliate recruitment • Affiliate consultancy • Affiliate programme refresh 5

PRESS RELEASE

AFFILIATE MARKETING SOLUTIONS

Advantages • Tight control over approval of affiliates • Tight control over Brand • Control your affiliate base • No cost for running affiliate programme (No overrides or network fees to network partners) • Can create Second Tier Programme

AFFILIATE MARKETING

LEAD

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Blog Marketing Most companies still do not have a blog solution for their business. Blogs are basically online content management systems that allow users to post content in a time stamped basis, so it looks, in effect, like a diary.

The advantages of having a blog for your business means it is simple for anyone within the business to add content to the site. There are no issues around needing to know HTML or to be a web designer. Once built anyone in or outside your organisation will be able to create content pages with the minimum of training.

A blog also has some great syndication and notification facilities to spread the word about your content automatically, so you can get content showing up in the search engines in a matter of days, not weeks or months.

A blog will also show that your site is being updated regularly and the one thing that search engines love is regular content being added to a website. A blog also allows you to run a community online as your visitors will be able to comment on your blog posts and develop a rapport with you.

Benefits To Running A Blog Easy To Add Content To - Non technical so once built your blog is as easy to manage as filling in a few boxes

BLOG MARKETING

Search Engine Friendly - Boost your traffic as the major search engines love blogs and blog content

BLOG MARKETING

Syndication Facilities - Drive more direct traffic and share your knowledge easily Community Tools - Easily create feedback loops and ability to start conversations with visitors on site Quick And Easy To Deploy - Blogs can be up and running in a few hours Low cost - The major blog platforms are free to install so there are no upfront software costs only installation and configuration fees Mini Sites - Easy for use to create mini or micro sites focussed on one product or service Social Marketing - A blog blends itself to social marketing by providing a array of syndication and sharing facilities LINK BUILDING

PRESS RELEASE

AFFILIATE MARKETING

LEAD GENERATION

VIDEO MARKETING

EMAIL MARKETING

“Speedie Consulting are more a business partner than an agency. Their understanding of both insurance and e-marketing make them a rare breed. A real can do attitude runs through the heart of the business and I would strongly recommend them to anyone.�

Stephen Ebbett | Head of Channel and Product Development | Assurant Solutions

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Using Forums Search Google, Yahoo and MSN to find three to five forums relevant to your business and signup. Lurk for a few days and see what people are posting, then jump in and be helpful. The key with forums is not to sell but to educate.

Post useful and helpful posts on forums relevant to your market. After between 5 – 20 posts you will be able to add a signature file which you can use to add links back to your main website. If you have made useful posts you will find you will get traffic directly too!

When you sign up to the forums you have some options to subscribe to certain topics or threads.

Find the ones relevant to you and subscribe to receive a daily email, in this way you will find relevant stuff straight away that you can answer or help with. This means you don’t have to trawl through the whole forum every day.

Five minutes a day could have a big impact on your web traffic, links and enquiries

Article on Forum Marketing This article will show you the best way to use Forums as part of your marketing strategy. These techniques can also be applied to Groups such as Google Groups or Yahoo! Groups.

Forums offer to us a great marketing platform as they allow us (for no cost) a direct road in to our intended market.

For each Forum or Group that you want to participate in, you will need to register as a member and create your Signature Link through what is normally the “profile” page. The Signature Link is basically the footer that gets displayed every time you make a post or reply to an existing post.

Your Signature Link can include a Link to your website or a link to your Blog but make sure you check the terms and conditions when you sign up to each Forum or Group.

An Important Note On Making Posts The big temptation when “Forum marketing” is to inadvertently (or purposefully) make spam posts.

Purposeful spam would involve simply posting your web link with a brief introduction. Inadvertent spam would be answering a question with your sole thought being “will someone click on my signature?”.

Both of these types of posts are ineffective when it comes to Forum marketing and 7

USEFUL INFO

How It Works

will not lead to you making sales. In fact, this kind of behaviour will damage your business quicker than anything.

The important thing to remember is that these are active and alive communities that you are posting in and an ulterior motive is often spotted a mile off.

The key to successful Forum marketing is to emerge yourself in the Forum and answer the posts as honestly and as insightfully as possible, not referencing your Signature Link at all unless there is a real reason to…for example when someone asks for a product recommendation.

If you answer the posts with honesty and insight 9 out of 10 readers will pause for a moment and look at your Signature Link to see what else you’re about.

You are in effect indirectly yet directly transferring targeted traffic through to your Website or Blog and with the right Forums, the right posts and the right Signature Links, Forum marketing is a little goldmine which gives you access to relevant traffic at no cost (unlike PPC) and immediately.

On To The Forums There is a huge array of Forums in each field or niche. The easiest way to find Forums in your niche is to use Google to search for them.

Type [Keyword] + Forum as an example type “marketing Forum” This will show up some great resources and sites you can sign up to. The added bonus is you can use these sites for your our knowledge growth and networking.

Don’t just think of these things as marketing tools for your business.

USEFUL INFO

Here are a few of the larger UK Business Forums http://www.ukbusinessForums.co.uk http://www.startups.co.uk http://www.realbusiness.co.uk/Forums.aspx http://www.aardvarkbusiness.net/chat/ http://www.singingpig.co.uk http://www.teneric.co.uk/Forums/ http://www.smallbusinessForums.org/

Other Benefits There are several other benefits of Forums and using Forums in your Marketing mix.

1. Search Engines love Forums, especially established ones and they will visit them every day to look for new content which will get picked up and ranked in the Search Engine results pages 2. If your site is new, the best way to get the Search Engines to notice your existence is to get someone else to link to you. Posting on a Forum will certainly qualify and we have seen a new site be visited by a Search Engine spider within 8

48 hours of a link being posted on a Forum 3. Having posts on different Forums pointing back to your website boosts your credibility with the major Search Engines and will increase your rankings. Once you have been at this for around three months, change your signature to use different text to link back to your site.

4. Posting useful stuff on Forums will boost your credibility and leads to direct referrals from other Forum users 5. You can actually use the threads in these Forums to give you ideas for articles and web content

In Summary

USEFUL INFO

Take the time to find a couple of good Forums and look at the discussions taking place. Sign up and create a useful profile with links to your website. Then slowly, start posting. Make sure the first post is to the Introductions section to introduce yourself to the Forum. This is a great way to get a new website listed in the major search engines

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Mini Sites for Businesses and Affiliates Hands free creation and management of a website which you can then simply promote to boost its web rankings. The higher it ranks, the more valuable it becomes when it is time to sell. In addition, the higher it ranks the more attention it will attract and therefore the easier it will be to sell when the time comes.

So what do you get?

We run these sites using Wordpress. Easy to install, easy to SEO optimise and easy to manage. So once the initial setup has been done and your content pack delivered and installed, you can either leave it alone or you can add more and more content to it simply. Running it via Wordpress also gives you another selling pint as the new user can then easily manage and update the site.

There is only one major prerequisite. Yes you can run this on a Windows IIS box but it is not very user friendly so we do ask that site owners opt for linux hosting.

You buy the hosting. It will need to be Linux (preferred) so use: Easyspace WebFusion

Limited Options

PROMOTIONS

We want to deliver a fantastic service and we will but to do so we will only be taking on a limited number of projects at once. We have seen these kinds of services get flooded and destroyed practically overnight by over subscription. Failure to deliver is not an option!

Therefore we will be opening and closing doors in blocks of 10 tranches.

If this means one company buys all 10 slots then so be it.

There are three off the shelf options which can be bought right now.

We are only offering these three options to start with so please read through the options carefully before making your selection.

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• • • • •

Wordpress Install and Configuration Plugins installed and Configured Adsense options can be setup for you if required Five Content pages based upon your five major keywords 350-500 words each guaranteed unique and original

Cost: £750.00 plus VAT

• • • • • •

Wordpress Install and Configuration Plugins installed and Configured Adsense options can be setup for you if required Five Content pages based upon your five major keywords, 350-500 words each guaranteed unique and original One post per month for 12 months (12 posts), prewritten and preloaded - 300 words each – guaranteed unique and original

Cost: £1,250.00 plus VAT

• • • • •

Wordpress Install and Configuration Plugins installed and Configured Adsense options can be setup for you if required Five Content pages based upon your five major keywords One post per week for 12 months (52 posts) – prewritten and preloaded 300 words each – guaranteed unique and original

Interested? Drop us a line using the contact us link below. Our Mini Sites are working very, very well for clients so you need to act quickly to get in on the action.

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PROMOTIONS

Cost: £2,000 plus VAT

How to build a search engine friendly link For our purposes, a link to your website that holds value is going to be a keyword link. This is a text link that has your major keywords within it.

For example: If you had an Insurance brokerage in Kent then your major keyword could be Kent Insurance.

You would see the html code as: <a href=”http://mysite.com”>Kent Insurance</a> A super text link would include a Title tag within it and the code would look like this: <a href=http://mysite.com title=” Kent Insurance”> Kent Insurance </a> When you hovered over this text link you would get a little tool tip pop up with the title in it.

This would add some more relevance to your link.

Also please note that: www.mysite.com mysite.com mysite.com/ mysite.com/index.htm

USEFUL INFO

while they look the same and go to the same place, they are all treated as separate domains by the Search Engines.

Be consistent when linking to your site!

WARNING: While you will want to focus on getting links for your major keywords so that you can rank higher in the Search Engine rankings ensure you mix up your text links and spread them out a bit so not to draw too much attention to yourself and make it look as natural as possible.

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Press Releases Direct Journalist Contact Via Email We email press releases to our list of Finance and Insurance journalists which we have built up over the last 10 years. This list includes all the nationals, regionals and local press. It also includes the trade and industry press too.

Benefits •

•

•

Journalists recognise mailings from us so are more inclined to open it. It is not a cold mailing We only provide press releases at certain times of the week. In this way they are more likely to get through and less likely to get caught up in ‘spam’ or be inadvertently deleted We provide press releases in a way which is easy for the journalist to “cut and paste” into their story. Some local and regional papers will reproduce the story as is

Online Press Release Submission We submit out to a range of online press release sites to provide additional exposure for Press Releases

• • •

• •

Exposure to online syndication channels – wide reach Appearance in Google News Provides Keyword based and keyword based URL links to boost SearchEngine Optimisation (SEO) Appears on hundreds of other websites – all indexed by Google Have multiple rankings on Google for the same keywords.

Results •

• •

We expect these services to pick up and run the story within 24 hours from submission Google news will often then pick the story up within the following 24 hours Within a week of publication, based on previous results, we expect the story to be picked up by around 100 – 200 other sites and these will be showing up in the Google main search results.

• We also expect the release to be read at least a 1,000 times on some of these syndicated sites and the headline syndicated out around 45,000 times in the first week.

WEB CONTENT

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BLOG MARKETING

LINK BUILDING

PRESS RELEASES

Benefits

PRESS RELEASE

AFFI

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Social Marketing Promotion In addition to submission to all the major PR sites, we also have the press release submitted, bookmarked and tagged with all of the major social networking sites.

We do this both with your own site version of the release (which will appear in your online press room) but we will also submit the URLs of the major press release sites to improve the effectiveness of this medium.

Benefits • • • •

Get groups and communities talking about your product or services Get reach into the blogosphere and bloggers who can then write about you Can provide a traffic surge to your website Generates a huge number of backlinks to your website

Results • We expect to see the release being tagged and bookmarked within 24 hours of submission • Traffic boost or rankings boost for the release on your own website AND those on the press release sites. This further reinforces the release keywords in Google where multiple listings are possible

PRESS RELEASES

Investment

PRESS RELEASE

• If you would like to take advantage of this powerful tool for your business, we can write and syndicate your PR news story or product launch. For this you will have: • Your press release written by a professional journalist who specialises in the Personal Finance marketplace • Your press release submitted to over 1,000 finance journalists via email • Your press releases submitted online to a host of online media sites that syndicate your news out even further • Attract web site links from major authority news sites • Have hundreds, if not thousands of pages of this story carried by Google • Using RSS syndication, the press release can be displayed on thousands of websites, worldwide • Have your press release published by Google within 24 hours, this case study shows it can be done in less than 1 hour!

• Dominate Google and Google News!

AFFILIATE MARKETING

LEAD GENERATION

EMAIL MARKETING

VIDEO MARKETING

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Web Content Adding unique content to any website is one of the most important components you can have to attract new business, visitors and search engines to your website.

Stuck For Content Ideas For Your Website?

Here a small number of things you could add to your website to beef it up.

The more unique content you have the more likely it is that the major search engines will come and visit. Think of it this way, the more unique pages you have, the more virtual salesmen you have out there attracting new clients and new opportunities to your business.

• • • • • •

Article Archive Press Release Articles Tip Sheets And Downloadable Guides Product Pages Latest News Both About Your Company And About Your Industry Examples And Testimonials - Written, Video Or Audio

Benefits To Adding Web Content Search engines love good quality unique content and by feeding these engines, you will ultimately be driving more traffic back to your website.

WEB CONTENT

Visitors look for information – it gives your visitors lots of useful information to allow them to make more informed decisions.

WEB CONTENT

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Article Marketing Articles are becoming more and more prevalent in most marketersâ&#x20AC;&#x2122; strategies for boosting their search engine rankings in a low cost, effective way. The theory is that you write an article, submit it to several major article sites, include a link back to your site in it and then sit back and watch as the article gets picked up and published in other peopleâ&#x20AC;&#x2122;s websites, newsletters and sometimes even within products.

Benefits Of Article Marketing Boosts Your Search Engine Rankings - by providing relevant back links to your site Drives You Direct Traffic - by using high traffic sites to syndicate content Establishes Your Credibility As An Expert - Allows you to pre-sell yourself to your visitors. Visitors that visit your site after reading an article published are more likely to buy as they liked what they read and found you credible. Why else would they have clicked through to your site?

Can Help You Build A Subscriber Base - by adding links to your email newsletter or free reports within the article or in the about the author section

LINK BUILDING

Low Cost Link Building - low one off cost then once syndicated the articles takes on a life of its own. New sites are going online every day and there will be webmasters who want to add article content to their sites. Each day your article could get exposure somewhere else and drive another back link to your site for free!

LINK BUILDING

PRESS RELEASE

AFFILIATE MARKETING

LEAD GENERATION

VIDEO MARKETING

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EMAIL MARKETING

Affiliate Recruitment Manager So you have your own affiliate programme or maybe you run one on a network but something is missing...

Affiliates!

Are you struggling to attract volume or good quality affiliates to your programme?

Affiliate recruitment manager from Speedie Consulting is a new service designed specifically for you.

• If you just need help finding more affiliates - we can help • If you need to understand why affiliates are not signing up with you - we can help • If you just don’t have the time to constantly look for new affiliates - we can help

Current affiliate programme clients include: • CaravanQuoter • Speed-e-Loans • Protect Your Bubble • Towergate Partnership • AffiliateAngel.com

What can we do for you!

We focus on how we can help you promote your affiliate programme and attract new affiliates to increase your leads and sales.

We have three specifically tailored options for you to choose from...

Option 1: Find new affiliates Option 1: Find new affiliates

One-off fee to find 100 more potential affiliates with full contact details based around keywords or product areas. This alone can give your affiliate programme a much needed boost. This cost can be scaled up so if you want 200 affiliate options simply double the cost. There is a discount at 500 potential affiliates.

Please note on this option we provide you with the data and you contact the affili2: Find thesignup problem ates. InOption this way, they and work directly with you.

Option 2: Find the problem

BLOG MARKETING

WEB CONTENT

LINK BUILDING

PRESS RELEASE

Research your current affiliate programme to identify those reasons / bottlenecks stopping affiliates form signing up with you.

Option 3: The Fully Managed Service Option 3: The Fully Managed Service 17

AFFILIATE MARKETING SOLUTIONS

Who do we work with?

AFFILIATE MARKETING

LEA

SE

Option 3: The Fully Managed Service Option 3: The Fully Managed Service

We carry out Option #2 and then carry out Option #1 each month until you decide not to. We also offer a 25% discount on banner design services and also give you free landing page critiques as necessary.

Option 4:Totally Bespoke Option 4:Totally Bespoke

AFFILIATE MARKETING SOLUTIONS

We can work within your requirements to deliver everything you need to run a successful affiliate programme. If you understand that affiliate marketing is going to be a big part of your online marketing strategy but right now you simply don’t have the time or understand why your programme is not working as well as it should be, then get in touch today.

AFFILIATE MARKETING

So if you want: • More affiliates • More sales • More time to focus on other things Then drop us a line and take advantage of our 15 years’ of affiliate marketing experience.

LEAD GENERATION

VIDEO MARKETING

EMAIL MARKETING

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If the answer to any of the above questions is “Yes”

- we can help.

Our new Web Doctor service is open for business. We can look at your web symptoms and prescribe fast treatment to get your internet marketing back on its feet.

We will even give you first 10 minute phone consultation for free. Register to claim your free 10 minute slot or if you need a lot of help, book a 60 minute slot and we’ll give you an extra 10 minutes.

Book a one hour slot now to gain insider proven, tried and tested techniques to take your business to the next level.

With over 25 years’ internet marketing experience, we can help you understand what your current issues really are (sometimes they are not what you think) and what to do about them fast.

We also have a monthly surgery option so you can speak to us each month on a pre-arranged basis to keep up the momentum in your business.

Visit www.speedieconsulting.co.uk/webdoctor

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WEB DOCTOR

We only have a limited number of free slots so book now. Even if you can’t use it yourself, please pass this on to your network.

Our Top 10 Automation Tools The web is a fantastic tool for doing a huge range of things but at some point you have to admit that you can’t do it all. Now there are a large number of tools to help you get some of the heavy lifting done. We employ lots of different pieces of software to manage some of these services for ourselves and for some of our clients. In this way, we can leave this to run its self and it keeps us consistent while we get on and do even more!

Here are our top 10 tools…

UBot

Software tool to create your own robots to automate nearly anything. Visit the site to watch free videos on how to automate some useful marketing tasks. You can even create bots and run standalone that you can sell as your own products. http://ubotstudio.com/?a=323

SocialOomph

Allows you to automate messages to our twitter account or range of twitter accounts with prewritten and preloaded messages. Allows you to drip feed in a huge range of different messages including link of the day, site of the day, quote of the day, that kind of thing. Also manages your twitter followers by responding with welcome messages on following. Can manage multiple twitter accounts from the same control panel. http://www.socialoomph.com/90052.html

USEFUL INFO

Hummingbird

Twitter friend finder and adder based on keyword. Great way to supplement building your follower base. Can run multiple accounts at the same time looking for followers? Only downside is that it runs on your PC so your PC needs to be on for this to work. Therefore it can only work when you do, but it still saves you a bunch of time. http://www.hummingbird2.com

Getresponse

List building and autoresponder system. Allows you to create web forms to capture user information or enquiry information and then auto reply with email that can include any number of attachments. Runs on the web so works for you 24 /7 without your input. Use to deliver brochures and responses to requests. Or use it to deliver training courses with sequential messaging. You can pre write and pre upload week’s worth of content. http://www.getresponse.com/index/J2Squared

Wordpress

Wordpress has a huge number of entries all to itself as there are a range of plugins that can really help automate some of your marketing activity. This is great as it will keep you consistent.

Here are some of our favourites…

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Auto Submitter Pro

Bookmarking plugin that allows you automatically submit your site content or blog posts to a randomised range of social bookmarking accounts. http://www.mass-automation.com/specials/idevaffiliate.php?id=646

Google Sitemaps

Two core plugins here, one to create and submit Google XML sitemaps for use with Google Webmaster tools, and the second one to create a useful on site sitemap for site visitors. Both plugins automatically update themselves when you add content to the site. http://www.arnebrachhold.de/projects/wordpress-plugins/google-xml-sitemaps-generator/ http://www.dagondesign.com/articles/sitemap-generator-plugin-for-wordpress/

WordTwit

Auto tweet about your new blog posts. As soon as a new blog post goes live, WordTwit will send a tweet out to your account. http://wordpress.org/extend/plugins/wordtwit/

WP DB Backup

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Create a backup schedule and have your Wordpress data saved and delivered to you via FTP or email when you wish. http://wordpress.org/extend/plugins/wp-db-backup/

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To help you get started with your internet marketing, why not take advantage of some of our free resources.

Please feel free to share with your friends and colleagues.

7 Ideas to Generate More Traffic and Business at little or no cost As a way of introduction we want to give you something of value that will explain a bit more about what services we offer Brokers but which will also give you some free tried and tested, ready to use right now ideas to really give your web revenue a much needed boost.

Covering such ideas as: • • • •

the right way to use Forums how to use Classified Ads to get page one Google rankings in hours how to use online Articles to promote your business getting your users to add content to your site and get them marketing your business for you.

Find out more and sign up here: http://www.speedieconsulting.co.uk/free/7-marketing-ideas-guide/

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52 Week Marketing Course Get access to our free 52 week email course for marketing Insurance products online. Each week you will receive an easy to use, easier to implement idea to help drive more exposure to your website.

What’s included: • Learn the best techniques to double the conversions from your Pay Per Click Marketing • Use basic optimisation strategies to get the major search engines to rank your website higher • Discover the three different types of sitemaps to drive traffic, help users, and the search engines navigate your website • And much more…

Find out more and sign up here: http://www.insurance-marketing.co.uk

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Free suite of 10 finance calculators – worth £1,000.

The plugin includes the following calculators with both Pounds or US Dollar options: • • • • • • • • • •

Finance: Credit Card Calculator Finance: Loan Calculator Finance Calculator Finance: Budgeting Calculator Investment: Investment Calculator Savings: Savings Calculator Life Insurance: Life Cover Calculator Mortgage: How Much Can I Borrow?

Mortgage: What Will It Cost?

Mortgage: Monthly Mortgage Payments

USEFUL INFO

Find out more and sign up here: http://www.speedieconsulting.co.uk/free/wp-calculators/

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ON

Video Marketing Video marketing is another low cost technique that can be used to promote your products and services. Good quality web video production is not as expensive as people think.

There are a huge number of benefits for including video into your online marketing strategy. It can put a face to your online web presence which can be a comfort factor in helping users make buying decisions.

Benefits • Attracts direct traffic from Video sites • Videos rank highly within Google, especially YouTube sub mitted and optimised video • Video is a great way to interact with users • Video creation and distribution is low cost • Results • Video scripts can be written for you • We have a wide range of actors available to use within your videos • Videos will be delivered and uploaded to YouTube • We also have additional marketing options to attract views and connections on your YouTube Video Channel • Videos can be branded.

VIDEO MARKETING

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Speedie Consulting

A one stop shop for all your Internet Marketing needs. We specialise in helping Insurance and Finance companies make the most of their Online presence.

Tel: 01843 831088 or 07940 521056 Email: jason@speediepr.co.uk We can help with...

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