Sellers Guide Gretchen Pawlowski
Broker, ABR, CSC, SRS
OUR ROOTS
Chicago native John Greene moved to Naperville in 1969. He came here because he was inspired by the unique opportunities that were surrounding him. More than four decades and 149,000 residents later, Naperville and the surrounding areas are admired as great places to live, raise families, and retire. Initially, John worked with a large Chicagoland brokerage. While the brokerage experienced successful growth, the quality of service and their ability to make real-time, locally-based decisions began to decline. John saw an opportunity to add value to the local market through a new model that focused on personal relationships, hand-picked agents and local expertise. The vision for the company was captured in the tagline “A Better Way”. Since that day, we have been committed to helping our communities grow, not just growing our business. As a result, john greene Realtor is revered as a family-owned boutique brokerage that brings the reach of an expansive global network of independent real estate companies to each and every one of its clients. As the next generation of family leadership guides john greene Realtor into the future, we remain committed to the people and values that built this company.
"I don't think anyone should wake up in a home that they don't love." John Greene, 1976. Grand Opening of john greene Realtor.
A BETTER WAY...
BETTER STRUCTURE
BETTER STANDARDS
BETTER MARKETING
BETTER RESULTS
Our success is attributed to our hand-selected team of agents, our innovative and diversified leaders, and our first-class support team.
Our agents must be full time, successfully complete our intensive training program, and meet an annual production standard. When you choose john greene Realtor, you are choosing a higher standard.
We take an agency approach to property marketing. Like an artisan, we knead each home's unique story into a hand-crafted marketing plan. Intentional design is in everything we do. It may not be the industry's marketing standard, but we are not interested in standard marketing.
Our agents sell homes for more and faster than the market as a whole. And, they continuously strive to exceed our clients' expectations.
MORE MONEY THE
DIFFERENCE
When you choose john greene Realtor you are choosing a higher standard. Our carefully-selected team of full-time agents prides itself in providing exceptional client care and consistently exceeding expectations.
Our sales price vs. list price exceeds market averages
LESS TIME We sell homes faster than the market average
MORE EXPERIENCE
We are a team of full-time and highly trained agents
MORE SATISFACTION
Proudly maintaining our reputation for excellence
About Me Gretchen's goal is to educate clients and alleviate the stress involved in the buying/selling process. She strives to exceed her clients’ expectations, through dedication and comm itment. Raised in Aurora, and graduated from Iowa State University with a Business Degree in Finance. Gre tchen and her husband, Jeff, have lived in Nape rville for 15 years. Jeff is celebrating his 20th year with his custom home building company, Monument Homes, Inc. Gretchen and Jeff have three boys, Ryan, Jack, and Luke. Many, many hours have been spent on the side lines c heer ing on the ir childr en's football, basketball, baseball, soccer teams plus golf tournaments! Gretchen is an active member of her church, Boy Scouts, and Naperville Little League. “Networking is not collecting contacts. Networking is about planting relationships”
Gretchen Pawlowski
Broker, ABR, CSC, SRS
630.842.3343
GretchenPawlowski@johngreeneRealtor.com gretchenpawlowski.johngreenerealtor.com
Our Network Through our strategic partnership with Leading Real Estate Companies of the World, our company is a global - not just local - real estate company working on your behalf and we have the resources to market your property to the highest number of potential buyers. With a carefully-selected net work of 1 3 8,000 talente d ass ociat es in 5 5 0 c ompanies and 4,900 offices around the world, we expose your property to buyers on six continents ensuring more eyes on your property. In addition, we receive inbound clients from other affiliates around the globe who are interested in purchasing a home.
We work with them all. RELOCATION: ADP Development, Inc. AIR ES R el ocation Solutions Allegiance Reliance Altair Global Relocation American Relocation Connections Bristol Global Mobility
Bro ok fi el d G l obal R elo c at ion C apit al R el ocatio n Se rvi ce s Cartus Mobility C en tury 2 1 R el oc atio n Coldwell Banker Relocation Cornerstone Relocation Corporate Relocation Management FAS Relocation Network Global Mobility Solutions
G r a e b e l R e lo c at io n Lexicon Relocation M.I. Group Mobility Services International Morreale Real Estate Services Moving Station NEI Global Relocation NRI Relocation
O ne S ou rc e Rel oc ati on P a r a g on R e l oc at io n Plus Relocation Pr imacy Relocation Promisor Relocation Prudential Relocation Quantum Relocation Services RE/MAX Relocation RELO Direct
Relocation Associates S awb uck R ealt y In c. SIRVA Relocation Summit Mobility, Inc. T he R elocation Ce nte r (TR C ) United Relocation Group We iche rt Re locati on WHR Group Xerox Relocation Xonex Relocation
john greene Realtor & Leading Real Estate Companies of the World®
$282
Keller Williams
$248
Coldwell Banker
$191
Sotheby's International Realty
$104
Berkshire Hathaway Homeservices
$98
RE/MAX
$77
Century 21
$28
Homesmart International
$24
Corcoran
$20
United Real Estate
$18
Realty One Group
$15
ERA & Better Homes & Gardens
$9 50
100
150
Volume Shown In Billions Of Dollars
MORE U.S. HOME SALES VOLUME THAN ANY NATIONAL REAL ESTATE BRAND Actual member statistics for LeadingRE and estimates for other networks using average sales units per agent and average sales price for firms in each respective network from published sources for 2023 production.
200
250
300
3 P's PROMOTE PRICE PROCESS
Promote 1 Staging Consultation 2 Professional Photography 3 People-based Marketing 4 Product-based Marketing 5 Technology-based Marketing
Buyers are Everywhere...Your Home Should Be Too How Buyers Find Homes 88% Real Estate Agent
72% Mobile or Tablet Website or App
50% Open Home
38% Online Video Site
33% Yard Sign
17% Home Builder
PEOPLE
Strategic Marketing Every component of a marketing strategy results in a moment of truth about the quality of your home – and presenting your home to the world is not a responsibility we take lightly. It’s important, so we take no chances. Our marketing program is designed to both cast a wide net for maximum exposure of your property, as well as to narrow in on specific, targeted demographics of potential buyers. Rather than focusing on a singular strategy – we cover all of the angles taking into account People, Product, and Technology. Bringing these components together results in a comprehensive and integrated marketing program that shares the unique story your home has to tell with potential buyers.
TECHNOLOGY
PRODUCT
It all begins with...
A DETAILED STAGING CONSULTATION AND PROFESSIONAL PHOTOGRAPHY
With some scientific staging followed by professional photography we are able to put together a custom marketing plan that is centered around People, Products and Technology.
1.
PEOPLE-BASED MARKETING Our unique, team-based approach, means you have over 170 full-time agents working for you. Adding those networks to our rob ust community outreach progra m results in a highly effective people-based marketing platform.
Neighborhood Outreach
Reverse Prospecting
• Just Listed Campaigns
• Analyze current market
• Nosy Neighbor Campaigns
depth
Public Outreach
• Strategically target buyers with matching needs
• Open Homes • Features on Social Media
Agent Networking • Broker Tours
• Professional property marketing materials
Internal Promotion • john greene agents sold
• Broker E-blasts
over 3,000 homes last year
• Coming Soon Facebook
• Team Pricing Evaluations
Group Announcements
• Team Atmosphere
• MLS Promotion
2.
Brochures
PRODUCT-BASED MARKETING
Our sleek and sophisticated m arke ting materials will highlight and promote your home.
Postcards Flyers
Professional Signage
3.
TECHNOLOGY-BASED MARKETING
We adjust our m arketing efforts to ev olve with technology, consistently finding new and better way s to showcase your hom e to the world. We believe that technology must be pur pos eful , i t mus t fulfil l a ne ed for our t eam, ou r c li en ts , and o ur c omm uni ty, and i t is no t ever a replacement for personal service.
johngreeneREALTOR.com:
HD Virtual Tour:
Dedicated Property Websites:
Mobile:
Enhanced Listings:
Open Homes:
Robust Syndication:
Digital Advertising:
Our leadi ng-edge website has been built with the latest user interface and desig n standar ds pr oviding buy er s the best re al est ate se arc h ex per ienc e in the area. A dedic ate d prope rt y websit e pag e is c re ated t o feat ure an d pr omot e your home to potential buyers.
john greene Realtor works directly with the three largest consumer sites (Zillow, Trulia, and Real tor .com) to prov ide enhan ce d l isting s for maximu m exposure.
We use ListHub to syndicate our listings to real estate websites large and small. The r esult is a powe rful int er net pre senc e t hat r eac hes billions of pe ople worldwide.
Social Strategy:
Listin gs are feat ure d on Fac eboo k and ot her social plat forms t o a tar ge ted audience of potential buyers.
Global Exposure:
We are proud to affiliate with Leading RE and Luxury Portfolio which provides global r eac h for y our pr oper ty . When y our home is poste d to our we bsite locally , it is imme diately conne ct ed t o the we bsite s of over 50 0 of our affiliat ed real estate firms in the world.
An HD virtual tour is created featuring a compilation of high-resolution photos, and is syndic ate d to popular online se arc h por tals.
Over 70% of online consumers are on a mobile devi ce. We’ve built a mobile re sponsive we bsite to e nhance the buying e xpe rie nce .
Rese arc h indic at es t hat a g rowing numbe r of c onsumer s are inte re ste d in open home s. We ’v e built out a r obust ope n home pr ogr am and place d it fron t and center in our online strategy.
Home buyers use the internet to search for homes more than any other media. We have a directed digital advertising strategy to drive more of that online traffic to your home.
Video Strategies:
A property video is created to associate with the syndicated listing and uploaded t o YouT ube and Vime o for max imum expos ure and improv ed se arc h rankings.
Listing Showcase
Gain prior itiz ed e xposur e by po tent ial buye rs on Z illow with pr oper ty aler t emails and an e nhance d listing page fe atur ing hig h-r es olution phot ogr aphy, interactive floorplans, virtual tours, and more.
1
johngreeneRealtor.com 2
4
5
DIRECT TO
SOCIAL STRATEGY
DEDICATED PROPERTY WEBSITES
7
11
HD VIRTUAL TOURS
12
3
HOMES.COM HOMEFINDER.COM RealtyTrac The Real Estate Book Homes & Land AdWerx Yahoo! Homes New Home Source and many, many more
LISTING SHOWCASE
8
9
DIGITAL ADVERTISING & RETARGETING
OPEN HOME PROMOTION
10
LISTING ANNOUNCEMENTS & E-BLASTS
6 GLOBAL EXPOSURE
PRICE THE MARKET WORKS LIKE A POND
NEW Inlet
FLOW Best Value & Price
SHOW
Shown but No Offers
STAGNANT MASS
Not Being Considered
SOLD Outlet
THREE CRITICAL CONSIDERATIONS 1. Price
100% of Buyers 75% of Buyers 60% of Buyers
MARKET VALUE 30% of Buyers
Properties priced at market value generate more buyer interest.
1%
Properties priced too high attract fewer buyers, showings, and offers.
2) Time on Market
3) Buyer’s Eyes It can be hard to emotionally detach yourself from a home where so many memories are created. Successful sellers and their real estate professional are the ones who view their home through the lens of prospective buyers. They think, they consider, they strategize and ultimately view their home...just like a buyer would.
The 4 Fears for Ho mebuyers 1. Losing the house 2. Missing out on something - a better house 3. Paying too much 4. Something wrong with the house
Auction Pricing Strategy Listing slightly below market value.
Pricing to Market Strategy
Data-based approach where all comparables are taken to derive at a fair market value.
set the bar
market
auction
set the bar
market
auction
set the bar
market
auction
set the bar
market
auction
PRICING STRATEGIES
Set the Bar Strategy Listing slightly above market value.
Attorney Review
Usually 5 business days. We work closely with your attorney to make sure you are protected within the signed contract.
Inspection Contingency We assist the attorney in handling any negotiations that surface from the buyer’s home inspection. Communication is key and jgR agents know who to talk to, what to say and when to say it. You are in good hands.
Appraisal
PROCESS
Getting a home to appraise with your buyer's bank is not always easy. Unique properties or markets experiencing rapid price increases can sometimes be tricky. jgR agents meet the appraiser at the home to provide comps, treat them with respect and help them understand our local markets. A crucial step to ensure a smooth transaction from contract to closing.
Mortgage Contingency We stay in constant contact with your buyer’s lender. We offer help and look for weekly updates until we hear the magic words: Clear To Close.
Final Walkthrough & Closing From contract to close, john greene Realtor agents are trained to be with you until the end. We coordinate the final walkthrough and monitor the closing to make sure everything ends on a high note.
Decide to sell your home.
Agent meets Appraiser at home.
Select a john greene Realtor agent.
Home Inspection items finalized.
Mortgage Contingency satisfied.
Discuss pricing options and strategy.
Finalize listing paperwork.
Home Inspection/ Attorney Review.
Accept Offer from qualified buyer.
CLEAR TO CLOSE!
Closing Time scheduled.
Staging/Interior Design Consultation.
Review any & all offers. Negotiate.
Professional Photography & Floorplan Prep.
Home placed in local MLS.
Weekly strategy sessions until SOLD.
Showings occur & feedback collected.
Marketing Campaign begins.
Celebrate your successful Home Sale!
Final Walkthrough.
Attend Closing.
The
Path to Selling Your Home
KNOWLEDGE BASE
SMELLS
Tips, tricks and other helpful information for before, during and after your home s ale
Cooking arom as are int ox ic at ing. Fre s h- ba ke d cookie s ma y be trite, but the y work. Fre sh flowers c an be love ly e spe cially if y ou a d d i n e u c a l y pt u s s t e m s or t h i n pi n e b r a n c h e s . E n s ur e t ha t t he cat box and dog bed are c le an. Nothing smells be tter than clean, so put away the air fre she ne r and scented c andles. Make sure an y ad de d fr ag r an c es ar e p le as an t a nd o r g an i c.
TASTES
Whe ther i t ’s hot or col d out si de, ref re shm e nt s wil l m ak e y our buye r fe el we lcom e. Put out a t ra y, s mall ice buc ket , and glas se s wit h a litt le pitche r of ic e wate r, juic e or whatev er is appropriate for the season and the weather. A plat e of cookie s or c ov ere d crac kers with a block of c hees e and chee s e slice r will help buy ers kee p up their e nergy. Best of all, it will help the m li n g er i n t he k i tch e n – t he m o st i mp o r tan t r o om i n th e h ou s e t o m os t buy ers.
TOUCH
Make c ertain y our house is so c le an that it inv ites buye rs to touch. Put a s u m pt uo u s t h r o w on t h e s o f a . P r i s t i ne c ou n t e r t o p s , s i n k s a n d ot h e r s u r fac es i nv i te p eo p le t o p u t th ei r h an d s d o w n. W h at we t ou c h, w e t en d to want - if the touc h is pleasant.
SOUNDS
T ur n t he t el ev i si o n off an d p ut o n so ft , r e l axi n g , o r r o m ant i c m u si c. O i l c r ea ky d o or s s o th ey d o n’ t r u i n th e mo o d. In d o in g s o , y o u a r e s ay i ng t o y our buy er “Slow down, Take your time. Look.”
SIGHTS
We lc ome y our buye r wit h a f re s hly swe pt s ide walk, flowers in the garde n and freshly trimmed bushes and tree s. Ke ep y our entry spotle ss and inviting; e ither by a new welcome mat, new fixture s on the door or shiny new hardware on the porch lights. Once your buy er is inside, le t them see the bone s of the home by kee ping c lutte r, furniture and accessories to a minimum.
Curb Appeal. A First Impression That Lasts First Impressions
Curb Appeal
Most buyers form their first impression of your home before they
Curb appeal is important because it sets the tone for what the buyer
even get out of their cars. This is “curb appeal,” or the view from the
is going to see inside. If the buyer likes the exterior, he or she will be
curb that tells the buyer how attractive and well-maintained your
predisposed to also like the interior and you’re that much closer to
home is compared to other homes. In a competitive market, it takes
selling your home. To see what needs to be done to sell your home
more than trimming the hedges and planting a few flowers to create
faster and for a higher price, go outside, stand on the curb and try to
curb appeal.
look at your home the way the buyer will.
The exterior of your home must be in pristine condition – freshly painted, cleared of clutter, with no visible repairs needed. A broken step, overgrown bush, or abandoned toys in the yard can spoil the appearance and a buyer’s first impression.
Exterior
Entry
Replace loose or damaged roof shingles, replace broken windows, clean the gutters, and paint and caulk window trim and doors. Repaint the front door an eye-catching color that complements the rest of the exterior.
Power wash siding, brick, windows, and porches. Paint or replace furniture such as rocking chairs or porch swings. Replace mailboxes, light fixtures, door knobs or any other fixture that looks less than fresh. Put out a welcoming new floormat.
Walkways/Driveways
Landscaping
Make sure walkways are clear of snow, weeds, or debris. Repair or replace cracked steps or pavers. Driveways should also be clear of vehicles, toys and debris. Park cars in the garage.
Keep your lawn mowed, edged and watered. Prune dead branches and plants. Weed flower beds and replace leggy, thin landscaping with fresh plants and flowers.
Exceptional People
Market Expertise
Results
We Hire the Best
Quite simply we believe that real estate is a people business first. We believe in investing in our team, providing top quality service to our clients, and contributing in a positive way to the communities we serve.
In The Press
We have a carefully-selected team of full-time & highly trained agents. We seek to hire the best and most dedicated agents in the industry, and we invest heavily in their success. Our talented team prides itself in providing exceptional client care and consistently exceeding expectations.
Our local agents and community culture play a major role in providing you the best local market knowledge, and making sure your home is priced right from the start. We pride ourselves on our personal market expertise and our ability to provide valuable information to better serve our clients on buyers, competition, and the marketplace.
Our team consistently ranks at the top of the industry and consistently outperforms the competition. We are committed to providing the highest level of service and getting homes sold.
and more...
Gretchen Pawlowski john greene Realtor® 630.842.3343 GretchenPawlowski@johngreeneRealtor.com
*Snapshot of john greene Realtor transactions in the last year.
TESTIMONIALS We have had the pleasure of working with Gretchen on the sale and purchase of three homes. She is extremely knowledgeable and pays attention to details. We loved that she is always available for any and all questions big or small. Gretchen isn’t just doing a job. She really is very passionate about her business and is truly invested in finding you the right home or the right buyers for your sale. We are happy to say she is no longer just our realtor. She has become a friend.
- Chanin, Sugar Grove
Gretchen was a true lifesaver for us with our real estate needs. We lived out of state, but easily connected with Gretchen via phone, email and FaceTime in order to purchase a townhome in Naperville. After making arrangements to meet, we flew in to Chicago and after seeing two wonderful properties with her based on our specific requirements, we decided on one of them and soon went to closing on our new property. We hit the jackpot with her as our realtor because she came through for us with a transaction that wound up being a quick and extremely smooth one. We highly recommend Gretchen’s amazing service, dedication, knowledge, professionalism, flexibility and kindness for individuals needing to buy, sell or both!
- Naperville, via Zillow
It was a crazy market this year and Gretchen was always quick to respond and available to help us setup and see the latest listings so we could act quickly! She knows a lot about Naperville!
- Elizabeth, Naperville
Gretchen helped us sell our home in the Tall Grass subdivision in Naperville. We sold our home in 3 weeks. She brought some of her own items to help stage our home as well as offered advice on using our things. She established good rapport with the buyers agent and followed up on all showings. Gretchen was very responsive to texts and phone calls, and answered all questions knowledgeably. Gretchen followed through on all things related to the sale of our home. I have recommended her to others, and they have also been pleased with the results of a successful sale.
- Gina, Naperville
For more Testimonials & Agent Ratings visit:
bit.ly/3VtK9NM
live & love local.
GretchenPawlowski@johngreeneRealtor.com
GretchenPawlowskiRealtor
www.gretchen.johngreenehomesearch.com