The Foley Group - Sellers Guide by john greene Realtor

OUR ROOTS

Chicago native John Greene moved to Naperville in 1969 He came here because he was inspired by the unique opportunities that were surrounding him. More than four decades and 145,000 residents later, Naperville and the surrounding areas are admired as great places to live, raise families, and retire

Initially, John worked with a large Chicagoland brokerage While the brokerage experienced successful growth, the quality of service and their ability to make real-time, locally-based decisions began to decline John saw an opportunity to add value to the local market through a new model that focused on personal relationships, hand-picked agents and local expertise. The vision for the company was captured in the tagline “A Better Way”

Since that day, john greene Realtor has been committed to helping its communities grow, not just growing its business As a result, john greene Realtor is revered as a family-owned boutique brokerage that brings the reach of an expansive global network of independent real estate companies to each and every one of its clients

As the next generation of family leadership guides john greene Realtor into the future, we remain committed to the people and values that built this company.

"I don't think anyone should wake up in a home that they don't love."

John

Greene, 1976. Grand Opening of john greene Realtor

standard. Our carefully-selected team of full-time agents prides itself in providing exceptional client care and consistently exceeding expectations.

MORE MONEY

Our sales price vs list price exceeds market averages

101.8% (Foley Group) vs. 99.6%(Market)

LESS TIME

We sell homes faster than the market average

24 DAYS (Foley Group) vs 44DAYS (Market)

MORE EXPERIENCE

We are a team of full-time and highly trained agents

Source: MREDMLS Date Ra nge: 2/20232/2024

About Us

Since 2020, the Real Estate market in our area has drastically changed, and we have changed with it We have used our vast experience, our continued Education as Seller Representative Specialists (SRS) and our proven results in any market to bring the best selling strategies to our sellers.

With our proven selling strategy, we have received results exceeding our seller's expectations while making the buyers feel confident in their new home purchase

As Accredited Buyer's Representatives, we know what buyers are looking for. We take this into account when guiding our sellers throughout the preparation and marketing of their homes All of this preparation ensures that our sellers are in the best possible position once a contract is accepted and can feel confident that the transaction is not going to fall apart in that critical 5-day period that follows.

Our goal is to guide you through every step of the process, turning your home-selling aspirations and goals into a reality

TEAM CERTIFICATIONS:

Accredited Buyer's Repres entatives (ABR), Seller Representative Specialists (SRS), Home Finance Resource C ertification (HFR), Certfied Staging Consultants (CSC), Fair Housing Specialist (FHS), Relocation

630.544.0596

thefoleygroup@johngreenerealtor com thefoleygroup.johngreeneRealtor.com

#1 TEAM at john greene Realtor

1% OF ALL ILLINOIS REAL ESTATE BROKERS

200 MILLION DOLLARS SOLD SINCE 2016 81% OF OFFERS OVER LIST PRICE

87% OF HOMES SOLD WITHIN ONE WEEK

100% OF BUYERS WAIVED INSPECTION OR PURCHASED OUR LISTINGS AS-IS

What Our Clients are Saying...

Craig did anoutstanding job helping suwith the s ale of our home. He was there everytsep of the w ay with any uqestions, re commendationsetc. He truly cares baout his cli ents.

- ZILLOW

Carrie was really great t o work with.She gave us good adviceergarding how to get ou r house read y to sell. Th e advice was very doable,easy to do. Communication with us was very good. She retur ned calls quickly and was alway s available. I would totally recommen d Carrie Fole y as your agent! hSe will get the job done.

- ZILLOW

Ryann is extremely knowle dgeable attentive and acc ommodating, couldn’t askfor someone more dedicated! Very kin d, thoughtful , and made us feelcomfortable to ask anything.

- ZILLOW

Excellent. Helped us unde rstand upfron t all the st eps that haveto occur beforethe house is sold. Helpedus to get t he house read y by doing pre inspection. She checked outhow things w ere presentedin each room andhelped us t o have the cl eanest best look we couldfor selling purposes. She was able to seamlessly get u s through the closing w attorneys.

- ZILLOW

What Our Expert Industry Partners are Saying...

As a home inspector, I ha ve had the pleasure of wo rking with th e Foley Grou p. Their professionalism, at tention to detail, and de dication tohteir clients truly stands out. hTroughout th e entire process, the Fol ey group isnicredibly responsive,nesuring that all necessar y informatio n is readilyavailable an d facilitatesesamless comm unication. Their knowledg e of the realestate mark et and keen eyefor potentia l issues hasproved inval uable duringinspections, making the entire experie nce efficientand stress- free for everyone. I high ly recommend theFoley group to anyone inneed of a r eliable andrtustworthy realtor.

- MARK ELLIOT, HOME INSPECTOR

I’ve worked w ith The Fole y Group andhteir clients for severalyears and am always impressed by their knowledge an d commitment to their wor k and the people theyesrve. They a re deeply rooted in the N aperville andsurrounding areas, and ar e true conne ctors - alway s able to re commend services and professionalsduring the home sale transaction and beyond. Thei r clients benefit fromthese connec tions and thecreative st rategies theyemploy to w in bids and market homes. I love workingwith Carrie, Craig, and R yann and recommend the ir team to a nyone considering buying or selling ahome.

- HEATHER PARKER, REAL ESTATE ATTORNEY

I have workedwith Carrie and The Fole y Group for over 15 yearsas a lender . They alwaysdo such an amazing job w ith all the clients thatwe work with together. The Foley Group has a way of making every client f eel special nad gives suc h a personalized touch to the buying nad selling p rocess. Theyare leaders in the industry, and I know my c lients are infantastic h ands. It makes me feel s o great whenmy clients c all me and te ll me what a great job Th e Foley Grou p has done for them. I ihghly recomm end them to nayone lookin g to buy oresll!

- TOM LAVALLEE, MORTGAGE BANKER

How We're Different...

Our Services

Pre-Inspection

Staging Consultation

Professional Photography

People-Based, Product-Based, &

Technology-Based Marketing

Pricing Strategy to Meet Your Goals

A Detailed Home Selling Process

Home Warranty

witch to pre-inspection. A pre-inspection ensures ur home, allowing you to make updates and ace of mind This helps decrease the changes of days. Since we've made this change, buyers e home as-is on 100% of our listings!

A

DETAILED

STAGING CONSULTATION

& PROFESSIONAL PHOTOGRAPHY

With some scientific staging followed by professional photography we are able to put together a custom marketing plan that is centered around People, Products and Technology.

Promote

Buyers are Everywhere...Your Home Should Be Too

How Buyers Find Homes:

Strategic Marketing

Every component of a mark eting strateg y results in a moment of truth about the quality of y our home –and presentin g your home to the worldis not a responsibilit y we take li ghtly. It’s i mportant, so we take no chances. Our mark eting programis designed to both casta wide net f or maximum exposure of your property , as well as to narrow inon specific , targeted demographics of potential buyers.

Rather than f ocusing on a singular strategy – we cover all ofthe angles t aking into account People , Product, andTechnology. Bringing thes e components together resul ts in a comprehensive and integrate d marketing program thatshares the unique storyyour home ha s to tell wit h potential buyers.

Through our strategic partnership with Leading Real Estate Companies of the World, our company is a global - not just local - real estate company working on your behalf and we have the resources to market your property to the highest number of potential buyers. With an invitation-only network of talented associates around the world, we expose your property on a global scale ensuring more eyes on your property. In addition, we receive inbound clients from other affiliates around the globe who are interested in purchasing a home

REAL ESTATE AGENTS

4,900 COMPANIES

550 CONTINENTS 6 OUR GLOBAL NETWORK SPANS...

138,000 OFFICES

PEOPLE-BASED MARKETING

Our unique, team-based approach means that in addition to the support of The Foley Group, you also have the backing of the entire john greene Realtor brokerage with over 200 full-time agents and support staff working for you Adding those networks to our robust community outreach program results in a highly effective people-based marketing platform.

Outreach

Coming Soon C ampaigns

Just Listed C ampaigns

Nosy NeighborCampaigns

PRODUCT-BASED MARKETING

Our sleek and sophisticated marketing materials will highlight and promote your home.

TECHNOLOGY-BASED MARKETING

WE TREAT MARKETING YOUR HOME LIKE A PRODUCT LAUNCH

We adjust our marketing efforts to evolve with technology, consistently finding new and better ways to showcase your home to the world. We believe that technology must be purposeful, it must fulfill a need for our team, our clients, and our community, and it is not ever a replacement for personal service

MLS & Private Network

imum exposure.

ListHub to sy ndicate ourlisting s to real es tate we bsites large and sm all. T

billions of peopleworld wide.

nced Listings: ust Syndication: al Strategy:

s are feature d on Facebook and o ther social platfor ms toa targe ted audience of pot ential buyer s.

al Exposure:

proud to affi liatewith Leading RE andLuxur y Portf olio w hich pr ovidesglobal reach for your pr operty. When your ho me is to our websit e locally, i t is im mediately co nnectedto the websi tes of over 500 of our affiliate d real estate firms in the worl d.

irtual Tour:

irtualtour i s created featuring a com pilati on of h igh-resolutio n photos, and is sy ndicated to popularonline searc h portals.

n Homes: al Advertising: o Strategies:

h indicates t hat agrowing numbe r of consume rs are interested in openhomes. We’ve built out a robustopen ogramand pla ced itfront and ce nter in our onlinestrategy. yers use the internet to search for ho mes mo re thanany other me dia. W e have a dire cted digital advertising y to drive mo re ofthat online t raffic to yo ur home rty video is created to associat e with the s yndicat ed listing an d uploaded to YouTu be andVimeo for ma ximum e and improve d sea

r Market Data

Listing slight market

Data-based approach where all comparables are taken to derive at a fair market value

Listing slightly below market value

PROCESS

Attorney Review

Usually 5 business days. We work closely with your attorney to make sure you are protected within the signed contract.

Inspection Contingency

We assist the attorney in handling any negotiations that surface from the buyer’s home inspection Communication is key and jgR agents know who to talk to, what to say and when to say it. You are in good hands.

Appraisal

Getting a home to appraise with your buyer's bank is not always easy. Unique properties or markets experiencing rapid price increases can sometimes be tricky. jgR agents meet the appraiser at the home to provide comps, treat them with respect and help them understand our local markets. A crucial step to ensure a smooth transaction from contract to closing.

Mortgage Contingency

We stay in constant contact with your buyer’s lender. We offer help and look for weekly updates until we hear the magic words: Clear To Close.

Final Walkthrough & Closing

From contract to close, john greene Realtor agents are trained to be with you until the end We coordinate the final walkthrough and monitor the closing to make sure everything ends on a high note

Agent meets Appraiser at home.

Decide to sell your home.

Select The Foley Group as your agent(s)

Discuss pricing options and strategy.

Finalize listing paperwork and place home in MLS Private Network.

Home Inspection items finalized.

Home Inspection/ Attorney Review.

Accept Offer from qualified buyer. Mortgage Contingency satisfied.

CLEAR TO CLOSE! Closing Time scheduled & Seller's docs with attorney.

Optional Pre-inspection Marketing Campaign Begins.

Staging Consultation & Professional Photography.

Review any & all offers. Negotiate. Weekly strategy sessions until SOLD. Showings occur & feedback collected.

Final Walkthrough. Buyer Signs Closing Docs. Celebrate your successful Home Sale!

The Path to Selling Your Home

Home Officially Goes Live on MLS.

KNOWLEDGE BASE

Tips, tricks and other helpful information for before, during and after your home sale

SMELLS

Cooking aroma s are intoxi cating. Fresh-baked cooki es may be trite, but they work. Fre sh flowers ca n be lovely especially ifyou add in eucalyptus stems o r thin pinerbanches. Ens ure that the cat box andodg bed are c lean. Nothingsmells bett er than clean , so put awayhte air fresh ener and scented candles. Make sure any added fragrances are pleasant andorganic.

TASTES

Whether it’shot or cold outside, refreshments wil l make yourubyer feel welcome. Putout a tray, small ice bucket, and gla sses with a l ittle pitche r of ice water, juice or whate ver is appropriate for th e season andthe weather. A plate of cookies or cover ed crackers w ith a block of cheese andcheese slicer willehlp buyers k eep up theirenergy. Best of all, it w ill help the m linger in thekitchen – t he most important room in the house tomost buyers.

TOUCH

Make certainyour house i s so clean that it invite s buyers tootuch. Put a sumptuous throw on the so fa. Pristinecounter tops , sinks andtoher surfaces invite people to put their hands down. Wh at we touch,we tend to want - ifthe touch is pleasant.

SOUNDS

SIGHTS

Welcome yourbuyer with a freshly swep t sidewalk, flowers in th e garden and fr eshly trimme d bushes andtrees. Keep your entry spotless and inviting;either by a new welcomemat new fix tures on thedoor or shiny new hardware on the porch lights . Once your buyer is inside, let them see thebones of the home by keeping clutter, furniture an d accessoriesota minimum.

Turn the television off a nd put on sof t, relaxing, or romanticmusic. Oil creaky doorsso they don’ t ruin the mood. In doing so, you aresaying to your buyer “Slow down, Ta ke your time.Look.”

Curb Appeal. A First Impression That Lasts

First Impressions

Most buyersofrm their fi rst impressio n of your ho me before they even getout of thei r cars. Thisis “curb app eal,” or the view from thecurb that t ells the buye r how attrac tive and well-maintained your home is comparedto other hom es. In a competitive market, it ta kes more thantrimming th e hedges and plantinga few flower s to create ucrb appeal.

The exteriorof your home must be in rpistine cond ition –freshly painted, cleared of clutter, with no visib le repairs needed. A broken step, ov ergrown bush,or abandone d toys in the yard canspoil the ap pearance anda buyer’s fi rst impression.

Curb Appeal

Curb appealsi important because it sets the tone for what the buyer isgoing to see inside. Ifhte buyer lik es the exterior, he or she wil l be predisp osed to alsolike the int erior and you’re that much closer t o selling you r home. To s ee what needs to be odne to sell your home faster and for a higher price, go outside, stand on the curb nad try to lo ok at your home the waythe buyer wi ll.

Exterior

Every component of a mark eting strateg y results in a moment of truth about t he quality o f your home –and present ing your home to the world is not a responsibility we take lightly. It’s important, sowe take no chances. Ourmarketing pr ogram is designed to b oth cast a w ide net for maximum expos ure of your property, aswell as to n arrow in on s pecific, tar geted demographicsof potential buyers.

Walkways/Driveways

Make sure walkways are cl ear of snow,weeds, or de bris. Repair or replace cracked steps or pavers. Driveways shou ld also be clear of vehicles, toys a nd debris. Park cars in t he garage.

Entry

Power wash siding, brick, windows, andporches. Pa int or replace furniture such as rocking chairs or porch swings. Replace mailboxes, light fixtures, doo r knobs or a ny other fixture thatlooks less t han fresh. Pu t out a welc oming new floormat.

Landscaping

Keep your law n mowed, edg ed and watered. Prune dea d branches and plants. Weed flower b eds and replace leggy, th in landscapin g with fresh plants and flo wers.